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I edmontese - Piedmontese Association of the United States

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PRESS RELEASE<br />

PIEDMONTESE | PROFILE<br />

AMERICAN HUMANE ASSOCIATION PRESS RELEASE:<br />

Heartland Meats Receives American Humane<br />

Certified Designation.<br />

Heartland<br />

Meats<br />

Receives<br />

American<br />

Humane<br />

Certified<br />

Designation<br />

Denver (July 7, 2008)<br />

Heartland Meats Inc.<br />

<strong>of</strong> Mendota, Ill., has<br />

been certified by <strong>the</strong><br />

American<br />

Humane<br />

<strong>Association</strong>’s<br />

farm<br />

animal-welfare<br />

program. American Humane Certified is <strong>the</strong> nation’s<br />

original farm animal-welfare label.<br />

Heartland, owned by Patricia and John Sondgeroth, raises<br />

Pi<strong>edmontese</strong> cattle. The Pi<strong>edmontese</strong> breed originates in<br />

<strong>the</strong> Piedmont region in Italy, and is renowned for its leanness<br />

and tenderness. The farm also raises its own feed and owns<br />

a federally inspected processing plant. John is <strong>the</strong> fourth<br />

generation to operate <strong>the</strong> family farm.<br />

“We take personal pride in our animals and farm. The<br />

better care we take, <strong>the</strong> better <strong>the</strong> animals will take care<br />

<strong>of</strong> us,” says Pat Sondgeroth. “People who buy our meat say<br />

<strong>the</strong>y can taste <strong>the</strong> difference in <strong>the</strong> quality and tenderness<br />

<strong>of</strong> our meat. They are very loyal to Pi<strong>edmontese</strong> and our<br />

Heartland brand.”<br />

Producers certified through <strong>the</strong> American Humane<br />

Certified program must ensure that <strong>the</strong>ir animals have<br />

ready access to fresh water, a nutritious diet and medical<br />

care. Producers also must provide <strong>the</strong>ir animals with a<br />

comfortable environment that limits stress and enables<br />

<strong>the</strong>m to freely express <strong>the</strong>ir normal behaviors.<br />

Heartland Meats products are available at <strong>the</strong> farm’s<br />

retail store in Mendota, and various farmers markets and<br />

stores in <strong>the</strong> Chicago area. Heartland also sells beef to<br />

nationally acclaimed chefs such as Larry Forgione, and<br />

to restaurants in Chicago, Missouri and New York. Retail<br />

and restaurant locations can be found at http://www.<br />

heartlandmeats.com.<br />

20 PIEDMONTESE | PROFILE FALL 2008

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