A new world record: the world's largest photo mosaic built up in Milan!

A new world record: the world’s largest photo mosaic
built up in Milan!
Buongiorno and NABA enter the Guinness World Record with the world’s largest photo collage: 20,400
pictures covering a 141 square meters area, representing the smiling logo of BLINKO, Buongiorno’s
consumer brand, that with a smile and in a blink of an eye brings information and entertainment
personalization services to all mobile users.
Today a charity auction will start on eBay.it: some panels of the mosaic were signed by a number of Italian
celebrities, and the proceeds will be handed over to Spazio Prevenzione, a nonprofit organization dedicated
to raising funds and delivering support programs and prevention information for cancer.
Milan, June 8, 2006 – Buongiorno and NABA enter today the prestigious Guinness World Record with the
world’s largest photo collage; the size of the huge mosaic is breathtaking: an area of 15m x 9.40m x 2m,
totalling 141 square meters, covered by 20,400 individual digital pictures stacked singularly.
Starting today and for a whole week, it will be possible to buy on a charity auction on eBay (www.ebay.it) the
most significant panels of the mosaic signed by some Italian celebrities.
The starting price is 1 Euro, and the proceeds will be handed over to Spazio Prevenzione, a nonprofit
organization active in the field of cancer prevention and early diagnosis.
Buongiorno and NABA, authors of the project, and in order to break this peculiar record, have gathered the
endless number of pictures sent from all over the world, and coordinated the 700 Naba students to create a
unique mosaic representing the smiling logo of BLINKO, the new global Buongiorno brand.
The Blinko mosaic has beaten the existing Guinness Record, a wall of around 17,000 photos on a 133
square meters area built in last December 2005.
The Guinness record attempt started in September 2005, and for over 8 months, more than 29,000 people
of all ages snapped with their digital cameras and mobile phones the funniest close up pictures of
themselves and their friends, and sent those pictures, which were later used by Naba students, to
www.blinko.it.
The initiative of the record coincided with the world launch of BLINKO, aiming at getting together all consumer
products and services of Buongiorno, the multinational active in the field of multimedia contents for telephony
and digital channels, in an integrated and global approach. In fact, all mobile personalization services
(ringtones, wallpapers, multimedia games, community chat and much more) provided by Buongiorno are
now identified under the new and catching brand, in line with the trend of the proposed services and the
linguistic codes of their young and youthful clients. The word BLINKO comes from the pun on the verb “to
blink” which means shut the eyes briefly.
Photosi, Italian leader in digital printing of photos and images, participated to the initiative as technical partner
of the project and printer of the digital images on photographic paper, while XTVProducions, production
company, provided its digital photography competencies.

Did you know that...
• The mosaic covers an area of 141 square meters (it is a 3 floor building high!)
• The 700 students, coordinated by their teachers, worked for over 500 hours.
• B! collected over 30,000 pictures out of which the 20,400 images that composed the mosaic
have been selected.
• The mosaic is stacked on an auto-portable structure which is balanced by some cans containing
over 16,000 litres of water.
For further information and to receive the pictures of the mosaic please contact:
media.relations@buongiorno.com
Information on Buongiorno.
Buongiorno S.p.A. (MTAX STAR, Borsa Italiana: BNG) is a multinational operating in the market of multimedia content via telephone
and digital channels. Buongiorno is one of the major groups worldwide in the mobile Value Added Service sector, is the market leader
in Europe and has a significant position in the US and in Latin America. Buongiorno operates in Russia and Asia Pacific through a joint
venture with the Japanese Group Mitsui & Co., Ltd. Buongiorno operates with two business lines: value-added services for mobile
and fixed-line telephone users (Consumer Services) distributed with the BLINKO brand through partnerships with the major media
groups and telecommunications operators, and relationship marketing services (Marketing Services) for businesses. The synergies
between the business lines exploit the skills of a team of over 600 professionals from 20 different countries working in the areas of
content production and aggregation, digital marketing consulting and technology management.
Additional information about Buongiorno S.p.A is available at www.buongiorno.com or by contacting:
Monica Montefusco
Global PR & Events Manager
Tel. +39 02 582131
Email: monica.montefusco@buongiorno.com
Information on NABA is available at www.naba.it
Information on Photosi is available at www.photosionline.it
Information on XTV Productions is available at www.xtvproductions.it
Information on Spazio Prevenzione is available at: www.spazioprevenzione.it