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The Next Big Idea 10 concepts that could - University of Toronto ...

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Letters<br />

decision-making; it is <strong>of</strong>ten referred to<br />

as the theory <strong>of</strong> enculturation.<br />

– Marvin Zuker BA 1963 UC, MEd 1973<br />

<strong>Toronto</strong><br />

<strong>The</strong> Downside <strong>of</strong> 360<br />

As a recording engineer and artist, I’ve<br />

personally seen <strong>that</strong> 360 deals, as mentioned<br />

in the article about Erika Savage<br />

(“Rock Star Lawyer,” Autumn 20<strong>10</strong>), are<br />

terrible for the artist.<br />

Artists do not see income from record<br />

sales unless they recoup advances. In<br />

their early years, artists earn less from<br />

album sales than from concerts. With a<br />

360 deal, an artist gives up a greater<br />

share <strong>of</strong> concert revenue.<br />

This is how record companies are<br />

adapting I’d call it a desperate attempt<br />

to generate greater pr<strong>of</strong>it. If the record<br />

companies had really been interested in<br />

adapting, they would have expanded into<br />

digital music 15 years earlier. Instead,<br />

they had the Recording Industry Association<br />

<strong>of</strong> America issue subpoenas to<br />

citizens for downloading pirated music.<br />

I hope Savage will ensure <strong>that</strong> record<br />

labels help truly develop artists by giving<br />

them time to establish a brand. This<br />

will help them build a loyal fan base and<br />

a long career – to the benefit <strong>of</strong> both<br />

artist and label.<br />

– Omar Kamran BSc 2008<br />

<strong>Toronto</strong><br />

Broadly Appealing<br />

In past years, I’ve found U <strong>of</strong> T Magazine<br />

to be inward-looking, highlighting<br />

on-campus activities and personalities.<br />

<strong>The</strong>y were rarely relevant to most <strong>of</strong><br />

your readers’ everyday lives.<br />

However, recent issues have been<br />

outstanding. I enjoyed the broad appeal<br />

<strong>of</strong> “Parents – at Last!” (Summer 20<strong>10</strong>)<br />

and “A Year in Mumbai” (Autumn 20<strong>10</strong>).<br />

I find the Leading Edge section stimulating,<br />

and I admire the punch <strong>of</strong> the<br />

articles and sidebars. <strong>The</strong> layout and<br />

images are visually attractive. It has the<br />

look and feel <strong>of</strong> a first-class magazine.<br />

– Mary Howden BA 1963 Trinity<br />

Barrie, Ontario<br />

Green Folly<br />

Does David Beattie really believe <strong>that</strong> if<br />

all the participants in U <strong>of</strong> T’s Alumni<br />

Travel Program were to boycott air<br />

travel it would alter the world’s environment<br />

one iota (Letters, Autumn 20<strong>10</strong>)<br />

It certainly would not!<br />

Beattie reveals a political agenda<br />

when he claims <strong>that</strong> such trips are for<br />

“the privileged.” He seems to belong to<br />

the movement <strong>that</strong> more and more <strong>of</strong>ten<br />

is being referred to as green fascism.<br />

– George Varcoe BMus 1955<br />

Österskär, Sweden<br />

halfpage-WritingContest 2011:Layout 1 28/<strong>10</strong>/20<strong>10</strong> 1:38 PM Page 1<br />

Attention<br />

All Aspiring<br />

Poets &<br />

Short Story<br />

Writers!<br />

Announcing<br />

U<strong>of</strong>TMagazine’s2011<br />

AlumniShortStory<br />

&PoetryContest<br />

First prize in each category:<br />

$1,000 and publication in the Summer 2011 issue<br />

<strong>of</strong> U <strong>of</strong> T Magazine<br />

Runner-up and “People’s Choice” prizes in each<br />

category:<br />

A <strong>University</strong> <strong>of</strong> <strong>Toronto</strong> prize pack and<br />

publication on the U <strong>of</strong> T Magazine website<br />

Deadline for submissions:<br />

FebRuaRy 1, 2011<br />

This contest is open only to U <strong>of</strong> T alumni.<br />

For complete contest rules, visit<br />

www.magazine.utoronto.ca/alumni-writing-contest<br />

6 WWW.MAGAZINE.UTORONTO.CA

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