2% - Town of Stony Plain

4. Downtown Improvement
Directive: Enhance the services and opportunities offered in the downtown Main
Street. Further develop downtown Stony Plain as a niche destination
in the Capital Region with its own unique identity.
Rationale: Downtown Stony Plain, particularly along Main Street, is one of the
community's marquee attractions. It is what makes Stony Plain unique
from its neighbours and communities throughout the Capital Region. It
also fills local residents and business owners with pride and gives
them a strongly positive ·sense "sense of place-. place". Enhancing and further
developing this unique asset is critical for Stony Plain. The town can
create its own unique identity through the small-scale commercial
experience and the local events. The following objectives relating to
marketing should be considered as they apply to enhancing Main
Street and attracting increased traffic.
Objective Project DeSCription Description Target Group Intended Outcome
Support the
development of the
Plan through
Potential and
Main Street
communication
existing Main
Streetscape
regarding the process
Street
Plan
4.1 Support the of the project and businesses
development of
profiling successful
downtown
implementation
Stony Plain as a
Perform a gap analysis
unique
of retail offerings within
destination the Historic Downtown Potential and
Retail Gap Core to identify existing Main
Analysis candidates for Street
business attraction
businesses
and expansion of
existing businesses
New business
development and
business expansion
New business
development and
business expansion
42 Mlilier Millier Dickinson Blais: Stony Plain Economic Development Strategy & Action Plan