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In Loving Memory
Lorraine Walker Arms
The Nevada radio spectrum is a little quieter after the death of Lorraine Walker Arms.
Poker is seen by some as a man's game, just as broadcasting was considered a man's game
when Lorraine began her career.That attitude didn't stop her, and she was good at both.
Lorraine was born and raised in Lewiston, Idaho. She moved to Reno in 1966 to work in
radio sales for KCBN, one of the area's first rock stations. She quickly moved up to sales
manager and then General Manager. In 1970, she bought the station, and in 1974 added an
FM station.
Lorraine was known as a tough manager, her unwillingness to settle for anything secondrate
in her own life extended to her staff. She hired top people and expected top
performance.
The idea of radio remotes certainly didn't originate with Lorraine, but she used remote
broadcasts to make her stations a part of the Northern Nevada community. KCBN was on
the speakers in every store you entered and no event was complete without the KCBN disc
jockeys.
While Lorraine was serious about business, there was always a sense of fun around KCBN.
After years on top of the market, she finally sold the stations in 1982. She packed up her
things, including her 54-foot powerboat, the "Lovin' Arms" and moved to Mexico to enjoy
the sun and retirement. She came OUT of retirement. She left her beautiful home in
Mexico, and built her stations again into top billing stations, according to national reports.
She did so in order to sell them again after purchasing KWNZ and KQLO radio. Selling
KQLO, then packaging the three stations and selling them, enabled her to once again go
back into retirement.
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