ALCOTRA INNOVATION - ALCOTRA - Innovazione

ALCOTRA INNOVATION
13 December 2012
At the Centro Concervazione e Restauro La Veneria Reale
Venaria Reale, Italia
AGENDA:
9:30: Registration and welcome coffee
Creative industries crossborder workshop
10:00 - 10:45: Presentation of the conclusions of the Alcotra Innovation Scientific Committee on
projects submitted by the partners.
Laurence MINNE – Chef de projet Alcotra Innovation – Région Rhône Alpes with the help of projects
Coordinators
10:45 - 11:30: Proposition of a methodology for the LL co-creation as Alcotra Innovation support for
the projects.
Isabelle VERILHAC – Directrice des Relations Economiques - Cité du Design
11:30 - 12:20: Visit of the newest exhibition “La Barca Sublime” or “The sublime boat”
12:20 – 13:00: Visit of Centro Conservazione e Restauro “La Veneria Reale”
Elena Biondi – Coordinatore Laboratorio di Imaging – CCR
13:00 – 14:00: Buffet
14:00 – 16:30: Launch of pilot action, Alcotra Innovation support
• Description of the methodology proposed
• Co-creation with the partners of the different steps
• Planning and deliverables
Isabelle Vérilhac and all the people involved in pilot action
16:30 – 17:00: Closure of the day
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PARTICIPANTS:
Contact Fonction Organisme
BIONDI Elena Image Lab Coordinator Fondazione Centro Conservazione e Restauro
La Venaria Reale
CAILLOL Philippe Operational Manager CEA Minatec Ideaslab
CAPELLO Paola Project Officer ALCOTRA Innovazione, Region Piemonte
CHIESA Mario
Senior Researcher, User experience,
interaction design
Istituto Superiore Mario Boella
CONJARD Antoine CEO Théâtre Hexagone
CROS Magali Innovation project manager Conseil Général de l’Isère (CG38)
DI FALCO Sara Project Officer ALCOTRA Innovazione, Regione Piemonte
GARIBOLDI Alessandra
Fondazione Fitzcarraldo
LELIEVRE Edwige Teacher – Researcher Université de Savoie
Prof. LUGHI Giulio
Media, New Media& Communication
Sociologist
University of Turin
MANGYOKU Mikael Project manager Cité du design
MARTIN Yves-Armel CEO ERASME
MAZALI Tatiana Social researcher University of Turin
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MINNE Laurence European Project Manager Région Rhône Alpes
PIGUET Hélène Cultural project manager Conseil Général de l’Isère (CG38)
REGIS Annalisa
Fondazione Fitzcarraldo
SELO Tanguy CEO IMAGINOVE
SUPPINI Alessandra
University of Turin
VERILHAC Isabelle Economic relations director Cité du design
EXCUSED
FRIBOURG Bertrand Project manager PACA
REVIRON Pierre-
Emmanuel
CEO
BYPE
VERGES Emmanuel CEO L’Office
ZARAMELLA Tessa
Servizio Programmazione
Attività Produttive
Provincia di Torino
Please note that all the presentations will be available on the Alcotra Innovation website:
http://www.alcotra-innovation.eu/
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Creative industries pilot action - Presentation by Laurence Minne:
Why should we develop a cross border Living Lab:
To promote the links, answers, needs/desires of end-users and align the local authorities according
to the strategic plan (one of the main deliverables of ALCOTRA Innovation project).
Opportunities for ALCOTRA participants:
• introduction to the Living Lab approach and help in setting up a Living Lab
• feasibility study
• funds research
• experimentations
• link to European Network of Living Labs (ENoLL)
Planning:
• December 2012 to April 2013: kick off pilot actions; signature of a consortium agreement;
pilot action follow up (State of the art, return on studies, experimentations, funding
research, etc.)
• May 2013 to July 2013: evaluation of activities
• May 30 th 2013: Innovation Day in Torino
• End of June 2013: Writing of the strategic plan
• September 2013: Final conference in Genoa (Italy)
• October 2013: End of project
Paola Capello: Innovation day will be an event (maybe a workshop). Pilot action results should not
be shared during this event as they will not be ready or mature. However it will be a good
opportunity to share ALCOTRA’s ambitions to the political sphere.
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PAVHILLOnS (Performing Arts, Virtual Heritage and Interactivity: a Living Lab
On/off Site) - Project presentation by Elena Biondi & Mario Chiesa
Objectives: To create the framework of a cross border Living Lab where it is possible to experiment
the future of museums, new approaches with performing arts. Museum and performing arts can
create new experiences and lead to the exploration of new solutions. There should be the
involvement of artists, 3D and 4D () technology, immersive environments (caves), avatars…
Partners:
• CEA, MINATEC IDEAs Lab
• Conseil Général de l’Isère (CG38)
• Hexagone - Atelier Arts-Sciences
• ERASME (CG69)
• Centro Conservazione e Restauro « La Veneria Reale »
• Istituto Superiore Mario Boella
• Fondazione Fitzcarraldo
• Università di Torino
Overview of activities:
• Definition of new paradigms
• Discovery of new interactions while staying under the umbrella of the LL approach
• Create open workshops
How can this be achieved: It is essential to involve different stakeholders (museums, research
institutes, companies, public organizations, artists and actors from performing arts) and to find
funding opportunities (FP7, Horizon 2020).
DISCUSSION:
Antoine Conjard: Could we work with Festival des Collines
Edwige Lelievre: Do you think of a specific target audience
• Yes the general public: museum and theatre amateurs.
Fitzcarraldo foundation: More focus is needed if the target is too broad then it is possible to lose it.
Who precisely is your target Is it a virtual audience or a “real world” audience
Magali Cros: How can you enlarge the audience How the museum can come to them Is it possible
to have a mobile museum
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Yves Armel Martin: PAVHILLOnS is a framework, we may focus on different specific projects under
the umbrella of PAVHILLOnS. We have to be broad in the early project phase and narrow in the
concrete applications phase.
Conclusion of the ALCOTRA experts (Francesco Molinari, Jens Schumaher, and 3
regional experts from Rhône Alpes, PACA and Piemonte), presented by Laurence
Minne:
Consortium: Very good composition but two suggestions however:
• Include clusters and companies
• Enhance project involvement in LL approaches
Project quality: Real objectives should be clarified, not only the methodology.
State of the art: This element was missing during the expert study but is currently on track (delivery
before the next workshop in January / February 2013).
Living Lab approach: Museomix and LUPI approach must be leveraged
Cross-regional: Obvious element, no need for detail.
Sustainability of the LL project: Sustainable and long term projects are key success factors.
Economic and social impact: SMEs from creative industries and consumers (from associations for eg.)
should be encouraged to participate actively to the projects.
Feasibility assessment: Focus should be made on the methods, tools and research purposes.
Budget: There is no information on the amount of partner co-financing. An estimated budget is
provided.
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Museomix and Museolab presented by Yves-Armel Martin
Museeolab :
Museolab philosophy: Everything starts from technology
Stakeholders are: artists, tech-oriented people and culture professionals
Professionals live the actual experience before ideation and then experimentations are set in real
situation.
What is the outcome of Museolab Innovative uses of technology in museums, open-source tools,
community of users (museums)
Museomix:
Museomix in a nutshell: 3 days to remix a museum
Museomix is an open and connected event, like a participative museum
The events are strongly inspired by hackathons (very popular in IT world)
Last Museomix produced 10 prototypes, from which 4 will be kept as permanent in a museum in
Lyon.
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Communicating wall project, presented by Emmanuel Vergès via Skype:
Communicating wall is a technology oriented project focusing on multi-touch devices.
Objective: How do you implement this technology in museums
Strength: A rich state of the art is already present and SMEs are also already strongly involved.
Proposal: This project could be complementary to the PAVHILLOnS project (as a museum application)
Consortium: Project should include SMEs & clusters like IMAGINOVE for example.
PAVHILLOnS and Communicating wall projects should improve contacts through common
methodologies.
Economic aspects: need to be developed
How can we improve the consortium
Isabelle Vérilhac:
• This is possible through a joint experimentation open to all partners and/or a co creation
pilot action.
There are for instance small initiatives that act as good proofs of concept, like the LUPI methodology.
LUPI promotes and enhances culture mix within an entity (public or private) by involving all the LUPI
participants (CEO, product manager, engineers, designers, salespersons etc…) in all the project
phases (end-user interviews, use scenario workshops etc...)
It is also important to assess the proposals by launching 1 or 2 experimentations with the end-users
What will be tomorrow’s cross border LL
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Proposal of a methodology for the LL co-creation as Alcotra Innovation support
for the projects, presented by Isabelle Vérilhac
Step 1: Sharing the state of the art:
• Cité du design, design research department will provide a state of the art on creative
industries and multimedia (focusing on the regions involved in ALCOTRA)
• Provence-Alpes Côte d’Azur (PACA): Citymedia will share its experience on the
implementation of the Communicating wall in two libraries.
• Universtà di Torino: Giulio Lughi will provide the “Guidelines for Digital Creativity projects":
DIGILINE project.
Step 2: Observation of end users
• These observations could occur in museums (Italy and France).
• 10 to 12 end-user observations could be enough.
• These observations should be conducted in a co-creative way.
Step 3: Use scenario test with end-users
• Definition of the subject
• Definition of the users (typology, profiles)
• Definition of the territory
• What is a cross-border LL
DISCUSSION
Paola Capello: There is concern about the timeline, how much time will the experimentation last
Preparatory work could take long so it may not suit with the project deadline (October 2013).
Isabelle Vérilhac: Planning will depend on the number of experimentations (among other aspects).
Consortium is already composed, with the partners of the 2 projects, and people present in this
meeting. So we could start quickly..
Alessandra Suppini: State of the art is already very rich, we already have a lot of knowledge on the
question: “Why do people go to the museum” Maybe a starting point would be to present a
technology to the users and see how it is apprehended. (Cf. Museolab)
Philippe Caillol: We must link this actual workflow with the one presented on PAVHILLOnS project.
Elena Biondi: We must focus on the scenario before sharing SoAs (state of the art). It will be
important to prepare to this particular workshop by processing the knowledge (from Cité du design
and from PAVHILLOnS). SoAs could be shared beforehand via Dropbox.
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Mario Chiesa: If we share SoAs before first workshop, do we need observations in the museums If
yes, we will need some material before going to the observation. Could we organize a hackathon (like
Museomix)
Yves-Armel Martin: Artists and techs should be involved at workshop 1. There should be lead to
connections between Communicating wall tech people and the artists who were involved in previous
Museomix.
Hélène Piguet: We have 10 teams already working in museums. We have to share the
experimentations and skills:
1. We must create a community of users.
2. We must confront and share different ways of thinking the museum: Enhance interactions
between curators and artists
3. How can we propose something different and new for the end-users
Isabelle Vérilhac: The museum observation phase is important in order to be “in real life”. Outcome
of workshop 1 will be to prepare this observation.
Giulio Lughi: It is mandatory to have return on investment (ROI) for public institutions:
1. Living Labs have a purpose, if we can find a middleware between consumer and users.
Projects don’t have the resources to reach the market (Cf. Invisibilia). LL should help them to
confront the project before tackling financial issues.
2. Strength of ALCOTRA: multi-culturality, because we have to balance between a local point of
view (Communicating wall) and a more global view (PAVHILLOnS)
Paola Capello: If we focus on museums, for example a small museum in the Piemonte mountains or
an Egyptian museum. We must go there with some kind of identikits (same as research probes). It is
important to mix artists and business people.
Tatiana Mazali: Provided that we only have a 6 months project life span, it is not realistic to launch a
Museomix in Italy. A one day hackathon may be just enough and more feasible.
• Proposal: One hackathon day in France, the other in Italy Outcome of these Hackatons must
be experimental objects/experience that can be tangible for the end-users.
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Proposal of another methodology for the LL co-creation, presented by Elena
Biondi and Mario Chiesa
DISCUSSION
Yves-Armel Martin: For a one day hackathon, given the short time-frame: we can do a « video »
prototype. Also answers can be non-technological!
Hélène Piguet: We have strong Italian heritage in Grenoble and a strong technological legacy like the
Maison Bergès: Musée de la Houille Blanche in Isère.
Philippe Caillol : What is the LL of tomorrow We must test prototypes very quickly: start with
anything and learn by doing. => Don’t talk, do!
Isabelle Vérilhac: SoAs will be shared via ALCOTRA intranet (ACTION1: Laurence will send the link to
the partners).
Yves-Armel Martin: It may be possible to create a call for artists to reinforce their involvement in the
workshops.
Antoine Conjard: In order to involve the artists, what will be the incentive Will the artists be paid
Isabelle Isabelle: There is already an allocated budget for paying the designers in the experimentation
planned. Therefore it is possible to pay the artists.
Alessandra Suppini: Proposal: two workshops in two museums (one in Italy and one in France).
Museums are not defined yet but we have to check the number of visits of selected museums.
Yves-Armel Martin: A working team must not exceed 6~7 persons, in order to maintain a “creative
atmosphere”
Team composition proposal: 1 SME +1 curator +1 end-user (from a museum association) +1
designer + 1 artist +1 tech=6 persons
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(ACTION2: Yves Armel will make a proposal of Museomix adaptation to Laurence et Isabelle).
Philippe Caillol: In order to create an economical aspect to the Living Lab, a company could be invited
to test their prototype.
Decisions
• Create an Intranet Alcotra “creative industries”
• Do the observations of users with multidisplicinary team(s) in Museum
• Do a first day workshop to focus the subject
• One observation in France, one in Italy
Next meetings
19 th February 2013 Turin 1 Day Workshop to find focus and
theme for next activities
8-9-10 th April 2013 French museum 1 st “Transmuseobs” (“hackathon” +
user observation) : 3 days
.
27-28-29 th May 2013 Italian museum 2 nd “Transmuseobs” (“hackathon” +
user observation) : 3 days
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Annexes
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