CHARM YOUR SENSES LET'S MAKE LIFE SIMPLER GORENJE'S ...

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8 IN THE SPOTLIGHT COUNTDOWN TO THE 50 th IFA GORENJE <strong>LIFE</strong> STYLE MAGAZINE Having started in the early 1920’s with lu- minaries and legends such as Albert Einstein as keynote speakers, IFA is the world’s leading show for the Consumer Lifestyle market today. For its 50th edition, show organisers expect to break new records in terms of innovations and deals done at the show. Gorenje will be there. It is important to be present at the fair and to address our customers even in times of hardship which still loom over the globe. The crisis is here, but it will surely end one day. “We are determined to fi ght it today – with new and innovative products,” avows Franjo Bobinac, Gorenje President and CEO. Last year, the innovative collection Gorenje designed by Karim Rashid saw its global premiere at this Berlin show, taking Gorenje’s highly successful strategy of working with designer stars yet another step further. “Gorenje’s new collection is the fi rst in the industry to include the advanced LED technology and to off er a solution that allows the user to change the colour of the appliance exterior,” commented Mr. Aleksander Uranc, Head of Marketing at Gorenje, upon a prominent launch in Berlin. Franjo Bobinac, Gorenje President and CEO: “The fair is a great opportunity for Gorenje to consolidate the existing business partnerships and to forge new ones.”
In addition, Gorenje Simplicity collection was also launched at IFA 09, announcing its availability in most European markets shortly after the en of the fair. With this line, it should be noted that it was developed entirely by Gorenje experts and designed at the Gorenje Design Studio. “First response by the customers and distributors are very encouraging and we believe the line will be a sales hit in most markets,” asserted Mrs. Polona Bobinac, Executive Sales Director at Gorenje. Refl ecting the spirit of current times, ecology and energy effi - ciency delivered by the class A++ appliances were the key topics of the fair, in addition to design and innovation. Majority of fridge freezers of the new Gorenje Retro Collection, also unveiled at last year’s IFA, is rated in that energy effi ciency class. Following a notable appearance in 2008 and 2009, Gorenje will challenge the global streams of innovative design at this Berlinbased fair again this year, from September 3rd – 8th . The innovative interactive application for Microsoft Surface, displayed among Gorenje’s innovations, was a true attention magnet. IN THE SPOTLIGHT 9 Polona Bobinac, Executive Sales Director, with the Gorenje Simplicity Line. The fair is a great opportunity for Gorenje to consolidate the existing business partnerships and to forge new ones. “Last year, Gorenje hosted over 2,300 business partners from across the globe; this year, it will be an opportunity our sixty years of creativity in their company,” believes Mrs. Saša Košec, Deputy Marketing Director and chief coordinator of Gorenje’s appearance at the fair. The countdown to IFA’s 50th jubilee has started. See you there! IFA fair is the top international event for the home applaince and consumer electronics industry. Last year, this global display of innovation and new technologies was attended by over 228,500 visitors and 6,219 media representatives from 78 countries. A total of 1,164 exhibitors presented their products on total exhibition area of 121,000 square meters, completing EUR 3 billion worth of deals. www.ifa-berlin.com Gorenje invites to the 50 th IFA in Berlin, Germany; September 3 rd – 8 th 2010, Hall 1.1 German reporters voted Gorenje exhibition area as one of the three most attractive among the white goods exhibitors. SPRING – SUMMER 2010
Page 1 and 2: LIFE STYLE GORENJE MAGAZINE SPRING
Page 3 and 4: We are celebrating. Sixty years of
Page 5 and 6: CONTENT 5 26 The new collection Gor
Page 7: ATAG wins Red Dot Design Award 2010
Page 11 and 12: Value your time. Don't waste it on
Page 13 and 14: value. Slovenia lies at the crossro
Page 15 and 16: tion were introduced. Furthermore,
Page 17 and 18: In the early seventies, the fi rst
Page 19 and 20: IN THE SPOTLIGHT 19 SOLUTIONS OF TO
Page 21 and 22: Mladen Periček Product Manager Gor
Page 23 and 24: MEET GORENJE RETRO, A NEW COLLECTIO
Page 25 and 26: THE COMFORT OF BEAUTY EXTRAVAGANT 2
Page 27 and 28: EXTRAVAGANT 27 THE TOUCH OF LIGHT G
Page 29 and 30: NEW COLLECTION IS A MEMORABLE EXPER
Page 31 and 32: A ROCK STAR IN YOUR KITCHEN A singl
Page 33 and 34: Oven, Gorenje designed by Karim Ras
Page 35 and 36: SIMPLE CONTROL, AESTHETICS AND ERGO
Page 37 and 38: Gorenje Simplicity Line off ers two
Page 39 and 40: EXTRAVAGANT 39 SPRING - SUMMER 2010
Page 41 and 42: DESIGN THAT LASTS. THE ALLURING, RE
Page 43 and 44: EXTRAVAGANT 43 GORENJE APPLIANCES I
Page 45 and 46: In the two months to follow, the fu
Page 47 and 48: Supergrif Christofl e Christofl e G
Page 49 and 50: Magic light. Mysterious darkness. F
Page 51 and 52: IN THE SPOTLIGHT 51 MODERNIZED KITC
Page 53 and 54: IN THE SPOTLIGHT 53 STRAIGHT LINES,
Page 55 and 56: IN THE SPOTLIGHT 55 ALEA WENGE SPRI
Page 57 and 58: Modular furniture ITALO in Italian
Page 59 and 60:
The characteristic element in the K
Page 61 and 62:
Eco-friendly nature inspired Pangol
Page 63 and 64:
Composting at home made easy NATURA
Page 65 and 66:
Gardens of Eden; the basic construc
Page 67 and 68:
A HEAT PUMP DESIGNED FOR STANDARD W
Page 69 and 70:
While you are working, resting, sle
Page 71 and 72:
IDEAL CLIMATE • 8 °C: top shelf
Page 73 and 74:
WISE & SMOOTH 73 Crying while cutti
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method, given quality supplies, wil
Page 77 and 78:
The new generation Gorenje Premium
Page 79 and 80:
Successful Appearance at the Fair i
Page 81 and 82:
GORENJE SOLAR PARTNERS WITH THE SUN
Page 83 and 84:
traffi c after the overhaul indicat
Page 85 and 86:
Vancouver - Winter OG 2010: Petra M
Page 87 and 88:
SAVING ON YOUR ELECTRICITY BILL WIT
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