podium - Polyurea Development Association

PODIUMV O
POLYUREA DEVELOPMENT ASSOCIATION
L . 1 0 , N O . 1
Keynote speaker Dr. Albert Bates, Profit Planning Group, spoke
about, “How to Become More Profitable,” gave attendees
momentum the rest of the conference with his enthusiasm,
kicked off the General Session!
PDA attendees take advantage of networking with the exhibitors
at the Opening Reception, breaks and lunch.
Weibo Huang, Qingdao Technological University gave his project
showcase presentation on “Polyurea in China.”
IN THIS ISSUE
1 PDA’s 2009 Annual
Conference –
Industry Success
4 President’s Message –
“Pay It Forward”
by Don Dancey
6 Case Study –
Project Showcases
from the 2009 Annual
Conferences
14 BUSINESS: Get Your
Collections under
Control
18 PDA Europe 2009
Annual Conference –
Displaying the
Phantastic World of
Polyurea
PDA’s 10th Annual Conference
a Huge SUCCESS!
PDA 2009 Annual Conference
January 20-23, 2009
Embassy Suites – Albuquerque
Albuquerque, New Mexico
PDA’s 10th Annual Conference was
an Industry Success! The conference
theme, “Get Your Mix on Route 66,”
was put into action as the attendees
had the opportunity to learn from
case studies of projects incorporating polyurea,
sessions focusing on construction specifications
and new technologies.
Keynote speaker, Dr. Albert Bates, Profit
Planning Group, spoke about, “How to Become
More Profitable,” gave attendees momentum
the rest of the conference with his enthusiasm!
For the third year attendees could choose a track
session meant to fit their specific membership
CONTINUED ON PAGE 2
PODIUM | 1

Get Your Mix On Route 66 • January 20-23, 2008 • Embassy Suites Albuquerque
Immediate Past President,
Lee Hanson, The Hanson
Group, welcomes all
the attendees to the
10th Anniversary PDA
Conference. Thanks for
all your hard work last
year Lee!
CONTINUED FROM PAGE 1
category and precise presentations that
appeal to their needs.
NEW THIS YEAR! PDA introduced
“Project Showcase Presentations” from
four different companies. Each company
created two showcase boards about a case
study and presented to the attendees in
small groups. This gave attendees more
one-on-one time to ask questions and learn
from the presenters. The case studies can
be found later in this issue!
Weibo Huang, Qingdao Technological University presented a gift from
China to PDA President, Don Dancey, Innovative Painting & Waterproofing.
PDA again offered the course, “Introduction
to Polyurea” which is geared at educating new users of the technology in addition
to providing more information to engineers and specifiers. Appearing for its
fourth year in PDA’s educational line up was the course, “Surface Preparation.”
This four-hour course was designed to train applicators the proper methods of
preparing all types of surfaces prior to the application of polyurea. Both of these
courses were well attended.
The 5th Annual PDA Awards Banquet was celebrated with a sumptuous meal,
awards presentation and a commemorative recap of PDA’s 10 years of success by
Executive Director, Ken Bowman.
Bernd Dietz, REMA TIP TOP GmbH (PDA Europe President), Hubert
Tomz, Hercules GMBH, John Turnour, Rebus Inc. and Gebhard Rauter,
Fastsetpowerunits, catch up at Wednesday Night’s Opening Reception.
CONTINUED ON PAGE 3
2009 ANNUAL CONFERENCE SPONSORS
The Polyurea Development Association appreciates the support of our members.
Their generous support enables the Association to keep meeting registration fees
at a reasonable rate at the same time allowing us to present a quality program.
Thank you to the following companies for
their support.
BASF Corporation
CoatingsPro Magazine
Polyvers International
Primeaux Associates, LLC
SSPC
VersaFlex Inc.
Howard Osborne, VersaFlex Incorporated, Bill Shoup, SSPC and Ken
Bowman, PDA Headquarters enjoy Wednesday’s Opening Reception with
cocktails and appetizers!
Steven Reinstadtler, Bayer MaterialScience LLC, presented his case
study on “Polyaspartic Coating Over Decorative Concrete at Ave Maria
University” during Thursday’s Project Showcase Presentations.
PODIUM | 2

Get Your Mix On Route 66 • January 20-23, 2008 • Embassy Suites Albuquerque
CONTINUED FROM PAGE 2
All in all, PDA’s 10th Annual Conference was a huge success. The conference
proceeding link is available for all PDA members in the ‘members only’ section
on the website. We hope to have back everyone who
attended this year and help us spread the word to make
this conference even bigger and better next year! PDA
would also like to thank the Program Committee and
Attendees for making this Conference such a huge
success!
PDA President, Don Dancey
Innovative Painting &
Waterproofing, encourages
all attendees to get involved
with PDA and to promote the
industry!
2009 ANNUAL CONFERENCE
EXHIBITORS
Thank you to the following companies for their support.
CHLOR RID International, Inc.
Clariant Corporation
CoatingsPro Magazine
Gama Machinery USA, Inc.
Graco Inc.
J. Calman Industries LLC
Polycoat Products
Specialty Products, Inc.
SSPC: The Society for
Protective Coatings
The Hanson Group, LLC
The Sherwin-Williams
Company
A big thank you to PDA’s 2008-2009 leadership!
PDA attendees overall found the conference to be a success, especially the networking events!
What are the best benefits you receive
from PDA Membership
“As a member in PDA the single best benefit I get from
my membership is early awareness of market trends and
developments. I also get great benefits from networking/meeting
the right people; I support an emerging technology, continue my
education, learn about successes and failures, and contribute
to the growth of the industry. I continue my membership in
PDA year after year because I support the growth of polyurea
technology and to help PDA being the ONE source for any
question pertaining to polyurea.”
– Christiane Hackl, BASF Corporation
PODIUM | 3

Conference –
Register now!
8 Case Study -
beijing Olympic
Stadiums
Global Polyurea
for Purchase!
PRESIDENT’S MESSAGE
“Pay It Forward”
Don Dancey
Innovating Painting &
Waterproofing
Brea, CA
First and foremost I would like to thank everybody
that attended the New Mexico convention. The
overall content was excellent, and I feel our
program committee and the Robstan group did a
tremendous job.
Since, I have spent numerous hours on various web
sites chatting about polyurea, and I have used this as a
method to further educate myself, and hopefully others.
This interaction has lead me to the topic of my goal as
President of PDA 2009.
“Pay It Forward”
Successful installations are good for the industry
because we all benefit from the positive recognition.
The “bad jobs” either improperly installed, or a failure of the system, challenges
what we preach about Polyureas world wide benefits.
This falls in line with the “Pay It Forward” process. What this entails is that the
success and failure’s of the system influence not just the company involved, but
the entire industry. As a result by helping out our competitors with advice to enable
success, polyurea will continue to grow as a necessary industry, and lead to more
jobs down the line.
As a win-win situation for anyone using polyurea, I urge us to educate one another,
and continue to expand our ever growing industry.
Good luck, help out a friend.
Don Dancey
PDA – President 2009-2010
ADVERTISE IN THE PODIUM!!
In past issues of the Podium many companies
have taken advantage of advertising. Our
Podium new design is attracting more and
more people to read our publication daily!
Here are our new ad rates:
1 page, 4 color ad = $600
½ page, 4 color ad = $350
¼ page, 4 color ad = $250
P O L Y U R E A D E V E L O P M E N T A S O C I A T I O N
If you would like to advertise in the 2nd
quarter issue of 2009 please contact us
ASAP! If you have any questions, please contact Erin Nied at
PDA headquarters: 816.221.0777 or erin@robstan.com.
HELP US HELP YOU! Take advantage of your PDA membership and
send us your case studies! This is free PR and advertising for your company and
your products. We would love to publish your case study in the next and future
issues of the Podium. If you would like to submit a case study (or press release
or anything pertaining to our industry) for our 4th quarter issue of 2008, please
send it to Erin Nied at erin@robstan.com.
IN THIS ISSUE
1 PDA’s 2009 Annual
6 President’s me sage
Polyurea in 2008
12 The Study of the
Industry – Available
15 2nd Su ce sful
PDA Europe Annual
Conference
P
P O D I U M
REGISTER NOW FOR
PDA’S 10TH ANNUAL CONFERENCE!
PDA 2009 ANNUAL CONFERENCE
JANUARy 20-23, 2009
EmbASSy SUITES – ALbUqUERqUE
ALbUqUERqUE, NEW mExICO
DA’s 10th Annual Conference is only
a few weeks away! Don’t mi s your
chance to network with industry
peers for four days! This is a perfect
opportunity for you to meet face to
face with potential customers and busine s
clients. You wi l have plenty of chances
to network at our Opening Reception,
Continental Breakfasts, Lunches, Co fee
Breaks and the Annual Awards Banquet.
CONTINUED ON PAGE 2
VOL. 9, NO. 4 | FOURTH QUARTER 2008
CLICk HERE
to REGISTER NOW or see Pages 18-21!
PODIUM | FOURTH QUARTER 2 08 | 1
BOARD OF
DIRECTORS
Congratulations PDA 2009-2010
Board of Directors!!
PRESIDENT
Don Dancey
Innovative Painting &
Waterproofing
714.257.0200
don@waterproofingcontractor.com
PRESIDENT ELECT
John Turnour
Rebus, Inc
610.497.4710
jturnour@rebusinc.net
SECRETARY-TREASURER
Christiane Hackl
BASF Corporation
973.245.6525
christiane.hackl@basf.com
IMMEDIATE PAST PRESIDENT
Lee Hanson
The Hanson Group, LLC
770.495.9554
lhanson@hansonco.net
DIRECTORS
Kelin Bower
PolyVers International
713.466.4988
kelin@polyvers.com
Alan Brown
Polycoat Products
562.802.8834
alan@polycoatusa.com
Dan Canavan III
D.B. Becker Co., Inc.
908.730.6010
dtcanavan3@dbbecker.com
Kyle Flanagan
The Flanagan Corporation
949.838.5541
flanagancorp@sbcglobal.net
Lou Frank
Lou Frank Consulting, Inc.
619.823.6600
lou@loufrank.com
Jackie Johnson
3M/Bondo Corporation
404.696.2730
jcjohnson@mmm.com
Jay Johnston
Bayer MaterialScience
412.777.2512
jay.johnston@bayerbms.com
Dudley Primeaux
Primeaux Associates, LLC
512.461.5023
polyurea@flash.net
John Tate
Graco, Inc.
612.623.6078
john_c_tate@graco.com
INTERNATIONAL DIRECTORS
Bernd Dietz
REMA TIP TOP GmbH
498121707255
bernd.dietz@tiptop.de
Weibo Huang
Qingdao Technological University
86-532-85071275
spua@163.com
Tony LaGrange
Quantum Technical Services, Ltd.
780.454.9166
tony@quantumchemical.com
ALLIANCE DIRECTOR
Lee Bower
PolyVers International
713.466.4988
lee@polyvers.com
PODIUM | 4

Consultant
Abbott Consulting and Coating
Inspections
Benjy Abbott
5724 Smith Lake Dam Rd.
Jasper, AL 35504 USA
205.717.0292
babbott@abbottcoatinginspections.com
Southwest Polycoat
Dave Gonzalez
20719 Henry Ave.
Lago Vista, TX 78645 USA
512.494.4121
davegonzalez57@yahoo.com
Contractor/Applicator
AIM Specialty Coatings
Shaun Fuller
1826 Bickford Ave.
Snohomish, WA 98290 USA
360.568.3720
shaunf@aimspecialtycoatings.com
BBL Falcon Industries, Ltd.
Shirley Christensen
214 West Texas Ave., Ste 302
Midland, TX 79702 USA
817.251.0525
schristensen@bblfalcon.com
E.B. Miller Contracting, Inc.
Jennifer Miller
1701 Mills Avenue
Cincinnati, OH 45212 USA
513.531.7030
jmiller@ebmiller.com
J.P. Rodriguez, Inc.
Joe Rodriguez
1431 Truman Street
San Fernando, CA 91340 USA
818.898.3206
jpr@jprodriguez.com
Maximum Coatings
Len Padgham
1096-4 St.
Nisku, AL T9E 7T8 Canada
lenpadgham@hotmail.com
Revolution Coatings with LINE-X
Mike Shipstead
2351 De La Cruz Blvd
Santa Clara, CA 95050 USA
650.906.7609
mshipstead@gmail.com
UFON NANO-CHEMICAL CORP.
Jeff Yang
8F., No. 2, Lane 348, Sec. 2, Jhongshan
Road
Jhonghe City, Taipei County 235,
Taiwan, R.O.C.
jeff.yang@pentens.com.tw
Unicoat Asia Company Limited
Somchart Hongsirikarn
87/2 Moo 11 Tanasith Road
Bangplee, Samutprakarn, 10540
Thailand
662.750.6804
somchart@unicoat.com
Don’t forget to renew your PDA
membership for the 2009 year!
Universal Global Coatings
Ric Bisbee
60 W Baseline Rd, Ste 103
Mesa, AZ 85210 USA
ric.ugcoatings@yahoo.com
Western States Roofing &
Waterproofing
Shawn Reeves
18605 Parthenia St.
Northridge, CA 91324 USA
818.718.0770
phdnroofing@aol.com
Formulator/System Supplier
Clariant Corporation
Timothy Reilly
500 Washington Street
Coventry, RI 02816 USA
401.823.2444
timothy.reilly@clariant.com
SWD Polyurethane Shanghai Co.,
Ltd.
Xiao Min He
135 Xiqing Rd.
Qingpu District, Shanghai, 201700 P.R.
China
swdurethane1969@163.com
Independent Sales Representative
Lou Frank Consulting, Inc.
Lou Frank
2367 Romney Rd.
San Diego, CA 92109 USA
619.823.6600
lou@loufrank.com
How does membership in PDA help to expand the polyurea industry
“The available PDA reference materials and training courses provide necessary tools for the
expansion of our industry. Also, networking with key industry professionals is one of the biggest
benefits of PDA membership. I believe the recognition from our members being dedicated to the
polyurea industry is also important to the expansion. As a company dedicated to the polyurea
industry, it is important for us to be involved in the only association dedicated to polyurea. PDA has
done a lot to promote polyurea since its inception. The focuses on training, application materials,
health & safety, industry promotion and networking have been very beneficial to grow the industry
and keep the technology consistent.”
– – Murph Mahaffey, PDA Past President
PODIUM | 5

CASE STUDY
Bayer MaterialScience
After Polyurea Application
PODIUM | 6

CASE STUDY
Bayer MaterialScience
PODIUM | 7

CASE STUDY
CoatingsPro Magazine
PODIUM | 8

CASE STUDY
CoatingsPro Magazine
PODIUM | 9

CASE STUDY
Hercules GmbH
PODIUM | 10

CASE STUDY
Hercules GmbH
PODIUM | 11

CASE STUDY
Quindao Technological University
PODIUM | 12

CASE STUDY
Quindao Technological University
PODIUM | 13

PDA BUSINESS
Get Your Collections under Control
If growing your business is a priority, getting accounts receivable and collections
under control is a requirement
By: Barbara Font, Profiles International Inc
Accounts Receivable (A/R) plays a
direct role in growing your business
and collection calls make sure that
there is money available to make
growth happen.
What if the customer says that they need
the paperwork resent (again) or what
if you can’t get to the person who has
the authority to approve and/or sign
the check These questions are easily
answered, but first it is important to
realize that the collection call is the final
interaction on any particular invoice and
that payment should immediately follow.
Every interaction before the invoice is
generated is relevant to the collection call
being a success. If this isn’t the case (your
aging will tell you immediately) then
you will have to look at your company
in a different light, from the collection
call backward. If you break your aging
into numbers, how many accounts, how
many accounts past due, how many short
paid invoices, how many disputes, how
many out of business, how many on
payment schedules, you will see every
problem in your company. If you fix them
all, you will join the companies that are
most profitable in our industry. Briefly,
the areas most related to the success of
collection calls are:
1. Credit
2. Policies and Procedures
3. Accountability
Credit
Credit analysis is the single most
important tool used in making collection
calls. The closer your collector connects
credit to the account, the better
understanding he or she will have of
turning money. Unfortunately, our
industry continues to pay a high price by
either not completeing adequate credit
(where actual flexible credit limits are
set based on real numbers) or by not
having credit relevant at the collector
level. Discussions about a customer’s
ability to pay still focus inappropriately
on how long they’ve been in business,
how long they’ve done business with us,
or this favorite “this has the potential to
be a million dollar customer- don’t ask
them for credit information.” Here’s an
exchange of e-mails from a salesperson
to the credit department over a period of
a few months.
Salesperson: “Please don’t put a credit
hold on this customer. They are a
potential three million dollar customer!!!
They need to try us first. This is a critical
time for them!”
A couple months later…..
Credit Analyst: “The phone numbers are
invalid and we can’t locate them. Please
advise.”
Sales Person: “I haven’t heard from them
in a while. Sorry I can’t help you more.”
Final Status: Account out of business.
Sent to collections.
Bottom line is that companies extend
unsecured credit. If you don’t have an
idea of a customer’s ability to pay up
front and you don’t evaluate regularly or
update the information when the average
day to pay increases, then you never
directly talk about what is wrong and you
never have the chance to help a customer
through actual cash flow problems. This
approach usually guarantees that by the
time you know there is real trouble, it is
too late to do anything. Assume for the
sake of this article that you have solid
credit in place and that the credit limit
shows on the aging as well as on the
computer when your collectors makes
their collection calls.
Policies and Procedures
Your policies and procedures should be
clearly defined, make sense according
to numbers and be followed by all
employees. If something isn’t working,
there should be a discussion and changes
made so that exceptions don’t come to
define policy. This is a department that
can be easily analyzed.
Take your aging and start counting. How
many customers do you have on the books
today How many have monies past due
30 days, 45 days, 60 days and 90 days
What is this in terms of percentages
Your aging should split the 30-60 day
category into two categories, 30-45 and
46-60. Why Because it matters where
the money sits, below 45 or above 45.
How many accounts have all their
money past due 45 days, 60 days or 90
days How many have rate disputes
How many have claims How many
invoices are more than a year old How
many accounts carry credits only And
do you use these credits in your overall
evaluation of the aging How many
accounts has the collector forwarded out
to other departments or managers for
advisement but has not heard back or has
been given advisement that does not fix
the account All of these numbers will
tell you what is wrong.
The main point here is that if a collector
picks up the phone and makes a call, but
cannot conclude the call with payment
information because of problems that have
CONTINUED ON PAGE 15
PODIUM | 14

CONTINUED FROM PAGE 14
not been fixed, then the collector’s next
several minutes are spent trying to deal
with what is wrong with that account. And
if most of the accounts have problems, then
accounts receivable becomes somewhat of
a tidal wave of problems.
Now look again at your aging (or if
collectors use the computer screen to
start a collection call look at that.) Next,
look at your watch or a clock. Last, pick
up your arm and put it to your ear. Those
three items – the aging, the clock, and
the motion of putting a phone to your ear
in repetition – will determine both the
success of the collection team as well as
the expense of operating the credit and
collection department. Once you get to
250 accounts or thereabout, you will
need a full time collector to adequately
handle your accounts.
Remember, too, that overspending can
also be a problem in A/R. If you are
adding collectors because problems
are not resolved and the aging keeps
building, this is a mistake too. It matters
how much the department costs.
If you have a manager over your money
who does not define the department in
terms of problems, cost, solutions and
numbers, then you better be aware of the
costs and numbers yourself.
Making the Call
The information the collector should
have available immediately before
placing a call is:
• Name, billing address, phone, fax,
e-mail address
• Contact information for accounts
payable, controller or chief financial
officer and President
• Credit limit and what it is based on
• Invoice numbers, date of shipments
and age of invoices (late billing
can be a relevant factor here when
collecting)
• Date and amount of last payment
• Average Days To Pay (minus any
dispute or incorrect billing info that
may falsely skew the number)
• Notes/Comments from the last call or
e-mail, preferably rolling notes
There are a number of ways accounts
can be broken into different categories
for making calls, ie, by alpha, stations,
or salespeople. However, it still comes
down to making the calls, documenting
the interaction, taking care of any
problems or errors quickly so that turn
around time is not affected and getting
the money in. The number of calls should
be tracked daily and problems identified
and categorized in order of descending
frequency so that issues are addressed and
solved. The 90-day plus should be under
1 percent and the 60 day plus should be
under 2 percent. Money needs to turn
before 45 days. Most profit margins are
too small to allow us to carry money or
even worse lose money to bad debt.
The first call should be made at 30 days.
It is a courtesy call to ensure that your
customer has the bill, that the bill is
correct, and to find out when the bill will
be paid. The collector notes ability to
pay by connecting the credit limit to the
call and can even say for example, “Mr
Smith, as you know your credit limit
with our company is $10,000 and there is
currently $20,000 on the books. You can
be over credit limit as we are flexible and
very much want your business, however,
I have two invoices at 36 days. Can you
get those out to me this week”
The main point here is to let a customer
know he can be over credit limit,
however, he can not be over credit limit
and past 40 days. If a company allows a
customer to be significantly over credit
limit and allows the invoices to roll past
60+ days and worse, then it should come
as no surprise when that customer cannot
pay in a timely manner. We are part of
the accountability factor. If we allow it
to happen, we are responsible for putting
the customer into cash flow back to us.
Accountability
One of the most underestimated factors
in turning money in receivables is
consistent attention to every customer
regarding every invoice. Customers
who are contacted like clockwork, held
within flexible credit terms and treated
with great kindness and courtesy pay
like clockwork. Once this is not the
case, then any factor (their customer
doesn’t pay them, you get them on a
payment schedule and they start missing
payments, their credit takes a dive etc)
can result in disaster. If an account ages
past 45 days, a manager or supervisor
can make the next call. If this doesn’t
work then a decision should be made
once credit is reviewed.
Sales, you ask
What about sales Should sales be
involved Absolutely! However, sales
should be presented with the same facts
from credit along with recent payment
history and involved to the degree that
an agreement about payment is arrived
at and held to.
Accountability in A/R requires
accountability from billing, cash
app, sales, operations, pricing and
management. If accounts age because
decisions are not made regarding writeoffs,
credit or non-payment, it takes no
time at all for A/R to be loaded with
account issues. In addition, it becomes
harder for management to want to know
the truth about what is on the aging, how
much money isn’t real (over charges),
how much is disputed and will never
be paid, the toll on so many slow pay
accounts where true credit has been
ignored, etc.
If solid credit, policies and procedures are
in place at your company, the questions
regarding collection calls come easy.
What do you do when a customer says
that they need the paperwork sent again
First, review who gets it and how. Is
there a better way Track this weekly
with your contact until your customer
knows that you are going to make sure
the paperwork gets there. Over the next
few weeks, your questions should be:
“Did you get the paperwork” and “Is
everything ok”.
CONTINUED ON PAGE 16
PODIUM | 15

CONTINUED FROM PAGE 15
It’s important, too, that the same person calls each week. Turnover is very hard
in receivables. Jobs should be doable. Many times a collector will be responsible
for so many accounts that the only thing he/she can do is call for the most money
from any category. Ultimately though, time will not be on your side.
“What do I do when I can’t get to the person who approves the check” Is the
account over or under credit limit This will help you determine if the problem is
cash related. Ask yourself, is the money over or under 45 days Go up the ladder
and ask who else you can speak
Why do you continue your
membership in PDA year
after year
“I continue my membership in PDA each
year for the great people to work with and
an opportunity to better the industry.”
– Leon Scott, Hesterman Technical
Services, Inc.
Renew your PDA Membership Today!
with Say, “We very much value
your business, however, I will need
to let management know when the
payment will be sent.” Be flexible
and try to find the middle ground,
then make a decision about the time
line. If you are doing solid credit,
the number of slow-pay and nonpaying
accounts will be minimal. If
an account stops paying and stops
taking calls, then you will need
to use the techniques that outside
collection agencies use.
ATTENDING AN
INDUSTRY
TRADESHOW
Let us know! PDA would love for you to take tradeshow
materials to promote polyurea and PDA. Visit: https://www.
pda-online.org/pda_news/events.asp or e-mail Erin at
erin@robstan.com to let us know you are attending!
POLYUREA
APPLICATOR SPRAY COURSE
Polyurea Development Association
GET THE EDGE ON YOUR COMPETITION. 2009 DATES:
The Polyurea Development Association’s Applicator
Spray Course is the most comprehensive training in the
polyurea market today. If you’re serious about polyurea,
don’t miss the opportunity to get ahead in the industry!
March 3-6
May 5-8
October 6-9
Location: Houston, Texas
For more information and registration
please visit PDA’s website:
www.pda-online.org or call 816.221.0777
PODIUM | 16

POLYUREA FAQs
PDA’s FAQ Section…Did you know
We would like to use polyurea for the temporary repair of
a diesel tank. The tank is old and corroded but our clients
would like a further two year life. The tank had been pressure
blasted and is now free of rust. Would a polyurea product seal
be able to stop leakages Are there any guarantees normally
offered
Answer: It is possible that a polyurea system could provide the
proper containment for this type of application. It would be up
to the individual manufacturer to discuss issuance of the warranty.
You should contact manufacturers to discuss this application and
the appropriateness of product use.
We are producing loudspeakers, for use in different fields, like
in installations for stadiums as well as on the road for rock
concerts. We want to use the polyurea as a coating for some
lines of the loudspeakers; with waterproof and elastic being
the main benefits. The main topics of inerest were: What is
the right way to apply the material in concerns of primer, and
which material to be used What is the minumim thickness
the material needs to be applied to make a waterproof
coating What were the tolerancs of the thickness that can
be achieved We would need rather tight tolerances, since the
mechanical parts for combining the single cabinets to arrays
need to be applied on top of the coating, and the interaction
of the machanic need to be secured in all cases over along
time.
Answer: We are aware of polyurea that has been applied to
speakers and outdoor equipment for the Olymipcs and concerts.
The application of fast-set (10 second gel time) polyurea does
require the use of specialized equipment and trained applicators.
Theis type of polyurea is typically applied at between 0.015 to
0.200 inches thick and can be applied over wood with or without
a primer. A trained applicator willknow how and what type of
polyurea/primer to use for this application. Contact a system
suppliers in the PDA member directory and they can help you
answer more questions about polyurea products.
In coating new concrete with polyureas, which is the best
type of primer to use - MDI based, epoxy or other
Answer: Most products manufacturers have recommended
primers for different application conditions. There may not
be a “best” primer for use with polyurea systems by rather a
primer suitable for use in your specific application conditions.
Many times concrete substrate requires some additional
enhancement, such as densifying, surface strengthening, cavity
filling, or other aspects. These enhancements may sometimes
be accomplished with a primer. There are certainly occassions
when epoxy may be the proper selection and others when a
MDI based primer is preferable. Again, these decisions should
be driven by collabroration with the polyurea manufacturer in
reference to specific application. These topics are covered in the
Surface Prep Course - Concrete. Please see PDA’s Educational
Course offerings for more information on this and other polyurea
courses.
Is it possible to spray polyurea or foam to the side of a rock
mountain to stop minor rock slides and how What about
landscaping for homes on dirt or planted soil to help them
from sliding
Answer: Spray polyureas follow the contours of the substrate,
and it will be dificult to creat a continuous layer over a rocky
area, Spray foam with a polyurea topcoat would be a better
combination to use along with some engineering designs to creat
overlay that is properly anchored. Additionally, use of geotextile
coated with polyurea can be made for soil stabilization. It
requires some mechanical anchoring, but generally rock/earthen
disruptions and slides are the result of water erosion and geomembrane
systems can create alternate watershed dynamics.
PDA APPAREL
ON SALE NOW!
Show your support for PDA by
wearing PDA apparel! Get excited
for summer and take advantage of
these low prices for a limited time.
Please contact PDA Headquarters
at 816.221.0777 to order.
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PODIUM | 17

Displaying the
Phantastic World
of Polyurea
Polyurea Development Association
Europe Hosts Third Annual Conference
The third edition of the Polyurea Development Association (PDA Europe) annual
conference, named “Displaying the Phantastic World of Polyurea,” will take place
November 16-18, 2009 at Phantasialand in Brühl (near Köln), Germany.
PDA Europe’s 2009 Annual Conference is where all stages of the polyurea industry meet
to discuss the current technical issues and market trends. The conference agenda, which
includes presentations, educational courses and live demonstrations, will focus on the
benefits of specifying polyurea systems for a range of applications.
One of the conference highlights will be the extended PDA EUROPE Concrete Surface
Preparation Course. The training committee has been working hard this year to extend
the basic course, given during the PDA Europe Conference 2008, to a 4-hour advanced
course including more details on surface evaluation and preparation techniques supported
by practical demonstrations of which the results will be presented and discussed during
one of the conference presentations. It is a must see for applicators new to the industry
or those fine-tuning their techniques.
Another important topic on the agenda will be the visit of real life polyurea applications used on
Phantasialand attractions showing the robustness and high performance of the technology.
Keep informed on the registration start and call for papers and visit our www.pda-europe.
org website on a regular basis.
Why did you initially join PDA
PDA Europe 2009 Annual Conference
“Displaying the Phantastic World of Polyurea,”
Phantasialand – Brühl, Germany
16-18 November 2009
“I joined PDA partly because of project leads and product inquiries from the PDA website.
By networking at our conferences or by contacting other PDA members I have shared
and learned from other member’s experiences as we work together towards a common
goal – polyurea development. I also support the growth of the polyurea industry through
PDA’s training programs. Personally, I enjoy being a part of an association dedicated
to improving the quality of our industry. Where else can you have a direct impact
on improving an industry and being recognized for your contribution The Polyurea
Development Association.”
– Rob Loomis, PDA Past President, Williamette Valley Company
PDA EUROPE BOARD OF DIRECTORS
President 2009
Bernd Dietz
Rema Tip Top
Bernd.Dietz@tiptop.de
Past President
Marc Broekaert
Huntsman
marc_broekaert@huntsman.com
Treasurer
Marc Moerman
ALBEMARLE
marc.moerman@albemarle.com
President-elect
Karl H. Wührer
Bayer MaterialScience AG
karl-heinrich.wuehrer@bayermaterialscience.com
MEMBERS
Werner Bertleff
BASF
werner.bertleff@basf.com
Romuald Bartczak
Flexguard
romuald@flexguard.be
Alain Descampe
Imexfa sa
a.descampe@imexfa.be
Alain van Oorsouw
Elastogran
alain.vanoorsouw@elastogran.nl
Eliezer Niesensweig
MMSL
eliezer@mmsl.co.il
Gebhard Rauter
FastSetPowerUnits
gebhard@fastsetpowerunits.eu
Stephan Rindfleisch
Graco
Stephan_Rindfleisch@graco.be
Teodoro Du Marteau
Sinitalia
teodoro.dumarteau@sinitalia.com
Alliance Director
Lee Bower
Polyvers
lee@polyvers.com
PDA EUROPE SECRETARIAT
Rachel Barlow
Dana Popp
Françoise Maon
Avenue Marcel Thiry 204, Brussels, Belgium
Tel: +32 2 774 9611
Fax: +32 2 774 9690
E-mail: pda-europe@keleneurope.com
PODIUM | 18

PUBLISHER’S STATEMENT
Podium is published by the
Polyurea Development Association (PDA),
400 Admiral Boulevard
Kansas City, Missouri 64106
816.221.0777
Editor, Erin Nied
Executive Director, Ken Bowman
E-mail: kenb@robstan.com
Copyright © 2009
Polyurea Development Association
All Rights Reserved
EDITORIAL POLICY
Podium is the official publication of
the Polyurea Development Association.
The magazine provides a medium for
expressing views and opinions without
approving, disapproving or guaranteeing
the validity or accuracy of any data, claim
or opinion appearing under a byline, or
obtained or quoted from an acknowledged
source. The opinions expressed by
authors do not necessarily reflect the
official views of PDA.
What do you get out
of being a member
in PDA
““From my membership in PDA I
get the opportunity to expand my
understanding and knowledge of
Polyurea Coatings. Personally
I like the networking with the
formulators and manufacturers
of Polyurea. Year after year I
continue my membership in PDA
to help with the promotion and
development of Polyurea and
Urethanes.”
– Dan Canavan III,
D.B. Becker Co., Inc.
Don’t forget to
renew your PDA
membership for
the 2009 year!
2009-2010
CALENDAR OF EVENTS
April 2009
22-24
International Concrete Repair Institute
Spring 2009 Conference
Hilton Minneapolis, Minneapolis, MN
www.icri.org
30-2
AIA
Moscone Center, San Francisco, CA
www.aiaconvention.com
JUNE 2009
8-12
MegaRust 2009
Norfolk Marriott Waterside, Norfolk, VA
www.nstcenter.com
16-19
Construct 2009
Indiana Convention Center, Indianapolis, IN
www.constructshow.com
OCTOBER 2009
10-14
WEFTEC 2009
Orange County Convention Center Orlando, Florida
www.weftec.org
NOVEMBER 2009
16-18
PDA Europe 2009 Annual Conference
Phantasialand in Brühl (near Köln), Germany
www.pda-europe.org
FEBRUARY 2010
7-10
PACE 2010
Phoenix Convention Center, Phoenix, AZ
www.pace2010.com
March 2010
14-18
NACE - CORROSION 2010 Conference & Expo
San Antonio, TX
www.nace.org
21-23
NPRA 2010 Annual Conference
Marriott Rivercenter, San Antonio, TX
www.npradc.org
October 2010
2-6
WEFTEC 2010
Ernest N. Morial Convention Center,
New Orleans, LA
www.weftec.org
PODIUM | 19