2006 “Shave Everywhere” campaign

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Content distributed via pre-existing social networks.
Page 1 and 2: Philips Norelco 2006 “Shave Shave
Page 3 and 4: Bodygroom a small budget, BIG impac
Page 5 and 6: Results: Pass-Along and Content Dro
Page 7: Website Analysis: ShaveEverywhere.c
Page 11 and 12: The Social Network: The Hunter The
Page 13 and 14: The Social Network: The Network Eff
Page 15 and 16: “Is that real?” “WTF?” Caug
Page 17 and 18: About TaylorMade - adidas Golf •
Page 19 and 20: The Challenge How do you enter a ma
Page 21 and 22: The Goals • Establish TaylorMade
Page 23 and 24: Phase 1 Prepare the field
Page 25 and 26: Phase 2
Page 27 and 28: Phase 4 Start the official marketin
Page 29 and 30: Phase 4
Page 31 and 32: Thank you jason@digitaria.com
Page 33 and 34: B2B Opportunity Health care Informa
Page 35 and 36: Sustainable B2B WOM: Audience and C
Page 37 and 38: However, . . .
Page 39 and 40: If You Decide to “Add Voice,” C

2006 “Shave Everywhere” campaign

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