Nokia Environmental Report 2002

Environmental Report 2002
V I S I O N A N D S T R A T E G Y
• Solutions based on mobile technology can replace traditional methods, for example,
production and transportation of goods. Replacement of physical services by digital
services can also help significantly to reduce the use of fossil fuels, which is the
chief cause of climate change known as the greenhouse effect.
• Mobile technology can make various transactions easier in the economy and
thereby enable greater economic and social activity in society at large. The short
life cycles of mobile phones and the related increase in consumption, known as the
rebound effect, drive Nokia’s business growth. We believe its sources of growth are
compatible with sustainable growth, which does not exhaust the natural resources
future generations may need. The dematerializing and immaterializing potential of
mobile technology gives us the means to achieve sustainable growth. Our duty is to
utilize these opportunities in a responsible manner.
• Reduction of waste is an environmental goal closely linked with quality – quality
of design, quality of component sourcing, quality of assembly and quality of
end-of-life practices.
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Sustainable growth through:
Dematerialization
– Years ago, a portable
phone that may have
weighed 15 kilograms
delivered just a talk-only
service. Today, mobile
phones weighing even
less than 100 grams can
provide a variety of highspeed,
high-quality digital
services including voice,
imaging, e-mail, fax and
access to the Internet.
Immaterialization
– Downloading a video
over the Internet can save
a journey to the video shop.
Equally, network services
can dispense with the need
for a telephone answering
machine.