Identity and Environmental Behavior - Webpages at SCU - Santa ...
Identity and Environmental Behavior - Webpages at SCU - Santa ...
Identity and Environmental Behavior - Webpages at SCU - Santa ...
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Why do People do wh<strong>at</strong> they do<br />
• If you give people a reward for doing<br />
something they already enjoy doing, they<br />
will subsequently like th<strong>at</strong> activity<br />
– (a) more, (b) the same, or (c) less.<br />
• Is scaring people an effective way to inspire<br />
them to change their behavior
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