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Edgar Rice Burroughs, Inc.
Edgar Rice Burroughs is renowned for his many novels
of fantastic adventure. Unquestionably his best known
creation is that of the jungle hero, Tarzan of the Apes,
first published in 1912. In 1930, near his Tarzana Ranch,
local residents renamed their town Tarzana, CA in honor
of Burroughs and his famous storybook character.
Edgar Rice Burroughs, Inc. was founded in 1923 by
author Edgar Rice Burroughs to manage the rights to the
literary works of Burroughs. The company has overseen
every adaptation of his literary works in publishing, film,
television, theatrical stage productions, licensing &
merchandising.
Edgar Rice Burroughs, Inc. manages and licenses the
vast archive of Edgar Rice Burroughsʼ literary works,
fictional characters and corresponding artwork that has
grown for nearly a Century.
The company continues to be owned by Burroughsʼ
family and remains based in Tarzana, California.
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Brand Attributes
Aristocratic Pedigree
-- Lord Greystoke raised
In the jungle by apes.
His & Her
Opportunity
(Tarzan & Jane)
Environmentally
Friendly – the World’s
1 st Environmentalist
Organic &
Natural
Rugged
Individualism
Tan & Muscular
Physique
Multi-Generational Saving/Rescuing
Leader
Athletic/Strength
Bridges two worlds,
civilized & uncivilized - a
blend of two cultures
to create a unique hero
Survival Against
All Odds
Romantic Hero
Signature
Jungle Cry/Yell
Animal, Savage
Magnetism
Lord of the
Jungle
Good Always Triumphs
Over Evil/ Social Injustice
A person of superior or
Superhuman physical
strength, agility & prowess
Swinging,
Swimming,
Acrobatic
Jungle & Animal
Prints on Trend
Protector of Animals &
Natural Jungle Habitat
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Every Generation has it’s Tarzan
For nearly a Century, Tarzan has entertained audiences with his powerful presence.
He is instantly recognizable worldwide. Tarzan is cross-generational -- appealing to
seniors, baby boomers and todayʼs youth. Tarzan has captured the fancy of every
generation since his humble beginnings on the pages of a pulp novel.
For decades, young and old alike around the world have been infatuated with the
Jungle Lord who protects the jungle, its animals -- defending the weak and
oppressed. Each generation identifies with its own iteration of Tarzan and the actor
who portrayed him, including but not limited to:
Johnny Weismuller Lex Barker Miles O’Keefe* Tony Goldwyn**
James Pierce Gordon Scott Christopher Lambert Casper Van Dien*
Buster Crabbe Jock Mahoney Mike Henry Travis Fimmel*
Herman Brix* Denny Miller* Wolf Larson* Michael T. Weiss**
Glenn Morris* Ron Ely Joe Lara
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* Image Not Shown **Animated

The Most Filmed Character in Motion Picture History
• 50+ Major Motion Pictures
• 6 Television Series
• 2 Broadway Stage Productions
• Thousands of Publications & Licensed products.
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Me Tarzan, You Jane
Jane Porter, an American from Baltimore, Maryland, is
the love interest and later the wife of Tarzan. They met in
the first Tarzan novel, Tarzan of the Apes. For Tarzan &
Jane it was love at first sight.
Jane develops over the course of the series from a
conventional damsel in distress who must be rescued
from various perils to a competent and capable
adventuress in her own right, fully capable of defending
herself and surviving on her own in the jungles of Africa.
Tarzan & Jane offer countless promotional
opportunities for “his & her” licensing programs.
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Motion Pictures
Tarzan is the most filmed character in motion picture history. After
several silent films starting in 1918, Johnny Weismuller defined the role
in a successful 1932 remake -- Tarzan, the Ape Man -- the first of his
many Tarzan films for MGM. From 1949-1960, nearly a dozen films
featured Lex Barker & Gordon Scott as Tarzan.
The 1960ʼs featured several Tarzan films with Jock Mahoney as Tarzan
at MGM and Mike Henry in the title role at Paramount. The 1966 Tarzan
NBC-TV series, starring Ron Ely was so popular that several Tarzan
feature films starring Ely were released from 1966 to 1970. The seminal
story was remade twice in the 1980ʼs, Tarzan, the Ape Man (1981) with
Miles OʼKeefe, Bo Derek & Richard Harris and 1984ʼs Greystoke: The
Legend of Tarzan, Lord of the Apes with Christopher Lambert.
A new Tarzan film is in development at Warner Brothers, written by
Stuart Beattie (Pirates of the Caribbean) to be directed by Stephen
Sommers (The Mummy, G.I. Joe).
1932 Tarzan, the Ape Man Johnny Weissmuller
1933 Tarzan the Fearless Buster Crabbe
1934 Tarzan and His Mate Johnny Weissmuller
1936 Tarzan Escapes Johnny Weissmuller
1938 Tarzan's Revenge Glenn Morris
1938 Tarzan and the Green Goddess Herman Brix
1935 The New Adventures of Tarzan Herman Brix
1939 Tarzan Finds a Son! Johnny Weissmuller
1941 Tarzan's Secret Treasure Johnny Weissmuller
1942 Tarzan's New York Adventure Johnny Weissmuller
1943 Tarzan Triumphs Johnny Weissmuller
1944 Tarzan's Desert Mystery Johnny Weissmuller
1945 Tarzan and the Amazons Johnny Weissmuller
1946 Tarzan and the Leopard Woman Johnny Weissmuller
1947 Tarzan and the Huntress Johnny Weissmuller
1948 Tarzan and the Mermaids Johnny Weissmuller
1949 Tarzan's Magic Fountain Lex Barker
1950 Tarzan and the Slave Girl Lex Barker
1951 Tarzan's Peril Lex Barker
1952 Tarzan's Savage Fury Lex Barker
1953 Tarzan and the She-Devil Lex Barker
1955 Tarzan's Hidden Jungle Gordon Scott
1957 Tarzan and the Lost Safari Gordon Scott
1958 Tarzan s Fight for Life Gordon Scott
1959 Tarzan's Greatest Adventure Gordon Scott
1959 Tarzan, the Ape Man Denny Miller
1960 Tarzan, the Magnificent Gordon Scott
1962 Tarzan Goes to India Jock Mahoney
1963 Tarzan's Three Challenges Jock Mahoney
1966 Tarzan and the Valley of Gold Mike Henry
1966 Tarzanʼs Jungle Rebellion Ron Ely
1967 Tarzan and the Great River Mike Henry
1967 Tarzan and the Peril of Charity Jones Ron Ely
1968 Tarzan and the Jungle Boy Mike Henry
1968 Tarzan and the Four OʼClock Army Ron Ely
1970 Tarzan's Deadly Silence Ron Ely
1981 Tarzan, the Ape Man Miles O'Keeffe
1984 Greystoke: The Legend of Tarzan Christopher Lambert
1998 Tarzan and the Lost City Casper Van Dien
1999 Tarzan (Animated) Tony Goldwyn
2002 Tarzan II (Animated) Harrison Chad
2005 Tarzan & Jane (Animated) Michael T. Weiss
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Television
Over five decades -- six Tarzan television series were produced -- two animated & four live-action.
Tarzan which aired on NBC from 1966-1968 featured Ron Ely as a well-educated Tarzan. Ely performed all
his own stunts. The series featured many of the familiar elements from the feature films, also produced by
Sy Weintraub. It was so successful that episodes were re-edited into four theatrical films.
An animated series produced by Filmation aired on CBS from 1976-1982 as Tarzan, Lord of the Jungle, The
Batman/Tarzan Adventure Hour, Tarzan & the Super Seven and The Tarzan/Lone Ranger/Zorro Adventure Hour.
Joe Lara starred in the TV movie Tarzan in Manhattan (1989), before returning to the role in the syndicated
Tarzan: The Epic Adventures (1996). In between, from 1991-1994, Wolf Larson portrayed Tarzan in an
environmentalist tone with Jane as a French ecologist in Tarzan.
The Disney produced animated series The Legend of Tarzan (2001-2003) was a spin-off from its animated
film and continues to air regularly on cable channel DisneyXD. In 2003, Tarzan returned to primetime television
on The WB in a contemporary setting -- New York City -- with Jane as a police detective.
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Theatrical Stage Production
The Tony award nominated TARZAN: THE
MUSICAL premiered on Broadway at New York
Cityʼs Richard Rodgers Theatre on May 10, 2006
with an original score by the world renowned Phil
Collins who won an Academy Award for his score
of Disneyʼs Tarzan animated film.
Designed & Directed by Bob Crowley, the five-time
Tony Award winning scenic designer. David Henry
Hwang, Tony Award winner for M. Butterfly, wrote
the showʼs book with original music from Phil
Collins. Produced by Disney Theatrical
Productions.
A huge success in Europe, traveling to theatres
around the world, including:
Holland 2007-2009
Sweden 2008
Germany 2008-2010
USA Summer 2010
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Publishing - Hardcover & Paperback
Edgar Rice Burroughs wrote a series of 27 Tarzan adventure novels over a 40 year period, beginning
as serialized stories in the pages of pulp magazines. Tarzan is considered a classic of children's
literature and has been called one of the best-known literary characters in the world.
The artists chosen to illustrate these stories were our guides on these adventures, creating a
storyboard of images. The original cover art paintings and interior illustrations are from many notable
artists that have had a lasting influence.
For nearly 50 years, The Random House Publishing Group and its imprints Ballantine Books and Del
Rey have continuously published the original 24 novels. According to Random House, it is
conservative to say that with translations into 32 known languages, including Braille, the number of
Burroughsʼ books published worldwide runs into the hundreds of millions.
Boris Vallejo Edward Mortelmans J. Allen St. John N.C. Wyeth Richard Powers
Charles Ren Frank Frazetta John Coleman Burroughs Neal Adams Robert Abbett
Edgar Rice Burroughs, Inc. seeks licensees in the educational market for Social Studies, Math,
English as a Second Language and Elementary education as well as limited edition art prints.
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Publishing - Comic Strips
A legendary hero, the Tarzan comic strip made its
debut the same day as the introduction of Buck
Rogers in the 25th Century. Both strips share the
distinction of being the first published adventure
comic strips, the first ongoing continuity strips and the
only strips to have lasting appeal for more than eight
decades. Over the years, many artists have drawn
the Daily and Sunday Tarzan comic strips.
Tarzan of the Apes was first adapted into a daily
newspaper comic strip in 1929, with illustrations by
Hal Foster. In 1930, United Feature Syndicate took
over the syndication of Tarzan, launching the first fullpage
Sunday comic in 1931, illustrated by Rex
Maxon. Classic Tarzan Daily and Sunday strips
continue to be syndicated by United Features.
Hal Foster 1929-1937
Rex Maxon 1929-1947
Burne Hogarth 1937-1950
Rubén Moreira 1945-1947
Dan Barry 1948
John Lehti 1948-1949
Paul Reinman 1949-1950
Nick Cardy 1950
Bob Lubbers 1950-1954
John Celardo 1954-1967
Russ Manning 1967-1978
Gil Kane 1979-1981
Mike Grell 1981-1983
Gray Morrow 1983-2001
Eric Battle 2001-2002
Nearly 23,500 original Tarzan daily comic strips were
continuously published for over 50 years with 3,700
full-page color Sunday Strips over a 70 year span.
The Tarzan comic strips remain popular in more than
50 countries around the world.
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Publishing - Comic Books
Every generation since the Baby Boomer can identify with
Tarzan Comics. In total, over 400+ original Tarzan comics
as well as a spinoff -- Korak, Son of Tarzan -- have been
published in the United States from major publishers,
including Dell, Gold Key, DC, Marvel, Malibu & Dark Horse.
Dell Comics published Edgar Rice Burroughsʼ Tarzan #1-
131, seven Tarzan Jungle Annuals from 1948-1962. From
1962-1972, Gold Key Comics released Tarzan #132-206
and Korak, Son of Tarzan #1-45. DC Comics took over the
series in 1972, publishing Tarzan #207-258 & Korak #46-59,
including work by Joe Kubert. In 1977, the series moved to
Marvel Comics where numbering was restarted. Marvel
issued Tarzan #1-28 (as well as three Annuals, mainly by
John Buscema).
In 2010, Dark Horse continues its successful Tarzan comic
book publishing, reprinting ʻArchive Editionsʼ of classic
Tarzan comics from the Golden Age as well as joint projects
with other publishers featuring crossovers with characters
such as Superman, Batman, Predator, etc.
John Buscema
Burne Hogarth
Joe Kubert
Russ Manning
Jesse Marsh
Mark Schultz
Doug Wildey
Thomas Yeates
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Advertising & Promotions:
Tarzan is a natural for ad campaigns tied to nature and the
environment, protecting humans, animals, and the jungle.
Tarzan is available to be packaged with your clients/products
for advertising, promotions, re-branding / co-branding of
packaged goods or other corporate initiatives.
An international icon can deliver instant awareness and a
positive message:
“Tarzan, the Original Environmentalist”
“Made from recyclable, natural products”.
“Me Tarzan, You Jane -- His & Hers”
“Because itʼs a Jungle Out There!”
“Release your Inner Tarzan”
“Born to Be Wild” / “Walk on the Wild Side” / “Wild at Heart”
“No Animal was harmed in the manufacturing of this
product”.
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Mission
• Become the reference brand synonymous
with the Nature, Animals, Camouflage and
the Environment.
• Associate Tarzan with adventure, fun and
high perceived brand value.
• Build on the existing level of awareness
and deliver on values of environmental
responsibility, strength and friendship.
• License only quality goods thereby
elevating the status of the products by their
association with Tarzan.
• Develop key retailer strategic relationships
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Lifestyle Initiative
Edgar Rice Burroughs, Inc.ʼs new licensing initiatives
position Tarzan as a lifestyle brand. Affordable luxury,
drawing inspiration from Animals, the Jungle & Nature.
Go wild with the jungle and environmental themes
inherent in the Tarzan legend which can be incorporated
into vintage & contemporary designs.
Licenseeʼs have access to Tarzanʼs rich content and art
library that has grown consistently for nearly a Century
offering multiple style options across all age demos.
Licensees are supported by Tarzanʼs on-going
entertainment projects which include interactive games,
publishing, stage productions, television and film. We
help to facilitate cross-promotions among licensees.
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Lifestyle Initiative
Build a classic lifestyle brand inspired by animals
nature & camouflage.
• A distinct pattern template of jungle, animal and
nature themes can be established for designs that
are unique to Tarzan.
• The richness of these elements makes a bold and
dramatic statement that are inspiration for new
apparel, footwear and home furnishing licensee with
innumerable and exciting style options.
• Products that capture the essence of Tarzan & Jane.
• These patterns will be synonymous with the Tarzan
& Jane lifestyle to be enjoyed by everyone.
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Growth Strategies - New Media & New Media Outlets
• Content is King in New Media and the Jungle
Lord, Tarzan offers a wealth of under utilized
material.
• Cell phone apps, video clips, video podcasts,
blogs and digital publishing downloads have
forever changed media & advertising
consumption.
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Strengths & Opportunities
Strengths
• The Most Filmed Character in Motion Picture History.
• Unique & Memorable Evergreen Characters
• A Loyal Core Audience of All Ages
• Tarzan & Jane Has Never Been Marketed as “His & Hers”.
• A Trusted Family Entertainment Brand for Nearly A Century.
• Bold & Distinctive Animal & Nature Template
• Brand Associated with Environmental Responsibility
• Under-utilized Opportunity to Exploit in Lifestyle Product.
• Vast Archive of Art
Opportunities
• Expand Licensing to Lifestyle Products
• Utilize in Marketing Campaigns
• Positively Associate with Animal, Nature & Camouflage
Patterns.
• Maximize Use of New Media & Social Networking
• Build Long-Term Classic Licensees
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Tarzan – Character Defined:
• HERO / LEADER
• FRIEND
• ENGLISH LORD
• UNCORRUPTABLE
• VINE SWINGING
• ATHLETIC & ACROBATIC
• FEARLESS / FEARED
• POWERFUL, YET HUMBLE
• STRONG/STRENGTH
• MULTI-LINGUAL
• HANDSOME
• TIMELESS
• IMMORTAL
• SAVAGE / WILD / UNCIVILIZED
• LORD OF THE JUNGLE
• ME TARZAN, YOU JANE
• ULTIMATE SURVIVOR / SURVIVALIST
• WORLD CLASS SWIMMER
®
• CHEETAH, NKIMA, TANTOR, SABOR, KALA
• SPEAKS WITH ANIMALS
• OPPOSES ANIMALS IN CAPITIVITY
• THE WORLD’S FIRST ENVIRONMENTALIST
• DEFENDER OF THE WEAK & OPPRESSED
• ALL NATURAL
• JUNGLE
• ABANDONED AS A CHILD
• RAISED BY APES
• LORD GREYSTOKE
• FULL, LONG HAIR
• TAN & MUSCULAR
• PHYSICAL PERFECTION
• LOIN CLOTH & KNIFE
• MAGICAL / MYSTERIOUS
• ROMANTIC TALE
• ICONIC
• CLEVER
• DISLIKES GUNS
• DISCIPLINED, ALWAYS IN CONTROL
• NON-MATERIALISTIC
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Uniqueness – The Signature ‘Doodad’
In the summer of 1927, while doodling in the sand on the
bank of a stream with his son Jack, Edgar Rice Burroughs
invented a personal symbol which he referred to as a
hieroglyph or ‘doodad’ which he frequently used to sign
personal letters and on the dust jackets/spines of his books.
• This unique symbol adds a personal touch unique to ERB.
• The signature ‘Doodad’ adds authenticity to your products
whether incorporated directly onto product (zipper pulls,
buttons, watermark, hologram, embossed or etched) or a
POS signature (hang tags, all printed marketing material).
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Uniqueness -- A Distinct Competitive Advantage
• Multiple art styles offer licensees the flexibility to concurrent market
multiple iterations of characters to separate demo groups..
• Each iteration has a unique style, attitude & personality.
• Strong identity and familiarity with positive associations and name
awareness make Tarzan a trusted brand.
• This reputation and positive attributes differentiate products based
on the Tarzan from competing brands.
• Customers are more likely to purchase Tarzan products.
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Centennial - 100th Anniversary in 2012
• 2012 marks the 100th Anniversary of Tarzan.
• Offers an additional tie-in reason for licensees also celebrating their longevity.
• Non-paid media coverage is more valuable to audiences than paid advertising.
• Anniversaries offer added value to prospective licensees who see an
opportunity to capitalize on the free publicity associated with the historic event.
• Ability to secure licensees that otherwise would not be available.
• Greater synergy among licensees.
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Brand Plan - Tactics/Targeted Merchandise
Current Merchandise / Licenses
• Slot
Machine
• Phone
Game
• Stamps
• Radio CD
• Comic
Book
• Comic
Reprints
• Cell phone
“skins”
• Computer
“skins”
Prospective Licenses
APPAREL
• Menʼs & Womenʼs
• Footwear
• Fabrics / Textiles
• SPF Clothing & Gear
• Camping/Outdoor Wear
ACCESSORIES
• Jewelry & Watches
• Knives
• Eyeglasses
• Headwear
• Costumes
PERSONAL CARE
• Cosmetics
• Health & Beauty
• Athletic/Exercise Equip.
• Natural Products
• Health Insurance
• Sunscreen
• Tanning Lotions
• Lip Balm
HOME FURNISHINGS
• Furniture
• Home Décor
• Housewares & Linens
• Paint &Wall Coverings
• Durable Outdoor Furniture
PAPER GOODS
• Checks
• Calendars & Stationery
• Party Goods
• Posters/Greeting Cards
• School Supplies
OTHER
• Automotive
• Collectibles
• Dolls / 2” & 12” Figures
• Ringtones/Wallpaper
• Pet Supplies
• Sporting Goods
• Playground/Jungle Gym
• Hobby & Craft
• Educational
• Wilderness Survival Kits
CASINO / GAMING
• Lottery Scratchers
• On-Premise
THEMED EVENTS
• Birthday Parties
• Ice Show
• Florists
• Theme Party
• Theme Park
• Fundraiser Programs
• Inflatible
• Photo Opps
• Casinos
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Contacts for North America:
Licensing Works, LLC
Leslie Levine
leslie@licensingworks.us
805-983-7102
Scott Cherrin
scott@licensingworks.us
818-888-8084
Patrice Paglia
patrice@licensingworks.us
847-304-9338
Tarzan® Owned by Edgar Rice Burroughs, Inc. and Used By Permission. © 2010 Edgar Rice Burroughs, Inc. All Rights Reserved.
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International Contacts:
France: Paris Arabesques
Najoua Mounib &
Jean-Michel Biard
Najoua.m@paris-arabesques.com
33 1 48 76 90 53
Germany: V.I.P. Entertainment
& Merchandising AG
Michael Lou
m.lou@vip-ag.com
49 40 44 01 01
Italy: DIC 2 srl
Gianfranco Mari
Gianfranco@dic2.com
39 02 9011 1131
Japan: Magazine House, Ltd.
Ron Sternberg
F-ron@magazine.co.jp
81 3 3545 7040
The Netherlands: Wavery
Productions B.V.
Cyril Speijer
Cyril@wavery-productions.com
31 70 390 7797
Spain: Estudio GA s.c.p.
Francisco Guitart
Francisco.guitart@studioga.es
34 63 571 45 95
UK: Licensing Management
International Ltd.
Andrew Maconie
Andrew@lmiuk.com
44 14 25 403 430
Tarzan® Owned by Edgar Rice Burroughs, Inc. and Used By Permission. © 2010 Edgar Rice Burroughs, Inc. All Rights Reserved.
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