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pontmorlais heritage quarter - Merthyr Tydfil Town Centre Partnership

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PONTMORLAIS HERITAGE QUARTER: CONSERVATION AREA MANAGEMENT PLAN<br />

b) Shop fronts of poor design and ground floor street frontages that don’t<br />

relate to the façade above may have an adverse effect on the character<br />

of an individual building and the appearance of the conservation area.<br />

5.3.2 RECOMMENDED STRATEGY<br />

a) Details, materials and finishes:<br />

• Existing original features and previous good quality, sympathetic repairs<br />

or replacements should be retained if at all possible. Where their renewal<br />

is necessary, it should be on a like-for-like basis in terms of design,<br />

materials and workmanship. Changes to primary features such as<br />

windows, doors and chimneys should be carefully considered by the<br />

local authority.<br />

• Repair of worn or damaged features should always be considered before<br />

replacement; for example, partially decayed timber doors and windows<br />

may be economically repaired by a suitably skilled joiner allowing the<br />

retention of original historic fabric and detail.<br />

• Upgrading should be considered before replacement to meet modern<br />

requirements; for example, draught stripping and secondary glazing of<br />

existing windows should be considered in preference to wholesale<br />

replacement.<br />

b) Shop Fronts:<br />

• Promote reinstatement of historic features and replacement of unsuitable<br />

modern elements.<br />

• Take the opportunity to secure improvements to existing detrimental<br />

features (for example security shutters) as part of any new building work.<br />

• Historic architectural features should be retained and, if replacement is<br />

necessary, traditional design, materials and workmanship should be<br />

used to replicate the original.<br />

• Resist internally illuminated signs and ensure that all signage is of a<br />

quality suitable to the building to which it is attached and respects the<br />

character of the conservation area.<br />

5.3.3 RECOMMENDED ACTIONS<br />

• Promote an understanding of the architectural character and detail within<br />

the conservation area.<br />

• Prepare guidance for local owners and residents particularly on the<br />

design and detailing of shop fronts and the integration of associated<br />

security measures.<br />

• Adopt stringent design criteria in determining future planning applications<br />

and ensure that all applications are accompanied by sufficient, relevant<br />

design details.<br />

• Through example and encouragement, promote good conservation<br />

practice for older buildings and sympathetic change to more recent<br />

buildings.<br />

PHQ_revA_CAMP_apr11 9

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