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Knowledge is power.
LUXURY SOCIETY MARKET GUIDE
ITALY
The Global Blue Dossier is an ethnographic deep dive into the
customers that luxury brands value the most, yet often know
the least: wealthy, upwardly mobile travellers.
‘The Growing Complexity of the Chinese Shopper’ provides
insights and recommendations that will equip you with a
unique, strategic advantage.
We detail the needs and
nuances of the Chinese global
shopper, the most important
and influential customer group
we’ve ever witnessed.
Be first to know. Email us on
intelligence@global-blue.com
and we’ll be in touch.
Global Blue
OVERVIEW
In the age of the globalized economy and emerging markets, boundless
travel is a fact of life and the East is rising. The world is changing
and every business needs to answer the same questions. Who are
tomorrow’s customers How do you reach them How should you
speak to them How do you give them the service they want
The world’s fastest growing economies are changing the face of wealth,
and all of us, from big businesses to boutique brands, are entering a
new age where the customers we value the most are the people we
know the least.
Every retail and hospitality business will need to engage and delight a
new kind of customer, bringing unprecedented opportunity for growth
from global shoppers – the world’s most valuable customers. Every
business needs them, one company knows them.
Blue has been guiding tomorrow’s customers for the last 30 years.
Today we serve in excess of 60,000 global shoppers each and every
day – 1 every 1.5 second in 40 countries on 5 continents. Global Blue
offers them all the services they need to shop and spend wisely when
travelling in foreign countries.
DETAILS
Employees: 1200
MANAGEMENT
Manelik Sfez
VP Partner & Corporate
Marketing
Marie Bergfelt
Senior Manager, Corporate
Communications
We are the experts in international travellers’ shopping and spending;;
hotels, and help them to maximise their share of business from the
lucrative global shopper market.
Global Blue’s range of services includes VAT/GST refunds, dynamic
currency conversion, front-line staff training and education,
marketing services in the global shoppers’ countries of origin and at
destination, POS and retail technologies, as well as intelligence and
consultancy services.
CONTACT
GLOBAL BLUE
Via Carlo Noe, 33
21013 Gallarate (VA)
Italy
www.global-blue.com/corporate
intelligence@global-blue.com
Bespoke
reports
Annual
reviews
Quarterly
briefings
www.global-blue.com/corporate
Corporate Members
15