bba i to vi semester 2013

St. Aloysius College (Autonomous), Jabalpur.
NAAC Re-accredited A (3.50/4 CGPA),
College with Potential for Excellence from UGC
Department of Management Studies
Revised Syllabus 2013
BBA Scheme of Examination
BBA is a 3 year degree programme. It is a professional course with the purpose of developing managerial skills, technical expertise and
competency in the students. The examination scheme is therefore designed in the pattern which concentrates on the overall
development of the student.
BBA Semester I , II , III, IV, V & VI
The Odd semester are from July to December : Examination is conducted in the month of December.
The Even semester are from January to May : Examination is conducted in the month of May and June.
Internal Assessment comprises of CCE 1(Continuous Comprehensive Evaluation ) of 3 marks and CCE 2 of 3 marks and Mid term
examination of 4 marks. Midterm examination is a compulsory component in internal assessment. Separately passing in internal and
external assessment is mandatory.
Number of subjects: 6 per semester.
Semester 5 has 3 compulsory papers and 2 electives and one comprehensive viva voce paper.
Semester 6 has 2 compulsory papers and 2 electives, one project work and a comprehensive viva voce paper.
Paper Internals External Total
101,201,301, 401,
Max=10
Max=40
50
501,601
Min=4
Min=16
40

102,202, 302, 402,
Max=10
Max=40
50
502,602
Min=4
Min=16
103,203, 303, 403,503 Max=10
Min=4
Max=40
Min=16
50
104, 204, 304, 404,
Max=10
Max=40
50
Electives 1
Min=4
Min=16
105, 205, 305, 405,
Max=10
Max=40
50
Electives 2
Min=4
Min=16
106, 306, 504,604 Max=50
50
206, 406 Live Project –
Max=30
Min=12
Min=20
Viva-
Max=20
Min=8
50
Maximum Marks: 50 Internal Assessment: 10 & External Assessment: 40
Comprehensive Viva : 50.
Guidelines for the Live Project
The live project would be undertaken as a compulsory component of the BBA curriculum for the second and fourth semester from the
year 2011.
Making the live project as a part of the curriculum the live project would hold 30 marks for the students evaluation under the subject
Comprehensive Viva Voce where the remaining 20 marks would be for the Viva of the student on the project concerned.
The subject Comprehensive Viva Voce ( BBA – 206, 406) of 50 marks are distributed as
A) Live Project- Max Marks- 30
Min Marks- 12
B) Comprehensive Viva- Max Marks - 20
Min Marks- 08
The evaluation of the student under this live project would consist of different parameters.
The students would submit hand written report as a part of their evaluation.
The student must pass separately in both the components of the comprehensive viva voce.
The allotment of project to be done by faculty, under the guidance of the Head of the department. The project would be undertaken
under the guidance of faculty member.
Model Question Paper
PAPER #
PAPER NAME:
Time: 3hours
Max. Marks : 40
Min Marks:16
All questions are compulsory. There are three sections, internal choice is given in each section. Each question carries equal marks.
For practical papers: 50% of practical’s questions and 50% theory questions to be asked.
1. Section A: Very Short Answer type/Objective Type –(1*5=5)
40

Section B: Short Answer Type. (3*5=15)
2. Unit 1
Question
Or
Question
3. Unit 2
Question
Or
Question
4. Unit 3
Question
Or
Question
5. Unit 4
Question
Or
Question
6. Unit 5
Question
Or
Question
Section C: Long Answer Type (4*5=20)
For Specialization papers of Human Resource, Marketing and Finance: Please include in Long answer Type – Section C a question based
case study as any one Question.
7. Unit 1
Question
Or
Question
8. Unit 2
Question
Or
Question
9. Unit 3
Question
Or
Question
10. Unit 4
Question
Or
Question
11. Unit 5
Question
40

Or
Question
BBA Semester I
BBA Semester II
Paper 101 ENGLISH
Paper 102 MATHEMATICS
Paper 103 PRINCIPLES OF
ACCOUNTING
Paper 104 BUSINESS ORGANISATION
Paper 105 PRINCIPLES OF
ECONOMICS
Paper 106 COMPREHENSIVE VIVA
VOCE
BBA Semester III
Paper 201 BUSINESS COMMUNICATION
Paper 202 COMPUTER APPLICATION
Paper 203 FINANCIAL ACCOUNTING
Paper 204 ELEMENTS OF
MANAGEMENT
Paper 205 PRINCIPLES OF ECONOMICS
Paper 206 COMPREHENSIVE VIVA: LIVE
PROJECT & VIVA
BBA Semester IV
Paper 301
Paper 302
Paper 303
Paper 304
Paper 305
Paper 306
VOCE
MANAGERIAL ECONOMICS
COST ACCOUNTING
PERSONNEL MANAGEMENT
COMPUTER MANAGEMENT
BUSINESS STATISITCS
COMPREHENSIVE VIVA
Paper 401 ORGANIZATIONAL
BEHAVIOR
Paper 402 FINANCIAL MANAGEMENT
Paper 403 MARKETING MANAGEMENT
Paper 404 ECONOMIC LEGISLATION
(BUSINESS & INDUSTRIAL LAW)
Paper 405 BUSINESS ENVIRONMENT
Paper 406 COMPREHENSIVE VIVA:
LIVE PROJECT & VIVA
BBA Semester V
BBA Semester VI
Paper 501 PRODUCTION & MATERIAL
MANAGEMENT
Paper 601 BUSINESS POLICIES AND
STRATEGIC MANAGEMENT
Paper 502 MONEY AND BANKING
PRACTICES
Paper 503 MANAGEMENT
INFORMATION SYSTEM
Paper 504 COMPREHENSIVE VIVA
VOCE
ELECTIVES 1
ELECTIVES 2
Paper 602
Paper 603
Paper 604
ELECTIVES 1
ELECTIVES 2
MARKETING RESEARCH
PROJECT WORK
COMPREHENSIVE VIVA VOCE
ELECTIVES FOR SEMESTER V & VI
MARKETING:
M1
MARKETING STRATEGY
40

M2
M3
M4
M5
CONSUMER BEHAVIOR
ADVERTISING AND SALES PROMOTION
SALES MANAGEMENT
PRODUCT MANAGEMENT
HUMAN RESOURCE:
HR1
HR2
HR3
HR4
HR5
HUMAN RESOURCE DEVELOPMENT
HUMAN RESOURCE MANAGEMENT
SOCIAL PSYCOLOGY
ORGANIZATIONAL DEVELOPMENT
MANAGEMENT OF CHANGE
FINANCE:
F1
F2
F3
F4
F5
PROJECT MANAGEMENT
FINANCIAL CONTROL SYSTEM
MANAGEMENT OF WORKING CAPITAL
SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
FINANCIAL SERVICES
**********************
BBA SEMESTER I
40

BBA –-SEMESTER I
English
BBA-101
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
Unit -I
Countable and uncountable : use of “a, an, the ,some, any, one, once, few, a few, little, a little, much ,many ,plenty of ,a lot of , a great deal of etc.”
Auxiliaries : making negatives and questions of auxiliary verbs short answers using auxiliary verb ; addition to remarks question tags ; causative use
of have ; use of ‘must ‘ and ‘must not’ – ‘must and needn’t to’ , express commands obligations prohibition (negative commands), absence of obligation
or necessity. 15 lectures
Unit II
Tenses and sequence of tenses; transformation of sentences –active to passive voice; direct to indirect narration, combination of sentences.
15 lectures
Unit III
Subject verb agreement, preposition, and conjunctions. Precis Writing: Skills of précis writings ,guidelines for effective precis writing- Preparation
of summary of office notes; summary of matters appearing in economic and commercial dailies and journals for use in committee meetings in the
office; summary of decisions taken in meetings and conferences.
15 lectures
Unit IV
Derivations of words using ‘Prefixes’ and ‘Suffixes’. Synonyms and antonyms, use of ‘Idioms and ‘Proverbs’. Common errors in the use of grammatical
items included in all above topics. 15 lectures
Unit V
Composing paragraphs of about 100-150 words based on topics of day to day happenings and general awareness. Essay Writing: Basic skills of
effective paragraph writing and essay writing, Essays on matters of current interest on trade, commerce, industry and profession.
15 lectures
RECOMMENDED BOOKS:
1. English Grammar- P.C. Wren
2. Practical English Grammar by Thompson & Martinet.
3. Living English Structure –Stannard Allen
4. S Chand & Company Ltd. ;English Grammar, composition and Effective Business Communication, M A Pink & S E Thomas
5. Cambridge University press; English Grammer - an outline, Rodney Huddleston
40

Mathematics
BBA-102
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
Unit –I
Revision of Factors, Indices and Surds, Square roots .Simple Equation, Simultaneous equations, Problems on Simple and Simultaneous Equations.
15 lectures
Unit II
Problems in Averages, Percentage, Ratio and Proportions.
15 lectures
Unit III
Profit and Losses, Stock and Shares, Brokerage, Commission and Discount, Rates and Taxes.
15 lectures
Unit IV
Logarithms, Arithmetic and Geometric Progressions
15 lectures
Unit V
Simple and Compound Interest, Simple Annuities, Present Worth
15 lectures
RECOMMENDED BOOKS:
1. Business Mathematics –SM Shukla
Principles of Accounting
BBA-103
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
Unit –I
Accounting – Nature and objectives. Concepts and conventions, principles of accounting, accounting cycle. Double entry system and single entry
system of books keeping. Meaning, advantage, concepts and methods. Accounting standards (only outlines) – Indian and International.
15 lectures
Unit-II
40

Journal, ledger and subsidiary books (cash book, petty cash book, sales book, purchase day book, purchase returns book, Bills receivable book, bills
payable book. 15 lectures
Unit- III
Bank reconciliation statement, Depreciation accounting, Provisions and reserves.
15 lectures
Unit-IV
Trial balance and rectification of error and final accounts.
15 lectures
Unit V
Accounts of non- trading, receipts and payments, Income & Expenditure Account.
15 lectures
RECOMMENDED BOOKS:
1. Financial accounting - Dr.S.M.Shukla
2. Financial accounting. -Dr.P.K.Jain
BBA 104
BUSINESS ORGANISATION
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
Unit-I
Introduction- Nature and development of management, Meaning & nature of management, Importance of management, Management-A science or
an art, Corporate Social responsibility, Management as a profession. Professionalization of management in India, Functional areas of management.
15 lectures
Unit-II
Origin and development of management: Evolution of management thought, pioneer of management thought –F.W. Taylor. Henry Fayol‘s
contribution to management thought, Elton Mayo’s contribution to management. Peter Ducker’s contribution to management thought.
15 lectures
Unit-III
Planning and forecasting: Introduction, Definition, Nature, Purpose & importance of planning, planning process, Limitations of planning, effective
planning, types of plans, MBO. Business forecasting: Meaning, Definition, importance, forecasting and planning. Characteristic and limitations,
elements of forecasting, techniques of forecasting, qualitative and quantitative, models of forecasting.
15 lectures
Unit- IV
Organization and department: Organization: Introduction, meaning, definition, nature, purpose, importance and objectives of organization,
Principles of organization, formal and informal organization, forms of organization structure, organization charts and manuals. Departmentation
and span of management, departmentation, need and Importance, basis of departmentation, choice of basis for departmentation. Span of
management, factors affecting span of management, narrow and wide span of management.
15 lectures
Unit- V
40

Decision-making: Introduction, characteristics of decision- making, types of managerial Decision-making, steps in decision making, Approaches to
decision making, Techniques/Aids of decision making, Models /Theories of decision making, common problems in decision-making, guidelines for
effective decision making.
15 lectures
RECOMMENDED BOOKS:
1. Business Organisation- P.C. Tulsian
2. B.O & Management- M.C.Shukla
3. B.O & Management- Koontz and Weinman
4. Management –Theory & Practice- C.B. Gupta
5. Principles and Practices of Management-Gupta, Sharma & Bhalla.
Principles of Economics
BBA 105
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
Unit-I
Definition of economics, nature and its scope, fundamentals. Economics and their characteristic, methods of study- Induction & Deduction method.
15 lectures
Unit-II
Law of demand, concept of utility- marginal utility, Elasticity of demand, consumer surplus, Consumer’s equilibrium, utility analysis, law of
diminishing utility, law of equi-marginal Utility, indifference curve analysis.
15 lectures
Unit-III
Factors of production, Return to scale, Internal & external economies, Division of labor and efficiency of labour.
15 lectures
Unit-IV
Marginal productivity theory: - Theory of wages, theory of profit.
15 lectures
Unit-V
Theory of rent, Theory of Interest. 15 lectures
RECOMMENDED BOOKS:
1. Economics- Samuelson
2. Economics- M.L. Jhingan
3. Economics: M. L. Seth
4. Advanced Economic Theory- K K Dewett
40

5. Micro Economics- P N Chopra
6. Advanced Economic Theory- H L Ahuja
BBA SEMESTER Ii
40

BBA SEMESTER – II
BBA 201
BUSINESS COMMUNICATION
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT-I
Communication: its meaning and nature, importance & purpose of communication, types of Communication- Verbal communication (oral and
written); non-verbal communication (body language), channels of communication (formal & informal). Models of communication process, Barriers
of communication, Means and media of communication. Facing today’s’ communication challenges. Trends in Business communication.
15 lectures
UNIT-II
PRESENTATION SKILLS: What is a presentation, elements of presentation, planning and designing a presentation. Advanced visual support for
business presentation. NEGOTIATION SKILLS regarding business dealings: What is negotiations, nature and need for negotiation, factors affecting
negotiation, stages of negotiation process, negotiation strategies.
15 lectures
UNIT-III
Business correspondence, Principles of clear business writings, characteristics of effective correspondence. Planning the business letter, kinds of
business letters- order complaint, agency letters, circulars, foreign trade letters, job application and resume.
15 lectures
UNIT- IV
Types of meeting, Annual meeting, statutory meetings- notices, agenda minutes and procedures. Media management: the press release, press
conference , media interviews. Seminars, workshop, symposium, conferences: meaning, importance, objective, differences and procedures. Social
media-advantage and disadvantage, importance and utility.
15 lectures
UNIT- V
Reports and types- Report writing-Long formal business reports and short formal business reports, reports- techniques of writing, techniques of
report writing and guidelines of effective report writing , Public speaking and reporting. Drafting business Newsletters and handouts .Drafting
business proposals.
15 lectures
RECOMMENDED BOOKS:
1. Managerial communication: Garg
2. Business Communication: Mishra, Shukla & Patel
3. Business Communication : Vinod Mishra
4. Essentials of Business Communication, Sixth Edition, Mary Ellen Guffey, South-Western College Publishing.
40

PAPER 202
Computer Application
Maximum Marks: 40
Pass Marks: 16
Internal Practical: 10
Duration: 3 hrs.
Unit -I
Fundamentals of computers: Characteristics, generations, basic computer organisations, input-output devices, memory (primary and secondary
memory), Introduction to O/S:- characteristics and functions, types of O/S, concept of computer language (MLL, HLL, ALL), Translators.
15 lectures
Unit -II
Introduction to C language- Techniques of program design, Data types, Variables, input-output functions in C, Control Statements in C ,Arrays (1
dimensional & multi- dimensional).
15 lectures
Unit -III
Functions: (User defined & built in) Recursion, Array with functions, Introductions to structure:- Structure variable declaration, Union, Exercise on
Unions & structures & functions.
15 lectures
Unit -IV
Introduction to Word Processing- MS Word, Application and document window, All the menus import / export of image. Introduction to
spreadsheet processor- MS Excel, Cell formatting, Graphics and Charts. Functions & All menus.
15 lectures
Unit -V
Introduction to Presentation, MS. PowerPoint, All Menus, Application and document windows, Introduction to Database, MS Access- Elements
of access, creating database, Forms- Introduction, sorting, indexing, query.
15 lectures
RECOMMENDED BOOKS:
1. Fundamental of computers- P.K. Sinha
2. Let us C by –Yashwant kanitkar
3. Window based computer course- Gurwinder Singh & Rajpal Singh
4. Introduction to Ms Access- Trotlsy
5. Access Programming for dummies- Bob Kurian
6. C Programming – Prateek Bhatia
40

BBA 203
FINANCIAL ACCOUNTING
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT-I
Accounting for Joint Venture, Consignment Sale and Royalty Account.
15 lectures
UNIT-II
Accounting for Departments and Branch (excluding independent branch).
15 lectures
UNIT -III
Partnership Accounts I: Preliminary calculation of goodwill & Admission.
15 lectures
UNIT-IV
Partnership accounts II:. Retirement, Death past adjustment and Guarantee.
15 lectures
UNIT-V
Share capital, issue of shares, forfeiture and redemption of preference shares,
15 lectures
RECOMMENDED BOOKS:
1. Advanced accounts-S.M.Shukla
2. Modern accountancy-Sakhlecha
3. Advanced accounts.-Jain & Narang
BBA 204
ELEMENTS OF MANAGEMENT
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT- I
Control : meaning, definition, characteristics, objectives, necessity, elements & process of control; Principles of Control, Devices of Control, Budgets-
Importance, limitations, budgets and budgetary control. Evaluation of Control.
Direction: Meaning, Definition, Features, Importance, Techniques, Principles & Elements of Direction.
15 lectures
UNIT-II
40

Motivation : Meaning, definition and characteristics, objectives, classification types, theories X and Y, Theory Z, Herzberg’s two factor theory.
Maslow’s Need Based Theory. Equity theory of Motivation, Methods of Motivation-Financial and Non-Financial: Rules of Effective Motivation,
Limitations.
15 lectures
UNIT – III
Leadership : Introduction, meaning, definition, characteristics, important functions of leaders, Leadership styles, Theories of Leadership: Traditional
, Behavioral, Style & Situational Theories, Leadership Effectiveness & Leadership Effectiveness Theory
15 lectures
UNIT- IV
Co-ordination : Meaning, definition, characteristics, co-ordination versus cooperation. Co-ordination as the essence of Management. Principles of coordination,
advantages& disadvantages of coordination, techniques of co-ordination.
Delegation of authority: Introduction, meaning, definition, features, characteristics, principles of delegation, steps involved in delegation process,
advantages of delegation, problems of delegation, guidelines to make delegation more effective. Difference between power and authority, sources of
authority, limits of authority, Responsibility- its features, Accountability: Meaning, nature and characteristics, benefits.
15 lectures
UNIT-V
Centralization & Decentralization: importance, advantage, factors determining the degree of decentralization, factors determining the
decentralization, importance, advantage & disadvantage, difference between delegation and decentralization, difference between centralization,
decentralization.
Staffing: Meaning, Nature, Importance of Staffing Function, responsibilities of staffing, steps of staffing & Staffing as a part of Human Resource
Management.
15 lectures
RECOMMENDED BOOKS:
1. Management concepts and practices: Hannagan
2. Essentials of Management. : Koontz & Weinman
3. Essentials of Management. : C.R.Basu
4. Business Organization & Management: P. C. Tulsian & Vishal Pandey
5. Principles and Practices of Management: Bhalla, Gupta, Sharma.
BBA- 205
PRINCIPLES OF ECONOMICS
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT-I
Markets- concepts, structure and forms, characteristics of perfect competition, equilibrium of the firm, Under perfect competition, pricing under
perfect competition.
15 lectures
UNIT-II
40

Monopoly- its characteristics, pricing under monopoly, imperfect (or monopolistic competition) its Characteristics, pricing under monopolistic
competition.
15 lectures
UNIT-III
Concept of costs- Prime cost, supplementary cost, opportunity cost, cost curves, marginal cost, revenue curves, concept of marginal revenue.
15 lectures
UNIT-IV
Supply analysis, theory of population, laws of returns, theory of production.
15 lectures
UNIT-V
Concepts of national income (GDP, GNP, NDP, NNP, PI, DI) measurement, National income and its Method, problems of measurement.
15 lectures
RECOMMENDED BOOKS:
1. Economics for Managers : P.N. Chopra
2. Macroeconomic Analysis: Jhingan
3. Economics: Varshney
BBA SEMESTER III
40

THIRD SEMESTER
BBA 301
Managerial Economics
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT- I
Managerial Economics: concept, nature importance and techniques of managerial economics, its scope and relevance, role and function of
managerial economists.
15 lectures
UNIT -II
Concept of input output analysis and decisions. Business cycles –causes, remedies and theories (monetary –non monetary).
15 lectures
UNIT -III
International trade: meaning and nature, need, importance and effects, theories of international trade, terms of trade. Balance of trade and Balance of
payment in India, the present Indian scenario.
15 lectures
UNIT -III
Pricing under Duopoly & Oligopoly, price discrimination, need & significance.
15 lectures
UNIT -IV
Demand forecasting: meaning: objectives of demand forecasting, types of demand forecasting factor involved in demand forecasting: time period
forecast, level of forecast and nature of forecast, Techniques of forecasting- quantitative and qualitative.
15 lectures
RECOMMENDED BOOKS:
1. Managerial Economics – E. Narayanan Nadar, S. Vijayan
2. International Economics – M. L .Jhingan
BBA 302
Cost Accounting
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT -I
Introduction: Purpose and Scope of Cost Accountancy- its significance, Relation with Management Accounts, Concepts of Cost Centre and Cost Units.
15 lectures
UNIT-II
Elements of costs: Material, Labor and Overheads, Functional Classification of Cost: direct and Indirect Costs. Accounting of Material, Labor and
Overheads Cost.
15 lectures
UNIT -III
Methods of Costing: Unit and Job costing, Process Costing.
15 lectures
UNIT -IV
40

Marginal Costing and Contract Costing.
15 lectures
UNIT -V
Reconciliation of Cost and Financial accounts, Cost Audit.
15 lectures
RECOMMENDED BOOKS:
1. Cost accounting- Jawaharlal
2. Cost accounting- M. L. Agarwal
3. Principles & Practices of Cost accounting- R. K. Gupta.
BBA 303
Personnel Management
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT -I
Concepts and functions of personnel Management, structure and role of personnel Management in an organization, implementation of personnel
policies.
15 lectures
UNIT -II
Staffing policy and process, management planning, job analysis, job description, job specifications, recruitment, selection, induction, placement,
promotion.
15 lectures
UNIT -III
Manpower training and development, employee training, Performance appraisal and potential appraisal
15 lectures
UNIT -IV
Wage and salary administration: Job evaluation, designing and advertising salary structure.
15 lectures
UNIT -V
Industrial Disputes & Participative management, Grievance and Grievances handling procedures, disciplinary action.
15 lectures
RECOMMENDED BOOKS:
1. Personnel Management: Flippo
2.Personnel Management: Mamoria
3.Personnel Management: Rustom Davar
BBA 304
Computer Management
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
40

Practical : 10 marks
UNIT -I
Introduction to ORACLE, Introduction to SQL, SQL operators, data types DDL commands of SQL, (create table, alter table, drop table, create view,
rename, create index) DML commands of SQL, (select distinct, select from where, select from where order by, select group by clause, select group by
having clause, insert into, update, delete) DDL commands of SQL (Rollback, revoke, grant).
15 lectures+ Practical
UNIT -II
SQL aggregate functions (sum, avg, max, min, count) SQL Character functions (Lower, upper, length, substring, RPAD, LPAD) SQL arithmetic functions
(Round, trunk, sqrt, mod, abs, sine) conversion functions and other miscellaneous functions, Joining Multiple Tables (equi joints), Joining a table to
itself (self join), sub queries union, intersects and minus clause.
15 lectures+ Practical
UNIT -III
Report using SQL plus (specifying column heading, formatting columns char formats, break, inserting spaces after every row, break on multiple
column with different spacing, page, size, line size, pause). Introduction of PL/SQL data types, Using PL/SQL blocks in the SQL*plus Environment.
PL/SQL Syntax – Literals, commands, Variables, Constant PL/SQL Cursors – Explicit Cursor & Implicit Cursor
15 lectures+ Practical
UNIT -IV
Basic concepts of networks (LAN, WAN, internet), world wide web, browsers, search engines; utility of internet, viruses, types of viruses, anti viruses
Exposure to commercial accounting packages like Tally, Functional & Working aspects.
15 lectures+ Practical
UNIT -V
Concept of Enterprise Resource Planning, Types of ERP, and popular ERP’s like SAP, Baan, People Soft, JD Edwards etc. Concepts of E-Customer
Relationship Management.
Concepts of E-commerce and E-business, other business applications of IT, Elementary Concepts of Software Project Management.
15 lectures+ Practical
RECOMMENDED BOOKS:
1. Introduction to MS Access- Trotsky
2. Access programming for dummies-Bob Krumon
3. Tally Manual
4. Fundamentals of Computers-Raja Raman.
5. Oracle 8i – Freeman & Blomberg.
40

BBA 305
Business Statistics
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT -I
Meaning and definition of statistics, statistical investigations, laws of statistics, Scope of statistics, limitations of statistics, collection of data, and
presentation of data. Primary and Secondary data, frequency distribution. 15
lectures
UNIT -II
Measures of Central Tendencies; Mean(Arithmetic mean, geometric Mean, harmonic Mean), Median, Mode.
15 lectures
UNIT -III
Measures of Variation: Mean Deviation, Standard Deviation, and skew ness. Interpolation and Extrapolation by Binomials, Newton(simple), and
Lagrange’s’ method.
15 lectures
UNIT -IV
Basic Concepts of Sampling and Sampling Distribution, Index Numbers-it’s construction, utility and different forms.
15 lectures
UNIT -V
Correlation & Regression Analysis., Karl Pearson’s Coefficient of Correlation, Spearesman’s Rank Correlation, Coefficient of Concurrent deviations,
Regression.
15 lectures
RECOMMENDED BOOKS:
1. Statistics for Management-Levin and Rubin
2. Business Statistics- S.P. Gupta.
3. Business Statistics: Jain & Narang
BBA SEMESTER IV
40

FOURTH SEMESTER
BBA 401
Organizational Behavior
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT -I
Introduction to Organizational behavior, relevance to manager, contributing disciplines to OB field, responding to global and cultural diversity.
15 lectures
UNIT- II
Foundations of Individual behavior (Biological characteristics, ability, personality , learning), perception and individual decision making, values,
attitudes and job satisfaction, applications of concepts of motivation. 15 lectures
UNIT -III
Foundations of group behavior, group member resources, group structure, processes, tasks & group decision making,) review of communication
concepts and its applications in group behavior.
15 lectures
UNIT -IV
Power and Politics, Conflict Management, Negotiation and inter group behavior.
15 lectures
UNIT- V
Organizational Change and development, Organizational culture.
15 lectures
RECOMMENDED BOOKS:
1. Organizational behavior- Stephen P Robbins
2. Organizational behavior- Keith Davis
3. Organizational behavior-L.M. Prasad.
BBA 402
Financial Management
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT -I
Finance, functions and its objectives, Indian Financial System, Money market and Stock market.
15 lectures
UNIT -II
Fundamental Valuation Concept; time value of money; risk and return ; valuation of securities.
15 lectures
UNIT -III
Financial Analysis: ratio Analysis, funds flow and cash flow analysis, Cost volume profit analysis, Financial forecasting.
15 lectures
UNIT -IV
40

Basics of working capital management, basics of capital structure, dividend policies and cost of capital.
15 lectures
UNIT- V
Basics of capital budgeting: Predicting cash flows, accounting rate of return, Pay back period, net present value & Internal rate of return.
15 lectures
RECOMMENDED BOOKS:
1. Financial Management- Van Horne
2. Financial Management- Prasanna Chandra
3. Financial Management- I. M. Pandey
4. Financial Management- S.P. Gupta
BBA 403
Marketing Management
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT -I
Meaning, functions and importance of marketing, planning, responsibilities of marketing manager. Concepts of market segmentation.
15 lectures
UNIT -II
Concepts and Importance of: Positioning, Market Research, Consumer Behavior, Green Marketing
15 lectures
UNIT -III
Concepts of Marketing Mix, Product and Price Decisions.
15 lectures
UNIT -IV
Product Promotion (Advertising & publicity) & channels of distribution–marketing channels and agencies.
15 lectures
UNIT -V
Sales promotion and personal selling, rural marketing in India, Industrial marketing. 15 lectures
RECOMMENDED BOOKS:
1. Marketing Management-Philip Kotler
2. Marketing Management-Stanton
3. Marketing Management-Ramaswamy
BBA 404
Economic Legislation (Business & Industrial Law)
Maximum Marks: 40
Pass Marks: 16
40

Duration: 3 hours
UNIT -I
Contract Act: Essentials of valid contract, capacity to contract (contracts minor), free consent, unlawful and void agreements, discharge of contract,
remedies for breach of contract. 15 lectures
UNIT -II
Bailment & Pledge, Agency, law of consumer protection, consumer and consumer protection councils, consumer disputes redressal agencies.
15 lectures
UNIT -III
Law of sales of goods, conditions and warranties, transfer of property & title, performance of the contract, rights of an unpaid seller and suits for
breach of contract. 15
lectures
UNIT -IV
Regulations pertaining to foreign exchange, FERA and FEMA, Employees Provident Fund Act., Industrial Regulation Act 1951.
15 lectures
UNIT -V
Company Act 1956-: Meaning and characteristics of a Company, Formation of company, Promotion of a Company, Required instruments- prospectus,
memorandum and articles of association; provisions regarding meetings and proceedings in the company, share capital and share holders, meetings
and resolution, directors. Labour Act, Industrial Dispute Act1947, Trade Union Act, 1926(An overview of above labor laws covering: Definition,
Applicability, Provisions, Registers and Penalties, Recent Amendments.)
15 lectures
RECOMMENDED BOOKS:
1. Business Law- Balchandani
2. Business Law- Chawla
3. Business Law- K. Aswathapa
4. Business Law-Maheshwari & Maheshwari
5. Business Law- Garg
40

BBA 405
Business Environment
Maximum Marks: 40
Pass Marks: 16
Duration: 3 hours
UNIT -I
Business Environment – the Indian perspective, the emerging scenario. Business and society, social responsibility of business.
15 lectures
UNIT -II
Monetary & Fiscal Policies, Present Indian Monetary system, Deficit Financing, Concept of Inflation-causes, effects and remedies.
15 lectures
UNIT -III
Economic Reforms since 1991: Industrial policy of 1991, Recent Industrial Policy, protection of patents and trademarks, industrial development,
strategy and growth under Indian Planning.
15 lectures
UNIT- IV
Economic Reforms: Liberalization, Privatization and Globalization, Financial sector reforms, economic reforms and social justice, Industrial Sickness,
Impact of Globalization on Indian Economy, Role of Public and Private Sector in India .
15 lectures
UNIT -V
Joint Ventures, Mergers and Acquisitions, Foreign capital and Technology transfer, Recent Trends in Disinvestment policies, price and distribution
control, Technological environment- e- commerce. 15
lectures
RECOMMENDED BOOKS:
1. Business & Society-Ghosh & Kapur
2. Business Enviorment- FrancisCherunilam.
3. Environment and Entrepreneur-Tandon
4. Business Enviorment- K. Ashwad Thappa
5. Business Enviorment- Rosy Joshi & Sangam Kapoor
6. Indian Economy- Mishra & Puri
7. Indian Economy -Rudhra Dutta & Sundaram IGNOU Booklets & Journals
40

BBA SEMESTER
V & VI
Compulsory Subjects for Fifth Semester:
BBA 501
BBA 502
BBA 503
BBA 504
Production and material management (compulsory)
Money and Banking Practices
Management Information Systems
Comprehensive Viva Voce
Elective 1
Elective 2
Compulsory Subjects for Sixth Semester:
BBA 601
Business Policies and Strategic Management
40

BBA 602
BBA 603
BBA 604
Marketing research
Project Work
Comprehensive Viva Voce
Elective 1
Elective 2
Electives for Semester V & VI:
Marketing: M-1 Marketing strategy
M-2 Consumer behavior
M-3 Advertising and sales promotion
M-4 Sales Management
M-5 Product management
Human Resource: HR-1 Human resource development
HR-2 Human resource Management
HR-3 Social psychology
HR-4 Organizational development
HR-5 Management of change
Finance: F-1 Project Management
F-2 Financial control Systems
F-3 Management of working capital
F-4 Security analysis and portfolio management
F-5 Financial services
40

FIFTH SEMESTER
BBA-501
Production and material management
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Introduction, production planning and control, Production design and development, plant location, Plant layout, productivity, Production
order and work study.
15 lectures
Unit- II
Routing, scheduling, CPM and PRET, economic studies for investment and replacement.
15 lectures
Unit -III
Materials management, Integrated Materials Management, Organization for material management
15 lectures
Unit- IV
Material planning and budgeting, Material’s Identification, Codification and Standardization.
15 lectures
Unit -V
Purchasing organization, principles, procedures and systems, purchasing and corporate planning ethics of purchasing
15 lectures
RECOMMENDED BOOKS:
1. Production Management- Manoj Kr Sarkar
2. Materials management-A K Datta
3. Materials management-Chitale & Gupta
4. Production Management-R Pannerselvam
BBA-502
Money and Banking Practices
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Principles of banking: definition of bank, creation of money; present structure of commercial banking system in India , brief history,
functions, working during 1947-1990 and thereafter .
15 lectures
Unit -II
Management of deposits and advances , deposit mobilization, classification and nature of deposits accounts ,advances, lending practice,
types of advances, principles of sound lending, preparation and reports, credit plans, limit of credit, security.
40

15 lectures
Unit -III
Investment management; nature of bank investment, liquidity and profitability, preparation of cheques, bills, endorsement, government
security, documents and title to goods railway receipt, bills of lading, book debts, securities-government and commercial.
15 lectures.
Unit -IV
Banking regulation act 1949, history, social control, banking regulation act applicable to banking companies and public sector, banking
regulation act applicable to cooperative banks.
15 lectures
Unit -V
Reserve bank of India, objective organization, functions and working, money policy, credit control measure and their effectiveness.
15 lectures.
RECOMMENDED BOOKS:
a.i.1.
a.i.2.
a.i.3.
a.i.4.
a.i.5.
Money and Banking: M L Seth
Money and Banking: Jhinghan
Money and Banking: Suraj B Gupta
Financial management and market: Bhole
Modern Banking- D Muraleedharan
BBA-503
Management Information Systems
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit- I
Introduction concept, evaluation and meaning of MIS; Goals of MIS, information System for competitive advantage, systems applicable to
problem solving, challenge in developing of MIS,MIS functions in an Organization.
Unit –II
15 lectures
40

Information and managerial effectiveness, information as corporate resource, pervasiveness of information, types of information,
operation tactical and strategic, levels of management and information needs of management, process of generation of information,
quality of information.
15 lectures
Unit –III
Information systems for finance, marketing, manufacturing, research and development and human resource.
15 lectures
Unit -IV
System development life cycle: sequential process of software development, computer aided Software engineering (CASE), Tools and the
modular approach to software development, information system audit.
15 lectures
Unit- V
Information evaluation and maintenance of systems, methods and steps in implementation of systems, approaches and process of
evaluating MIS, threats to information system, vulnerability, risk and control measures.
15 lectures
RECOMMENDED BOOKS:
1. Management Information System—Gordon B Davis
2. System Analysis and design Methods—Bentley & Barlow
3. Management information System –S A Kelkar
SIXTH SEMESTER
BBA 601
Business Policies and Strategic Management
Unit -I
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Introduction to business policy& strategic management; concept, evolution of business policy as a discipline, the nature of business
policy, objective of business policy, an overview of strategic management, nature of strategic decision making,-approaches to strategic
management, strategist and their role in strategic management.
Unit -II
15 lectures
Mission and purpose of business-Definition. Objectives and goals Environmental appraisal: concepts of environment, components of
environmental scanning, appraising the environment.
Unit -III
15 lectures
Organizational appraisal, dynamics of internal environment, organizational capability factors, consideration in organization appraisal
methods and techniques used, structuring organizational appraisal
Unit -IV
15 lectures
Strategic choice and process, corporate portfolio analysis, industry corporate and SWOT analysis, subjective factors in strategic choice,
contingencies strategies, interrelationship between formulation and implementation.
Unit -V
15 lectures
Behavioral implementation, leadership implementation, corporate culture, corporate politics and use of power, personal values and
business ethics, social responsibility and strategic management.
RECOMMENDED BOOKS:
1. Strategic Management- Pearce and Robinson
2. Strategic Management –Azhar Kazmi
3. Strategic Management- Sontaki
BBA 602
Marketing research
15 lectures
Maximum Marks: 40
Pass marks: 16
40

Duration: 3 Hours
Unit -I
Conceptual framework, historical development, nature scope, importance, limitation, organization of marketing research, marketing
research agencies, problem, discovery and formulation, marketing research process, scientific methods, distinction between scientific
and non scientific methods.
15 lectures
Unit -II
Explanatory and descriptive research, special techniques of marketing research & use of marketing experimentation and marketing
research, experimentation vs. Other methods of collecting primary data types of experimental designs, other designs . 15
lectures
Unit -III
Secondarily and primary data collection methods, questioners, survey methods & its administration, questionnaire designs, attitude
measurement and scaling techniques, observation methods, sampling concepts, types of experimental designs, other designs
15 lectures
Unit -IV
Data analysis and interpretation, use of statistical techniques to verify the validity of questionnaire
15 lectures
Unit -V
Presentation of research reports, product research, advertising research, motivation research, sales control, research ethics in marketing
research, future in marketing research
15 lectures
RECOMMENDED BOOKS:
1. Market research: Boyd
2. Market research: Green and Tull
ELECTIVE – MARKETING
M-1
Marketing strategy
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Introduction to marketing strategy, strategic marketing process, product strategy, product life cycle strategy, product mix strategy,
concepts and cases
15 lectures
Unit -II
Pricing strategy, pricing modification strategy concepts and cases
15 lectures
Unit -III
Placement strategy, channel design and management strategy, concepts and cases
15 lectures
Unit -IV
Promotion strategy: advertising strategy, sales promotion, personal selling strategy, publicity strategy
15 lectures
Unit -V
Rural and industrial marketing strategy: concepts, issues and cases
40

15 lectures
RECOMMENDED BOOKS:
1. Marketing Strategy—John Mill
2. Marketing Research –Measurement & Method-Tull & Hawkins
3. Research for Marketing Decisions-Green, Tull & Albaum
M-2
Consumer behavior
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Consumer behavior studies, scopes and their application, Consumer’s need and motives
15 lectures
Unit -II
Consumer as a perceiver and learner, mechanics of learning, influence of personality and attitude in buying behavior, process of attitude
formation and functioning models
15 lectures
Unit -III
Group Dynamics & consumer buying behavior, group dynamics as a role model of purchasing decision process, reference group system
15 lectures
Unit -IV
Personal influence and opinion leadership process, dynamics of opinion leadership, personality traits of innovator
15 lectures
Unit -V
Social classes and their influence on consumer behavior, Model of consumer decision, social economic and cultural aspects of Indian
consumer market; model of industrial buying behavior, pattern of industrial buying behavior in India
15 lectures
RECOMMENDED BOOKS:
1. Consumer Behavior—Schiffman and Knauk
2. Consumer Behaviour- Sontaki
3. Consumer Behaviour- Micheal R Solomon
M-3
Advertising and Sales Promotion
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Advertising as a marketing communication process. Use of advertising for stimulating primary and selective demand
15 lectures
Unit -II
Campaign planning, building advertisement copy, elements of advertisements, layout
administration
40

15 lectures
Unit -III
Media planning: media characteristics, media selection and media scheduling
15 lectures
Unit -IV
Advertising agency: organization, compensational control
15 lectures
Unit -V
Regulation and control of advertising, rules governing unethical and improper advertising
15 lectures
RECOMMENDED BOOKS:
1. Advertising Management: Aaker, Batra & Meyer
2. Advertising Management: Manindra Mohan
3. Advertising and Sales Promotion- Sontaki
M-4
Sales Management
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Concept of sales management, objectives, scope, significance& sales control, personal selling- objectives and strategies
15 lectures
Unit -II
Planning for sales management- Sales organization- purpose, types, setting up of sales organization, sales forecasting and budgeting,
development of sales strategy.
15 lectures
Unit -III
Sales force management: selection, training, compensation and motivation
15 lectures
Unit -IV
Operational sales management, sales quota, objectives, types; sales territories concept, reason for establishing territories and
procedures of setting up
15 lectures
Unit -V
Sales control and cost analysis, sales audit, sales analysis, marketing cost analysis
15 lectures
40

RECOMMENDED BOOKS:
1. Sales management—Still, Cundiff & Giovanni
M-5
Product Management
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Key concepts in product management, organization for product management
15 lectures
Unit -II
New product development & test Marketing- concepts and cases
15 lectures
Unit- III
Product lifecycle and Marketing strategies- concepts and cases
15 lectures
Product positioning and market segmentation-- concepts and cases
Unit -IV
15 lectures
Unit -V
Product policy decision- concepts and cases
15 lectures
RECOMMENDED BOOKS:
1.Product Management—Ramanuj Mazumdar
ELECTIVE – HUMAN RESOURCE
HR-1
Human Resource Development
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Rationale for training in organizations, determining training needs
Unit -I
15 lectures
Unit -II
Methods of training: on the job and off the job training methods, evaluation of training methods
15 lectures
Unit -III:
Planning for training and development, organizing the training department, Staffing and training department, controlling training
40

15 lectures
Unit -IV
Executive Development: Meaning, Objective, Methods and Principles of Executive Development.
15 lectures
Unit -V
HR development climate in Indian organizations, HR development Practices in Indian industries- trends
15 lectures
RECOMMENDED BOOKS:
1.Personnel Management—C. B. Mamoria
2. Personnel Management—R.S. Davar
3.Human Resource Management— Shashi K Gupta & Rosy Joshi
4. Human Resource Management- Gaurav and Sankalp
HR-2
Human resource Management
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
The concepts and perspectives of human resource management, structure and role of human resource management, Human resource
planning: Job analysis and job description.
15 lectures
Unit -II
Recruitment and selection process, RPO (Recruitment Process Outsourcing)
15 lectures
Unit -III
Socializing the new employee, employee training and development, performance evaluation and potential appraisal, Job evaluation,
compensation and reward system
15 lectures
Unit -IV
Knowledge Management: Introduction, Objective, Knowledge Resources, need for knowledge management, Case Study, Processes and
approaches
15 lectures
Unit -V
Industrial dispute management, trade unions and participative management, Human resource information system
15 lectures
RECOMMENDED BOOKS:
1.Human Resource management— Udai Parikh
2.Human Resource Management-- Shashi K Gupta & Rosy Joshi
3.Human Resource Management- Gaurav and Sankalp
HR-3
Social psychology
Maximum Marks: 40
40

Pass marks: 16
Duration: 3 Hours
Unit -I
Introduction to social psychology: Emergence of social psychology, Definition, Social Psychology as a science, scope of social psychology,
evaluation of the experiment method, use of deception in social psychology research. Relation between social psychology and sociology,
theory in social psychology and confirmation
15 lectures
Unit -II
Social Perception and impression formation: nature and significance of social perception, evaluation effects on social perception,
theories of attribution, modification of Kelley’s theory of casual attribution: relationship between Appearance and Impression
formation-Intrinsic motivation and self perception (over justification effect)
15 lectures
Unit -III
Attitude: Dimensions of Attitudes, Persuasive Communication, the effects of distraction of attention, methods of persuasion (a) Sleeper
Effect (b) Attitude functions and Persuasion (c) Effects of mood on persuasion (d) Individual Differences and persuasion, Dissonance and
Attitude change, Prejudice and Discrimination-subtle forms of discrimination, influence of prejudice on social perception, Personality
Structure as a source of prejudice.
15 lectures
Unit -IV
Social Learning: Social Learning- Influence of others’ evaluations on the formation of self concept, influence of cultural expectations and
values on social learning, factors involved in social learning through the process of imitation (a) Choice of models and significance of
reference groups in social learning (b) Perpetual factors in social learning (c) Reward difference in models.
15 lectures
Unit -V
Environment and human behavior: Functions of personal space, factors affecting personal space, factors affecting personal space, types
of territories, functions of territories, noise- its negative effect on health and behavior, Air pollution: negative effects of air pollution on
health, influence of temperature on behavior, environmental perception, Feeling and perception, effects on human behavior, effects on
interpersonal behavior
15 lectures
RECOMMENDED BOOKS:
1. Social Psychology-Dr. G. Das
2. Social Psychology- Mohanty Girsih Bala
3. Social Psychology- Anita Kumar
40

HR-4
Organizational development
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Introduction, Definition and History of Organizational Development Nature of Organizational Development Problem and contingencies,
Assumptions of Organizational Development Goal setting for Organizational Development. 15 lectures
Unit -II
Organizational Development process, Action research and Organizational Development Action research as an approach.
15 lectures
Unit -III
Organizational Development intervention, Definition, nature of Organizational Development intervention, Classification of
Organizational development intervention, Organizational Development in an NGO.
15 lectures
Unit -IV
Team intervention, team building intervention, RAT (Role Analysis Technique), Continuous development- introduction, definition,
evaluation and key concepts.
15 lectures
Unit -V
Structural Intervention and Organizational Development suggestion criteria for congruency/ in congruency within Organizational
Development, Training Philosophies, MBO and appraisal, Physical setting and Organizational Development, Organizational as a learning
environment.
15 lectures
RECOMMENDED BOOKS:
1. Organizational Development-French & Bell.
2. Organizational Development – Sandhya Mehta
3. Organizational Development- Donald L Anderson
4. Organizational Development- Thomas G Cummings
HR-5
Management of Change
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
The process of organizational change, culture and change, managing resistance to change, effective implementation of change
15 lectures
Unit -II
Organizational Diagnosis: Issues and Concepts- an Overview, diagnostic methodology: salient feature, Diagnostic methods: Quantitative
and Qualitative
15 lectures
Unit -III
Intervention in organizational change, evaluation of organizational change programs
15 lectures
40

Unit -IV
Models of Organizational change some models of organizational change; why change may fail- cases, organizational change process
consultation, work redesign model
15 lectures
Unit -V
Consulting: Approaches and skills- management as agent of change, internal change agent, external change, agent styles
15 lectures
RECOMMENDED BOOKS:
1. Organizational Change- Robbins.
2. Organizational Change- W Warner Burke
3. Organizational Change- Barbara Senior
ELECTIES- FINANCE
F-1
Project Management
Unit -I
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Planning: overview, resource allocation framework, generation and screening of project ideas (generation of ideas, scouting for project
ideas, preliminary screening, project rating index, porter model for profit potential of industries), Project identification for an existing
company
Unit -II
15 lectures
Analysis: market and demand analysis (situational analysis and specification objectives, collection of secondary information, conduct of
market survey, characterization of market, demand forecasting, market planning) technical feasibility, financial analysis (cost of project,
means of finance, assessing the tax burden and financial projections).
Unit -III
15 lectures
Selection: basic concepts and criteria: project cash flows (basic principles for measuring project cash flows), cost of capital (basic
concepts- premises and rationale, cost of debt preference capital and equity, weighted average cost of capital)
benefit cost ratio, IRR, payback period 15 lectures
Unit -IV
Appraisal criteria: NPV,
Implementation- Project management- planning and control, human aspects of project management, network techniques- PERT
models, CPM model, network cost system.
Unit -V
Review: project review and administrative aspects, performance evaluation, abandonment analysis, administrative aspect of capital
budgeting, evaluating the capital budgeting system of an organization.
RECOMMENDED BOOKS:
1. Project appraisal, planning and control- Prasanna & Chandra
F-2
Financial Control Systems
15 lectures
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
40

Unit -I
Budgeting control, objectives of budgeting, classification budgets, flexible budgets, performance budgeting, zero based budgeting
15 lectures
Unit -II
Standard costing and variance analysis, components of standard costing, material labor and overheads standard
15 lectures
Unit -III
Financial goal setting: concepts and techniques, profit and investment centers, breakeven analysis and responsibility centers
15 lectures
Unit -IV
Cost audit and procedures, characteristics, scope and functions of cost audit, benefits and limitations, cost audit program and procedure,
cost audit rules and reports
15 lectures
Unit -V
Management audit, Finance audit& cost audit- a competitive study, government and tax audit and the income tax act.
15 lectures
RECOMMENDED BOOKS:
1. Management control system—Lal
2. Cost Accounting—M.L. Agarwal
F-3
Management of Working Capital
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Principles of working capital—concepts of working capital, need for working capital, issues in working capital management estimating
working capital needs, financing current assets, concept of operating cycles 15
lectures
Unit -II
Working capital finance- concept trade credit, accrued expenses and differed income, bank finance for working capital, regulation of
bank finance, commercial paper, chore committee( summary of recommendation), Marathe committee(summary of observation and
recommendations) 15 lectures
Unit -III
Accounts receivable and payable management, objectives credit policy: nature and goals, optimum credit policy- cost benefit analysis,
credit policy variables, credit evaluation of individual accounts, monitoring receivables, factoring concepts, introduction and importance
of payable management, effective management of payables.
15 lectures
Unit -IV
Inventory management: objectives, nature of inventories, inventory management techniques, analysis of investment in inventory,
selective inventory control: ABC analysis, inventory management process
15 lectures
Unit –V
Cash management: objectives, facets of cash management, motives for holding cash, cash planning, managing cash collections and
disbursements, investing surplus cash in marketable securities, Capital Market Theory
15 lectures
40

RECOMMENDED BOOKS:
1. Financial management- I.M. Pandey
2. Financial management-Prasanna Chandra
3. Security Analysis &portfolio management- Shashi K. Gupta & Rosy Joshi
F-4
Security Analysis and Portfolio Management
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit- I
Investments, Nature &scope of Investment Analysis, Elements of Investment, Avenues of investment, approaches to investment analysis,
concept of return and risk, security return & risk analysis, measurement of return & risk.
15 lectures
Unit -II
Security Market in India: Primary Market &Secondary Market, Function of Stock exchanges in India, SEBI- its functions &operations,
Depositories Act 1996.
15 lectures
Unit -III
Types of Investment & risk: security & derivatives, Deposits, LIC polices, UTI, non financial investment- real estate, gold & other types,
tax saving schemes in India; risk- interest rate risk, market risk &inflation risk
15 lectures
Unit -IV
Analysis for investment: fundamental Analysis- Economy Analysis, Industry Analysis, Company Analysis, Efficient Market Hypothesis-
Weak, Semi strong & strong market &its testing techniques
15 lectures
Unit- V
Portfolio construction: traditional portfolio & modern portfolio, Markowitz model, selection of optimum portfolio, management Portfolio
&portfolio revision.Capital Market Theory. 15 lectures
RECOMMENDED BOOKS:
1. Security Analysis &portfolio management- Jordan &Fischer
2. Investments- Sharpe &Alexander
3. Security Analysis &portfolio management- Shashi K. Gupta & Rosy Joshi
4. Security Analysis & portfolio Management- Sudhindra Bhat
F-5
Financial Services
Maximum Marks: 40
Pass marks: 16
Duration: 3 Hours
Unit -I
Merchant banking- functions and roles of merchant bankers, categories of merchant bankers, SEBI regulations pertaining to merchant
banking- pricing and regulatory aspects of public issues, right issues and private placements
15 lectures
Unit -II
Leasing- introduction, concept and classification, finance and operating lease, advantages of leasing, disadvantages of leasing, leasing in
Indian context, legal aspects of leasing, lease accounting and reporting, financial evaluation of lease . 15 lectures
Unit -III
Hire purchase and consumer credit: concept and characteristics, Mathematics of hire purchase, tax aspects of hire purchase, features of
consumer credit transaction, legal frame work, consumer credit act 1974. 15 lectures
Unit -IV
40

Mergers and acquisitions, types of combinations, motives and benefits of mergers, analysis of mergers and acquisitions, significance of
P/E ration and ESP analysis, leveraged buyout, regulation of mergers and takeovers in India, Accounting For mergers and acquisitions
15 lectures
Unit -V
Other services- venture capital, securitization, insurance, credit card, and housing finance, bill financing (concepts and overview).
15 lectures
RECOMMENDED BOOKS:
1. Financial Services- Sriram
2. Financial Services- Rosy Joshi
3. Financial Services- Shashi K Gupta, Nisha Agrawal
Appendix:I
Recommended Practical’s for Business Communication :
1. Personnel : drafting of interview letters, call letters and offer of appointment; provisional appointment orders; final orders of appointment;
employee disciplinary matters - show-cause notices, charge sheets, letters of dismissal and other disciplinary actions.
2. Purchase: requests for quotations, tenders, samples and drawings; test order; complaints and follow-up.
3. Sales: drafting of sales letters, circular letters, preparation of sale notes with conditions of sale; status inquiries; preparation of market
survey reports; reports to sales manager such as sales promotion matters; drafting of advertisements.
4. Accounts: correspondence with various agencies : customers - regarding dues, follow up letters; banks - regarding over-drafts, cash credits
and account current, insurance companies - regarding payment, renewal of insurance premium, claims and their settlement; public
authorities like Provident Fund Commissioner, post and telegraph authorities, regarding payment of provident fund contributions;
installation of new connections and payment of telephone bills; payment of sales tax.
5. Secretarial: correspondence with shareholders and debenture-holders pertaining to dividend and interest, transfer and transmission
Miscellaneous: Resume, letter of application, goodwill messages, condolence letters. Drafting of telegraphic and facsimile messages, messages
through electronic media; public notices and invitations; representations to Trade Associations, Chambers of Commerce and public
authorities. Inter-departmental Communication; Internal memos; office circulars; office orders; office notes; representation to chief
executive and replies thereto; communication with regional/branch offices. Preparation of Press Releases
40