100720 GG Brochure v01_4pages.indd - McKinsey Solutions

About Granular Growth
Granular Growth provides users with direct access to McKinsey’s
methodology, tools, and expert support to assess growth performance
for developing and implementing growth strategies.
Leveraging your internal company data as well as McKinsey’s benchmarking
database, Granular Growth provides users with an innovative, online platform to
represent, analyze, and benchmark their growth performance. Combined with
McKinsey’s expert support, the online platform helps executives navigate complexity
and shape their business portfolio. The real power of Granular Growth is in
identifying opportunities that would otherwise remain hidden and then to allocate
resources against the most promising of these.
What Granular Growth delivers
Increased awareness
Insights and diagnostics of growth performance at the right level of granularity
and benchmarking against the growth database.
“Growth is omnipresent in
every market, typically in
pockets of $50 million to
$200 million, all crying out
for attention.”
Geoffrey Moore, author of Crossing the
Chasm and Dealing with Darwin
Optimized portfolio strategy
Decision-making support for identifying granular pockets of growth and selecting
the most promising sub-segments and geographies for long-term growth.
Improved resource allocation strategy
Decision-making support for allocating resources and changing the way growth
investments are made.
Improved management practices
An integrated management system for creating transparency and managing growth,
whilst reducing complexity.