100720 GG Brochure v01_4pages.indd - McKinsey Solutions

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About Granular Growth Granular Growth provides users with direct access to McKinsey’s methodology, tools, and expert support to assess growth performance for developing and implementing growth strategies. Leveraging your internal company data as well as McKinsey’s benchmarking database, Granular Growth provides users with an innovative, online platform to represent, analyze, and benchmark their growth performance. Combined with McKinsey’s expert support, the online platform helps executives navigate complexity and shape their business portfolio. The real power of Granular Growth is in identifying opportunities that would otherwise remain hidden and then to allocate resources against the most promising of these. What Granular Growth delivers Increased awareness Insights and diagnostics of growth performance at the right level of granularity and benchmarking against the growth database. “Growth is omnipresent in every market, typically in pockets of $50 million to $200 million, all crying out for attention.” Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin Optimized portfolio strategy Decision-making support for identifying granular pockets of growth and selecting the most promising sub-segments and geographies for long-term growth. Improved resource allocation strategy Decision-making support for allocating resources and changing the way growth investments are made. Improved management practices An integrated management system for creating transparency and managing growth, whilst reducing complexity.
Working with Granular Growth In an economic environment characterized by slow growth, Granular Growth enables executives to work at the right level of granularity to identify growth opportunities. The online platform facilitates the seamless exploration of granular data and assessment of performance against McKinsey’s growth benchmarking database. Users provide detailed internal data to McKinsey, using a predefined format supported by specialists. The latter then structure and analyze the data and upload the resulting output into the Granular Growth online platform for viewing. Assess your growth performance • Granular Growth “ decomposition ” enables users to compare their growth with key competitors at company level for different time frames • The company’s growth can also be analyzed on the reported business and geographic segment levels. Develop and implement your growth strategy • Granular Growth “ MRI ” enables users to easily navigate and analyze their granular data through the online interface • Users can identify regions and product segments that have over- or underperformed based on different growth criteria • They can then allocate their resources ( e.g., marketing, talent, capex, etc. ) and align their portfolio to seize the opportunities identifi ed Granular Growth Services Informed by McKinsey’s extensive research and experience in company growth across geographies and industries, Granular Growth provides : McKinsey’s growth benchmarking database to assess performance at various levels of granularity The interactive online platform including both intuitive, powerful data representation ( Granular Growth lenses ) and leveraging McKinsey’s analytical methodologies Expert support and guidance from dedicated specialists to analyze growth opportunities and develop growth strategies through customized workshops Access to McKinsey’s latest thinking on relevant industries and geographies Granular Growth can be accessed through a traditional McKinsey engagement team or directly through the web-based platform which is easy to use and provides fl exible, user-defi nable output. The platform is fully supported and updated by McKinsey, eliminating the need for in-house support.
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100720 GG Brochure v01_4pages.indd - McKinsey Solutions

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