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WRN WINTER 2015 (WEB)

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THE news<br />

Culinary Forecast Predicts Local Sourcing,<br />

Environmental Sustainability, Healthy Kids’ Meals<br />

as Top Menu Trends for <strong>2015</strong><br />

The National Restaurant Association (NRA) each year gets in the kitchen with chefs<br />

to reveal the top menu trends for the coming year. For its annual What’s Hot Culinary<br />

Forecast, the NRA surveyed nearly 1,300 professional chefs — members of the American<br />

Culinary Federation (ACF) — to find which foods, cuisines, beverages and culinary<br />

themes will be hot trends on restaurant menus in <strong>2015</strong>.<br />

Top 10 food trends for <strong>2015</strong>:<br />

1. Locally sourced meats and seafood<br />

2. Locally grown produce<br />

3. Environmental sustainability<br />

4. Healthful kids’ meals<br />

5. Natural ingredients/minimally processed food<br />

6. New cuts of meat<br />

7. Hyper-local sourcing<br />

8. Sustainable seafood<br />

9. Food waste reduction/management<br />

10. Farm/estate branded items<br />

“As consumers today increasingly incorporate<br />

restaurants into their daily lives, they want to be able<br />

to follow their personal preferences and philosophies<br />

no matter where or how they choose to dine,” said<br />

Hudson Riehle, senior vice-president of research for<br />

the National Restaurant Association. “So, it’s only<br />

natural that culinary themes like local sourcing, sustainability and nutrition top our list<br />

of menu trends for <strong>2015</strong>. Those concepts are wider lifestyle choices for many Americans<br />

in other aspects of their lives that also translate into the food space.”<br />

“Chefs are committed to supporting their communities and helping make responsible<br />

food choices,” said Thomas Macrina, CEC, CCA, AAC, national president of the American<br />

Culinary Federation. “I am pleased that members of the American Culinary Federation<br />

continue to support local sourcing and sustainable food practices as an annual trend<br />

and are paving the way for these values to become part of everyday American cooking.”<br />

F O R T H E P R O F E S S I O N A L<br />

Quick Service Restaurants<br />

have Uphill Battle to Drive<br />

Visit Growth over Next<br />

Several Years<br />

The quick service restaurant (QSR)<br />

segment in Canada currently accounts<br />

for 4.3 billion annual consumer visits<br />

and generates $23 billion dollars a year,<br />

and according to a recently released<br />

forecast by The NPD Group, a leading<br />

global information company, the segment<br />

will grow only modestly over the<br />

next seven years. QSR visits, which<br />

increased only one per cent over the<br />

past several years, are forecast to<br />

increase a little less than one per cent<br />

per year from 2013 through 2020, based<br />

on NPD’s 2020 Vision: The Future of<br />

QSR report. The slight traffic growth<br />

expected is driven by population<br />

increases and not actual visits since per<br />

capita visits are forecast to decline.<br />

Total commercial foodservice traffic, of<br />

which QSR represents two-thirds, is also<br />

expected to grow less than one per cent<br />

annually through 2020.<br />

Contributing to the overall QSR traffic<br />

growth over the next several years<br />

are off-premise QSR visits, mainly<br />

carry-out and drive-thru, which are<br />

forecast to grow by 10 per cent. Onpremise<br />

visits, on the flip side, are<br />

expected to increase by one per cent.<br />

The slower growth forecast for onpremise<br />

will be a challenge for QSR<br />

operators since eater checks tend to<br />

be lower for off-premises occasions.<br />

STEP<br />

INSIDE<br />

DESIGN<br />

THE ULTIMATE CONNECTOR TO THE HOSPITALITY DESIGN INDUSTRY<br />

Step inside the doors at HD Expo and discover a world of fascinating<br />

new products for hospitality. With over 260,000 square feet of exhibits,<br />

40+ conference sessions and Clodagh as our keynote speaker, you’ll<br />

find more ideas and inspiration than you can imagine!<br />

MAY 13-15, <strong>2015</strong><br />

MANDALAY BAY LAS VEGAS, NV<br />

Register at hdexpo.com with code WESTERN for your free expo pass.<br />

Presented by In association with Produced by<br />

8 wrn

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