NBN FL W08 p081-120 8-6.qxd - National Book Network

MARCH
Lawyer’s Guide to
Marketing on the
Internet, Third Edition
Gregory H. Siskind, Deborah McMurray and
Richard P. Klau
No matter how small or large your firm, in today’s
competitive environment, it is critical to have an
online marketing strategy. In this up-to-date third edition
of the Lawyer’s Guide to Marketing on the Internet,
you’ll learn how to make the latest technology work
for your practice and increase your firm’s visibility. This
comprehensive resource provides proven online marketing
strategies and guides you on how to effectively
and efficiently market your law practice. Topics include:
• Tools to use: blogs, podcasts, Webinars and
virtual meetings
• Advertising and search engine optimization
• Measuring results
• Web ethics
• Choosing the best Web consultant for your firm
Speak to your target market and grow your business
by developing your online marketing strategy
today.
Gregory Siskind is a partner at Siskind, Susser, Haas
& Devine in Memphis, TN. Deborah McMurray is a
principal of Deborah McMurray Associates, a strategic
marketing consulting firm in Dallas, TX. Rick Klau
works at Google and lives in San Ramon, CA.
• Ads in Law Practice Management magazine
• Direct mail campaign
March • Reference/Law
200 pages • 7 x 10 • Carton qty: 30
50 b&w screenshots
ISBN13: 978-1-59031-876-8
1-59031-876-5 • $79.95 pb. • [ T ]
[ISBN of Previous Edition: 1-59031-118-3]
Vinegar into Honey
Seven Steps to Understanding and
Transforming Anger, Aggression,
and Violence
Ron Leifer
Our desires and our fears are woven into a tangled
web of conflicts. We want both to eat dessert and
to be thin. We want money but don’t want to work.
Anything that threatens our sense of self and its striving
for happiness is perceived as a threat to our very
lives—the response to which is defensiveness, anger,
aggression, and violence.
Vinegar into Honey proposes a new paradigm for
understanding the relationship between stress, anxiety,
anger, and depression. Leifer provides detailed instructions
for working with anger and other painful
emotions. The process of transforming suffering into
equanimity and compassion is central in Buddhist psychology
and practice. Each of the steps in Vinegar into
Honey reflects views and methods drawn from Buddhist
tradition. Leifer’s work holds promise for psychotherapists
and their patients, individuals seeking to
understand and work with their anger, and people interested
in the interface of Buddhism and psychotherapy.
Ron Leifer, M.D., trained as a psychiatrist under
Thomas Szasz and became a Buddhist practitioner in
1980. He lives in Ithaca, New York.
• Co-op available
• Direct mail campaign
• Reviews and ads in major Buddhist journals (Tricycle(,
(Shambhala Sun, Buddhadharma, Bodhi, Mandala) and
trade publications
March • Religion/Buddhism
144 pages • 5 1 ⁄2 x 8 1 ⁄2 • Carton qty: 44
ISBN13: 978-1-55939-293-8
1-55939-293-2 • $14.95 pb. • [ T ]
AMERICAN BAR ASSOCIATION
SNOW LION PUBLICATIONS
National Book Network • 1-800-462-6420 Winter 2008 147