2006 “Shave Everywhere” campaign

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Conclusion • Best selling premium ball in company’s history • Outreach to online community still paying dividends
Thank you jason@digitaria.com
Page 1 and 2: Philips Norelco 2006 “Shave Shave
Page 3 and 4: Bodygroom a small budget, BIG impac
Page 5 and 6: Results: Pass-Along and Content Dro
Page 7: Website Analysis: ShaveEverywhere.c
Page 10 and 11: The Social Network
Page 12 and 13: The Social Network: The Gatherers T
Page 14 and 15: In the mind of the Hunter…. enter
Page 16 and 17: The Intricacies of a Great Viral or
Page 18 and 19: About Digitaria • Full service in
Page 20 and 21: The Challenge You do the opposite.
Page 22 and 23: The Plan • Communication Phases P
Page 24 and 25: Phase 2 Use consumers to do your ma
Page 26 and 27: Phase 3 Get the product in the hand
Page 28 and 29: Phase 4
Page 32 and 33: Ingredient B2B and Word of Mouth Ma
Page 34 and 35: Business Environment • Long buy c
Page 36 and 37: Stories Still Sizzle Even for B2B T
Page 38 and 39: Join In the WOMM Channel • Monito
Page 40: How to Start a WOMM Campaign • Fi

2006 “Shave Everywhere” campaign

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