CHARM YOUR SENSES LET'S MAKE LIFE SIMPLER GORENJE'S ...

46 DARING
WORLDWIDE PREMIERE
ORA-ÏTO IN MILAN
At this year’s Milan
Design Week, French designer
Ora-Ïto launched the worldwide
premiere of his eponymous brand
and new cobranded creations in
collaboration with Steiner, Guerlain,
Christofle, Altro-Supergrif,
Laguiole, Stepevi, and Gorenje,
presented entirely in black.
This expansive exhibition showcased
Ora-Ïto’s cross-disciplinary collaboration
with these prestigious brands — merging vision
with know-how — to create a diverse
GORENJE LIFE STYLE MAGAZINE
range of products that represent a cohesive
view of the world. Each product has its own
unique story; however, presented together,
they reveal a larger story of a young designer
and his extraordinary collaborations
with major luxury brands.
The exhibition also included Ora-Ïto’s
latest innovative creation made in cooperation
with Gorenje: the prototype of the
Gorenje Ora-Ïto Carbon Collection. It is an
upgrade to the fi rst two Gorenje Ora-Ïto
Collections in black and white which have
proven very popular in demanding European
markets. This spring, the Gorenje Ora-
Ïto Collection was also launched in Taiwan.
www.gorenje-oraito.com
ORA-ÏTO, THE YOUNGEST STAR
IN HISTORY OF PRODUCT DESIGN
At the age of 20, Ora-Ïto was thrown into
the international spotlight when he successfully
generated fake publicity around the fake products
he designed for real luxury brands. Almost
instantly, there was a high demand for these
nonexistent products — without producing a
single object, he became an instant design icon.
Today, at the age of 33, Ora-Ïto is recognized
worldwide both as a visionary designer and a
transversal design brand. He tackles each product
with an innovative eye by putting aside established
codes. And whether he is designing for
his brand, a co-branding partnership or another
brand altogether, his creations are marked with
his concept, Simplexity — the art of making a
complex object look simple.
www.ora-ito.com