EXCLUSIVE! Essie Spring '08 Collection - Louella Belle

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Polished Magazine.indd 14 23/1/08 16:34:16
Welcome to our new customers • A Time For You • Aesthetica Beauty Studio • Agnieszka Wirowska • Alex Echeverri • Alison Dronsfield • AlphaDerma • Amery Dental Practise • Angel Hair & Beauty Studio • Angela Garner • Angela Steele • Annas Beauty Centre • Aroma Beauty Rooms • Barnsley House Spa • Beautica • Beautikke • Beautique • Beauty @ Hairlogics • Beauty By Tracey • Beauty Calling • Beauty FX • Belong Macclesfield • Benefit Cosmetics • Bliss • Bliss Nail & Beauty • Blossom Beauty Room • Body & Soul • Body Bliss • Capellis of Clifton • Carina • Caroline Beck • Cinnabar • Claire McIntyre • Claire Montague • Clare Hallett • Clare's Nails • Collett's Hair & Beauty • Corrinne Dixon • Cowshed • Daljit Dhoofer • Danielle Law • Darcey Nail Salon • Diva • ELB Treatment Specialists • Elemis Day Spa • Elixir Holistic & Beauty • Emma Brown Health & Beauty • Emma Jobson • Emma Keenleyfide • Emma Simmonds • Escape Nails & Beauty • Essentia Beauty • Essential Beauty • Exitor Medical Ltd • Fab Fitness • Fairways of Harrold • Faza Merajdin • Fit Rooms Beauty Co. • Frances Hall • Frim Health & Beauty • Fusions Beauty Therapy • Glynis Ficker • Grande Albergo • Excelsior Vittoria • Harrods Knightsbridge • Harmony Health and Beauty • HB Health of Knightsbridge • Heavenly Bodies Q&A WiTh The PerfeCT NAiLS exPerT Dr 'D'... Please get in touch and ask us anything we'd love to hear from you • Hena Salons Finchley Ltd • Inspire Beauty • Into Beauty • Irene's House Of Beauty • Ivna Kezynovic • Jacqueline Joffe • Jane Sinclair • Jeni Brown • Jenny Parker • Joanna Garth • Jodie Marsden • John Ellis • Joseph Hair and Beauty • Just Nails • Kathryn Arthur • Kathy Heard • Kay’s Klinic • Kelly Ann Hutchings • Kelly Watts • Kensington Beauty Clinic @ Fitness First • Kevin Bennett • Kimberley Hecht • Kim's Nail Salon • Kool Hair & Beauty • Krinna Patel • Kristina Culka • Laila Ibrahim • Le Sept Beauty Therapy Clinic • Lesley Young • Lisa Cartmell • Loretta Jaglinskaite • Lorraine Stevens • Louise Dickson • Louisa Wooff • Lucy Craske • Lucy Moss • Mee • Melanie Dempster • Melanie McEwan • Michelle Ranicar • Micky Cameran • Monique Rosenberg • Monpetit Spa • My Little Luxury • Nail Heaven • Nail Nurse • Nail Tech Direct • Nails Where You Are • Nancy Tan • Natalie Alaway • Natasha Ghaderi • Natural Features • Nicole Pinkney • No. 23 • Pamela Johnson • Panacea Vitae • Paula Paulino • Purity By Beatrice Ltd • Rachel Streatton • Rajmonda • Radiance Beauty • RBD Beauty • Rebecca Sinclair • Red Carpet Treatments • Reflection • Revive @ The Park Health Club • Rita Waller • Royal Automobile Club • Ruth Goodman What is the best technique for Q keeping nail polish on for as long as possible? Ensure the nail is scrupulously clean, a A product such as Seche Prep will remove any traces of oil from the nail. Apply a basecoat such as Firstbase basecoat which is a “sticky” basecoat designed to anchor the enamel to the nail. When painting the enamel use a minimum of 6 strokes so any air is pushed out which helps to eliminate chipping/peeling. Finish with a quality top coat such as <strong>Essie</strong> Good to Go. Always seal the free edge of the nails which also helps to reduce chipping/peeling. I have been using a treatment Q basecoat to prevent peeling on a couple of clients but they are still peeling at the free edge. This could be due to filing. A nail file A should be used to shape only. Use nail clippers such as Fraliz Professional Nail Clippers to clip the excess length and then gently file in one direction to shape the nail. Do not use a see saw motion as this will cause trauma to the free edge and could result in peeling nails. When you have finished shaping, gently angle the file vertically against the free edge and ‘bevel’ downwards to seal. q&a • Sally Orchard • The Nail Pod • Sal-on Nails & Beauty • The Pamper Lounge • Sarah Butt • The Salon • Sarah Gordon Saint • The Sanctum • Seaspray Tanning Salon • The Spa @ • Senses Beauty Norton House Hotel • Serena Hawkins @ • The Studio Odessey Beauty Salon • The Studio Day Spa • Serenity • The Tanning Shop • Serenity Beauty Rooms • The Upstairs Beauty • Shenaz Hair Health Room & Beauty • The Waxing Station • Skin & Tonic • The White Studio • Skin Survival • Tidy Talons • Smoothies Beauty • Tiresa Shekarchi Clinic Ltd • Tonic • Source • Top 2 Toe • Ssegi's Beauty • Total Beauty @ Jego • Star Manicure & Beauty • Touch Of Class • Stephs Ltd • Training Stock – • Sue's Hair Design Head Office • Susy Brodie • Trinity Hair & Beauty • Suzanne Jacobs • Unique Beauty Store • SW1 Hair & Beauty • Urban Beauty • Ten Pilates • Urban Spa • The Beauty Box • Vanda Tanner • The Beauty Rooms • Vanilla Hair & Beauty • The Beauty Spot • Vicky Furlouger • The Beauty Studios • Vicky Wight • The Comfort Zone • Victoria Bailey • The Face & Body Clinic • Wellness Zone – • The Face & Figure Place Hotel de Russie • The Harbour Club • Woodlands Well Being • The Haven Of Beauty & Beauty Clinic • The Make-Up Shop • Zest Salon • The Marchioness Some of my popular polishes that Q I use in the salon keep thickening – please help! <strong>Essie</strong> polishes are made to a thinner A consistency which helps to prevent thickening. However to eliminate thickening completely, store your bottles in a cool place, not under bright lights and away from heat. Ensure you thoroughly clean your bottlenecks after each use so there is no product around the neck as the bottle needs to be airtight. Keep your polish bottles topped up to the neck where possible so there is little room for air to circulate in the bottle. A product such as Seche Restore will also cure your problem with just a couple of drops in the thickened product. How can I encourage the therapists Q that work in my salon to retail? This is a question that I get asked A so frequently. Try putting them on some sort of incentive scheme such as a commission or a prize for the months top retailer. If you really want them to step up a gear then book them in for a retail training session at Perfect Nails HQ. For further information about Perfect Nails call us on 0844 800 9396 or +44(0)208 238 6300 Email: info@perfectnails.uk.com Polished Magazine.indd 15 23/1/08 16:34:16
Page 1 and 2: Spring 2008 free EXCLUSIVE! Essie S
Page 3 and 4: introducing all the fabulous team h
Page 5 and 6: the headlines catch up with whats b
Page 7 and 8: disPLays Floor Stand Display Do you
Page 9 and 10: Promotion Polished Magazine.indd 9
Page 11 and 12: Crimped hair and shock pink lips ac
Page 13: Prim, Primrose Hill, London “ Per

EXCLUSIVE! Essie Spring '08 Collection - Louella Belle

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