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CPOs<br />

in the<br />

C-suite<br />

The chief<br />

procurement<br />

<strong>officer</strong> has<br />

achieved strategic<br />

importance and<br />

more visibility.<br />

What comes next<br />

www.kornferryinstitute.com


1<br />

Introduction<br />

Across industries—including technology, manufacturing,<br />

health care, and retail—the supply chain is far more than just<br />

the purchase and movement of materials and components.<br />

Increasingly, the supply chain offers distinct competitive<br />

advantages, including but not limited to cost-effectiveness and<br />

the social responsibility and environmental impact of material<br />

sourcing.<br />

With greater strategic importance placed on the supply chain, the<br />

CPO—the chief <strong>purchasing</strong> <strong>officer</strong> or chief procurement <strong>officer</strong>—<br />

is moving from a behind-the-scenes role into the spotlight.<br />

Although not a universally adopted role, CPOs are becoming<br />

more common in organizations—and they are increasingly near<br />

the top of the leadership pyramid. The CAPS Research 2014 <strong>Chief</strong><br />

Purchasing Officers’ Mobility and Compensation Study, a survey<br />

of more than 100 Fortune 500 CPOs, reported that 82% have<br />

direct access to the CEO, an increase from 60% in 1999.<br />

This increased visibility raises important questions: What are the<br />

qualities and attributes of a best in class CPO What comes next<br />

for the CPO Can this strategic position pave a career path to the<br />

top of the organization, such as chief operating <strong>officer</strong> or CEO


CPOS IN THE C-SUITE<br />

2<br />

The best in class CPO.<br />

In planning a career, an individual typically focuses on the<br />

experiences, skills, and behaviors necessary to move into broader<br />

roles. Workplace evaluations focus on past and present job<br />

performance, but often skimp on examining a person’s potential<br />

and preparedness for new and different roles. It is crucial to<br />

understand all three areas—performance, potential, and readiness—<br />

to determine how to develop oneself most effectively.<br />

Using Korn Ferry’s proprietary methodology, we developed a best<br />

in class profile of a CPO representing the aggregate assessment<br />

results of those who are most effective in that position. Below,<br />

we have plotted its leadership style, thinking style, and emotional<br />

competencies to illustrate what it takes to be successful in this role.<br />

Additionally, by comparing this CPO profile with that of a COO and<br />

CEO, we can also understand any gaps in potential and readiness.<br />

In other words, what needs to be different before an individual can<br />

pursue greater leadership opportunities, such as moving up to COO<br />

or even CEO<br />

In leadership style (i.e., how a person outwardly influences and leads<br />

others) the best in class CPO exhibits a highly social and participative<br />

style, a quality commonly seen in CEOs as well. Simply stated, the<br />

most effective CPOs know how to connect people by creating<br />

an environment that fosters the development of trust. They are<br />

inclusive and have highly developed interpersonal skills. Best in class<br />

CPOs do not tend to be task-focused micromanagers or rely on an<br />

authoritarian, command-and-control style. Rather, they leverage their<br />

interpersonal abilities to influence others and skillfully build credibility<br />

with stakeholders.


3<br />

Best in class CPOs…<br />

are strong at<br />

developing highperforming<br />

and<br />

collaborative teams,<br />

and enhancing<br />

cross-functional<br />

relationships.<br />

Figure 1<br />

How best in class CPOs lead compared with COOs and CEOs.<br />

Usage score<br />

7<br />

6<br />

5<br />

4<br />

CEO<br />

COO<br />

3<br />

CPO<br />

2<br />

1<br />

Task<br />

Social<br />

Intellectual<br />

Participative<br />

Leadership style<br />

The leadership style of best in class CPOs (see Figure 1) also reveals<br />

that they are strong at developing high-performing and collaborative<br />

teams, and enhancing cross-functional relationships. They build bridges<br />

internally with peers and externally with supply partners. They empower<br />

direct reports to function as “mini-CPOs” within specific spending<br />

categories (e.g., chemicals or electronic assemblies). The result is a team<br />

of people who are strategically focused on what they are buying and how,<br />

and they demonstrate an in-depth understanding of the economic, social,<br />

and environmental impacts. This team approach contributes to a strong<br />

talent pipeline of CPO successors with similar leadership profiles.<br />

Although the CPO profile is similar to that of the COO and CEO, the<br />

CPO’s slightly lower use of social and participative leadership can be<br />

attributed to the sheer diversity of relationships each role must cultivate.<br />

The CPO is a bit closer to the action, while the CEO and COO rely on<br />

others to execute plans and strategies. Their increased breadth of<br />

responsibility drives the need for more varied relationships.


CPOS IN THE C-SUITE<br />

4<br />

Figure 2<br />

CPO thinking style compared with COOs and CEOs.<br />

7<br />

6<br />

Usage score<br />

5<br />

4<br />

3<br />

CEO<br />

COO<br />

CPO<br />

2<br />

1<br />

Action<br />

Flexible<br />

Complex<br />

Creative<br />

Thinking style<br />

In thinking style (i.e., how a person solves complicated problems<br />

on his/her own), best in class CPOs, like other C-suite leaders,<br />

are at ease with complex situations and are reasonably creative<br />

thinkers (see Figure 2). Highly effective CPOs see the links between<br />

all elements of a situation, gaining a “helicopter view.” Their<br />

creativity manifests as exploration of innovative solutions, while<br />

also addressing interconnected issues. They are equally adept at<br />

working with the details of implementing a solution, developing<br />

thorough plans, and ensuring that all activity drives toward a longterm<br />

goal.<br />

Best in class CPOs, however, are notably less action oriented than<br />

CEOs or COOs, both of whom make rapid decisions based on best<br />

available information. In contrast, the CPOs are more analytical<br />

and methodical in their problem solving and long-term strategic<br />

planning, and are less likely to make snap decisions. In addition,<br />

they are unlikely to act on intuition, but prefer to maintain a clear<br />

direction based on careful analysis of risks and opportunities.


5<br />

A best in class<br />

CPO demonstrates<br />

a mental tenacity<br />

in the face of<br />

complex and<br />

persistent<br />

problems, but also<br />

remains calm and<br />

professional under<br />

pressure.<br />

Figure 3<br />

CPO emotional competencies compared with COO and CEO.<br />

Usage score<br />

7<br />

6<br />

5<br />

CEO<br />

4<br />

COO<br />

CPO<br />

3<br />

2<br />

1<br />

Ambiguity Composure Empathy Energy Humility Confidence<br />

Emotional competencies<br />

In emotional competencies (i.e., how a person handles difficult interpersonal<br />

situations), the best in class CPO displays a profile of moderately high intensity<br />

on all six competencies: dealing with ambiguity, composure, empathy, energy,<br />

humility, and confidence (see Figure 3). This reveals a well-balanced executive<br />

who accepts and enjoys the changing demands of the business environment.<br />

A best in class CPO demonstrates a mental tenacity in the face of complex and<br />

persistent problems, but also remains calm and professional under pressure.<br />

He or she is generally an effective and reassuring role model during crises,<br />

while also being able to adapt or modify an approach when necessary.<br />

The best in class CPO is highly capable of understanding the motives,<br />

aspirations, and likes/dislikes of others. Combined with a CPO’s social and<br />

participative leadership style, this emotional competency bolsters the ability to<br />

“read” a room quickly and intuitively, and connect with others and make them<br />

feel heard. In addition, by perceiving the skills, strengths, and perspectives<br />

of others, highly effective CPOs are able to facilitate mutually beneficial<br />

outcomes. They also share credit with others when the moment demands it.<br />

In contrast with the levelness of emotional competencies of the CPO, COOs<br />

and CEOs score higher on empathy, energy, and confidence, and lower in<br />

humility. This lower humility/higher confidence combination suggests greater<br />

comfort in taking large, visible risks, and the ability to withstand the pressure.


CPOS IN THE C-SUITE<br />

6<br />

Career development for CPOs.<br />

Recent research into CPOs reveals a position with significant<br />

mobility; among CAPS Research survey respondents, 64% had been<br />

in their job less than four years. In addition, 51% had been at their<br />

current employer less than six years.<br />

Reflecting the newness of this position, 41% of CAPS Research<br />

survey respondents were the first person in their company to<br />

hold that specific title. When there is a predecessor in the role, in<br />

28% of cases the individual left the firm (quite possibly recruited<br />

away), and 17% of the time the predecessor retired. Two interesting<br />

statistics are that nearly 9% of predecessors were “reassigned” and<br />

nearly 4% were “promoted,” both of which suggest internal careerpath<br />

possibilities for current CPOs.<br />

The question, then, is where did these executives go What roles<br />

can current CPOs evolve to meet<br />

CPOs who have their sights on becoming CEOs one day need to be<br />

deliberate about their career development. A CPO’s potential and<br />

readiness to make such a move will require focus on closing specific<br />

gaps in order to match the CEO profile. As previously noted, these<br />

gaps include:<br />

© Leadership style. Increase use of social and participative styles of<br />

leading. CEOs spend a great deal of time cultivating relationships<br />

(social) with diverse parties, including investors, analysts, and<br />

customers; exposure to this greater diversity of people instills<br />

confidence. Best in class CEOs are also skilled at getting other<br />

people’s input and listening (participative) to find solutions to<br />

problems.<br />

© Thinking style. Increase action orientation. CEOs have a<br />

deliberate action focus and are not bothered by making a move<br />

before they have all the information.<br />

© Emotional competencies. Increase empathy, energy, and<br />

confidence. Build upon existing strengths in understanding<br />

others and reading the room (empathy) and handling complex<br />

issues, as well as the complexity of multiple issues (energy), while<br />

expanding one’s comfort level with taking risks (confidence).


7<br />

How can a CPO bridge gaps<br />

CPOs’ traditional ambit involved sourcing and procurement of goods<br />

and services. They are now strategic partners on CEOs’ leadership team.<br />

Over the past decade, the role expanded—driven by the need for<br />

improved cost control, response to increasing competition, and<br />

market demand for innovation. CPOs are now involved in supply risk<br />

management, accounts payable, contingent workforce management,<br />

new product development, M&A due diligence, compliance with the<br />

Foreign Corrupt Practices Act and ethical sourcing, sales force training,<br />

the make/buy decision, as well as other responsibilities.<br />

The expanding scope of the CPO’s responsibilities leads naturally to a<br />

wider set of relationships within the organization and among external<br />

supply partners. Thus, some style gaps may close organically, as a selfaware<br />

CPO evolves with the job, taking on broader responsibilities and<br />

developing his or her leadership, thinking, and emotional styles.<br />

Getting to the next level.<br />

Career conversations among CPOs frequently center on what’s next and<br />

how to get there, particularly as succession plans for CEOs are developed<br />

and the competencies of candidates are assessed. In order for CPOs to<br />

be considered for the CEO position, they must demonstrate potential and<br />

readiness, as well as performance. The differences are important: High<br />

performance means a person is good at his or her current job. Readiness<br />

suggests that he or she is prepared for the next promotion. High potential<br />

means there are indications that he or she will succeed at the highest<br />

levels of leadership. According to research, only about 29% of high<br />

performers are also high potentials, whereas 93% of high potentials are<br />

also high performers (Corporate Leadership Council 2005). To advance<br />

upward, CPOs need to show they are in the latter group.


CPOS IN THE C-SUITE<br />

8<br />

Potential is directly linked to another essential attribute: learning<br />

agility. Korn Ferry defines learning agility as the willingness and<br />

ability to learn from experience and then apply those lessons<br />

to succeed in new situations. Learning agile leaders are known<br />

for seeking challenges, soliciting feedback, and being selfreflective<br />

and resourceful. The desire to continuously learn and<br />

do something new or different is a challenging characteristic<br />

to develop; yet, it is also the most essential to leadership<br />

success. In fact, research shows that learning agility is the most<br />

significant predictor of success, more so than IQ, education, or<br />

emotional intelligence (De Meuse 2011).<br />

Even for CPOs with true high potential, rising to the top is more<br />

likely to be realized in organizations that consider procurement<br />

to be strategic and in which CPOs have a direct link to CEOs.<br />

This level of visibility and reputation makes them attractive<br />

as CEO candidates. It is not enough for CPOs to develop a<br />

slate of skills if others are not aware of their strengths and<br />

competencies.<br />

The career development path for CPOs often involves taking on<br />

additional responsibilities in order to make a bigger contribution<br />

to the organization. That might involve a title expansion or a<br />

new role that comes with a bigger purview and higher profile.<br />

A logical advancement is from CPO to COO, which may increase<br />

one’s chances of becoming a candidate for CEO.<br />

The bottom line for CPOs is to ask for more. And also do<br />

more. CPOs with greater aspirations need to actively manage<br />

their careers and seek to gain visibility on the senior team<br />

and recognition as a strategic contributor. At the same time,<br />

they need to attend to their personal skills and attributes,<br />

by developing the qualities that will make them attractive<br />

candidates when the next opportunity arises.<br />

Pressing questions<br />

for the CPO.<br />

© How do I accelerate my<br />

procurement strategy<br />

with the talent on my<br />

team<br />

© Are my senior leaders<br />

achieving their full<br />

potential<br />

© Am I ready with<br />

leadership succession<br />

plans<br />

© How can I jump-start<br />

my new executives to<br />

lead well now<br />

© How can I find the<br />

perfect executive and<br />

the top talent we need<br />

© Is our “branding”<br />

attracting and retaining<br />

the right talent<br />

© Am I optimizing my<br />

leaders and the human<br />

potential on my team


9<br />

References<br />

CAPS Research. 2014. <strong>Chief</strong> Purchasing Officers’ Mobility and<br />

Compensation Study 2014. Tempe, Ariz.: CAPS Research.<br />

Corporate Leadership Council. 2005. Realizing the Full Potential of Rising<br />

Talent (Volume I&II). Washington, DC: Corporate Executive Board.<br />

De Meuse, Kenneth P. 2011. What’s Smarter Than IQ Learning Agility.<br />

Los Angeles: The Korn Ferry Institute, Proof Point, October 2011.<br />

Hoffman, Heidi, and Rachel Johnson. 2013. “Your Secret Weapon in the<br />

War for Talent.” White paper. Los Angeles: The Korn Ferry Institute.<br />

Available by request.


CPOS IN THE C-SUITE<br />

10<br />

About the authors<br />

Heidi A. Hoffman<br />

Heidi is a senior client partner with Korn Ferry and head of the firm’s<br />

Supply Chain Management Center of Expertise, North America.<br />

heidi.hoffman@kornferry.com<br />

Karen H.C. Huang, PhD<br />

Karen is the manager of Assessment Services based in the Korn Ferry<br />

Washington, DC, office.<br />

karen.huang@kornferry.com


About Korn Ferry<br />

At Korn Ferry, we design, build, attract and ignite talent. Since our<br />

inception, clients have trusted us to help recruit world-class leadership.<br />

Today, we are a single source for leadership and talent consulting<br />

services to empower businesses and leaders to reach their goals. Our<br />

solutions range from executive recruitment and leadership development<br />

programmes, to enterprise learning, succession planning and recruitment<br />

process outsourcing (RPO).<br />

About The Korn Ferry Institute<br />

The Korn Ferry Institute, our research and analytics arm, was established<br />

to share intelligence and expert points of view on talent and leadership.<br />

Through studies, books and a quarterly magazine, Briefings, we aim to<br />

increase understanding of how strategic talent decisions contribute to<br />

competitive advantage, growth and success.<br />

Visit www.kornferry.com for more information on Korn Ferry,<br />

and www.kornferryinstitute.com for articles, research and insights.<br />

www.kornferry.com<br />

© Korn Ferry 2014. All rights reserved.<br />

CPOCS2014

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