The Next Big Idea 10 concepts that could - University of Toronto ...
The Next Big Idea 10 concepts that could - University of Toronto ...
The Next Big Idea 10 concepts that could - University of Toronto ...
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Letters<br />
decision-making; it is <strong>of</strong>ten referred to<br />
as the theory <strong>of</strong> enculturation.<br />
– Marvin Zuker BA 1963 UC, MEd 1973<br />
<strong>Toronto</strong><br />
<strong>The</strong> Downside <strong>of</strong> 360<br />
As a recording engineer and artist, I’ve<br />
personally seen <strong>that</strong> 360 deals, as mentioned<br />
in the article about Erika Savage<br />
(“Rock Star Lawyer,” Autumn 20<strong>10</strong>), are<br />
terrible for the artist.<br />
Artists do not see income from record<br />
sales unless they recoup advances. In<br />
their early years, artists earn less from<br />
album sales than from concerts. With a<br />
360 deal, an artist gives up a greater<br />
share <strong>of</strong> concert revenue.<br />
This is how record companies are<br />
adapting I’d call it a desperate attempt<br />
to generate greater pr<strong>of</strong>it. If the record<br />
companies had really been interested in<br />
adapting, they would have expanded into<br />
digital music 15 years earlier. Instead,<br />
they had the Recording Industry Association<br />
<strong>of</strong> America issue subpoenas to<br />
citizens for downloading pirated music.<br />
I hope Savage will ensure <strong>that</strong> record<br />
labels help truly develop artists by giving<br />
them time to establish a brand. This<br />
will help them build a loyal fan base and<br />
a long career – to the benefit <strong>of</strong> both<br />
artist and label.<br />
– Omar Kamran BSc 2008<br />
<strong>Toronto</strong><br />
Broadly Appealing<br />
In past years, I’ve found U <strong>of</strong> T Magazine<br />
to be inward-looking, highlighting<br />
on-campus activities and personalities.<br />
<strong>The</strong>y were rarely relevant to most <strong>of</strong><br />
your readers’ everyday lives.<br />
However, recent issues have been<br />
outstanding. I enjoyed the broad appeal<br />
<strong>of</strong> “Parents – at Last!” (Summer 20<strong>10</strong>)<br />
and “A Year in Mumbai” (Autumn 20<strong>10</strong>).<br />
I find the Leading Edge section stimulating,<br />
and I admire the punch <strong>of</strong> the<br />
articles and sidebars. <strong>The</strong> layout and<br />
images are visually attractive. It has the<br />
look and feel <strong>of</strong> a first-class magazine.<br />
– Mary Howden BA 1963 Trinity<br />
Barrie, Ontario<br />
Green Folly<br />
Does David Beattie really believe <strong>that</strong> if<br />
all the participants in U <strong>of</strong> T’s Alumni<br />
Travel Program were to boycott air<br />
travel it would alter the world’s environment<br />
one iota (Letters, Autumn 20<strong>10</strong>)<br />
It certainly would not!<br />
Beattie reveals a political agenda<br />
when he claims <strong>that</strong> such trips are for<br />
“the privileged.” He seems to belong to<br />
the movement <strong>that</strong> more and more <strong>of</strong>ten<br />
is being referred to as green fascism.<br />
– George Varcoe BMus 1955<br />
Österskär, Sweden<br />
halfpage-WritingContest 2011:Layout 1 28/<strong>10</strong>/20<strong>10</strong> 1:38 PM Page 1<br />
Attention<br />
All Aspiring<br />
Poets &<br />
Short Story<br />
Writers!<br />
Announcing<br />
U<strong>of</strong>TMagazine’s2011<br />
AlumniShortStory<br />
&PoetryContest<br />
First prize in each category:<br />
$1,000 and publication in the Summer 2011 issue<br />
<strong>of</strong> U <strong>of</strong> T Magazine<br />
Runner-up and “People’s Choice” prizes in each<br />
category:<br />
A <strong>University</strong> <strong>of</strong> <strong>Toronto</strong> prize pack and<br />
publication on the U <strong>of</strong> T Magazine website<br />
Deadline for submissions:<br />
FebRuaRy 1, 2011<br />
This contest is open only to U <strong>of</strong> T alumni.<br />
For complete contest rules, visit<br />
www.magazine.utoronto.ca/alumni-writing-contest<br />
6 WWW.MAGAZINE.UTORONTO.CA