100720 GG Brochure v01_4pages.indd - McKinsey Solutions

Granular Growth
Granular Growth is a unique approach to assessing
growth performance and developing robust growth strategies

About Granular Growth
Granular Growth provides users with direct access to McKinsey’s
methodology, tools, and expert support to assess growth performance
for developing and implementing growth strategies.
Leveraging your internal company data as well as McKinsey’s benchmarking
database, Granular Growth provides users with an innovative, online platform to
represent, analyze, and benchmark their growth performance. Combined with
McKinsey’s expert support, the online platform helps executives navigate complexity
and shape their business portfolio. The real power of Granular Growth is in
identifying opportunities that would otherwise remain hidden and then to allocate
resources against the most promising of these.
What Granular Growth delivers
Increased awareness
Insights and diagnostics of growth performance at the right level of granularity
and benchmarking against the growth database.
“Growth is omnipresent in
every market, typically in
pockets of $50 million to
$200 million, all crying out
for attention.”
Geoffrey Moore, author of Crossing the
Chasm and Dealing with Darwin
Optimized portfolio strategy
Decision-making support for identifying granular pockets of growth and selecting
the most promising sub-segments and geographies for long-term growth.
Improved resource allocation strategy
Decision-making support for allocating resources and changing the way growth
investments are made.
Improved management practices
An integrated management system for creating transparency and managing growth,
whilst reducing complexity.

Working with Granular Growth
In an economic environment characterized by slow growth, Granular
Growth enables executives to work at the right level of granularity
to identify growth opportunities. The online platform facilitates the
seamless exploration of granular data and assessment of performance
against McKinsey’s growth benchmarking database.
Users provide detailed internal data to McKinsey, using a predefined format supported by specialists.
The latter then structure and analyze the data and upload the resulting output into the Granular Growth
online platform for viewing.
Assess your growth performance
• Granular Growth “ decomposition ” enables users
to compare their growth with key competitors at company
level for different time frames
• The company’s growth can also be analyzed on the
reported business and geographic segment levels.
Develop and implement your growth strategy
• Granular Growth “ MRI ” enables users to easily
navigate and analyze their granular data through
the online interface
• Users can identify regions and product segments
that have over- or underperformed based on different
growth criteria
• They can then allocate their resources ( e.g., marketing,
talent, capex, etc. ) and align their portfolio to seize
the opportunities identifi ed
Granular Growth Services
Informed by McKinsey’s extensive research and experience in company growth across geographies and industries,
Granular Growth provides :
McKinsey’s growth benchmarking database to assess performance at various levels of granularity
The interactive online platform including both intuitive, powerful data representation ( Granular Growth lenses ) and
leveraging McKinsey’s analytical methodologies
Expert support and guidance from dedicated specialists to analyze growth opportunities and develop growth strategies
through customized workshops
Access to McKinsey’s latest thinking on relevant industries and geographies
Granular Growth can be accessed through a traditional McKinsey engagement team or directly through the web-based
platform which is easy to use and provides fl exible, user-defi nable output. The platform is fully supported and updated
by McKinsey, eliminating the need for in-house support.

For more information on Granular Growth, visit
http://solutions.mckinsey.com/granulargrowth
or send an email to
granulargrowth@mckinsey.com
GRANULAR GROWTH-1007 V01
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