Buck Rogers - Licensing Works

Brand Overview 2011
Buck Rogers in the 25th Century Owned by the Dille Family Trust and Used By Permission. Copyright © 2011 the Dille Family Trust.
All Rights Reserved. Licensed by Licensing Works, LLC.

Ray Bradbury Said It Best
“Buck Rogers burst upon our vision like some grander July 4th full of rockets celebrating
tomorrow. In a world without television, lasers or rockets, Buck Rogers, a fantasy character in
a fantastical world, sprang to life….. Since its official debut in January 1929, the Buck Rogers
comic strip has brought millions of readers a symbol of hope… of adventure… and of the
future, by projecting technological advancements far into time. Many of those early ‘visions’
have now become reality. The Buck Rogers comic strip took off and became an American
tradition.
Buck Rogers was educational as well as entertaining. It depicted science and education in a
positive manner, while portraying future science as not only possible, but probable. It also
stressed the importance of females in the future. Buck Rogers expanded our imaginations
and nurtured our ability to see beyond our own limitations. Because Buck Rogers’ exploration
of future science was based on actual scientific research taking place at the time, the comic
strip was successful in predicting inventions that are now reality. Some of Buck Rogers’
visions included self-developing ultra-violet prints (Polaroid Pictures), the truth gauge (lie
detector) and the phonovision (picture phone). It also depicted people on the moon.”
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Technology* That First Appeared in the Buck Rogers Comic Strips
Air Cycle / Air Car
Altimeter
Atomic Bomb
Attactor/Repellor Ray
Body Armor
Carrier Beam
Cellular Telephone
Deathsphere / Death Star
Debris Scanner
Degravitor Ray
Disintegrator Pistol
Disintegrator Ray
Eavesdropping Listening Devices
Electronic Shields
Fiery Whip
Flying Submarine
Flying/Jumping Belt
Gas Analyzer
Gravity Boots
Heat Ray
Helicopter
Infrared Nightvision Goggles
Jet Pack
Key Cards
Lasers
Magnetic Grapples
Mechanical Horse
Memorascope
Memory Supressor
Micro-transmitters/Electronic Bugs
Non-Recoil Energy
Paralysis Ray
Planet Vulcan
Proximity Alarm
Radar
Rockets
Rocket Pistol
Rocket Racer
Scuba Dive Air Tanks
Seismographs
SkyBoat/Space Yacht
Skyway Bridges
Sleep Ray
Space Cruiser/Air Battleship
Space Travel / Exploration
Stargate
Subway/Tunnel Car
Submarine
Television
Transparent Air Bubble
Transporter Beam
Universal Translator
VCR/DVD Recorder
Video Phone
Video Wall
Weightlessness in Space
*Represents a partial list
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80 Plus Years of Licensing
Buck Rogers’ boundless appeal has been demonstrated over the years by
licensing success in toys, collectibles, publishing, promotion and film.
Even during the height of the Great Depression, more than 4 million Buck
Rogers toy rocket pistols were purchased. Through each generation, the Buck
Rogers franchise has been reinvented for new generations to enjoy.
Today, we have a number of new consumer products companies offering
new merchandise and new entertainment to drive this product.
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• Establish Buck Rogers as an important
evergreen legacy brand known by all
demographic groups, separate and distinct
from any singular entertainment product.
Mission Statement
• Build Buck Rogers as the reference brand
synonymous with the Future, Gadgets and
Technological Advancement. Fuel injected,
rocket powered, high energy and fun are key
to any Buck Rogers program or product.
• Brand Buck Rogers as Science Education,
focusing on pre-school through high school.
Platform selected scientists and astronauts as
Sports Figure type role models to kids.
• Utilize Buck Rogers in Marketing/Advertising
Campaigns and develop key retailer strategic
relationships.
• Expand current Buck Rogers retro licensing
program.
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CURRENT RETRO
MERCHANDISE/
LICENSES:
• Action Figures
• Resin Statues
• Belt Buckles
• Key Chains
• Comic Books
• Reprints
• Replica Pistol
• T-Shirts/Knit Tops
Targeted Buck Rogers Futuristic and Retro Licenses
Prospective Licenses:
APPAREL
• Men’s & Women’s
• Leather Travel Jackets and Travel
Clothing – researched and designed to
carry all 21 st century gadgets
• Footwear
• Fabrics / Textiles
ACCESSORIES
• Sunglasses
• Watches
• Jewelry
• Knives
• Eyeglasses
• Backpacks/Computer Bags shaped like
Jet Packs and organized for gadgets!
• Heavy Duty Luggage built to withstand
“intergalactic travel” and organized for the
Sophisticated Traveler
PAPER AND PARTY GOODS
• Checks
• “Green” Shopping Bags
• Calendars & Stationery
• Posters/Greeting Cards
• Theme Related Party Goods
• Party Bouncers
• Bikes, Wagons, Scooters, Skateboards
• Barnes and Noble Retro Program –
Games, Books, Puzzles
• Tin Signs
• Costumes and Props
• Laser Tag / Laser Blast
• Star Party Kits
COLLECTIBLES AND GIFT ITEMS
• High End Cuff Links, Pens, Lighters,
Father’s Day Gift Sets
• Fine Art based on Archives
• High End Poster Art
• Harley Davidson Limited Edition Buck Rogers
Motorcycle with Accessories
• Buck Rogers Motorcycle Leathers – designed
to carry all 21 st century gadgets
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Targeted Buck Rogers Futuristic and Retro Licenses
Prospective Licenses:
CURRENT RETRO
MERCHANDISE/
LICENSES:
• Action Figures
• Resin Statues
• Belt Buckles
• Key Chains
• Comic Books
• Reprints
• Replica Pistol
• T-Shirts/Knit Tops
HOME AND FURNISHINGS
• Furniture
• Kids Furniture
• Decorative Kids Rooms:
Bulletin Boards, Posters,
Calendars, Solar System
Maps, High Tech Galaxy and
Planet Lighting
• Galactic Maps
• Smart Home Products
• Energy Savers
FOOD & BEVERAGE
• Hot Sauce
• Candy
• Cigars
• Ionized/Electrolyte Water
• Energy Food and Drinks
(ie “Rocket Fuel”)
OTHER
• Automotive
• Collectibles, including Ultra
Retro Rocket Ships
• Model Rockets / Other Models
• Bikes, Wagons, Scooters
• Skateboards
• Bobbleheads
• Lunch Boxes
• Puzzles and Games
• Dolls / 2” & 12” Figures
• Money Transfer
• Prepaid Cards
• Radio Show Audio CD
• Jet Pack Vacuum Cleaners
• Classic Gun Lamp (convert
infringer into licensee)
• Science Themed Family
Vacations
CASINO / GAMING
• Lottery Scratchers
• Slot Machines
• Charity Tab Pulls
THEME PARKS / OTHER
• Rides – Rocket Ships,
Jet Packs
• Go Carts
• Arcades
MOBILE
• Cell Phone
• Skins
• Ringtones
• Wallpaper
• Casual Games
• iPhone Apps
COMPUTER / iPAD
• Screen Savers
• Casual Games
• XXVc RPG Games /
Modules for iPAD
• XXVc Electronic
Publishing for Kindle/
iPAD/eBooks
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Buck Rogers and Science Education
“The nation that out-educates us today will outcompete
us tomorrow”, said President Barack
Obama in April, 2009. The President is placing
special emphasis on STEM education –
Science, Technology, Engineering and Math.
The administration also increased funding and
established new programs for K-12 STEM
educational initiatives.
For more than 80 years, Buck Rogers has
inspired exploration of science, technology and
outer space and is an ideal tool for teaching
Science, Physics, Astronomy, Technology,
and Mathematics.
We plan to partner with NASA or another
agency / non-profit so that awareness is
raised for STEM initiatives featuring Buck
Rogers with the K-12 demographic.
“Buck Rogers’ world isn’t science
fantasy – a miracle or a pipe dream –
but it does have an assignment.
Buck’s job is to publicize a problem
that scientists are working on – today.
We conjecture its solution. Science
proves us right surprisingly often
because we limit our conjectures to
what is scientifically reasonable”.
– 1950’s Promotional Flier, National Newspaper Syndicate.
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Buck Rogers - Science Education Goals
EDUCATIONAL PUBLISHING - Develop a full line of supplemental educational products
with a Top Ten Educational Publisher including but not limited to games and manipulative,
teaching resources, activity kits, bulletin boards, puzzles, galaxy mobiles, solar system
maps, classroom accents, charts, stickers, science equipment, science supplies, science
kits, tools, early learning materials, reference materials, electronic education, arts and
crafts supplies, and recreational materials.
CONSUMER PRODUCT LICENSES WITH KEY MANUFACTURERS/VENDORS/PUBLISHERS
Line of Buck Rogers Young Adult Books that incorporate science fiction likely to become
science fact.
100 Science Fair Experiments the Buck Rogers Way – Book and Kits.
A full line of science products to sell in Toy Stores/ Key Retailers, including but not limited
to science kits, activity kits, science supplies, arts and crafts supplies, toys, etc.
Associate Buck Rogers with a futuristic experience.
PROMOTIONAL PARTNERSHIP WITH NASA OR OTHER KEY THIRD PARTY TO RAISE
AWARENESS WITH TEACHERS AND K-12 STUDENTS.
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Cawley Entertainment Company and Retro
Film Studios, LLC are developing a new web
series inspired by the original “Generation One”
Buck Rogers strips - combining the best of the
past, present & future. It has already been
tagged “Buck Rogers Begins” by fans because
of it’s portrayal of Buck as he was in the early
comic strips.
James Cawley is best known for his Hugo
nominated & highly successful hour-long series
“New Voyages – Phase 2” streamed on the
internet based on Star Trek created by Gene
Roddenberry. This new series brings “every
attention to detail and historical accuracy of the
comics to the series”.
New Web Series (2010)
Gil Gerard & Erin Gray appear as the parents of
a 22 year-old Buck Rogers who leaves during
World War I and is propelled into the 25th
Century. They will reappear in different roles in
future episodes.
http://www.buckrogersbegins.com/
http://www.startreknewvoyages.com/
• Seek sponsorship opportunities to fund
production and generate awareness.
• Offer interactive contests with winners earning
guest starring roles and extra parts.
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March 21, 2010
New Feature Film Announced (2011)
'Buck Rogers' to launch in 3D.
Buck Rogers is taking flight again, this time with Paul W.S. Anderson directing
from a script by "Iron Man" co-writers Art Marcum and Matt Holloway. In
addition to penning the script for the first "Iron Man," scribes Marcum and
Holloway are retooling the "Highlander" franchise. Anderson’s directing credits
include "Resident Evil," "Mortal Kombat" and "Alien vs. Predator.”
Paradox Entertainment, which is in the midst of lensing a reboot of "Conan, the
Barbarian" with Marcus Nispel helming, will produce the "Buck Rogers"
adventure. The film could be lensed in 3D to take advantage of the latest
theatrical craze.
Lawrence Abramson, Jeremy Bolt and Fredrik Malmberg will produce the film,
with George Furla, Anderson and Flint Dille exec producing.
All Licensing is focused on classic Buck Rogers until such time as the film is
green-lit. At that time, a dual strategy of classic & film will be implemented.
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New Publishing - Multiple Eras
In 2011, Hermes Press continues to deliver on its promise in 2008 to publish
every Buck Rogers Daily and Sunday Comic strip in a series of books. The plan
is to have the entire comic strip canon available in one pristine quality set,
cleaned-up and beautifully presented. This commitment by Hermes Press is
unparalleled as there are nearly 12,050 original Buck Rogers daily comic strips,
1,840 full-page color Sunday Strips.
In 2011, Dynamite Entertainment continues to publish new Buck Rogers
adventures from an all-star creative dream team. Writer Scott Beatty, artists
Carlos Rafael & Carlos Lopez - along with character designs by Alex Ross and
covers by John Cassaday bring us breathtaking new futuristic visual designs that
capture the essence of the original strips.
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New Radio Drama Series (2010)
Buck Rogers will soon be back to radio in all new
30-minute radio dramas from The Colonial
Radio Theater On The Air. The series will air
regularly on in the Colonial Radio timeslot on
Channel 163 on XM Satellite Radio’s which is
dedicated to audio books and drama.
The series will be available digitally and on CD in
partnership with Brilliance Audio, Inc., the largest
independent publisher of audio books in the
United States, a division of Amazon.com.
The original Buck Rogers radio series was the
first science fiction show on radio and ran
continuously for 15 years.
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Go Hero is offering a full scale, sparkpopping
replica of the 1930’s Buck Rogers
Atomic Disintegrator Pistol, originally
released by Daisy.
In addition, they offer a detailed 1:6 Scale
Buck Rogers Figure collection bringing to
life the original iconic designs of artist Dick
Calkins & Rick Yager from the 1920’s and
30’s. The body contains an internal audio
device which plays episodes of the original
Buck Rogers Radio Show.
ReelArt Studios offers a resin statue that
evokes the dynamic 1950’s style of
Murphy Anderson & George Tuska.
New Licenses - Multiple Eras
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New Apparel for 2011
In 2011, Mad Engine will release knit tops for
Men, Boys, Juniors and Girls for all size ranges
to include T-shirts, fashion knit tops, tank tops,
hooded pullover fleece and zip fleece, in all print
applications and fabric techniques. Mad Engine
ships to all tiers of distribution from high-end
retailers to the mass market -- available at more
than 2,500 retailers nationwide. www.madengine.com
www.madengine.com

Brand Attributes
Introduced Science Fiction
that is now Science Fact
Inspiration for Star
Wars, Star Trek,
Stargate, etc.
New Dynamic
Comic Book Series
Trendsetter
The Future as a
Better Place
Fashion - Very
Much on Trend
Multi-Generational
Leader
Athletic/Strength
Synonymous with
Futuristic
Bridges two worlds, past &
future - a blend of two
cultures
to create a unique hero
Survival Against
All Odds
Heroic
Cutting Edge
Technology
Romantic Hero
500 Years Young
Saving/Rescuing
Good Always Triumphs
Over Evil/ Social Injustice
Rockets & Jet Packs
Skilled Pilot &
Astronaut
Energy & Science
Earth’s Greatest Hero
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Buck Rogers - Lifestyle Licensing Initiative (25th Century)
New licensing initiatives draw inspiration from
the Buck Rogers mythos incorporating retro &
futuristic designs. The brand is so synonymous
with the future, new trends in styling are often
referred to as Buck Rogers’-like.
The rich Buck Rogers’ content is available to be
mined by the world of fashion, home décor,
automobiles, accessories to architecture and all
in-between.
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Energy Foods & Beverages
Buck Rogers is a natural for functional food
and beverage items that give an extra boost
of energy, are ionized, contain electrolytes or
antioxidants. These attributes are sought
after for well-balanced health and fitness.
• IONIZED WATER
• ELECTROLYTES INFUSED BEVERAGES
• ENERGY DRINKS
• ENERGY BARS
• ENERGY SNACKS
• ENERGY SUPPLEMENTS
• ENERGY, ON-THE-GO FOODS
• ALMONDS
• OATMEAL
• TEAS & COFFEE
• CHOCOLATE
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Brand Historical Overview
Buck Rogers in the 25th Century was the first comic strip devoted to
science fiction, helping introduce us all to the possibilities of the future,
such as space travel and the atomic bomb. This precedent setting
new comic strip offered wild and exciting adventures.
Long before James Bond or Flash Gordon, hi-tech gadgets were the
trademark of Buck Rogers’ 25th Century. Rocket ships, space travel,
robots, and ray guns -- concepts considered by most to be wildly
improbable, if not downright impossible -- are now a reality.
In the age of Star Trek and Star Wars, Buck Rogers continues its
influence in popular culture.
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The Buck Rogers “Credo” – Guidelines from the Beginning
Buck Rogers realism was to be based on the scientifically possible and probable. Scientific developments depicted
were to give the impression that experiments being carried out in the 20th Century were coming to fruition in the 25th
Century.
Buck Rogers was to portray science and education in a positive manner. There were to be no mad scientists or
absent-minded professors. The strip’s secondary ‘lead’ character – Doctor Huer – was to be a friendly, helpful
scientist/educator… the type of man non-athletic boys could pattern themselves after when reaching adulthood.
Youngsters didn’t need bulging muscles to succeed. What they needed was a bone-deep respect for learning and matters
of the mind.
Buck Rogers was to carry no heavy-handed ‘social message.’ The strip was to be non-political and nondiscriminatory.
Women were to be presented as the respected equals of men; working side by side with the latter. Earth
men and women were to be pictured as eager to cooperate with the Martians, Venusians or the inhabitants of any other
planet.
The importance of the female sex was to be underscored. Women were to play prominent roles in the strip, usually
from a position of authority. (The redoubtable Wilma Deering – a Lieutenant – appeared in the first day’s release, on
January 7, 1929 and shared most of Buck’s adventures on an equal footing.) Other women, such as Ardala Valmar,
Flame D’Amour, Ethana of Venus, Amora of Deos, Futura & Alura all had starring roles.
Buck Rogers was to represent adventure and entertainment. Highlighted themes were the age old conflict between
good and evil, between avaricious self-seekers and peacemakers. Buck’s adversaries were humans or humanoid types,
not giant blobs of algae or three-headed dragons. His adversaries were to present a formidable intellectual, as well as
physical, challenge. There was to be enough soft-pedaled romance to ‘hook’ teenagers and adults, but no prolonged
kisses, because pre-adolescents might be turned off.
The “Credo” was established & adhered to the entire run of the comic strip.
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Storyline - 500 Years Into The Future
A trained engineer and accomplished military pilot from the 20th
Century, Buck Rogers is thrown into suspended animation and
awakens 500 years later into a world altered by scientific advances
and Earth under the heel of alien invasion.
Buck encounters Wilma Deering and Dr. Huer and joins
Earth’s military defense force. Surprisingly, Buck is not
overwhelmed by all the technological wonders of the 25th
Century and quickly adapts. He soon proves himself to be
an effective warrior and leader, becoming highly respected
among his new peers. He has the acting rank of Captain
(his rank in the 20th Century).
Buck has a commanding charisma. He is a secret operative, an
intelligence officer, fighter pilot, inventor and head of the esteemed
‘Rocket Rangers’. Buck is not super-human. He’s an extremely
intelligent and brave man who combats forces of interplanetary evil
on a regular basis by utilizing his brain as much as his athletic ability
– relying more on his own skill-set than on 25th Century gadgetry.
Buck Rogers represents the “good guy” in all of us.
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Buck Rogers - Five Distinct Iterations
SIGNATURE/TIMELESS RETRO
The comic strips published from 1929-­‐1945 define
the style of a

Publishing - Comic Strips (1929-1982)
Nearly 12,050 original Buck Rogers daily comic strips,
1,840 full-page color Sunday Strips and 139 sub-strips
were continuously published in 18 languages in 400
newspapers in more than 40 countries for over 50 years.
A new newspaper strip, daily and Sunday, was
commissioned by The New York Times Syndicate in
1979. It consisted of 225 Sunday Strips and 1,344 Daily
Strips over a four year period. While the Times’ strip
coincided with the debut of the NBC TV series it was not
a direct adaptation. The Times strip was written by Jim
Lawrence and illustrated by Gray Morrow.
Dick Calkins 1929-1947
Russell Keaton 1930-1933
Rick Yager 1933-1958
Murphy Anderson 1947-1959
Leonard Dworkins 1949-1951
George Tuska 1959-1967
Gray Morrow 1980-1982
One of the first published adventure comic strips, the first
ongoing continuity strips and the only strips to have
lasting appeal for more than eight decades, the
Buck Rogers comic strips continue to be published
today in newspapers.
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Radio Serial (1932-1947)
Three years after bringing science fiction to the world of
comic strips, Buck Rogers in the 25th Century became
the first science fiction show on radio with its debut on
CBS Radio November 7, 1932.
Originating from New York and broadcast four times
weekly for 15 years, from 1932 to 1947 (initially at 7:15
P.M. and later moving to an earlier "children's hour”). In
an era before television, the 15 minute daily
episodes had a built-in audience of newspaper readers
who tuned in by the millions.
The Buck Rogers radio show was heavily crosspromoted
by its many sponsors – Kelloggs, Cocomalt,
Cream of Wheat and Popsicle.
Buck Rogers will soon be back to radio in all new 30-
minute radio dramas broadcast by The Colonial Radio
Theater On The Air on XM Sirius Satellite Radio.
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Multi-Generational
There are many distinct adaptations of Buck Rogers in Film, TV, Radio
and Print, each with a variant of the origin story & characters:
1927 – ARMAGEDDON-2419 A.D - Short Stories by Philip Francis Nowlan
1929 – 1967 DAILY COMIC STRIP
1929 – 1967 SUNDAY COMIC STRIP (Including Rocket Rangers/Buddy & Alura Franchise)
1932 – 1947 RADIO SERIAL (CBS - 15 Minutes, Monday-Thursday)
1939 – FILM SERIAL featuring Buster Crabbe (Universal Pictures)
1950 – 1951 TV SERIES (ABC)
1953 – MOTION PICTURE ‘PLANET OUTLAWS’ (re-purposed Buster Crabbe serial)
1965 – TELEFILM ‘DESTINATION SATURN’ (re-purposed Buster Crabbe serial)
1979 – THEATRICAL FILM/TV PILOT (Universal Pictures)
1979 – 1981 TV SERIES (NBC/Universal Television)
1979 – 1981 COMIC STRIP REVIVAL (New York Times Syndicate)
1988 – 1995 TSR – NOVELS, COMIC BOOKS, COMPUTER & ROLEPLAYING GAMES
2011 – PRESENT COMIC BOOKS (Dynamite Entertainment)
2011 – FEATURE FILM IN DEVELOPMENT (Paradox/Millennium Films)
2011 – WEB SERIES IN DEV. – 60 Min. live-action episodes (Cawley Entertainment/Retro Film Studios)
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Film Serial (1939)
Universal produced a 12 episode serial
cliffhanger starring Buster (Larry) Crabbe in the
title role.
After making two serials as Flash Gordon,
Buster Crabbe took on Flash's comic strip rival
with as much success.
The serial was so successful, it was later
edited/repurposed into two feature length films -
- in 1953 as Planet Outlaws for theatrical
release, and 1965 as Destination Saturn for
television.
Bonus features on the 80 th Anniversary DVD
include the Buck Rogers Short feature from
1933 Chicago World’s Fair that was restored by
UCLA in conjunction with the Dille Family Trust.
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On March 20, 1979, Universal Pictures released
Buck Rogers in the 25th Century as a feature film
written & produced by Glen Larson. Highly
successful, it made NBC's fall schedule as a TV
series, premiering September 20,1979.
Motion Picture & Television Series
"The year is 1987 and NASA launches the last of America's
deep space probes. In a freak mishap Ranger 3 and its pilot
Captain William 'Buck' Rogers are blown out of their trajectory
into an orbit which freezes his life support systems and
returns Buck Rogers to Earth 500 years later."
Starring Gil Gerard as Buck Rogers & Erin Gray as
Col. Wilma Deering. The strip's primary villain,
"Killer" Kane, was played at first by Henry Silva and
later in the series by Michael Ansara, with Pamela
Hensley as the seductively sinister Princess Ardala.
The series' loyal cult following inspired two episodes
of Comedy Central's South Park in 2006 and
maintains a strong presence with countless fan made
videos on You Tube.
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In 1988, TSR, Inc. established a XXVc Universe
of Buck Rogers products, including comic books,
novels, game setting, video & arcade games
following it’s popular Dungeon’s & Dragons
(D&D) model.
The XXVc is a time of planetary conquest and
the World of the XXVc reflects the concept of
feasible futuristic technology with its assumption
that mankind will one day fight over the
resources of its own Solar System.
The XXVc products remain popular today and
continue to be played throughout world. The
comic books & game modules can be
adapted into casual games.
Buck Rogers - TSR XXVc
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Rocket Rangers
The fan base was always included as part of the Buck
Rogers universe, as members of an elite squadron known
as ‘The Rocket Rangers’. Members of this secret club
swear an oath:
“I solemnly swear to uphold the ideal of freedom for individuals,
to advance cooperation between nations, to defend the rights of all
peoples and promote the course of peace throughout the Universe”.
The Rocket Rangers were prominently featured in the
Sunday Comic Strips. Whereas the dailies contained the
adventures of Buck Rogers, the Sundays were focused on
the ongoing adventures of young Buddy & Alura as
members of the Rocket Rangers.
This iteration for kids was most compelling as each
received personalized/individually numbered membership
cards, received confidential bulletins/newsletters, rings
and badges – often as free sponsor premiums.
“Every courtesy is to be extended
upon whatever places he/she shall
happen to land. All interplanetary
Police, Rocket Patrols and Military
Space Forces are instructed to
render every aid and assistance
possible to this Rocket Ranger upon
demand in furtherance of his/her
Official Duties.”
– Buck Rogers
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Advertising & Promotional Partners of the Past
The Buck Rogers radio show & comic strips had
numerous sponsors including Kelloggs, Post,
Cocomalt, Cream of Wheat and Popsicle, Tootsie
& Sylvania to name a few.
Each sponsor offered highly collectible ‘sponsor
premiums’, toys/gifts, which were either free or at
nominal cost. To this day, they are still sought after
and worth thousands of dollars.
New advertising sponsorships and packaged
goods -- including private label and promotions -
- are supported by Buck Rogers’ on-going & new
entertainment projects.
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Buck Rogers is an ambassador for the science
fiction genre, presenting many of its premises,
plots, and props to a mass audience – for the first
time.
Future astronauts, scientists, engineers, writers,
architects, designers and countless others have
acknowledged that the adventures of Buck Rogers
in the 25th Century were the inspiration from which
their own careers arose.
Few works of fiction influence culture at every level.
The mere mention of the name “Buck Rogers” is
synonymous with futuristic furniture, medicine,
architecture, transportation, gadgetry, fashion,
science, war and space travel.
Much of the “science fiction” first envisioned
in Buck Rogers, is now “science fact”.
Cultural Influence
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Leslie Levine - 805-983-7102
leslie@licensingworks.us
Scott Cherrin - 818-888-8084 - Jane McGregor - 818-223-9495
scott@licensingworks.us
jane@licensingworks.us
Account Specific Agents:
Steve Forde - 856-303-9493
sforde@gohero.com
John Gildea - 401-465-1425 - Pamela Harris - 310-200-8942
john@licensingworks.us
pamela@licensingworks.us
François Valéro- 818-390-4775 - Suzi Goldberg - 818-889-1553
françois@licensingworks.us suzijune@licensingworks.us
www.licensingworks.us
www.InThe25thCentury.com
Buck Rogers in the 25th Century Owned by the Dille Family Trust and Used By Permission. Copyright © 2011 the Dille Family Trust.
All Rights Reserved. Licensed by Licensing Works, LLC.
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