Identity and Environmental Behavior - Webpages at SCU - Santa ...

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Why not just analyze anecdotes or rely on personal experiences • Not necessarily representative • Imagine trying to make conservation plans without any biological knowledge - ability to anticipate what will happen is better with theoretical perspective
Analyzing the Trainwreck • Ignored likely Texan resistance to plan perceived as coming from an environmental group and liberal California – A social identity perspective might have anticipated this. • Ignored power of landowners’ desire to maintain management freedom (and overestimated their fixation on economic maximization) – Reactance theory would predict this. • Expected everyone to evaluate the plan based on its logical merits, not peripheral things like who’s tried it before – Persuasion perspective - People are often not thinking so make sure the peripheral cues align with the strong arguments.
Page 1 and 2: Conservation Psychology Amara Brook
Page 3: What is Psychology • Scientific s
Page 7 and 8: What is Conservation Psychology •
Page 9 and 10: Some CP Questions • Does the Enda
Page 11 and 12: A Social Psychological Model of Con
Page 13 and 14: Schemas • Differences in past exp
Page 15 and 16: The Self: A Powerful Motivational S

Identity and Environmental Behavior - Webpages at SCU - Santa ...

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