2% - Town of Stony Plain

Developing an understanding of Stony Plain in terms of its existing and potential assets
is a cornerstone to the strategy and action plan. The methodology used helped to
project team to gain a stronger understanding of the local situation. The project team
was led by the Town of Stony Plain's department of Sustainable Development.
Background Review
A comprehensive review of available literature and studies provided the project team
with a strong understanding of the current socio-economic situation in the Town and
region. In developing the strategy for Stony Plain an important consideration was the
Town's relative competitive position with the broader Capital Region, and likewise the
Region's position within the Provincial and National economy.
Key documents reviewed and incorporated into the design of the strategy and action
plan include:
Stony Plain Tourism Strategy (2003)
Stony Plain Business Attraction and Marketing Strategy (2009)
•
Stony Plain Main Street Streetscape Plan (2011)
•
Town of Stony Plain Business Development Plan (2008)
Town of Stony Plain Community Sustainability Plan Ptan (2007)
•
Stony Plain Business Profile (draft version)
•
Stony Plain Relocation Guide (draft version)
•
Town of Stony Plain Corporate Communications Strategy (2008).
Additional sources informing the strategy and action plan are referenced throughout
the document.
Consultations
A range of input was gathered from the citizens and business leaders of Stony Plain.
This gave further depth to insights gained from the background review towards a
robust understanding of the Town's inherent strengths and weaknesses and the
various opportunities or challenges chaUenges that Stony Plain presently faces. These individuals
provided an excellent source of current infonnation information and first-hand insight into many
aspects of the current business environment in Stony Siony Plain. Particular consideration
was given to identifying any critical issues that would lead to an improved business
environment for current establishments.
Input from over 100 individuals was gathered through an online survey. This provided a
significant body of inSight insight into the current health and future growth expectations of local
businesses. Respondents were asked to rate the importance of and their satisfaction
with a wide range of aspects of the town, the business environment in Stony Plain and
the services being delivered by the Town itsetf. itself. InSights Insights gained from the online survey
ensure the validity of research findings and ensures the findings express the true
opinions of the community. See Appendix A for complete survey results.
10 Millier Dickinson Blais: Stony Plain Economic Development Strategy & Action Plan