Download PDF - Zeitgeist

INTERVIEW
with
BODO VINCENT ANDRIN
Founder & Managing Director of LIGANOVA
“MORE MAD MEN THAN SEX AND THE CITY”
In conversation with Bodo Vincent Andrin,
Founder & Managing Director of LIGANOVA,
about the background and vision of the new
lifestyle platform LigaStudios.com.

You perceive each day as a journey – through your city, through the world, through
life. Themes such as travel, art & culture, design, fashion & people influence your
lifestyle and serve as inspirational guidelines and your constant daily companion.
As a passionate cosmopolitan you live the zeitgeist and love to discover news,
stories and products. Finding that special look & feel and personal insight turns
everyday into an inspirational journey.
LigaStudios is the new hub for your lifestyle.
Discover selected “Great Stuff for Cosmopolitan Travellers”.
Click in and be the first to know.

What is behind the LigaStudios concept
“Great Stuff for Cosmopolitan Travellers”
To us, “great stuff” means the perfect mix of information
and products that reflect the current zeitgeist.
All LigaStudios content is selected, compiled and
presented to the highest standards possible. Our target group
- the cosmopolitan travellers of this world – want to receive
inspirational input on a daily basis and be updated with the
latest happenings in their particular fields of interest. They are
looking for the appropriate products to match their lifestyle.
We aim to meet these needs with our LigaStudios hub.

ligastudios.com

How does LigaStudios differ from
other online platforms and shops
LigaStudios differentiates itself from other platforms
by its fundamental approach, content and style of
presentation. We launched LigaStudios with a specific
level of value in mind. It is our aim to create contemporary
classics and operate close to the zeitgeist – more ‘Mad Men’
than ‘Sex and the City’! And LigaStudios won’t just be active
online; we also want to make relevant content tangible
through events and later, our own shops. We want to inspire
a way of life, to bring people with the same lifestyle together
and offer them a platform – both online and offline!

ligastudios.com/travel

How would you describe a
Cosmopolitan Traveller
A
Cosmopolitan Traveller can live anywhere in this
world. He is defined not by his location but more
by his openness, his interest for zeitgeist themes,
his curiosity, and his high standards: he enjoys seeing
behind the scenes and wants to be updated on a daily
basis. He appreciates aesthetic, quality and authenticity –
with a love for detail. For this mind-set, the cosmopolitan
traveller needs relevant products and fashion. It is our aim
to provide both via LigaStudios.

ligastudios.com/people

Along with the LigaStudios journal, a shop
and a private label is planned for 2012.
Tell us about the underlying concept.
It will mostly be Scandinavian and contemporary classics
that suit our style. Attention to detail and high-quality
craftsmanship will also be important criteria when
selecting pieces. For the development of our private label,
we intend to concentrate on a few, carefully selected masterpieces
– timeless favourites, which are comfortable and
easy to combine with one another. Our entire range will be
distinguished by high quality, zeitgeist-orientated and
affordable products.

ligastudios.com/culture

How and when was the idea for
LigaStudios born
Our style and our corporate culture at LIGANOVA
have always been influenced by innovation and
zeitgeist. We always think “through-the-line”,
particularly for client projects. For us it was a natural
consequence to combine our experience, our lifestyle and
our demands into a product. And so, in 2010, the first idea
for LigaStudios was developed. Here, all the professional
skills that we have here at LIGANOVA are combined –
from brand communication, design and architecture, right
through to product placement and online services.
LigaStudios is our own lab, where we are free to experiment.
I’m curious myself to see just what we will think of!