Identity and Environmental Behavior - Webpages at SCU - Santa ...
Identity and Environmental Behavior - Webpages at SCU - Santa ...
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Social Psychological View<br />
• Social Psychology is “the scientific study of<br />
how people think about, influence, <strong>and</strong><br />
rel<strong>at</strong>e to one another” (Myers, 2005)<br />
•Examples:<br />
– Social norms<br />
– Intergroup conflict<br />
– <strong>Identity</strong>
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