Syllabus - ITB

FIRST YEAR SUBJECTS 

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB 

Subject: Introduction to Visual Communication Design I (PENGANTAR STUDI DKV I) 

Subject Code: 

DK11CB 

Semester: 

1 (one) 

Credits: 

03 points 

Type of Class: 

Lecture 

Syllabus: 

Contains information about the education and curriculum required in the study of 

Visual Communication Design (VCD) program, including the philosophy of education, 

knowledge, and general skills in VCD, and especially about the study programs that 

the faculty holds. 

Explanation of the educational program and curriculum in VCD-ITB will be the 

foreground of this subject. 

Aim: 

Learning Substance: 

Supporting Facility: 

Assessment \: 

Textbook: 

To introduce and to generally give the students a picture of VCD study program; 

expecting the students to be able to proceed their education well and organized, and 

to make sure they can later chose the right professional course (3 rd year). 

- Knowledge 60% 

- Skill 20% 

- Attitude 30% 

- Whiteboard 

- LCD/Infocus 

- Computer/notebook 

- OHP 

- Attendance 10% 

- Mid Semester-test 30% 

- End of Semester-test 30% 

- Assignment 30% 

1. Meggs, Philip G. 1983. A History of Graphic Design. Van Nostrand Reinhold. New 

York. 

2. Miller, Brockmann. 1971. A History of Visual Communication. Arthur Niggli Ltd. 

Teufen. Switzerland. 

3. 1. Booth – Cibbom, Baroni ; The Language of Graphic, Thames & Hudson, 

London, 1980 

4. Cotton, Bob. 1990. The New Guide to Graphic Design. Phaidon Press Ltd. Oxford. 

5. Berryman, Gregg. 1979. Notes on Graphic and Visual Communication. William 

Kaufmann Inc. Los Altos CA.


Subject: 

Basic Visual 1 (RUPA DASAR) 

Subject Code: 

DK11T3 

Semester: 

1 (one) 

Credits: 

04 credits 


Lecture and Practical Activities 


The subject includes the theories and practical activities about the concepts 

of materials and the basic principles of visual, including dot/points, line, 

surface, form, color, texture, composition, rythm, balance, contrast, accent, 

harmony, and so on, focusing in the conciousness and understanding in 

two-dimensional designs. 

Aim: - To gain knowledge, understanding, sensitivity, and technical skill 

to use concepts, principle, and visual elements as the basic for 

doing VCD. 

- To grow creativity and sensitivity in visual development 



- Skill 50% 



- Whiteboard 

- LCD/Infocus 

- Studio 

- Computer/notebook 

Assessment \: 

- OHP 





Textbook: 

1. Wallschlaeger, Charles & Cynthya Busic-Snyder. 1992. Basic Visual 

Concepts and Principles, for Artists, Architects, and Designers. Wm.C. 

Brown Publishers. 

2. Roukes, Nicholas. 1988. Design Synectics, Stimulating Creativity in 

Design. Davis Publications, Inc. 

3. Cheatham, Frank, Jane Hart Cheatham & Sheryl A. Haler. 1983. Design 

Concepts and Applications.Prentice-Hal, Inc. 

4. Maier, Manfred. 1977. Basic Principles of Design. Van 

Nostrand/Reinhold Company.


Subject: Basic Conceptual Drawing I ( GAMBAR I () 

Subject Code: 

SM1120 

Semester: 

1 (one) 

Credits: 

04 credits 


Lecture and Practical Activities 

Kelompok Mata Kuliah 


Aim: 

The material of Basic Conceptual Drawing includes: 

Berisi materi tentang teori dan praktika Menggambar Bentuk yang terdiri 

dari : 

1. Theory and practical skill of realistic conceptual drawing, using 

anatomical approach and observation of the drawing object in order to get a 

realistic result. 

2. Theory and practical skill of constructive conceptual drawing, using 

projection methods and studies of the object’s constructive form, in order to 

result pictorial (constructive) drawings. 

- To comprehend basic theory and skill of drawing that will be important for 

visual designing 

- To be familiar with basic drawing elements, such as points, color, texture, 

structure, proportion, etc., and to be able to understand the potential of 

tools, material, and drawing techniques. 

- To develop imagination and creativity by practicing sensitivity to the 

process and still life drawing, or even moving object drawing. 



Assessment \: 

Textbook:: 


- Skill 50% 


- Whiteboard 

- LCD/Infocus 

- Computer/Notebook 

- Studio 

- OHP 





1. Raynes, John. 1990. Figure Drawing & Anatomy for the Artist. The 

Hamlyn Publishing Group Ltd. 

2. Szunyoghy, Andras & Gyorgy Feher. 1999. Human Anatomy for Artist. 

Konemann Verlagsgesellschaft mbH.


Subject: 

Introduction to Visual Communication Design II / PENGANTAR 

STUDI DKV II 

Subject Code: 

DK12CC 

Semester: 

2 (two) 

Credits: 

03 credits 


Lecture 


Information about the progress of philosophy, educational development, 

and the practice in the field of visual communication design; in relation to 

the development of scince and technology of communication that should 

be anticipated by visual communication professionals, in local or global 

terms. 

Aim: 



Assessment \: 

Textbook: 

To understand and comprehend the development of knowledge and 

professional prospects in the field of visual communication design that 

vastly progresses in global education and in today’s industrial 

environment, and to make it a challenge for visual communication 

professionals in local and global context. 

(Knowledge/Comprehension about professional difficulties, qualification, 

and competency in the field of VCD.) 


- Skill 20% 


- Whiteboard 

- LCD/Infocus 


- OHP 





1. Meggs, Philip G. 1983. A History of Graphic Design. Van Nostrand 

Reinhold. New York. 

2. Miller, Brockmann. 1971. A History of Visual Communication. 

Arthur Niggli Ltd. Teufen. Switzerland. 

3. Dorner, Peter; The Meaning of Modern Design, Thames & Hudson, 

London, 1990 

4. Kress, Gunther R.; Reading Images: The Grammar of Visual Design, 

Routledge, 1996 

5. Cotton, Bob. 1990. The New Guide to Graphic Design. Phaidon 

Press Ltd. Oxford.


Subject: 

Basic Visual II / RUPA DASAR II 

Subject Code: 

DK12T4 

Semester: 

2 (two) 

Credits: 

04 credits 


Lecture and practical activities 


Contains the theory and practical skills connected to the improvement and 

application of concept, principle, and elements in visual composition 

designing as the conceptual basic of art and design. It includes: 

- Composition as the physical appearance of design 

- Composition as visual language of design 

- Composition as visual image of design 

Aim: 



Assessment \: 

Textbook: 

-To comprehend the theories and practice of composition as the conceptual 

basic of visual design and arts. 

-To develop creativity, skills, and sensitivity in viewing visual object that had 

been arranged in composition, in order to create communicative meanings 

and values. 


- Skill 50% 


- Whiteboard 

- LCD/Infocus 

- Studio 


- OHP 





1. Wallschlaeger, Charles & Cynthya Busic-Snyder. 1992. Basic Visual 

Concepts and Principles, for Artists, Architects, and Designers. Wm.C. 

Brown Publishers. 

2. Roukes, Nicholas. 1988. Design Synectics, Stimulating Creativity in 

Design. Davis Publications, Inc. 

3. Cheatham, Frank, Jane Hart Cheatham & Sheryl A. Haler. 1983. Design 

Concepts and Applications.Prentice-Hal, Inc. 

4. Maier, Manfred. 1977. Basic Principles of Design. VanNostrand/Reinhold 

Company.


Subject: 

Conceptual Drawing II /GAMBAR II 

Subject Code: 

SM1220 

Semester: 

2 (two) 

Credits: 

04 credits 


Includes theory and practice of advance conceptual drawing: 

1. Theory+concept of realistic anatomic drawing and proportional 

distortion for drawing with charracter 

2. Theory+concept of perspective drawing of more complex objects, 

such as moving objects, and drawing different charracters , spaces, 

and settings. 

Aim: 



Assessment \: 

Textbook: 

-To understand the theory and concept of anatomy and dynamic perspective 

forms, with proportion and charractarized objects. 

-To develop imagination dan creativity by working out sensitivity and skill in 

the process of still-life and moving object drawing. 


- Skill 50% 


- Whiteboard 

- LCD/Infocus 


- OHP 





1. Raynes, John. 1990. Figure Drawing & Anatomy for the Artist. The Hamlyn 

Publishing Group Ltd. 

2. Szunyoghy, Andras & Gyorgy Feher. 1999. Human Anatomy for Artist. 

Konemann Verlagsgesellschaft mbH.

SEMESTER 3-5 SUBJECTS 


Subject: 

Basic VCD 

Subject Code: 

DK2141 

Semester: 

3 (three) 

Credits: 

04 credits 




Theories and practices about: 

1. Improvements and application of general visual communication and 

in the professional practices of VCD; especially in terms of graphic 

and multimedia design. 

2. Graphic communication as the basic of VCD, including concepts of 

communication, visualization, media application and specification, 

and also visual semiotics. 

3. VCD media and variaty of forms, including technical aspects, 

communication and types of media, and the aspect of ideas in 

creative designing. 

Aim: 1. To comprehend the application of visual communication in the field 

of VCD 

2. To understand the procedurs in creating visual concepts, rationaly or 

emotionally, and to be able to realize the concept into a real visual 

communication design, applied in mass communication media, using 

creativity and effectiveness 

3. To possess the ability to handle different kinds of designing projects 

for relatedmedia 



- Skill 40% 



- Whiteboard 

- LCD/Infocus 

- Komputer/Notebook 

- OHP 


Assessment \: 




Textbook: 

1. Craig,James, Designing with type: A Basic Course in Typography, 

1980. 

2. Canover,Theodore E : Graphic Communication Today, 1985, West 

Publishing. 

3. Meggs, Philip, Type and image: the language of graphic design, 

4. Polynor, Rick, Typography Today, 

5. Romano, Frank J., The Type Encyclopedia. 

6. Tschichold, Jan, The New Typography.


Subject: Application of Visual Communication Design1 / DKV APLIKASI 1 

Subject Code: 

DK2242 

Semester: 

4 (Four) 

Credits: 

04 credits 


Lecture 


Theories and practices about: 

1. Improvements and application of general visual communication and 

in the professional practices of VCD; especially in terms of graphic 

and multimedia design 

2. Graphic communication as the basic of VCD, including concepts of 

communication, visualization, media application and specification, 

and also visual semiotics. 

3. VCD media and variaty of forms, including technical aspects, 

communication and types of media, and the aspect of ideas in 

creative designing. 

Aim: 1. To comprehend the application of visual communication in the field 

of VCD 

2. To understand the procedurs in creating visual concepts, rationaly or 

emotionally, and to be able to realize the concept into a real visual 

communication design, applied in mass communication media, using 

creativity and effectiveness 

3. To possess the ability to handle different kinds of designing projects 

for relatedmedia 



Assessment \: 

Textbook: 


- Skill 40% 


- Whiteboard 

- LCD/Infocus 


- OHP 





1. Craig,James, Designing with type: A Basic Course in Typography, 

1980. 


Publishing. 

3. Meggs, Philip, Type and image: the language of graphic design, 

4. Polynor, Rick, Typography Today, 

5. Romano, Frank J., The Type Encyclopedia. 



Subject: 

Application of VCD II / DKV Aplikasi II 

Subject Code: 

DK3143 

Semester: 

5 (five) 

Credits: 

04 credits 




Giving knowledge and comprehension about many applications 

related to general and basic visual communication, and the students 

are expected to know different types of media and its treatment in 

designing process. 

In the application, students will be trained to work in medias that are 

related to visual communication design, based on the comprehension 

of technical aspects, verbal and visual communication aspects, 

creative problem solving in dealing with different types of media. 

This subject should inform about the function of: 

1. Communication objective 

2. Communication concept 

3. Visualization concept 

4. Media specification 

5. Media application 

It will also give comprehension of the importance of persuasion 

Aim: 



Assessment \: 

Textbook: 

To give comprehension and basic skill in dealing with designing 

projects related to different types of media, that has close relation to 

VCD. The learning process in this subject will be presented in training 

and practical activities, based on the theories and knowledge about 

each type of media. 


- Skill 50% 


- Whiteboard 

- LCD/Infocus 

- Computer graphic laboratoy (including scanner and printer) 


- OHP 





- Craig, James, Designing with type: a basic course in typography, 

1980.Editing by Design, 

- Frank Jeffkins, Periklanan Edisi 3, 

- De Mooij, Marieke, Advertising World Wide, 

- J. Thomas Russel-W. Ronald Lane, Seri Pemasaran dan Promosi - 

Tata cara Periklanan Kleppner, 

- Meggs, Phillip, The History of Graphic Design, 

- Meggs, Philip, Type and image: the language of graphic design, 

- Polynor, Rick, Typography Today, 

- Romano, Frank J., The TypEncyclopedia.Tschichold, Jan, The New 

Typography.

SEMESTER 6-8 SUBJECTS : GRAPHIC DESIGN 


Subject: 

Graphic Design I /Desain Grafis I 

Subject Code: 

DK3244 

Semester: 

6 (six) 

Credits: 

04 credits 




Finding creative problem solving for given design projects. Also to develop 

creative communication concept, chosing the suitable media, making creative 

solution, and aiming the right targets. 

. 

Aim: 

To teach students to be able to recognize and formulating problems, and 

followed by the ability to find and create interesting visual solution, and being 

able to work out the right media (for imaginative and innovative problem 

solving) 

Learning Substance: - Knowledge 30% 

- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 

Assessment \: - Attendance 10% 




Textbook: 1. Jenings, Simon. 1987. Advance Illustration and Design. Chartwell Book 

Inc. NJ. 

2. Lester, Paul Martin. 2000. Visual Communication (second ed.). 

Wordsworth. Belmont, Ca. 

3. Ollins, Wally. 1990. Coorporate Identity. Thames and Hudson. 

4. Sacharow, Stanley. 1982. The Package as Marketing Tool, Chilton Book 

Company, Radnor, Pen. 

Velarde, Giles. 1988. Designing Exhibition. The Design Council. London.


Subject: 

Graphic Design II /Desain Grafis II 

Subject Code: 

DK4145 

Semester: 

7 (seven) 

Credits: 

06 credits 




Solving visual communication problem by comprehensively using graphic 

design as the media; including data research, seminar, and deciding the right 

communication concept according to target. The execution is done 

collectively in a group with organized task for each member. 

Aim: 

To advance the ability of digging and searching for data, building creative and 

effective messages, training cooperation in solving communication problems. 


- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




Textbook: 


1. Lester, Paul Martin. 2000. Visual Communication (second ed.). 

Wordsworth. Belmont, Ca. 

2. Bierut, Michael., et.all. Looking Closer : Critical Writings on Graphic 

Design. Allworth Press. 1994 

3. Berger, Arthur. Seeing is Believing : An Introduction to Visual 

Communication. Mayfield Publishing. 1989.


Subject: 

Final Assignment/Diploma Thesis for Graphic Design 

Subject Code: 

DK40Z1 

Semester: 

8 (eight) 

Credits: 

08 credits 


Practical activities 


Preparing a design package (for final assignment) or thesis (by research), 

according to their specialization . This task should be done individually; data 

serching, analysis, problem solving, up to visualisation should be done 

structurely with assistance. The work will be evaluated, marked, and 

presented in an academic judging forum. 

Aim: 

Students are expected to be able to integrate all knowledge in the discipline 

of visual communication, in order to produce a project or research 

comprehensively, and resulting a work of design or a thesis. 


- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




- Assignment 30%

SEMESTER 6-8: MULTIMEDIA 


Subject: 

Multimedia I 

Subject Code: 

DK32F1 

Semester: 

6 (six) 

Credits: 

04 credits 




Introducing designing methods, finding creative solutions, and developing 

concepts, using basic multimedia as a tool to create audio video 

communication effectively, and creating a relevant solution. 

Aim: 

Guiding students to be able to use visual language thorugh basic multimedia 

in the right comprehension, visual techniques and manipulation, and also the 

management of multimedia production. 


- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




Textbook: 


1. Steinmetz & Klara Nahrstedt; Multimedia : Computing, Communications, 

Applications; 1995. 

2. Lupock, Lisa; Designing Multimedia: A Visual Guide to Multimedia and 

Online Graphics; Peachpit Press. 1996. 

3. Holsinger, Erick; How Multimedia Works; 1994. 

4. Golding, Moldy & Dave White; Web Designer’s Guide to Color. 1997.


Subject: 

Multimedia II 

Subject Code: 

DK41F2 

Semester: 

7 (Tujuh) 

Credits: 

06 SKS 




Advancing the methods of multimedia design, finding creative solution, and 

developing multimedia approach as a tool of communication and persuasion 

in terms of visual communication design. 

Aim: 

To guide students to be familiar with the system of multimedia visual 

communication that are effective, interactive, and technical, in order to deliver 

a message, using: audio visual, animation, web design, interface design, 

titling design, motion graphic, and special effect. 


- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




Textbook: 


1. Steinmetz & Klara Nahrstedt; Multimedia : Computing, Communications, 

Applications; 1995. 

2. Lupock, Lisa; Designing Multimedia: A Visual Guide to Multimedia and 

Online Graphics; Peachpit Press. 1996. 

3. Holsinger, Erick; How Multimedia Works; 1994. 

4. Golding, Moldy & Dave White; Web Designer’s Guide to Color. 1997.


Subject: 

Final Assignment/Diploma Thesis for Multimedia /Tugas 

Akhir/Skripsi Multimedia 

Subject Code: 

DK40Z2 

Semester: 

8 (Delapan) 

Credits: 

08 SKS 



Practical activities 






Aim: 





- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




- Assignment 30%

SEM 6-8 : VISUAL COMMUNICATION IN ADVERTISING 


Subject: 

Visual Communication in Advertising I /KomVis Periklanan I 

Subject Code: 

DK32E1 

Semester: 

6 (six) 

Credits: 

04 credits 




This subject focuses in the advertising persuasion produced by the structure 

of advertising, and that includes problem solving, communication strategy, 

creative strategy, visual strategy, media strategy, and art directing in 

commercial campaigns. 

Aim: 

The students are expected to comprehend and use persuasion techniques, 

procedures, and are able to interpret creative brief, and producing effective 

creative solutions. 


- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




Textbook: 


1. Trout, Jack. Big Brands, Big Trouble. John Willey & Sons. Inc.2001 

2. Wells, Willam., Burnett., Moriarty. Advertising Principles and Practice. 

Prentice Hall. 1998 

3. Jewler, Jerome. Creative Strategy in Advertising. 4 th Edt. Wadsworth. 

1998 

4. Engel, Warshaw, Kinnear. Promotional Strategy. 6 th Edt. Irwin. 1987. 

5. Krugman, Reid, Dunn, Barban. Advertising : It’s Role in Modern Marketing. 

The Dryden Press. 1994 

6. Bovee, Arens. Contemporary Advertising. Irwin. 1992.


Subject: 

Subject Code: 

Semester: 

Credits: 



Visual Communication in Advertising II /KomVis Periklanan II 

DK41E2 

7 (seven) 

06 credits 


This subject goes deeper into the topic of advertising persuasion that 

considers the application of national visual language principles, in 

order to make socio-cultural campaigns in Indonesia. 

Aim: 

Students are expected to understand and apply the persuasion 

techniques in a more advance way, with national visual language, and 

implement it into a social campaign. 


- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




Textbook: 


1. Jewler, A Jerome & Drewniany, Bonnie L. 1998, Creative 

Advertising, 6 th edn, Thomas, USA. 

2. Moriarty, Sandra 1991, Creative Advertising, Prentice Hall, New 

Jersey. 

3. Social Marketing, New Innovation for Public Health, Richard K. 

Manoff, Praeger 1985


Subject: 

Tugas Akhir/Skripsi KomVis Periklanan 

Subject Code: 

DK40Z3 

Semester: 

8 (eight) 

Credits: 

08 credits 


Lecture 

Cyllabus: 






Aim: 





- Skill 50% 



- Whiteboard 

- LCD/Infocus 



- OHP 




- Assignment 30%

Semester 3-5 Subjects 


Nama Mata Kuliah: 

Study of Typography / TINJAUAN HURUF 

Kode Mata Kuliah: 

DK2148 

Semester: 

3 (Tiga) 

Kredit: 

03 SKS 

Sifat Kuliah: 

Kuliah dan Praktika 

Silabus: 

Contains: 

- Introduction to typography through historic studies; including the 

development of letters/charracters from pre-historic time untill the 

20th century. 

- Explaination on the importance of typography application in terms of 

the expression of visual communication and graphic/visual design 

creativity. 

- Practical excercise of handwriting and caligraphy, and using 

typography to build a visual communication design. 

Tujuan: - To know the history of letters, especially Latin because it is the most 

common letters found in the world 

- To uncerstand that letters are part of visual elements that has verbal 

and visual meanings 

- To gain creativity, sensitivity, and skill in developing forms and 

arranging letters for visual design needs. 

Bobot Pembelajaran: 

Fasilitas Pendukung: 

Penilaian: 

Daftar Pustaka: 

- Pengetahuan/Knowledge 40% 

- Ketrampilan/Skill 40% 

- Sikap/Attitude 20% 

- Papan Tulis (whiteboard) 

- LCD/Infocus 

- Studio Gambar 


- OHP 

- Absensi 10% 

- Ujian Tengah Semester (UTS) 20% 

- Ujian Akhir Semester (UAS) 20% 

- Tugas 50% 

1. Jean, George, Writing, The Story of Alphabets and Scripts, Thames and 

Hudson, 1997. 

2. Nesbitt, Alexander, The History and Technique of Lettering, Dover 

Publication, Inc., New York, 1957 

3. Yelland, Jill, Typo Survival Kit, for All Type Emergencies, 2 nd 

Edition, Frank Daniels Pty.Ltd., Perth, 1996.

Visual Communication Design Cyllabus – Faculty of Fine Arts and Design 


Basic Illustration / ILUSTRASI DASAR 


DK21D1 

Semester: 

3 (Tiga) 

Kredit: 

03 SKS 

Sifat Kuliah: 


Silabus: 

Contains: 

- Theory and concepts of drawing for illustration (communication) 

design; which includes elements of communication and visual 

concepting, such as basic ideas, visual styling, and visual processes 

- Practical activities for making illustration drawings based on themes, 

technical preferences, tools and material, and developing the 

student’s drawing skills 

Tujuan: - To gain knowledge about illustration drawings, and to be able to 

create creative and conceptual illustration according to one’s 

drawing capacity. 

- To be able to interpret a narration into a drawing, and to be skillfull 

and creative to use the best of visual elements in order to visualize it 



Penilaian: 






- LCD/Infocus 



- OHP 

- Absensi 10% 



- Tugas 40% 

1. Architectural Sketching and Rendering. Techniques for Designer and 

Artists. Cesar Pelli ed. By Stephen Kliment. Whitney Library of Design. 

1984. 

2. Biennale of illustration Bratislava. 1993. 

3. Graphic Artist Guild’s Directory of illustration Vol. 6. Watson- 

Guptill Publications. Madison Square Press. 

4. John Harthan. The History of Illustrated Book, The Western 

Tradition. Themes and Hudson. 1981. 

5. Nicolaides, The Natural Way to Draw. 

6. San Lee & John Buscema; How to Draw Comics The Marvel Way; 

Marvel. 

7. Wayne Enstice and Melody Peters. Drawing, Space, Form, and 

Expression. Prentice Hall, Upper Saddle River, New Jersey. 1996.



Basic Photography/ FOTOGRAFI DASAR 


DK21F4 

Semester: 

3 (Tiga) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

Introduction to photography as a universal visual language that was born 

originated from two platforms that are science (objective recording) and 

philosophy (subjective interpretation). In terms of science, photography 

includes: technology, optics, mechanism, and chemical processes. On the 

other hand, philosophy sees photography in the context of philosophy 

itself, art, individual concepts, aesthetics, and perception. 

The introduction to basic techniques of photography includes lecture and 

practical trainings about: 

- Short history of photograpy 

- Basic philosophy of photography 

- Camera intrduction (pockets, SLR, medium format, view camera, 

and digitals) 

- Introduction to flashes 

- Introduction to films (negatif, diapositive, polaroid, infra red, dan 

smart card) 

- Indoor and outdoor photo shooting 

- Introduction to dark room 

Tujuan: 



Penilaian: 


To have the students understand and able to use basic theories and 

practice of photography as part of their visual communication, advertising, 

and multimedia designing. Therefore, at the end the participants of this 

class can later chose to be photographers, or at the same time also have 

the ability to be visual communication designers. 





- LCD/Infocus 


- OHP 

- Absensi 10% 


- UJian Akhir Semester (UAS) 30% 

- Tugas 30% 

1. Daye, David. 1994. “35mm Camera Handbook”, Bison Books, 

London. 

2. Busselle, Michael. 1993. “The Complete 35mm Source Book”, 

Mitchell Beazley, London. 

3. Garret, John, “The Art of Black and White Photography”, Mitchell 

Beazley, 

4. Kodak.1990. “Kodak Professional Black and White Films”, 

Eastman Kodak Co., New York.



Graphic Production Methods/ METODE RODUKSI GRAFIKA 


DK214B 

Semester: 

3 (Tiga) 

Kredit: 

02 SKS 

Sifat Kuliah: 


Silabus: 

An introduction to the process of graphics or printing, as the groundwork of 

visual communication designers. A glance of history and a comprehension of 

printing processes (pre-production, production, and post-production), and 

types of printing. Advance comprehension will be focused on offset printing. 

Tujuan: 

To understand the main job of a visual communication 

designer and the proceeding of designing process; from preproduction, 

production, to post-production printing 

processes. This will be a valuable knowledge for designing 

in the real world, because it will determine a work to be 

realistic and allows it to be mass-produced. This will be a 

good knowledge to be a mediator between clients and 

producers. 



Penilaian: 





- Papn Tulis (whiteboard) 

- LCD/Infocus 


- OHP 

- Absensi 30% 



- Tugas 40% 

1. James, Craig : Production for The Graphic Designer , Watson Guptill, 

1990. 

2. Scheder, George, Perihal Cetak Mencetak, Kanisius, Yogyakarta. 

3. Barnard,Michael: Introduction to Printing Processes.



Basic Computer Graphics/ DASAR-DASAR KOMPUTER GRAFIS 


DK21F3 

Semester: 

3 (Tiga) 

Kredit: 

02 SKS understand 

Sifat Kuliah: 


Silabus: 

Contains: 

-Introduction to graphic computer system and programs which based on 

bitmaps (paint program) and vector (draw program) 

-Theory and concept of basic computer application for graphic use with 

Desktop Publishing (DTP) Computer System 

Tujuan: 

-To comprehend the usage of graphic computer sytem that is related to the 

knowledge of using hardware, software, and approaching strategies for 

problem solving with the right and effective computer technology. 

-To be able to use graphic computer based on paint & draw program with 

DTP in designing process. 



Penilaian: 





- LCD/Infocus 

- Lab. Komputer Grafis (termasuk scanner dan printer) 


- OHP 

- Absensi 10% 



- Tugas 30% 

Daftar Pustaka: 1. Herbert Franke; Computer Graphic, Computer Art, Phaidon, London, 1971 

2. Robin Baker; Designing the Future; The Cumputer Transformation of 

Reality, 1993.


Nama Mata Kuliah: Typography I /TIPOGRAFI 1 


DK2249 

Semester: 

4 (Empat) 

Kredit: 

02 SKS 

Sifat Kuliah: 


Silabus: 

Contains: 

-Introduction to theories and practices of chosing and arranging types/fonts 

for visual design needs, especially for graphic design 

-Concept of typography as typesetting 

-The concept of form charracters and typesetting design as elements of 

design 

-The function, forming standards, and sizing of standard types/fonts 

Berisi materi tentang: 

Tujuan: 



Penilaian: 


To understand that the basic function of typography is choosing, arranging, 

and developing types as a verbal and visual elements of design 

-To be able to chose and use typography creatively in the process of 

communicative and aesthetic visual design 





- LCD/Infocus 



- OHP 

- Absensi 10% 



- Tugas 50% 

1. Buchanan, Carol; Great Type Combinations, North Light Books, Ohio, 

1993. 

2. Graig, James, Designing With Type, Watson-Guptill Publications, 

New York, 1980. 

3. Hulburt, Albert, The Grid, Van Nostrand Reinhold Ltd. 1978. 

4. Friedl, et.al, Typography Encyclopedia, Black Dog & Leventhal 

Publ., New York, 1998. 

5. Spiekermann, Eric, Stop Stealing Sheep & find out how type works, 

Adobe Press, 2003. 

6. Meggs, Phillp, Revival of the Fittest, RC Publications, 2000. 

7. Sihombing, Danton, Tipografi dalam Desain Grafis, Gramedia.



Applied Illustration /ILUSTRASI APLIKATIF 


DK22D2 

Semester: 

4 (Empat) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

Contains theories and practices about: 

-Illustration design as image text in order to deliver ideas and messages 

independently; such as cover design/titling, mapping, diagrams, stamps, 

visual modelling, etc 

-Concept of illustration drawing as the image of many types of visual 

communication design, especially graphic design; such as illustrations for 

books/magazines, posters, packaging, and other printing material. 

Tujuan: 

To understand the concepts and to be able to create illustration design 

independently, and using illustration drawing as a support for other visual 

communication design; such as books/magazine cover designs, stamps, 

diagrams, illustrations for articles, or as an image for many types of graphic 

and multimedia designs. 







- LCD/Infocus 



Penilaian: 

- OHP 

- Absensi 10% 



- Tugas 30% 

Daftar Pustaka: 1. Ross; Illustration Today; International Texbook, Company; 1963. 

2. Lockwood; Diagrams; Watson Guptil, 1969 

3. Bertin (transl, by: William J. Erg); Semiology of Graphics.



Applied Photography/ FOTOGRAFI APLIKATIF 


DK22F5 

Semester: 

4 (Empat) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

Contains: 

- Theories and concepts of communication in photography, including about 

performance language, compotition language, motion language, contextual 

language, object language, and sign language 

- The concepts and techniques of improvements and application in 

photography (conventional or digital); for/in the field of visual communication 

design and images for graphic design; used creatively and innovatively 

Tujuan: 

To comprehend the thoeries and techniques of photography, applied in visual 

communication design, advertising, multimedia, and imaging in graphic 

design (printed matter) 

To have the ability to create works of photography that contain 

meanings/messages in a creative and innovative way as visual 

communication design. 

To be able to professionaly be a photographer or visual communication 

design 







- LCD/Infocus 

- Studio dan Lab. Fotografi 


Penilaian: 

- OHP 

- Absensi 10% 



- Tugas 30% 

Daftar Pustaka: Simon dan Schuster, “Kodak: Pedoman Saku Fotografi 35mm” . 

Busselle, Michael, “The Complete 35mm Source Book”, Mitchell Beazley, 

London, 1993. 

Daye, David, 35mm Camera Handbook, Bison Books, London, 1994. 

Garret, John, “35mm Photographers Handbook”. 

Griand Giwanda, “Panduan Praktis Belajar Fotografi”, Puspaswara, Jakarta, 

2001. 

Garret, John, “The Art of Black and White Photography”, Mitchell Beazley, 

Manchester, 1995. 

Kodak, “Kodak Professional Black and White Films”, Eastman Kodak Co., 

New York, 1990.



Digital Pre-printing/PRA CETAK DIGITAL 


DK224C 

Semester: 

4 (Empat) 

Kredit: 

02 SKS 

Sifat Kuliah: 


Silabus: 

The subject focuses on the graphic pre-production process nowadays that 

are dominated by digitalized system. It explains how and what the roles and 

function of digital technology in preparing final artwork in graphic design, 

getting ready to be printed 

Tujuan: 

To understand the role of visual communication designer in 

the late digital era, and to have knowledge in the basic 

techniques of digital reproduction. 

To know the process of production in order to produce a decent final artwork. 

To be able to count a realistic and logical graphic production expenses. 



Penilaian: 






- LCD/Infocus 


- OHP 

- Absensi 30% 



- Tugas 40% 

1. Robin Baker; Designing the future: The Computer Transformation of 

Reality, 1993. 

2. Pipes, Alan : Production for graphic designers, Laurence King, 2001 

3. Dameria, Anne : Digital Workflow, Link and Match, 2003



Psychology of Perception/ PSIKOLOGI PERSEPSI 


DK32C5 

Semester: 

4 (Empat) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

This subject gives knowledge about the general definition of perception, 

aspects that influence perception, and discussing perception of 

materials/objects that are improved in the field of VCD (sensory perception, 

extra-sensory perception, and social/interpersonal perception) 

Tujuan: 



Penilaian: 


Students are given the non-technical (psychological) ability that will support 

the operational and technical skill in the field of VCD in order to implement 

it on a target effectively. 





- LCD/Infocus 


- OHP 

- Absensi 10% 



- Tugas 20% 

1. Atkinson, Higard T. 1985. Introduction to Psychology, Mc.Graw 

Hill Comp. 

2. Schiffman, Sensation and Perception, John Wiley & Sons, 1982. 

3. Herrigel Luthan, Organizational Behavior,


Nama Mata Kuliah: Animation I /ANIMASI 1 


DK31D5 

Semester: 

5 (Lima) 

Kredit: 

02 SKS 

Sifat Kuliah: 


Kelompok Bahan Kajian dan Kelompok Mata Kuliah 

Pembelajaran: 

Silabus: 

Contains: 

-Theories and concepts of animation media generaly as time based media 

-Methods and basic techniques of making animation screen 

-Creating limitted cycling animation and 2dimensional animation short screen 

Tujuan: 

-To understand the general theories and concepts of animation, and to have the 

ablilty to make limitted cycling animation, and short 2D animation movie 

-To understand the methods and techniques of making animation screen 







- LCD/Infocus 


Penilaian: 

- OHP 

- Absensi 10% 



- Tugas 30% 

Daftar Pustaka: 1. Culhane,Shamus; Animation: From Script to Screen, 1990 

…………………...; Disney’s Art of Animation,1991, The Walt Disney Company. 

2. Abrams, The Art of Walt Disney, 1995, …….



Audiovisual I 


DK31F6 

Semester: 

5 (Lima) 

Kredit: 

02 SKS 

Sifat Kuliah: 



Pembelajaran: 

Silabus: 

Ti give introduction to students about time based media, and to understand 

the basic principles of audiovisual production, focusing on the skill of creating 

storyboards in collaboration with visual language, audio elements, and timing, 

in a form of static audiovisual media (slide program) 

Tujuan: 

Students are expected to know the principles of time based media, and able 

to create a simple static audio visual program as an expression of idea and a 

collaboration of visual language, audio elements, and timing, in a form of a 

slide program. 

Bobot Pembelajaran: - Pengetahuan/Knowledge 30% 





- LCD/Infocus 



- OHP 

Penilaian: - Absensi 10% 




- Tugas 30% 

1. Tabrani, Primadi [dkk], Diktat Kuliah Audio Visual 1 & 2, ITB, Bandung. 

2. Arijon, Daniel; Grammar of the Film Language; Focal Press.;New York; 

1976. 

3. Davis, Desmond; The Grammar of Television Production; Barril & Jenkins; 

London; 1978. 

4. Millerson, Gerald; Effective TV Production; Ford Press; New York; 1976. 

5. Utz, Peter; Create Exellent Video; Practice Hall; London; 1990. 

6. Tabrani, Primadi [dkk]; Penataran Skrip Multimedia, Buku petunjuk 

peserta; DKV-ITB & STSI Surakarta; 1999. 

7. Sutisno, Skenario TV & Video; Grasindo; Jakarta; 1993



Methodology of Research for VCD/ METODE PENELITIAN DKV 


DK31C3 

Semester: 

5 (Empat) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

This subject teach about the procedure, rules, and scientific methodology to 

develop the skill of doing researches in order to express thoughts and 

knowledge in a scientific paper; as a preparation to move on to the next 

subject, that is Seminar and Final Assignment/Thesis. The introduction 

includes methods of sampling techniques, data collecting and developing 

through observation, interviews, and questionnaire, and how to write a report; 

and also how to uniform scientific papers in the field of VCD. 

Tujuan: 



Penilaian: 


This subject teaches general definition of research, techniques, and writing 

methods for scientific papers/reports systematically, methodologically, and 

objective, focusing on the descriptive-qualitative method. 





- LCD/Infocus 


- OHP 

- Absensi 10% 



- Tugas 20% 

1. Methodology Research to Psychology 

2. Metode Penelitian Sosial, Irawan Suhardono 

3. Metode Penelitian Sosial, Prof. Yudistira 

4. Materi Workshop Lembaga Penelitian ITB



Process of Communication/ PROSES KOMUNIKASI 


DK31C4 

Semester: 

5 (Lima) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

Contains: 

-General theories and concepts of communication, focusing on the theory of 

communication process and media communication. 

-Application of theories and concepts of communication in design; especially 

in advertising (communication concept in advertising) 

Tujuan: 



Penilaian: 


To comprehend the application of theories/concepts of communication in the 

field of VCD 

To have the ability to analyze concepts of communication that are being used 

in VCD, especially in advertising designs 





- LCD/Infocus 


- OHP 

- Absensi 10% 



- Tugas 20% 

1. Fisher, B Aurbey 1978; Teori-Teori Komunikasi, PT Remaja Rosda 

Karya, Bandung. 

2. Astrid, DR, Teori Komunikasi, jilid 1,2,3, ………… 

3. Kasali, Renald, Manajemen Periklanan, 1992, Grafiti Pers, Jakarta 


Publishing.




Semester: 

Kredit: 

Sifat Kuliah: 

Kelompok Bahan Kajian dan 

Pembelajaran: 

Silabus: 

Social Psychology /PSIKOLOGI SOSIAL 

DK 31C6 

Ganjil/ 5 (lima) 

02 SKS 

Kuliah 

Kelompok Mata Kuliah Keahlian Berkarya (MKB). 

Contains: 

-Knowledge and comprehension of the individual and social 

psychology of human, and the understanding of socio-emotional 

condition and social attitude of an individual or a group of people 

-Includes theories and simulation of human as an individu that 

needs personal skill, a social creature that needs interpersonal 

skill, and as spiritual creature that needs personal integrity 

based on religious and social values. 

Tujuan: 



Penilaian: 


Students are expected to have the knowledge of human 

psychology, individually and socially, and able to apply it on the 

field of Graphic-Advertising Design and Multimedia. 





- LCD/Infocus 


- OHP 

- Absensi 10% 



- Tugas 20% 

1. Bertram, Raven & Jeffrey Rubin, 1986; Social Psychology 

(People in Group), John Willey & Son, London, 

2. Hersey, Paul, 1984; The Situational Leader, Warner Bross 

Inc., New York. 

3. Keith Davis, 1977; Human Behavior at Work, Mc. Graw Hill 

Ltd, New Delhi. 

4. Mc.Clleland, David, 1960; Three Social Motif, The Free Press 

New York Calliers. 

5. Newcomb Theodore M, Ralph H. Turner, Philip E. Converse, 

1985; Social Psychology, Holt Rinehart & Winston Inc.



Comprehension of VCD / Wawasan DKV 


DK31C1 

Semester: 

5 (Lima) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 


Pembelajaran: 

Silabus: 

A comprehension of the world of VCD in all perspective, and therefore 

a study of graphic design history is recommended to fulfill the aim. 

The subject of graphic design development is given through capital 

lectures in VCD field. 

Tujuan: 

To create discussion about the function and forms of graphic design 

and especially VCD, pointing at the changes in social condition, 

development of technology, and development of art, and the 

existence of the world of visual communication design. 






- LCD/Infocus 



- OHP 





- Tugas 30% 

1. Booth-Clibrorn and Baroni, Daniel, 1980. The Language of 

Graphics. Thames and Hudson, London. 

2. Heller, Steven and Chwast, 1988. Graphic Style, Thames & 

Hudson, London. 

3. Hollis, Richard, 1994. Concise History of Graphic Design, 

Thames & Hudson, London, 

4. Meggs, Philip G., 1983. A History of Grpahic Design, Van 

Nostrand Reinhold, N.Y., 

Miller-Brockmann, A History of Visual Communication, Arthur 

Niggli Ltd., Teufen, Switzerland, 1971

Semester 6-8 Subjects: Graphic Design 



Typography II/ Tipografi II 


DK324A 

Semester: 

6 (enam) 

Kredit: 

02 SKS 

Sifat Kuliah: 


Silabus: 

The application of typography in terms of font designing and layout in order 

to solve problems in visual communication, based on concepts, messages, 

and targets meant by the media, and designing typography for more complex 

communication problems. 

Tujuan: 

Students are expected to solve more complex and more specific 

communication problems in media publishing, exhibition, display, and 

corporate identity, using conceptual critical analysis through typography, for 

solving design and communication problems. 






- LCD/Infocus 



- OHP 





- Tugas 30% 

1. Craig, James, Designing with type: a basic course in typography, 

1980. 

2. Clair, Kate, A Typographic Workbook. 2000 

3. Meggs, Phillip, The History of Graphic Design, 1989 

4. Brady, Philip,Using Type Right, North Light Books,- Bringhurst, 

Robert, The Elements of Typographic Style, 2000 

5. Bringhurst, Robert, The Elements of Typographic Style, version 2.4, H&M 

Pulishers, 2001. 

6. Carter, Philip Meggs, Typographic Design: Form & Communication,- 

7. Frutiger, Adrian, Sign and Symbols, Their design & Meanin, Studio 

Editions, 1989. 

8. Meggs, Philip, Type and image: the language of graphic design, - 

9. Romano, Frank J., The Typo Encyclopedia, - 




Tinjauan Desain Grafis 


DK32C8 

Semester: 

6 (Enam) 

Kredit: 

02 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

To give basic knowledge about the principles of graphic design, starting from 

creative ideas, aesthetic aspects, up to the application as tools of visual 

communication. Also observing the national and international graphic design 

phenomenons, and the examples in the application in static or dynamic 

media. 

Tujuan: 

To build a comprehension of charracters and attitude of many types of 

graphic design (static or dynamic), in terms of function/objective, technology, 

and culture. 






- LCD/Infocus 



- OHP 





- Tugas 30% 

1. Booth – Cibbom, Baroni ; The Language of Graphic, Thames & Hudson, 

London, 1980 

2. Rand; A Designer’s Art’s ; Yale university Press, 1985 

3. Jenning; The Complete Guide to Advance Illustration and Design; 

Chartwell Books, Inc, 1987 

4. Dorner, Peter; The Meaning of Modern Design, Thames & Hudson, 

London, 1990 

5. Kress, Gunther R.; Reading Images: The Grammar of Visual Design, 

Routledge, 1996




Semester: 

Kredit: 

Sifat Kuliah: 

Silabus: 

Tujuan: 

Analysis of Graphic Design/ Analisis DG 

DK41C9 

7 (Tujuh) 

02 SKS 

Kuliah 

Using comprehensive observation to analyze perception and message 

construction in graphic design works. Analyzing visual improvisation in 

graphic design application through semiotics, rhetoric, and other visual 

observation methods. 

To give knowledge about the theories of semiotics and rhetoric as tools for 

visual analysis for many design application. By using examples of graphic 

design applications, students will be able to evaluate and analyze visual 

codes. 






- LCD/Infocus 



- OHP 





- Tugas 30% 

1. Bryson, N., Holly, M.A., & Moxey, K. eds, Visual Culture: Images and 

Interpretations. Hanover: Wesleyan University Press of New England, 

1994. 

2. Buchanan, Richard and Victor Margolin, Discovering Design: Explorations 

in Design Studies, Chicago: University of Chicago Press, 1995. 

3. Burgin, Victor, Seeing Sense, In Howard Davis and Paul Walton, eds. 

Language, Image and Media. New York: St. Martin's Press, 1983. 

4. Katherine Frith, Undressing the Ad, - Hall, S. & du Gay, P. eds, Questions 

of Cultural Identity, London: Sage Publications, 1997. 

5. Lester, Paul Martin, Visual Communication Images with Messages, - 

Lupton, E. & Miller,A. Design, Writing, Research: Writing on Graphic 

6. Design, London: Phaidon Press, 1999. 

7. Moriarty, Sandra, Visual Semiotics and the Production of Meaning in 

Advertising, 1995. 

8. Ockerse, Thomas, Principles in Action for the Graphic Designer,- 

Piliang, Yasraf Amir, Dunia yang Terlipat, Mizan, 1997. 

9. Ralph Ross, Symbols and Civilization, Telford, Anne, Color Predictions, 

Communication Arts, January/February 1994.



Graphic Design Seminar 


DK40S1 

Semester: 

7 (Tujuh) 

Kredit: 

03 SKS 

Sifat Kuliah: 

Kuliah 

Silabus: 

Leads students to the ability of bringing up a graphic design topic into a 

seminar forum. It includes picking up a topic, methodology and types of 

writing, up to presenting it to a seminar forum. 

Tujuan: 

Students are expected to have the ability to bringing up topics and describing 

it structurally into a paper, presenting the ideas, and defending it in a forum. 






- LCD/Infocus 



- OHP 




- Tugas 30% 



Graphic Design Profession 


DK40K1 

Semester: 

7 (Tujuh) 

Kredit: 

03 SKS 

Sifat Kuliah: 

Praktika 

Silabus: 

Part time work in a professional graphic and advertising design company; 

focusing on a real job in the division of design and graphic design production. 

Tujuan: 

Students are expected to have gain knowledge from first-hand experience in 

professional graphic-advertising design field, and to have mental readiness 

and ability to communicate in their professional community; that is the graphic 

design professionals. 






- LCD/Infocus 



- OHP 




- Tugas 30%

Syllabus - ITB

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