Review of the Equine Industry Tipperary 2007.pdf - South Tipperary ...
Review of the Equine Industry Tipperary 2007.pdf - South Tipperary ...
Review of the Equine Industry Tipperary 2007.pdf - South Tipperary ...
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REVIEW<br />
OF THE<br />
EQUINE INDUSTRY<br />
IN<br />
IRELAND AND COUNTY<br />
TIPPERARY<br />
Prepared by<br />
Business Department<br />
<strong>Tipperary</strong> Institute<br />
October 2007<br />
Prepared by:<br />
Business Department 23/01/2008 Page 1<br />
<strong>Tipperary</strong> Institute
Table <strong>of</strong> Contents<br />
EXECUTIVE SUMMARY..........................................................................................................................5<br />
CHAPTER 1:SCOPE OF EQUINE RESEARCH PROJECT .........................................................................7<br />
1.1 OVERVIEW.......................................................................................................................................7<br />
1.2 CONDUCTING RESEARCH INTO THE EQUINE INDUSTRY ..............................................................7<br />
1.3 ADOPTING A STRATEGIC ANALYSIS OF THE ISSUES FACING THE EQUINE INDUSTRY IN<br />
COUNTY TIPPERARY.......................................................................................................................8<br />
1.4. STAGES IN THE EQUINE RESEARCH PROJECT ..............................................................................8<br />
CHAPTER 2: DEFINING AND CONCEPTUALISING THE EQUINE INDUSTRY IN IRELAND/TIPPERARY<br />
BASED ON SECONDARY RESEARCH .....................................................................................................10<br />
2. INTRODUCTION..............................................................................................................................10<br />
2.1 SPORT HORSE/LEISURE................................................................................................................11<br />
2.1.1 Breeding. .............................................................................................................................. 11<br />
2.1.2 Ridings schools/trekking centres. ......................................................................................... 12<br />
2.1.3 Hunting ................................................................................................................................. 12<br />
2.1.4 Eventing................................................................................................................................ 12<br />
2.1.5 Showing and Show Jumping ................................................................................................ 13<br />
2.2 THOROUGHBRED INDUSTRY.........................................................................................................15<br />
2.2.1 Breeding ............................................................................................................................... 15<br />
2.2.2 Training and Racing ............................................................................................................. 15<br />
2.3 SUPPORT SERVICES TO THE EQUINE INDUSTRY IN COUNTY TIPPERARY...............................................16<br />
2.3.1. PROFESSIONAL SUPPORT SERVICES............................................................................17<br />
Horse Dentists ........................................................................................................................19<br />
Horse Massage .......................................................................................................................19<br />
Saddlers..................................................................................................................................19<br />
Veterinary...............................................................................................................................20<br />
2.3.2 KEY ASSOCIATIONS & AGENCIES ..............................................................................21<br />
2.3.3 TRAINING AND EDUCATION........................................................................................33<br />
2.3.4 SALES.........................................................................................................................47<br />
2.3.5 TRADE........................................................................................................................49<br />
2.3.6 EQUINE RELATED TOURISM .......................................................................................51<br />
CHAPTER 3: STRATEGIC ANALYSES AND REPORTS RELATED TO THE EQUINE INDUSTRY – NATIONALLY AND<br />
INTERNATIONALLY..............................................................................................................................................56<br />
3.1 OVERVIEW.....................................................................................................................................56<br />
3.1.1 Breeding ....................................................................................................................60<br />
3.1.2 Management and Administration..............................................................................61<br />
3.1.3 Sport and leisure development..................................................................................61<br />
3.1.4 Education and Training.............................................................................................61<br />
3.1.5 Marketing, Fundraising and Sponsorship .................................................................62<br />
3.1.6 Business Development..............................................................................................62<br />
3.1.7 Welfare, Ethics, Safety and <strong>the</strong> Environment ...........................................................62<br />
3.1.8 Research ....................................................................................................................62<br />
3.1.9 Conclusions...............................................................................................................63<br />
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<strong>Tipperary</strong> Institute
3.2 AN ASSESSMENT OF THE ECONOMIC CONTRIBUTION OF THE THOROUGHBRED BREEDING<br />
AND HORSE RACING INDUSTRY IN IRELAND: INDECON (JULY 2004)........................................64<br />
3.2.1 Pr<strong>of</strong>ile and Economic Contribution <strong>of</strong> <strong>the</strong> Stallion <strong>Industry</strong> ....................................64<br />
3.2.2 Breeding - Broodmare Sector....................................................................................65<br />
3.2.3 Horse Racing Sector..................................................................................................65<br />
3.2.4 The Betting Sector.....................................................................................................67<br />
3.2.5 Conclusions...............................................................................................................67<br />
3.3 RESEARCH REPORT ON THE HORSE INDUSTRY IN GREAT BRITAIN: HENLEY CENTRE,<br />
UNITED KINGDOM (2004) .............................................................................................................68<br />
3.3.1 Current Levels <strong>of</strong> Enterprise / Employment within <strong>the</strong> <strong>Industry</strong>..............................68<br />
3.3.2 Economic Value........................................................................................................69<br />
3.3.3 Development Opportunities ......................................................................................70<br />
3.3.4 Skills Needed ............................................................................................................72<br />
3.3.5 Conclusions...............................................................................................................72<br />
3.4 STRATEGY FOR THE HORSE INDUSTRY IN ENGLAND AND WALES (2005).................................74<br />
3.4.1 Current Levels <strong>of</strong> Enterprise / Employment within <strong>the</strong> <strong>Industry</strong>..............................74<br />
3.4.2 Economic Value........................................................................................................74<br />
3.4.3 Development Opportunities ......................................................................................74<br />
3.4.4 Skills Needed ............................................................................................................76<br />
3.4.5 Conclusions...............................................................................................................76<br />
3.5 STRATEGY FOR THE EQUINE INDUSTRY IN NORTHERN IRELAND (MARCH 2007) ...................79<br />
3.5.1 Overview <strong>of</strong> Report...................................................................................................79<br />
3.5.2 Overview <strong>of</strong> Strategy ................................................................................................80<br />
3.5.3 <strong>Review</strong> <strong>of</strong> Sport Horse/Pony Sector .........................................................................82<br />
3.5.4 <strong>Review</strong> <strong>of</strong> Thoroughbred Sector ...............................................................................83<br />
3.5.5 Education, Leisure and Tourism Sector for Nor<strong>the</strong>rn Ireland Equestrian <strong>Industry</strong> .84<br />
3.5.6 Implementation <strong>of</strong> <strong>the</strong> Strategy for <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong> in Nor<strong>the</strong>rn Ireland...........86<br />
3.6 ADDITIONAL RESEARCH/MEDIA INFORMATION RELEVANT TO EQUINE INDUSTRY................87<br />
3.6.1 National Development Plan (NDP)...........................................................................87<br />
3.6.2 Horse Racing Ireland.................................................................................................87<br />
3.6.3 Report <strong>of</strong> <strong>the</strong> Racegoers Consultative Forum (RCF) 2003 – 2006...........................87<br />
3.6.4 Inform (Horse Racing Ireland’s Magazine for Owners) April 2007 Issue 7 ............88<br />
3.6.5 Horse Racing Ireland Fact Book 2006......................................................................88<br />
CHAPTER 4: KEY ISSUES AND RECOMMENDATIONS ..........................................................................................90<br />
4.1 INTRODUCTION..............................................................................................................................90<br />
4.2 KEY ISSUES....................................................................................................................................90<br />
4.2.1 Disclosure and Availability <strong>of</strong> Data..........................................................................90<br />
4.2.2 Understanding <strong>the</strong> Economic, Employment and Social Development Opportunities<br />
<strong>of</strong> <strong>the</strong> <strong>Industry</strong> ...........................................................................................................90<br />
4.2.3 Extent <strong>of</strong> Associations and Agencies operating in <strong>the</strong> <strong>Industry</strong> ...............................91<br />
4.2.4 Training and Education.............................................................................................91<br />
4.2.5 Breeding ....................................................................................................................92<br />
4.3 KEY CHALLENGES......................................................................................................92<br />
4.3.1 Irish Sport Horse .......................................................................................................92<br />
4.3.2 Thoroughbred Sector - Impact <strong>of</strong> Tax Changes........................................................92<br />
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4.3.3 Changing Economic Conditions ...............................................................................92<br />
4.4 KEY RECOMMENDATIONS............................................................................................................93<br />
4.4.1 Equestrian Tourism ...................................................................................................93<br />
4.4.2 Sport Horse <strong>Industry</strong> .................................................................................................94<br />
4.4.3 Support Activities – Sales .........................................................................................94<br />
4.4.4 Education and Training.............................................................................................95<br />
4.4.5 Business Development..............................................................................................95<br />
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<strong>Tipperary</strong> Institute
EXECUTIVE SUMMARY<br />
<strong>Tipperary</strong> Institute Business Department was appointed in early 2007 by a working group comprising <strong>of</strong>:<br />
• North and <strong>South</strong> <strong>Tipperary</strong> County Development Boards<br />
• <strong>South</strong> <strong>Tipperary</strong> County Council<br />
• Teagasc<br />
Representatives to review <strong>the</strong> equine industry, and its operation, in County <strong>Tipperary</strong>.<br />
The core objective <strong>of</strong> this review was to establish firstly a common understanding <strong>of</strong> what <strong>the</strong> industry<br />
constitutes, and by so doing, to determine what economic, employment, education, training and social<br />
development opportunities <strong>the</strong> industry provided to and for <strong>the</strong> county. This emanated from <strong>Tipperary</strong>’s<br />
perceived historical strong links to <strong>the</strong> industry, and it’s considered position <strong>of</strong> strength.<br />
The terms <strong>of</strong> reference for <strong>the</strong> project outlined that <strong>the</strong> review would be conducted in two stages, with <strong>the</strong><br />
first stage <strong>of</strong> secondary research determining <strong>the</strong> extent to which existing data could achieve, or not, <strong>the</strong><br />
core objective <strong>of</strong> <strong>the</strong> review with a second stage included to bridge <strong>the</strong> gaps identified.<br />
Where feasible, information has been extrapolated from various searches <strong>of</strong> data, reports, and statistics to<br />
support analysis <strong>of</strong> activity, within three main areas: Sport Horse/Leisure; Thoroughbred, and Support<br />
Services at County <strong>Tipperary</strong> level. However, <strong>the</strong> majority <strong>of</strong> data sourced throughout <strong>the</strong> secondary<br />
research process, has been summated at national level ra<strong>the</strong>r than county level. Accordingly, it is not<br />
feasible, without <strong>the</strong> conduct <strong>of</strong> primary research, to provide more granular information at this stage <strong>of</strong> <strong>the</strong><br />
project.<br />
In summary, <strong>the</strong> equestrian industry areas for attention, through primary research, in Stage 2 <strong>of</strong> <strong>the</strong> project<br />
are ranked as follows:<br />
Sector Components Priority Ranking<br />
Sport Horse/Leisure Breeding Low<br />
Riding Schools/Centres/Trekking<br />
Medium<br />
Hunting<br />
Medium<br />
Showing/Show Jumping/Eventing<br />
Low<br />
Thoroughbred Breeding Low<br />
Training<br />
Low<br />
- Flat Racing<br />
- Hunting<br />
Support Activities Pr<strong>of</strong>essional Support Services Low<br />
Associations and Agencies<br />
Low<br />
Education and Training<br />
Low<br />
Sales<br />
Trade<br />
Medium<br />
Low<br />
Tourism<br />
High<br />
On <strong>the</strong> face <strong>of</strong> it, Ireland has a considerable amount <strong>of</strong> equestrian “product” to <strong>of</strong>fer consumers. <strong>Equine</strong><br />
tourism can be broken down into two broad product categories - participatory and spectator activity types.<br />
Research indicates that <strong>the</strong> product marketing <strong>of</strong> participatory equestrian tourism in Ireland to prospective<br />
visitors is unfocused. For <strong>the</strong> most part, <strong>the</strong> articulation <strong>of</strong> <strong>the</strong> <strong>of</strong>fer is broad and unspecific, and audience<br />
targeting is likewise broad or ad hoc. As a result <strong>of</strong> this, it is difficult for consumers to appreciate <strong>the</strong> full<br />
value <strong>of</strong> what is on <strong>of</strong>fer. This is <strong>the</strong> area where <strong>the</strong> greatest concentration <strong>of</strong> primary research would be <strong>of</strong><br />
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<strong>Tipperary</strong> Institute
value to County <strong>Tipperary</strong>, in particular, to investigate how existing analysis conducted for Fáilte Ireland<br />
by Genesis Management Consultants, in articulating <strong>the</strong> strategic development needs for Equestrian<br />
tourism, can be applied within County <strong>Tipperary</strong> specifically, and how <strong>the</strong> priority areas identified can be<br />
realised specifically in <strong>the</strong> county. It is suggested that primary research is conducted via focus groups<br />
with those involved in this area in County <strong>Tipperary</strong>, with <strong>the</strong> co-operation <strong>of</strong> <strong>the</strong> relevant state bodies.<br />
In relation to spectator equestrianism, <strong>the</strong> overall sense is that in many instances <strong>the</strong> tourism value <strong>of</strong> <strong>the</strong>se<br />
events is under-exploited. The extent <strong>of</strong> hard data related to this area is very limited, as <strong>the</strong> majority <strong>of</strong><br />
agencies operating in <strong>the</strong> equestrian tourist area consider this outside <strong>the</strong>ir area <strong>of</strong> direct focus. Anecdotal<br />
evidence suggests spectator equestrianism is mainly supported by <strong>the</strong> domestic ra<strong>the</strong>r than <strong>the</strong> overseas<br />
market. Organisers are interested in driving attendance, and not necessarily tourism and <strong>the</strong> tourism<br />
agencies have restricted <strong>the</strong>ir role in relation to <strong>the</strong> promotion <strong>of</strong> spectator events primarily to awarenessbuilding.<br />
Also included for medium priority review is <strong>the</strong> area <strong>of</strong> Riding Schools and Treking Centres within <strong>the</strong><br />
Sport Horse/Leisure area <strong>of</strong> <strong>the</strong> industry. This would include a similar analysis for conduct in relation to<br />
riding instructors, equestrian centres and facilities serving <strong>the</strong> tourist industry but in this instance would<br />
relate to those that operate in <strong>the</strong> county for <strong>the</strong> leisure market.<br />
A key area identified for concern within <strong>the</strong> Horse <strong>Industry</strong>, as evidenced within <strong>the</strong> review <strong>of</strong> various<br />
strategic reports summarised in Chapter 3, relates to equine welfare. A growing concern among animal<br />
welfare organisations is that horse health and welfare are not been specifically addressed and are<br />
inadequately safeguarded, as evidenced in recent high pr<strong>of</strong>ile media cases related to County <strong>Tipperary</strong>.<br />
University College Dublin have recently announced (Irish Times – 20 th August 2007) that <strong>the</strong> area <strong>of</strong><br />
horse health and welfare will be <strong>the</strong> focus <strong>of</strong> a two year research programme in <strong>the</strong> UCD School <strong>of</strong><br />
Agriculture, Food Science and Veterinary Medicine. Accordingly, this identified and worthwhile area for<br />
review via primary research is deemed not appropriate to rank highest within <strong>the</strong> next phase <strong>of</strong> this project<br />
in view <strong>of</strong> its parallel work and also <strong>the</strong> more generic, ra<strong>the</strong>r than county-focused study, that this<br />
University College Dublin research-project work will take.<br />
Finally, primary research is recommended in a number <strong>of</strong> key areas related to <strong>the</strong> Sport Horse industry in<br />
Ireland. This is based both on <strong>the</strong> summary <strong>of</strong> findings from <strong>the</strong> bespoke research conducted by<br />
University College Dublin, as summarised in <strong>the</strong>ir report: The Future <strong>of</strong> <strong>the</strong> Irish Sport Horse <strong>Industry</strong>.<br />
It is also based on <strong>the</strong> extent <strong>of</strong> secondary research conducted during this phase <strong>of</strong> <strong>the</strong> project.<br />
The key areas where challenges exist for <strong>the</strong> Sport Horse industry in Ireland, and <strong>Tipperary</strong>, relate to:<br />
• The financial validity and viability <strong>of</strong> those operating within <strong>the</strong> sector<br />
• The lack <strong>of</strong> a structural body or mechanism to specifically support those operating in this sector<br />
• The business development needs that require support through networks and/or educational and<br />
training provision<br />
• The need to increase <strong>the</strong> sales management supports and expertise networks for those trading in<br />
sport horses in County <strong>Tipperary</strong>.<br />
Full details in relation to <strong>the</strong>se identified priority area for fur<strong>the</strong>r research are outlined in Chapter 4,<br />
including details <strong>of</strong> <strong>the</strong> focus such research should take in Stage 2 <strong>of</strong> this Project.<br />
Business Department<br />
<strong>Tipperary</strong> Institute<br />
October 2007<br />
Prepared by:<br />
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<strong>Tipperary</strong> Institute
CHAPTER 1:<br />
SCOPE OF EQUINE RESEARCH PROJECT<br />
1.1 Overview<br />
The <strong>Equine</strong> industry in Ireland is disparate and varied. The industry is disparate due to those<br />
involved on a continuum from a pr<strong>of</strong>essional to a leisure basis. The extent <strong>of</strong> activity in <strong>the</strong><br />
industry is varied, as outlined in Table 1. The value <strong>of</strong> each <strong>of</strong> <strong>the</strong> activities to <strong>the</strong> Irish economy<br />
varies by activity type, as does <strong>the</strong> number <strong>of</strong> those employed, and <strong>the</strong> scale <strong>of</strong> <strong>the</strong> operators in<br />
each <strong>of</strong> <strong>the</strong> areas. Additionally, <strong>the</strong> incidence <strong>of</strong> representative bodies covering <strong>the</strong> various<br />
activities within <strong>the</strong> industry varies.<br />
TABLE 1: OUTLINE OF ACTIVITIES WITHIN THE HORSE INDUSTRY IN IRELAND<br />
Activity<br />
Pr<strong>of</strong>essional-Leisure Ranking<br />
Betting<br />
Pr<strong>of</strong>essional<br />
Breeding<br />
Pr<strong>of</strong>essional and Leisure<br />
Competition (affiliated)<br />
Pr<strong>of</strong>essional<br />
Competition (unaffiliated)<br />
Leisure<br />
Dealing/Sales<br />
Pr<strong>of</strong>essional and Leisure<br />
Farm based tourist attractions Leisure<br />
Farm diversification<br />
Leisure<br />
Horse Care<br />
Pr<strong>of</strong>essional (Farriers, Saddlers, Livery Veterinary,<br />
dental technicians, <strong>Equine</strong> Welfare)<br />
Horse ownership (pr<strong>of</strong>essional) Pr<strong>of</strong>essional<br />
Horse ownership (unpr<strong>of</strong>essional) Leisure<br />
Horse Racing<br />
Pr<strong>of</strong>essional<br />
Horse and Rider training<br />
Pr<strong>of</strong>essional<br />
Horse Shows<br />
Pr<strong>of</strong>essional<br />
Horse Training<br />
Pr<strong>of</strong>essional<br />
Horse Trading<br />
Pr<strong>of</strong>essional and Leisure<br />
Hunting<br />
Leisure<br />
Olympic disciplines<br />
Pr<strong>of</strong>essional<br />
Policing and Army<br />
Pr<strong>of</strong>essional<br />
Racecourse Management<br />
Pr<strong>of</strong>essional<br />
Riding Schools<br />
Leisure<br />
Trail riding<br />
Leisure<br />
Trekking centres<br />
Leisure<br />
These activities have been mapped to a Conceptual Framework for <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong>, as<br />
outlined in Figure 2.1.<br />
1.2 Conducting Research into <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong><br />
Conducting research specifically on this industry is problematic. Firstly, though <strong>the</strong> industry can<br />
be broadly divided into pr<strong>of</strong>essional and leisure activities, in reality <strong>the</strong> industry participants<br />
cannot be exclusively divided into <strong>the</strong>se camps. There are strong linkages and significant<br />
overlaps, between sectors that cannot be ignored. Secondly, <strong>the</strong>re is a general lack <strong>of</strong> robust and<br />
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transparent data on all elements <strong>of</strong> <strong>the</strong> industry. Given <strong>the</strong>se constraints it has been unfeasible to<br />
apply standard economic sizing techniques to <strong>the</strong> industry.<br />
Accordingly, one can conclude that <strong>the</strong> equine industry in Ireland involves varied participation by both<br />
large and small operators, across both pr<strong>of</strong>essional and leisure activities. As a result, specific research<br />
information unique to each <strong>of</strong> <strong>the</strong> activities in <strong>the</strong> industry is warranted if a comprehensive<br />
understanding <strong>of</strong> <strong>the</strong> industry’s operation in County <strong>Tipperary</strong> is to be achieved.<br />
In <strong>the</strong> context <strong>of</strong> factually understanding <strong>the</strong> sectors within <strong>the</strong> equine industry, it should be noted that<br />
<strong>the</strong>re are a large number <strong>of</strong> unregistered, undocumented horses for certain sectors for which <strong>the</strong>re is no<br />
licensing system.<br />
Additionally, <strong>the</strong> value and use <strong>of</strong> ei<strong>the</strong>r primary or secondary research for <strong>Tipperary</strong> County relates to<br />
addressing fundamental considerations for <strong>the</strong> future, as outlined in Section 1.3.<br />
Fur<strong>the</strong>r, <strong>the</strong> issues facing <strong>the</strong> industry could be considered for analysis on a continuum from strategic, to<br />
tactical and/or operational, as outlined in Appendix 1.<br />
As a result <strong>of</strong> <strong>the</strong> varied nature <strong>of</strong> <strong>the</strong> research that could be undertaken it was proposed that <strong>the</strong> project<br />
was approached in two logical steps, as outlined in Section 1.4<br />
1.3 Adopting a Strategic Analysis <strong>of</strong> <strong>the</strong> Issues facing <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong> in County<br />
<strong>Tipperary</strong><br />
<strong>Tipperary</strong> County has historically had a high level <strong>of</strong> participation, both pr<strong>of</strong>essional and leisure, in <strong>the</strong><br />
equine industry. Data to support an understanding <strong>of</strong> <strong>the</strong> wider environment <strong>of</strong> participation in each <strong>of</strong><br />
<strong>the</strong> respective activities within <strong>the</strong> equine industry is deemed important.<br />
The role <strong>of</strong> such primary and/or secondary data would inform an understanding <strong>of</strong>:<br />
(i) The current and future levels <strong>of</strong> enterprise within <strong>the</strong> industry,<br />
(ii) The economic value <strong>of</strong> <strong>the</strong> industry to <strong>the</strong> county at present<br />
(iii) The economic, employment and social development opportunities within <strong>the</strong> industry,<br />
(iv) The skills, both common and unique, required amongst <strong>the</strong> various activities within <strong>the</strong><br />
industry,<br />
(v) What unique position <strong>Tipperary</strong> would hold, or not, in such regard.<br />
(vi) The opportunities and threats for <strong>the</strong> industry nationally in <strong>the</strong> immediate future, and<br />
hence, <strong>the</strong> implications for County <strong>Tipperary</strong>,<br />
(vii) How <strong>the</strong> state bodies and programmes are contributing to <strong>the</strong> development <strong>of</strong> <strong>the</strong> equine<br />
industry in <strong>Tipperary</strong>.<br />
A literature review <strong>of</strong> o<strong>the</strong>r strategic analyses conducted on <strong>the</strong> equine industry, or aspects<br />
<strong>the</strong>re<strong>of</strong>, have been included in Stage 1 <strong>of</strong> this study. This was necessary to ensure both <strong>the</strong><br />
rigour and <strong>the</strong> integrity <strong>of</strong> <strong>the</strong> understanding <strong>of</strong> <strong>the</strong> equine industry gleaned from <strong>the</strong> secondary<br />
research conducted. Importantly, it also aids an understanding <strong>of</strong> <strong>the</strong> challenges <strong>the</strong> industry<br />
faces in <strong>the</strong> immediate future, <strong>the</strong> relevance <strong>of</strong> which for County <strong>Tipperary</strong> can potentially be<br />
investigated in Stage 2 <strong>of</strong> <strong>the</strong> project.<br />
1.4. Stages in <strong>the</strong> <strong>Equine</strong> Research Project<br />
In view <strong>of</strong> <strong>the</strong> complexity and variety <strong>of</strong> activity in <strong>the</strong> industry, which militates against <strong>the</strong> completion<br />
<strong>of</strong> a homogenous level <strong>of</strong> analysis, it was proposed that <strong>the</strong> project be broken down into two distinct<br />
sub-projects. This approach was also warranted, as despite <strong>the</strong> level <strong>of</strong> diversity, primary research has<br />
been conducted to date in some segments <strong>of</strong> <strong>the</strong> industry.<br />
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The two distinct stages proposed for <strong>the</strong> project included:<br />
(I)<br />
(II)<br />
STAGE 1: A MAPPING STAGE<br />
STAGE 2: A PRIMARY RESEARCH STAGE<br />
The primary objectives <strong>of</strong> Stage 1 include:<br />
• Determining <strong>the</strong> robustness and depth <strong>of</strong> existing secondary data,<br />
• Determining <strong>the</strong> range and nature <strong>of</strong> data available for each <strong>of</strong> <strong>the</strong> equine industry<br />
activities, as conceptually defined in Appendix 1<br />
• Supporting decisions by <strong>the</strong> work team on what aspects, areas and activities should be<br />
considered for in-depth analysis in Stage 2 <strong>of</strong> <strong>the</strong> project.<br />
On <strong>the</strong> completion <strong>of</strong> Stage 1, a clear definition <strong>of</strong> <strong>the</strong> sector and <strong>the</strong> value <strong>of</strong> <strong>the</strong> activities<br />
within <strong>the</strong> sector, where feasible, would be established using secondary data. It would also<br />
provide an outline <strong>of</strong> <strong>the</strong> key strategic issues and trends facing <strong>the</strong> Irish equine industry.<br />
Such analyses would act as key inputs in informing <strong>the</strong> validity and detail <strong>of</strong> <strong>the</strong> primary<br />
research to be undertaken in Stage 2.<br />
This report now includes <strong>the</strong> outputs from Stage 1. The tasks completed by <strong>the</strong> <strong>Tipperary</strong> Institute<br />
research team included <strong>the</strong> following elements:<br />
STAGE 1 MAPPING TASKS<br />
STAGE 1 REPORT<br />
Definition <strong>of</strong> <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong> and describe its constituent sectors Chapter 1<br />
Appendix 1<br />
An outline <strong>of</strong> <strong>the</strong> baseline data that is available, or not, on <strong>the</strong> various Chapter 2<br />
activities within <strong>the</strong> industry<br />
A summary <strong>of</strong> <strong>the</strong> extent and reliability <strong>of</strong> existing data on <strong>the</strong> current Chapter 2<br />
economic and o<strong>the</strong>r contributions (employment) <strong>of</strong> <strong>the</strong> industry, and its<br />
component sectors, particularly as it relates to County <strong>Tipperary</strong><br />
Identification <strong>of</strong> missing baseline data requirements <strong>of</strong> <strong>the</strong> industry and Chapter 2<br />
its components, particularly as it relates to County <strong>Tipperary</strong><br />
Identification <strong>of</strong> <strong>the</strong> key strategic analyses and reports that have been Chapter 3<br />
completed on <strong>the</strong> <strong>Equine</strong> industry in Ireland, and County <strong>Tipperary</strong><br />
Identification <strong>of</strong> <strong>the</strong> strategic issues facing <strong>the</strong> industry nationally, and in Chapter 4<br />
County <strong>Tipperary</strong> and proposals for primary research in Stage 2<br />
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CHAPTER 2: DEFINING AND CONCEPTUALISING THE EQUINE INDUSTRY IN IRELAND/TIPPERARY<br />
BASED ON SECONDARY RESEARCH<br />
2. INTRODUCTION<br />
The scope <strong>of</strong> this chapter is to provide a pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> equine industry in <strong>Tipperary</strong>.<br />
To achieve this objective, <strong>the</strong> industry has been broken into its primary three constituent<br />
components, namely:<br />
• Sport horse/leisure,<br />
• Thoroughbred <strong>Industry</strong>,<br />
• Support Service(s) and Provider(s) to both <strong>of</strong> <strong>the</strong> above.<br />
A conceptual map related to <strong>the</strong> equine industry is provided in Figure 2.1.<br />
It acts as <strong>the</strong> framework for reporting <strong>the</strong> outcomes from Stage 1 <strong>of</strong> this project within this<br />
report.<br />
Figure 2.1:<br />
Conceptual Map <strong>of</strong> <strong>Equine</strong> <strong>Industry</strong><br />
2.1 SPORT HORSE INDUSTRY<br />
Horse Ownership for leisure/pr<strong>of</strong>essional:<br />
• 2.1.1 Breeding<br />
• 2.1.2 Riding schools<br />
• 2.1.3 Hunting<br />
• 2.1.4/5 Showing/Show<br />
Jumping/Eventing<br />
2.2 THOROUGHBRED INDUSTRY<br />
Horse ownership for leisure/pr<strong>of</strong>essional:<br />
• 2.2.1Breeding<br />
• 2.2.2 Training<br />
o Flat racing<br />
o National Hunt<br />
2.3 SUPPORT ACTIVITIES<br />
• 2.3.1 Pr<strong>of</strong>essional Support Services<br />
• 2.3.2 Associations & Agencies<br />
• 2.3.3 Education & Training<br />
• 2.3.4 Sales<br />
• 2.3.5 Trade<br />
o Clothing<br />
o Equipment<br />
o Horse feed and bedding<br />
o Retail<br />
• 2.3.6 <strong>Equine</strong> Related Tourism<br />
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2.1 SPORT HORSE/LEISURE<br />
The sport horse industry has been defined as <strong>the</strong> inclusion <strong>of</strong> riding horses and ponies <strong>of</strong> all<br />
breeds and types intended for use in recreational and competitive activities o<strong>the</strong>r than racing.<br />
A comprehensive analysis <strong>of</strong> <strong>the</strong> Sport horse/leisure equine industry was completed by<br />
University College Dublin in 2006. Their report, The Future <strong>of</strong> <strong>the</strong> Irish Sport Horse <strong>Industry</strong>:<br />
Analysis and Recommendations was commissioned by <strong>the</strong> Irish Horse Board. The objective <strong>of</strong><br />
this commissioned research was to provide research based input to guide <strong>the</strong> strategic<br />
planning and future development <strong>of</strong> this sector.<br />
Specifically <strong>the</strong> research addressed <strong>the</strong> following factors related to <strong>the</strong> sector;<br />
• Breeding<br />
• Economic factors<br />
• Education<br />
• <strong>Industry</strong> structure<br />
• Marketing and promotion<br />
• Participation rates<br />
• Sport and Leisure<br />
• Welfare.<br />
The report (2007: iii) identifies that <strong>the</strong> number <strong>of</strong> sport horses in Ireland is growing, with an<br />
estimated national population <strong>of</strong> 110,000 in December 2005. This equates to 27.5<br />
sport horses per thousand people and makes Ireland <strong>the</strong> most densely horse populated country<br />
in Europe.<br />
In <strong>the</strong> context <strong>of</strong> factually understanding this sector within <strong>the</strong> equine industry, it should be<br />
noted that <strong>the</strong>re are a large number <strong>of</strong> unregistered, undocumented horses for which<br />
<strong>the</strong>re is no licensing system.<br />
2.1.1 Breeding.<br />
The Sport Horse breeding sector was recently reviewed by <strong>the</strong> The Future <strong>of</strong> <strong>the</strong> Irish Sport<br />
Horse <strong>Industry</strong> report published in 2007 by University College Dublin.<br />
The Future <strong>of</strong> <strong>the</strong> Irish Sport Horse <strong>Industry</strong> report (2007: iii) identifies that <strong>the</strong> number <strong>of</strong><br />
sport horses in Ireland is growing, with an estimated national population <strong>of</strong> 110,000 in<br />
December 2005. This equates to 27.5 sport horses per thousand people and makes Ireland <strong>the</strong><br />
most densely horse populated country in Europe.<br />
In addressing <strong>the</strong> issue <strong>of</strong> breeding, <strong>the</strong> report highlighted that 55 <strong>of</strong> <strong>the</strong> national sport<br />
horse herd is classified as breeding and/or young stock. The current stock <strong>of</strong> approximately<br />
27,500 broodmares in Ireland is a valuable and unique genetic resource, yet <strong>the</strong> ability <strong>of</strong> Irish<br />
horses to compete effectively in international competitions and markets has been eroded in <strong>the</strong><br />
past five to ten years. Specifically, <strong>the</strong> influence <strong>of</strong> foreign sport horse bloodlines on <strong>the</strong> Irish<br />
Sport Horse studbook has been highlighted as a key challenge for <strong>the</strong> industry.<br />
The report outlines <strong>the</strong> prevalence and importance <strong>of</strong> small breeders for <strong>the</strong> industry in<br />
Ireland.<br />
The report findings indicate that a large proportion <strong>of</strong> breeders in Ireland operate on a small<br />
scale with 73 <strong>of</strong> breeders only registering one foal per year, with 50 <strong>of</strong> breeders keeping two<br />
mares or less.<br />
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This base <strong>of</strong> small breeders faces significant financial challenges, with 40 <strong>of</strong> breeders with<br />
one mare losing money in 2005. These major challenges facing sport horse breeders are<br />
outlined in detail in Chapter 3, Section 3.2 following <strong>the</strong> completion <strong>of</strong> a more in-depth<br />
analysis <strong>of</strong> <strong>the</strong> report completed in this chapter.<br />
2.1.2 Ridings schools/trekking centres.<br />
The Association <strong>of</strong> Irish Equestrian Establishments is <strong>the</strong> formal body which regulates <strong>the</strong><br />
operation <strong>of</strong> Equestrian centres in Ireland.<br />
The Association (AIRE) has 10 registered members in <strong>Tipperary</strong>. A full list <strong>of</strong> <strong>the</strong>se centres is<br />
contained in Appendix 2. These centres cater for <strong>the</strong> leisure market and <strong>of</strong>fer riding lessons,<br />
livery services, polo cross, trekking, show jumping, eventing and most equestrian activities for<br />
<strong>the</strong> amateur participant.<br />
Key recommendations in relation to <strong>the</strong> promotion <strong>of</strong> equestrian tourism, and participation<br />
based activity by tourists, both domestic and international, are specifically highlighted for<br />
attention following <strong>the</strong> recent strategic development analysis conducted by Genesis<br />
Management Consultants for Fáilte Ireland in late 2006. Full details <strong>of</strong> this analysis are<br />
outlined in Section 2.3.6.<br />
2.1.3 Hunting<br />
Hunting, involving <strong>the</strong> use <strong>of</strong> horses in Ireland, is governed by <strong>the</strong> following legislation:<br />
The Wildlife Act 1976 and <strong>the</strong> Wildlife (Amendment) Act 2000, which regulates <strong>the</strong> periods<br />
<strong>of</strong> hunting and huntable species.<br />
The socio-economic pr<strong>of</strong>ile <strong>of</strong> hunters in Ireland is difficult to determine as <strong>the</strong>re is not a<br />
requirement <strong>of</strong> state law that every hunting licence holder be a member <strong>of</strong> a hunting<br />
organisation or registered centrally. From a general analysis conducted through hunting<br />
organisation it is apparent that approximately one third <strong>of</strong> those hunting are farmers and a<br />
fur<strong>the</strong>r third come from farming families.<br />
Hunting in Ireland is not classified as an elitist sport, in comparison to <strong>the</strong> United<br />
Kingdom, hence a wide range <strong>of</strong> people from different socio-economic groupings are<br />
involved.<br />
An independent study conducted by University College Dublin published in 1998 highlighted<br />
that <strong>the</strong> economic value <strong>of</strong> field-sports to <strong>the</strong> Irish economy was in <strong>the</strong> region <strong>of</strong> €100 million<br />
per annum.<br />
The authorised hunting methods in Ireland include: (i) Shooting; (ii) Trapping – with snares,<br />
cages, etc.; and (iii) Hunting with hounds.<br />
The Irish Master Foxhound Association is <strong>the</strong> governing body for horse based fox hunting in<br />
Ireland. The Association has 39 members nationwide, 7 <strong>of</strong> which are in County <strong>Tipperary</strong>. A<br />
full list <strong>of</strong> <strong>the</strong>se hunts is included in Appendix 3.<br />
2.1.4 Eventing<br />
While eventing is a minority equestrian sport it has a significant following in Ireland. It has<br />
played a significant part in raising <strong>the</strong> pr<strong>of</strong>ile <strong>of</strong> Irish horses internationally with many <strong>of</strong> <strong>the</strong><br />
leading world class competitors riding Irish horses. Eventing is conducted to test both male<br />
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and female horsemanship on an equal level. Eventing normally comprised three key equine<br />
disciplines:<br />
- Dressage<br />
- Cross Country<br />
- Show Jumping<br />
Eventing Ireland is <strong>the</strong> governing body for eventing in Ireland. Details <strong>of</strong> <strong>the</strong> work <strong>of</strong><br />
Eventing Ireland are outlined in fur<strong>the</strong>r detail in Section 2.3.2.10.<br />
In addition to being <strong>the</strong> governing body which regulates <strong>the</strong> sport in Ireland, Eventing<br />
Ireland also organises and schedules all events which run across <strong>the</strong> country during <strong>the</strong><br />
competition season from March to October annually. To participate within Eventing<br />
Ireland competitions, owners and riders must be members <strong>of</strong> <strong>the</strong> organization, and <strong>the</strong>ir<br />
horses must also be registered.<br />
Its o<strong>the</strong>r key function is <strong>the</strong> provision <strong>of</strong> training for eventers, through <strong>the</strong> Equestrian<br />
Federation <strong>of</strong> Ireland coaches.<br />
<strong>Tipperary</strong> holds an event in Grove, Fethard every year which attracts most <strong>of</strong> <strong>the</strong> top Irish<br />
competitors.<br />
2.1.5 Showing and Show Jumping<br />
The Irish Show Association governs <strong>the</strong> scheduling and organisation <strong>of</strong> agricultural shows<br />
throughout <strong>the</strong> country. <strong>Tipperary</strong> has 4 main shows:<br />
• Bansha: generally held in <strong>the</strong> last week <strong>of</strong> August annually<br />
• Clonmel: generally held in first week <strong>of</strong> July annually<br />
• Nenagh: generally held in first week <strong>of</strong> August annually<br />
• <strong>Tipperary</strong>: generally held in first week <strong>of</strong> August annually.<br />
The majority <strong>of</strong> <strong>the</strong>se shows would incorporate show jumping classes for ponies and horses<br />
run under <strong>the</strong> auspices <strong>of</strong> <strong>the</strong> Show Jumping Association <strong>of</strong> Ireland.<br />
The Show Jumping Association <strong>of</strong> Ireland is based in Beech House Millennium Park,<br />
Osberstown, Naas Co. Kildare. It was set up to encourage <strong>the</strong> holding <strong>of</strong> show jumping<br />
events in Ireland which would provide good sport, fair competition and fellowship for those<br />
people with an interest in <strong>the</strong> horse. Each region (Connaught, Leinster, Munster and Ulster) is<br />
responsible for <strong>the</strong> management <strong>of</strong> <strong>the</strong> Association within its area subject to <strong>the</strong> overall<br />
jurisdiction <strong>of</strong> <strong>the</strong> Executive Committee. The Management <strong>of</strong> <strong>the</strong> business <strong>of</strong> <strong>the</strong> regions is<br />
carried out by a Regional Committee consisting <strong>of</strong> a President, Chairman, Vice-Chairman,<br />
Honorary Secretary and Honorary Treasurer and Ordinary Members that are elected.<br />
The Association publishes a monthly bulletin for its' members. This includes details <strong>of</strong> show<br />
dates, show schedules, advertisements and up-to-date information from <strong>the</strong> various National<br />
Sub-Committees.<br />
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Ireland has enjoyed a long history <strong>of</strong> success in show jumping dating back to <strong>the</strong> eras <strong>of</strong> Iris<br />
Kellet, Eddie Macken, Paul Darragh, and more recently Dermot Lennon, Cian O Connor and<br />
Jessica Kuerten.<br />
Unfortunately, in recent years <strong>of</strong>ten <strong>the</strong>se successes have come on foreign bred horses, with<br />
Dutch and German breeds capitalising on <strong>the</strong>ir very successful stud books to produce more<br />
world class horses. The need for an improvement in <strong>the</strong> breeding <strong>of</strong> Irish Sport Horses for<br />
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show jumping has been recognised and a full review is contained in <strong>the</strong> Future <strong>of</strong> <strong>the</strong> Irish<br />
Sport Horse <strong>Industry</strong> report contained in Chapter 3.<br />
Issues related to conflict existing internally within <strong>the</strong> structures and between members <strong>of</strong> <strong>the</strong><br />
Equestrian Federation <strong>of</strong> Ireland and <strong>the</strong> Show Jumping Association <strong>of</strong> Ireland respectively<br />
have come to <strong>the</strong> fore, particularly exacerbated against a back-drop <strong>of</strong> a weakening <strong>of</strong><br />
Ireland’s status and ranking in <strong>the</strong> show-jumping arena internationally.<br />
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2.2 THOROUGHBRED INDUSTRY<br />
2.2.1 Breeding<br />
There are approximately 102 <strong>Equine</strong> Studs in <strong>Tipperary</strong> according to <strong>the</strong> Irish Field<br />
Directory.<br />
The variance in <strong>the</strong> economic value, employment potential, and extent <strong>of</strong> <strong>the</strong> business<br />
operations <strong>of</strong> <strong>the</strong>se ventures is extreme, particularly within <strong>the</strong> county <strong>of</strong> <strong>Tipperary</strong>.<br />
Breeders range in size and activity from Coolmore stud with 800 boxes and<br />
specialising in breeding world-class thoroughbreds to those with 5 or 6 boxes<br />
breeding Connemara ponies for showing and recreational purposes.<br />
Horse Racing Ireland values <strong>the</strong> breeding industry nationally at €198.7 million, <strong>the</strong><br />
majority <strong>of</strong> which is comprised <strong>of</strong> thoroughbred breeding. The Irish Times (20 th<br />
August 2007) indicated that thoroughbred horse numbers in Ireland have been rising<br />
over <strong>the</strong> past five years from 9,080 to 11,109 for horses in training; from 10,214 to<br />
12,004 for thoroughbreds foal registrations; and from 16, 467 to 19,251 for<br />
thoroughbred mares at stud.<br />
A review <strong>of</strong> <strong>the</strong> INDECON report (2004) on <strong>the</strong> economic contribution <strong>of</strong> <strong>the</strong><br />
Thoroughbred Breeding sector has been reviewed specifically in Chapter 3.<br />
Of prime concern to <strong>the</strong> breeding sector in Ireland in <strong>the</strong> immediate future is <strong>the</strong><br />
pending reductive change by <strong>the</strong> Irish Government to <strong>the</strong> existing favourable tax<br />
breaks previously afforded to <strong>the</strong> industry. The Minister for Finance outlined on 7<br />
December 2005, in his Budget 2006 Statement, that in <strong>the</strong> case <strong>of</strong> horse and<br />
greyhound stud fee income, tax exemption will end on 31 July 2008, with a newer<br />
regime appropriate to <strong>the</strong> industry for discussion and agreement within <strong>the</strong> European<br />
Commission.<br />
The Minister has announced <strong>the</strong> details related to <strong>the</strong> proposed new tax arrangements<br />
for stallion stud fees, which will come into effect on 1 August 2008. They will<br />
replace <strong>the</strong> present exempt status tax arrangements, which have been objected to by<br />
<strong>the</strong> EU Commission. The new arrangements provide for <strong>the</strong> taxation <strong>of</strong> stud fee<br />
income related to stallions from 1 August 2008. It provides for <strong>the</strong> deduction <strong>of</strong><br />
relevant expenses in arriving at taxable income, in particular, a deduction for <strong>the</strong><br />
purchase cost <strong>of</strong> <strong>the</strong> stallion which involves writing this cost <strong>of</strong>f over a useful<br />
economic life <strong>of</strong> four years. The new tax arrangements are still subject to clearance<br />
with <strong>the</strong> EU Commission.<br />
2.2.2 Training and Racing<br />
There are 86 registered horse trainers in <strong>Tipperary</strong> according to Horse Racing<br />
Ireland. These are both flat and national hunt trainers and those who combine both. A<br />
full list is provided in Appendix 4.<br />
Appendix 5 provides details <strong>of</strong> <strong>the</strong> 58 registered jockeys and qualified riders in<br />
County <strong>Tipperary</strong>, sourced from Horse Racing Ireland.<br />
There are 3 racecourses in County <strong>Tipperary</strong>:<br />
- Clonmel,<br />
- Thurles, and<br />
- <strong>Tipperary</strong> (Limerick Junction).<br />
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Last available statistics indicate that <strong>of</strong> <strong>the</strong> 303 race meetings held in 2003, 1.4<br />
million spectators were attracted, <strong>of</strong> which 17 per cent were ‘out <strong>of</strong> state’ visitors,<br />
hence having a knock on impact on <strong>the</strong> tourism industry. These 1.4 million spectators<br />
paid admission fees <strong>of</strong> €22.9 million in 2003. A 2002 estimate <strong>of</strong> race-goers spend at<br />
<strong>the</strong> Galway races in 2002 was €32 per attendee. With 1.4 million attendees this would<br />
give a total spend at race meetings <strong>of</strong> €44.8 million.<br />
The attendance at <strong>the</strong> three <strong>Tipperary</strong> courses in 2005 was as follows:<br />
Racecourse No <strong>of</strong> fixtures Total attendance<br />
Clonmel 12 20,369<br />
<strong>Tipperary</strong> 12 26,215<br />
Thurles 12 21,406<br />
Total 36 67,990<br />
(Source: Horse Racing Ireland Fact-book 2006)<br />
Applying <strong>the</strong> average spend figure per attendee <strong>of</strong> €32 this would mean an input <strong>of</strong><br />
€2,175,680 into <strong>the</strong> local economy from <strong>the</strong>se meetings in 2006.<br />
The total prize money on <strong>of</strong>fer was €49.6 million with roughly a 50/50 split between<br />
national hunt and flat racing.<br />
Indecon (2004) has estimated that 866 full time equivalent persons were employed<br />
directly at racecourses in Ireland with 3,375 employed both in horse training and as<br />
jockeys. Horse Racing Ireland estimate that a fur<strong>the</strong>r 1,121 fulltime and 1,578 part<br />
time employees are employed in ancillary services at race courses related to horse<br />
racing, such as restaurants, cleaning, security etc. According to <strong>the</strong> Indecon report <strong>of</strong><br />
2004, <strong>the</strong> betting industry was worth 2,148 million in 2003 and had grown by 200 per<br />
cent since 1997. The betting industry employed in <strong>the</strong> region <strong>of</strong> 4,300 people in 2003.<br />
The Horse Racing Ireland Factbook 2006 gives <strong>the</strong> figures for on course betting in<br />
<strong>the</strong> three <strong>Tipperary</strong> race courses as follows;<br />
Racecourse On course betting 2005<br />
Clonmel €4,736,777<br />
Thurles €4,781,601<br />
<strong>Tipperary</strong> €4,641,527<br />
(Source: Horse Racing Ireland Fact-book 2006)<br />
Chapter 3 addresses <strong>the</strong> existing research which has been carried out on <strong>the</strong> Sport<br />
Horse and Thoroughbred industries, in both <strong>the</strong> UK and Ireland, and helps to identify<br />
issues relevant to <strong>the</strong> industry nationally and in particular to County <strong>Tipperary</strong>.<br />
2.3 SUPPORT SERVICES TO THE EQUINE INDUSTRY IN COUNTY TIPPERARY<br />
In line with <strong>the</strong> conceptual map <strong>of</strong> <strong>the</strong> equine industry, defined in Figure 2.1, <strong>the</strong><br />
Support Service activities related to <strong>the</strong> equine industry are examined in detail under<br />
<strong>the</strong> following headings:<br />
• 2.3.1 Pr<strong>of</strong>essional Support Services<br />
• 2.3.2 Key Associations & Agencies<br />
• 2.3.3 Training and Education<br />
• 2.3.4 Sales<br />
• 2.3.5 Trade<br />
• 2.3.6 <strong>Equine</strong> Related Tourism.<br />
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2.3.1. PROFESSIONAL SUPPORT SERVICES<br />
Pr<strong>of</strong>essional Support Services include <strong>the</strong> following, which are examined<br />
respectively:<br />
• Farriers<br />
• Horse Dentists<br />
• Horse Massage<br />
• Saddler<br />
• Veterinary<br />
Farriers<br />
The examination <strong>of</strong> <strong>the</strong> work <strong>of</strong> farriers requires a review <strong>of</strong> The Irish Farriery<br />
Authority, <strong>the</strong> Irish School <strong>of</strong> Farriery and <strong>the</strong> Irish Farriers Register. Appendix 6<br />
lists those farriers operating in County <strong>Tipperary</strong>.<br />
The Irish Farriery Authority<br />
The Irish Farriery Authority was established in March 1999 in response to EU<br />
Directives that stipulated that competent authorities on farriery be set up in each EU<br />
state. This though was not <strong>the</strong> sole reason for <strong>the</strong> establishment <strong>of</strong> <strong>the</strong> authority.<br />
It was also given responsibility for <strong>the</strong> establishment <strong>of</strong> <strong>the</strong> Irish School <strong>of</strong> Farriery<br />
• The education and training <strong>of</strong> apprentices attending <strong>the</strong> school including <strong>the</strong><br />
certification <strong>of</strong> <strong>the</strong> competency in farriery<br />
• The promotion <strong>of</strong> farriery, supporting farriers and providing <strong>the</strong> opportunity for<br />
continuing education<br />
• The provision <strong>of</strong> training for foreign farriers.<br />
The authority includes representatives from both <strong>the</strong> Thoroughbred and <strong>the</strong> non-<br />
Thoroughbred sectors <strong>of</strong> <strong>the</strong> horse industry.<br />
Irish School <strong>of</strong> Farriery<br />
The Irish School <strong>of</strong> Farriery is situated on <strong>the</strong> Racing Academy and Centre <strong>of</strong><br />
Education (RACE) campus, Co. Kidare. It was established to provide formal training<br />
for Irish based farriers since May 2003. The farriery courses <strong>of</strong>fered are ratified by<br />
<strong>the</strong> Irish Farriery Authority. Trainees attending <strong>the</strong> school receive tuition in <strong>the</strong><br />
<strong>the</strong>oretical aspects <strong>of</strong> farriery as well as practical skills.<br />
The aim <strong>of</strong> <strong>the</strong> Irish School <strong>of</strong> Farriery is:<br />
• To train apprentice farriers to a European Standard,<br />
• To allow existing farriers access to training<br />
• To provide seminars and short courses for horse owners.<br />
The courses provided by <strong>the</strong> Irish School <strong>of</strong> Farriery include:<br />
1. Farriery Apprenticeship Courses<br />
2. Courses for Practicing Farriers<br />
3. Courses for Foreign Farriers<br />
4. Courses for Horse Owners including:<br />
- Conditions <strong>of</strong> <strong>the</strong> Foot<br />
- Causes <strong>of</strong> Lameness<br />
- Corrective Shoeing<br />
- Flexural and limb deformities in Foals<br />
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The Irish Farriers Register<br />
The Irish Farriers Register is a directory <strong>of</strong> farriers practicing in Ireland which was<br />
compiled by <strong>the</strong> Irish Farriers Authority, with <strong>the</strong> assistance <strong>of</strong> <strong>the</strong> Irish Masters<br />
Farriers Association, post <strong>the</strong>ir creation in 2004. This register is maintained both<br />
online and in a booklet form.<br />
There are 170 Farriers registered with <strong>the</strong> Irish Farriery Authority. The following<br />
table outlines <strong>the</strong> breakdown <strong>of</strong> farriers operating in each county.<br />
In summary, counties Kildare (15 per cent), Meath (13 per cent), and <strong>Tipperary</strong> (10.5<br />
per cent) rank highest in relation to <strong>the</strong> number <strong>of</strong> farriers operating in <strong>the</strong> respective<br />
counties.<br />
County Number per cent<br />
Antrim 6 3.5<br />
Armagh 1 0.5<br />
Carlow 2 1.2<br />
Cavan 1 0.5<br />
Clare 3 1.8<br />
Cork 10 5.9<br />
Derry 0 0<br />
Donegal 3 1.8<br />
Down 2 1.2<br />
Dublin 11 6.5<br />
Fermanagh 0 0<br />
Galway 8 4.7<br />
Kerry 1 0.5<br />
Kildare 26 15<br />
Kilkenny 4 2.3<br />
Laois 4 2.3<br />
Leitrim 0 0<br />
Limerick 9 5.3<br />
Longford 2 1.2<br />
Louth 2 1.2<br />
Mayo 3 1.8<br />
Meath 22 13<br />
Monaghan 1 0.5<br />
Offaly 3 1.8<br />
Roscommon 3 1.8<br />
Sligo 2 1.2<br />
<strong>Tipperary</strong> 18 10.5<br />
Tyrone 7 4.1<br />
Waterford 6 3.5<br />
Westmeath 6 3.5<br />
Wexford 4 2.3<br />
Wicklow 5 2.9<br />
One <strong>of</strong> <strong>the</strong> core issues pertaining to farriers relates to <strong>the</strong> register <strong>of</strong> farriers.<br />
The register is maintained by <strong>the</strong> Irish Farrier Authority but is governed by an ‘open<br />
door’/voluntary policy <strong>of</strong> registration. Accordingly, <strong>the</strong>re may be more or less farriers<br />
operating in County <strong>Tipperary</strong> that are not registered with <strong>the</strong> Irish Farriery Authority<br />
and/or have ceased trading. Accordingly, <strong>the</strong> level <strong>of</strong> farriery activity in <strong>the</strong> county<br />
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may require primary research to establish <strong>the</strong> full level <strong>of</strong> enterprise within this<br />
service area <strong>of</strong> <strong>the</strong> equine industry.<br />
Additionally, <strong>the</strong> extent and degree <strong>of</strong> on-going education amongst farriers is an<br />
issue. The registration and management <strong>of</strong> training and education amongst all farriers<br />
is not centrally controlled or known.<br />
Horse Dentists<br />
The extent <strong>of</strong> horse dentist operations, ei<strong>the</strong>r nationally or in County <strong>Tipperary</strong>, is not<br />
determinable at this stage. Fur<strong>the</strong>r research is required in this area in order to<br />
determine <strong>the</strong> number, if any, operating in County <strong>Tipperary</strong> and how such services<br />
are managed and monitored vis. a vis. standards and quality <strong>of</strong> services provided.<br />
Horse Massage<br />
Sports Therapy is routinely used by human athletes to maximise performance and<br />
prevent injury. The same techniques have been adapted for use on <strong>the</strong> horse in order<br />
to:<br />
• Increase stride length and overall range <strong>of</strong> motion<br />
• Improve disposition and decrease stress<br />
• Improve muscle tone and condition<br />
• Aid preparation pre-race/event and recovery post-race/event.<br />
• Detect areas <strong>of</strong> dysfunction and enhance local blood circulation<br />
• Improve joint mobility and muscle extensibility.<br />
The above normally uses <strong>the</strong> intervention and application <strong>of</strong> humans in <strong>the</strong> massage<br />
process.<br />
<strong>Equine</strong> Sports Therapy is <strong>the</strong> application <strong>of</strong> any combination <strong>of</strong> <strong>the</strong>rapies listed below<br />
to return muscle or s<strong>of</strong>t tissue to normal function following injury and to aid in <strong>the</strong><br />
prevention <strong>of</strong> future injuries or damage by increasing flexibility and range <strong>of</strong> motion.<br />
• Sports Massage<br />
• Infrared radiation <strong>the</strong>rapy<br />
• Therapeutic Ultrasound<br />
• Electro<strong>the</strong>rapy<br />
• Laser<br />
• Hot/Cold Therapy<br />
• Rehabilitation Exercises<br />
• Rehabilitation Programme<br />
• Passive Stretches.<br />
A number <strong>of</strong> <strong>the</strong> above are now enabled through machine ra<strong>the</strong>r than human<br />
intervention. An example includes <strong>the</strong> availability and supply <strong>of</strong> <strong>Equine</strong> Thermium in<br />
<strong>the</strong> environs <strong>of</strong> County <strong>Tipperary</strong> though a franchising arrangement by a sole<br />
distributor in Urlingford, Co. Kilkenny.<br />
Saddlers<br />
Appendix 7 provides details <strong>of</strong> <strong>the</strong> five saddleries operating in County <strong>Tipperary</strong>.<br />
The level <strong>of</strong> saddler activity in <strong>the</strong> county may require primary research to establish<br />
<strong>the</strong> full level <strong>of</strong> enterprise within this service area <strong>of</strong> <strong>the</strong> equine industry.<br />
Additionally, <strong>the</strong> extent and degree <strong>of</strong> on-going education amongst saddlers is an<br />
issue. The registration and management <strong>of</strong> training and education amongst all<br />
saddlers is not centrally controlled or known.<br />
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Veterinary<br />
Appendix 8 provides details <strong>of</strong> <strong>the</strong> 62 veterinary practices/clinics and surgeons<br />
currently listed as operating in County <strong>Tipperary</strong>. An issue that is apparent in <strong>the</strong><br />
review <strong>of</strong> veterinary practices operating in <strong>the</strong> county is that <strong>the</strong>re is no delineation <strong>of</strong><br />
veterinary practices operating for <strong>the</strong> equine industry only. As a result, it is difficult<br />
to determine <strong>the</strong> number who operate, or not, within <strong>the</strong> industry. Accordingly, <strong>the</strong><br />
degree <strong>of</strong> services provided to private owners or to pr<strong>of</strong>essional equine<br />
establishments is difficult to assess.<br />
The Veterinary Council and Veterinary Ireland are two bodies associated with <strong>the</strong><br />
veterinary pr<strong>of</strong>ession. The former is a state sponsored statutory body established to<br />
enable <strong>the</strong> registration <strong>of</strong> all those practicing in <strong>the</strong> pr<strong>of</strong>ession. The latter is a<br />
representative body for <strong>the</strong> Irish veterinary pr<strong>of</strong>ession, representing approximately<br />
2,000 veterinary surgeons. Fur<strong>the</strong>r details on both can be found in Section 2.3.2.29<br />
and 2.3.2.30 respectively.<br />
A recent development in <strong>the</strong> area <strong>of</strong> specific medical care for horses in <strong>the</strong> county has<br />
been <strong>the</strong> establishment <strong>of</strong> a new state <strong>of</strong> <strong>the</strong> art equine hospital and veterinary clinic<br />
in Fethard in County <strong>Tipperary</strong>.<br />
In this facility, <strong>the</strong>re are two surgical suites with padded recovery boxes, allowing <strong>the</strong><br />
horse to be fully anaes<strong>the</strong>tized. This enables both short keyhole joint surgery and<br />
longer more complicated surgeries like fracture repair and colic surgery. The hospital<br />
has a large number <strong>of</strong> diagnostic tools such as digital x-ray, endoscopy and<br />
ultrasound scanning, as well as a nursing area to monitor critical patients in an<br />
intensive care area.<br />
Currently, <strong>the</strong>re are enough boxes at <strong>the</strong> hospital facility to accommodate 15 horses,<br />
with ano<strong>the</strong>r barn in <strong>the</strong> pipeline. Four veterinary surgeons, two <strong>of</strong> which are Board<br />
Certified <strong>Equine</strong> Surgeons, are presently working in <strong>the</strong> hospital, assisted by three<br />
veterinary nurses, two barn staff and a full time administrative secretary. There is 24-<br />
hour cover provided for <strong>the</strong> hospital with several vets and a nurse living on site to<br />
provide <strong>the</strong> best possible care.<br />
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2.3.2 KEY ASSOCIATIONS & AGENCIES<br />
There are a myriad <strong>of</strong> associations and agencies operating directly or indirectly to <strong>the</strong><br />
equine industry in Ireland and its environs. A number <strong>of</strong> <strong>the</strong>se relate to privately<br />
established associations dealing with narrow and unique aspects or interests <strong>of</strong> <strong>the</strong><br />
industry, for example, <strong>the</strong> Side Saddle Association <strong>of</strong> Ireland.<br />
Based on <strong>the</strong> terms <strong>of</strong> reference <strong>of</strong> Stage 1 <strong>of</strong> this project, only those associations and<br />
agencies that can provide key evidence, guidelines and data in relation to <strong>the</strong> primary<br />
issues for investigation in <strong>the</strong> project have been listed below for analysis and review.<br />
One <strong>of</strong> <strong>the</strong> key concerns that arise in reviewing <strong>the</strong> extent <strong>of</strong> associations associated<br />
with <strong>the</strong> industry is <strong>the</strong> overlap <strong>of</strong> listed objectives and functions <strong>of</strong> many. Equally,<br />
<strong>the</strong> correlation and assurance <strong>of</strong> <strong>the</strong> effectiveness <strong>of</strong> activities across <strong>the</strong> associations<br />
operating for <strong>the</strong> industry is not evident.<br />
2.3.2.1 Association <strong>of</strong> Irish Racecourses Limited, The<br />
The Association <strong>of</strong> Irish Racecourses Limited [www.air.ie] is located in 63<br />
Fitzwilliam Square, Dublin 2.<br />
The objectives <strong>of</strong> <strong>the</strong> Association <strong>of</strong> Irish Racecourses Limited are:<br />
• To fur<strong>the</strong>r <strong>the</strong> interests <strong>of</strong> Horseracing generally in Ireland and particularly <strong>the</strong><br />
interests <strong>of</strong> Racecourse Owners and Executives<br />
• To advise and assist Members individually, and/or collectively, on all matters<br />
appertaining to <strong>the</strong>ir separate and collective interests<br />
• To perform any act or function deemed to be consistent with <strong>the</strong> objectives <strong>of</strong><br />
<strong>the</strong> Association,<br />
• To negotiate on behalf <strong>of</strong> individual Members or all Members collectively with<br />
regard to <strong>the</strong> sale <strong>of</strong>:<br />
o Results.<br />
o Audio and Film Commentaries <strong>of</strong> Races to News Media, Radio TV<br />
Stations.<br />
o General racing information services.<br />
• To enter into legally binding contracts on behalf <strong>of</strong> <strong>the</strong> Members and if<br />
necessary to enforce <strong>the</strong> honouring <strong>of</strong> such contracts by racecourses to <strong>the</strong><br />
Courts and defending any legal actions taken by o<strong>the</strong>r parties to such<br />
agreements against ei<strong>the</strong>r individual Members or all Members collectively.<br />
2.3.2.2 Association <strong>of</strong> Irish Riding Establishments (AIRE)<br />
AIRE [www.aire.ie], with <strong>the</strong> approval <strong>of</strong> <strong>the</strong> Department <strong>of</strong> Agriculture and Fáilte<br />
Ireland - <strong>the</strong> Irish Tourist Board, has responsibility for <strong>the</strong> inspection and registration<br />
<strong>of</strong> horse riding schools and establishments in Ireland. AIRE is located in Ashford,<br />
Co. Wicklow.<br />
The role and function <strong>of</strong> AIRE is to:<br />
• Promote <strong>the</strong> sport <strong>of</strong> amateur (sport horse) horse riding<br />
• Represent, develop and encourage <strong>the</strong> observance <strong>of</strong> <strong>the</strong> highest standards <strong>of</strong><br />
quality and service in <strong>the</strong> management and operation <strong>of</strong> horse riding<br />
establishments and <strong>the</strong> provision <strong>of</strong> services and facilities ancillary or<br />
incidental<br />
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• Consider, discuss and do all matters and things which may lead to <strong>the</strong><br />
improvement <strong>of</strong> services and facilities for <strong>the</strong> benefit <strong>of</strong> all persons who<br />
engage in amateur horse riding activities<br />
• Liaise, consult and cooperate with any o<strong>the</strong>r person or body having similar or<br />
associates interests<br />
• Promote <strong>the</strong> study, practice and knowledge <strong>of</strong> principles and methods relating<br />
to amateur equitation matters generally<br />
• Employ teachers and instructors to give, provide, or arrange for <strong>the</strong> holding<br />
<strong>of</strong> shows, exhibitions, classes, lectures, training facilities, conferences and<br />
public meetings and to give awards, prizes, endowments, grants and bonuses.<br />
In order to implement its mandate on maintaining <strong>the</strong> highest standards <strong>of</strong> quality and<br />
service, AIRE retains a panel <strong>of</strong> Inspectors, who inspect members annually. The<br />
objective <strong>of</strong> <strong>the</strong> inspection is to assess <strong>the</strong> standards relating to <strong>the</strong> welfare <strong>of</strong> <strong>the</strong><br />
horse and <strong>the</strong> safety <strong>of</strong> <strong>the</strong> rider.<br />
All AIRE members are inspected annually under <strong>the</strong> following:<br />
1. Accommodation<br />
2. Equipment<br />
3. Facilities – Outdoor enclosed arena & Indoor arena.<br />
4. Fire prevention<br />
5. General<br />
6. Grazing<br />
7. Horses and Ponies<br />
8. Records<br />
9. Saddlery<br />
10. Stabling<br />
Appendix 2 provides details <strong>of</strong> AIRE members in County <strong>Tipperary</strong>.<br />
2.3.2.3 Association <strong>of</strong> Irish Riding Clubs (AIRC)<br />
AIRC [www.airc.ie] is located in Greystones, Co. Wicklow. The mission <strong>of</strong> <strong>the</strong> AIRC<br />
is encouraging riding as a sport and recreation, to promote good fellowship among<br />
riders and to improve and maintain <strong>the</strong> standard <strong>of</strong> riding and horsemastership in<br />
Ireland.<br />
Over <strong>the</strong> past few decades, <strong>the</strong> membership <strong>of</strong> <strong>the</strong> Association has grown steadily to<br />
<strong>the</strong> present day with 130 affiliated clubs, 8 regions nationwide and over 3,000<br />
members.<br />
The number <strong>of</strong> activities has also increased with championships held annually for<br />
individual and team show jumping, individual and team dressage, hunter trails, and<br />
horse trails. Events are also held occasionally for Le Trec and Cross Jump.<br />
The Association also holds Ireland’s biggest equestrian amateur event, <strong>the</strong> Riding<br />
Club Festival. This two-day event features over 60 competitions and has attracted<br />
entries in excess <strong>of</strong> 2,500. Competitions are held in show jumping, dressage,<br />
showing and working hunter.<br />
The event is designed to cater for everyone and no qualification is necessary to enter<br />
<strong>the</strong> majority <strong>of</strong> <strong>the</strong> competitions.<br />
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2.3.2.4 British Horse Society (Ireland)<br />
The British Horse Society [www.bhsireland.co.uk] is <strong>the</strong> largest equestrian<br />
membership organisation in <strong>the</strong> UK. As a charity <strong>the</strong> BHS is concerned with <strong>the</strong><br />
welfare <strong>of</strong> equines, pr<strong>of</strong>essional qualifications for <strong>the</strong> equestrian industry, safer <strong>of</strong>f<br />
road riding and recreational competitions such as cross-Country and BHS TREC.<br />
Refer to Section 2.3.3.2.(i) for fur<strong>the</strong>r details.<br />
2.3.2.5 Carriage Driving Ireland<br />
Carriage Driving Ireland [www.carriagedrivingireland.com] is located in Clondalkin,<br />
Dublin 22.<br />
Carriage Driving Ireland caters for members at three levels:<br />
(i) Recreational,<br />
(ii) Fun competitions, and<br />
(iii) Formal competitions.<br />
2.3.2.6 Dressage Ireland<br />
Dressage Ireland [www.dressageireland.ie] is located in Borris, Co. Carlow.<br />
Dressage Ireland is responsible for organising National dressage competitions and for<br />
<strong>the</strong> training <strong>of</strong> dressage judges.<br />
2.3.2.7 Department <strong>of</strong> Defence<br />
The Equitation School, a subsidiary unit <strong>of</strong> <strong>the</strong> central government Department <strong>of</strong><br />
Defence [www.military.ie/army/equitation.htm], is based at McKee Barracks,<br />
Blackhorse Avenue, Dublin 7.<br />
The Irish Army Equitation School has a long and distinguished history in equestrian<br />
sport, and has produced some <strong>of</strong> Ireland’s most famous riders and horses. The Irish<br />
Army Equitation School represents Ireland in Showjumping and Eventing, promoting<br />
Irish horses throughout <strong>the</strong> world and competing at <strong>the</strong> highest level both nationally<br />
and internationally.<br />
2.3.2.8 Equestrian Federation <strong>of</strong> Ireland (EFI)<br />
The Equestrian Federation <strong>of</strong> Ireland [www.horsesport.ie] is located in Naas, Co.<br />
Kildare.<br />
The EFI is <strong>the</strong> National State Governing Body for all equestrian sport in Ireland, with<br />
<strong>the</strong> exception <strong>of</strong> horse racing. It is a 32-county body, and is <strong>the</strong>refore responsible for<br />
<strong>the</strong> administration <strong>of</strong> international competitions throughout <strong>the</strong> whole island. It also<br />
sanctions all Irish riders and horses competing abroad at international events, and<br />
implements <strong>the</strong> rules and regulations laid down by <strong>the</strong> FEI (Federation Equestre<br />
Internationale).<br />
The EFI is composed <strong>of</strong> 15 Irish affiliate bodies, representing all facets <strong>of</strong> equestrian<br />
sport, and is also responsible for liaison with <strong>the</strong> Irish Sports Council, <strong>the</strong> Olympic<br />
Council <strong>of</strong> Ireland, <strong>the</strong> National Coaching and Training centre, <strong>the</strong> Department <strong>of</strong><br />
Arts, Sport and Tourism, and o<strong>the</strong>r government agencies.<br />
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The EFI acts as an umbrella body to administer grant aid for <strong>the</strong> sport, and to<br />
represent <strong>the</strong> views <strong>of</strong> members at national and international levels. It reports on<br />
technical matters relating to <strong>the</strong> sport, disseminates information, and administers<br />
international participation and passports for riders.<br />
It also provides a forum to bring member organisations toge<strong>the</strong>r to discuss common<br />
issues, and it sanctions all international events in Ireland. The EFI oversees national<br />
and international dope monitoring programmes, and is responsible for <strong>the</strong><br />
development and implementation <strong>of</strong> <strong>the</strong> national coaching programme, as well as<br />
helping to formulate a strategic plan for <strong>the</strong> long-term future <strong>of</strong> <strong>the</strong> sport in Ireland.<br />
Affiliate Societies <strong>of</strong> <strong>the</strong> EFI<br />
• Association Of Irish Riding Establishments (AIRE) – Reference 2.3.2.2<br />
• Association Of Irish Riding Clubs (AIRC): Reference 2.3.2.3<br />
• Carriage Driving Ireland: Reference 2.3.2.5<br />
• Dressage Ireland: Reference 2.3.2.6<br />
• Eventing Ireland: Reference 2.3.2.10<br />
• Irish Long Distance Riding Association (ILDRA): Reference 2.3.2.13<br />
• Irish Pony Club: Reference 2.3.2.15<br />
• Irish Pony Society: Reference 2.3.2.16<br />
• Irish Universities Riding Clubs Association (IURCA): Reference 2.3.2.17<br />
• Para Equestrian Ireland: Reference 2.3.2.21<br />
• Riding For The Disabled Association Ireland (RDAI): Reference 2.3.2.24<br />
• RDS (Royal Dublin Society): Reference 2.3.2.25<br />
• Show Jumping Association Of Ireland Reference 2.3.2.26<br />
• Department Of Defence: Reference 2.3.2.7<br />
2.3.2.9 <strong>Equine</strong> Sports Massage Association's (ESMA)<br />
The Mission <strong>of</strong> ESMA [www.equinemassageassociation.co.uk] is:<br />
• To ensure <strong>the</strong> client receives services from a fully trained and qualified <strong>Equine</strong><br />
Sports Masseur.<br />
• To maintain a high standard <strong>of</strong> practice and code <strong>of</strong> conduct by all its members.<br />
ESMA was formed to ensure that <strong>the</strong> client receives services from a fully trained and<br />
qualified equine masseur. It also endeavours to maintain a high standard <strong>of</strong> practice<br />
and code <strong>of</strong> conduct by all its members.<br />
Practising members must have passed <strong>the</strong> ITEC Diploma in <strong>Equine</strong> Sports Massage.<br />
Members are also required to update <strong>the</strong>ir training annually. There are six registered<br />
members in Ireland. Three in County Antrim, and one each in counties Roscommon,<br />
Tyrone and Wicklow. There are none registered for County <strong>Tipperary</strong>.<br />
2.3.2.10 Eventing Ireland<br />
Eventing Ireland [www.eventingireland.com] is located in Naas, Co. Kildare.<br />
Evening Ireland is responsible for organising competitions, which combine dressage,<br />
showjumping and cross country for riders from <strong>the</strong> age <strong>of</strong> twelve.<br />
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Eventing Ireland’s Strategic Plan 2005 – 2008 consists <strong>of</strong> 11 strategies such as drug<br />
intolerance, top class performance management, member service enhancements,<br />
enhanced ownership and rewarding <strong>of</strong> landowners/organisers.<br />
Refer also to Section 2.1.4.<br />
2.3.2.11 Irish Farriery Authority<br />
Refer to Section See 2.3.1.<br />
2.3.2.12 Irish Horse Board<br />
The Irish Horse Board Cooperative Society Ltd is an associated body <strong>of</strong> <strong>the</strong> central<br />
government Department <strong>of</strong> Agriculture.<br />
The Irish Horse Board [www.irishhorseboard.com] is located in Maynooth, Co.<br />
Kildare. The Irish Horse Board is a co-operative society with over 12,000 members<br />
and a board <strong>of</strong> 13 directors. Of <strong>the</strong> 13 directors, 10 represent five electoral regions<br />
and 3 are appointed by <strong>the</strong> Minister for Agriculture and Food.<br />
The core functions <strong>of</strong> <strong>the</strong> Irish Horse Board are to:<br />
• Maintain <strong>the</strong> Irish Horse Register, which incorporates <strong>the</strong> Irish Sport Horse<br />
Studbook and <strong>the</strong> Irish Draught Horse Studbook<br />
• Promote and market <strong>the</strong> achievements <strong>of</strong> Irish Sport Horses nationally and<br />
internationally<br />
• Operate schemes to improve <strong>the</strong> quality <strong>of</strong> Irish Sport Horses<br />
• Promote equestrian tourism & equestrian education.<br />
The breeding objective <strong>of</strong> <strong>the</strong> Irish Sport Horse Studbook is to produce a correct,<br />
sound, athletic sport horse with good basic paces making it very pleasant to ride and<br />
with a good temperament, which can be used as a pleasure or performance horse,<br />
capable <strong>of</strong> competing in showjumping, eventing and dressage at both national and<br />
international level.<br />
2.3.2.13 Irish Long Distance Riding Association (Ildra)<br />
Ildra [www.ildra.co.uk] is located in Armagh, Nor<strong>the</strong>rn Ireland.<br />
The association organises events at two levels, (i) pleasure and (ii) competition for<br />
riders to develop a deep knowledge <strong>of</strong> equestrian sport.<br />
2.3.2.14 Irish Master Farriers Association<br />
The Irish Masters Farriers Association [www.irishfarriers.com] is located in<br />
Drumcree, Co. Kildare.<br />
The Association was formed in <strong>the</strong> early 1970's around <strong>the</strong> time Bord na gCapall<br />
(The Irish Horse Board) started Farriery Apprenticeships. The I.M.F.A has to date<br />
over 100 Members, which also includes apprentices. The Association hold clinics and<br />
seminars to promote <strong>the</strong> development <strong>of</strong> new products and procedures to enable <strong>the</strong><br />
members to establish a higher standard <strong>of</strong> practice.<br />
Refer to Section 2.3.1 also.<br />
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2.3.2.15 Irish Pony Club (IPC)<br />
The IPC [www.irishponyclub.ie] is located in Freshford, Co. Kilkenny.<br />
The IPC is an organisation for young people who are interested in all sports<br />
concerned with horses and riding.<br />
2.3.2.16 Irish Pony Society (IPS)<br />
The IPS [www.irishponysociety.com] is located in Kill, Co. Kildare.<br />
The key functions <strong>of</strong> IPS include:<br />
• Setting standards for ponies in Ireland through improvement and protection <strong>of</strong><br />
pony breeding,<br />
• Organising competitions for ponies, and<br />
• Training <strong>of</strong> young riders.<br />
2.3.2.17 Irish Universities Riding Clubs Association (IURCA)<br />
The IURCA is located in Kilnaleck, Co. Cavan. IURCA promotes riding and<br />
competition for all calibres <strong>of</strong> rider attending third level education.<br />
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2.3.2.18 Horse Racing Ireland (HRI)<br />
Horse Racing Ireland is a state-sponsored body appointed by government and<br />
established on 18th December 2001 under <strong>the</strong> provisions <strong>of</strong> <strong>the</strong> Irish Horseracing<br />
<strong>Industry</strong> Act 1994 and <strong>the</strong> Horse and Greyhound Racing Act 2001. Its primary<br />
responsibilities include directing, funding and promoting <strong>the</strong> thoroughbred industry;<br />
overall responsibility for administration <strong>of</strong> Irish racing and <strong>the</strong> operation <strong>of</strong> its<br />
racecourses, Tote and <strong>the</strong> Thoroughbred Marketing Divisions.<br />
Horse Racing Ireland [www.horseracingireland.ie] is located in Kill, Co. Kildare.<br />
Functions <strong>of</strong> Horse Racing Ireland include:<br />
• Development and promotion <strong>of</strong> Irish horseracing<br />
• Promotion <strong>of</strong> <strong>the</strong> Irish thoroughbred horse<br />
• Allocation <strong>of</strong> race fixtures, programmes and prize money<br />
• Negotiation <strong>of</strong> sale <strong>of</strong> media and data rights<br />
• Operation <strong>of</strong> a totalisator at race meetings<br />
• Representation <strong>of</strong> Irish racing internationally<br />
• Development <strong>of</strong> authorised racecourses<br />
• Operation <strong>of</strong> racecourses that are owned by HRI<br />
• Control <strong>of</strong> <strong>the</strong> operations <strong>of</strong> authorised bookmakers<br />
• Provision <strong>of</strong> financial and o<strong>the</strong>r support to assist <strong>the</strong> industry's training and<br />
educational needs<br />
• Stakeholding <strong>of</strong> prize fund including entry fees and sponsorship<br />
• Guaranteeing <strong>the</strong> cost <strong>of</strong> integrity services<br />
• Overall administration <strong>of</strong> Irish racing o<strong>the</strong>r than those functions specified in<br />
legislation to be carried out by <strong>the</strong> Racing Regulatory Body<br />
• Registration <strong>of</strong> horse identification, names, owners, colours and acceptance<br />
<strong>of</strong> entries and declarations<br />
• Compilation and publication <strong>of</strong> <strong>the</strong> racing calendar and form book<br />
• Provision and maintenance <strong>of</strong> mobile track equipment, including starting<br />
stalls, photo finish and camera patrol equipment.<br />
Horse Racing Ireland is financed by a direct grant from Government, pr<strong>of</strong>its from <strong>the</strong><br />
Tote and funding from <strong>the</strong> on-course and <strong>of</strong>f-course bookmakers.<br />
Horse Racing Ireland Divisions/Subsidiaries include:<br />
• Racecourse Division<br />
• Tote Ireland<br />
• Irish Thoroughbred Marketing<br />
The Racecourse Division <strong>of</strong> HRI owns and operates Fairyhouse, Leopardstown,<br />
Navan and <strong>Tipperary</strong> Racecourses.<br />
Tote Ireland Limited operates totalisator at all Irish racecourses including a credit<br />
betting service and a betting web site. Pr<strong>of</strong>its made by Tote Ireland are returned to<br />
racing.<br />
Irish Thoroughbred Marketing Limited, a non-pr<strong>of</strong>it-making organisation, is<br />
responsible for <strong>the</strong> promotion <strong>of</strong> <strong>the</strong> Irish thoroughbred horse. It is funded by both<br />
HRI and <strong>the</strong> Irish bloodstock industry.<br />
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2.3.2.19 Hunting Association <strong>of</strong> Ireland, The (HAI)<br />
The HAI [www.hai.ie] is located in Kilmallock, Co. Limerick.<br />
The Association is <strong>the</strong> national body, which coordinates and promotes hunting with<br />
hounds. It comprises six constituent and autonomous bodies, which represent and<br />
control <strong>the</strong> six hunting disciplines active in Ireland:<br />
• The Irish Foot Harriers Association<br />
• The Irish Masters <strong>of</strong> Harriers Association<br />
• The Irish Masters <strong>of</strong> Foxhounds Association<br />
• The Irish Masters <strong>of</strong> Beagles Association<br />
• The Irish Masters <strong>of</strong> Mink Hounds Association<br />
• The Ward Union Stag Hounds<br />
HAI Limited is a new innovation. It is <strong>the</strong> political wing <strong>of</strong> hunting in Ireland; a<br />
company set up by and answerable to <strong>the</strong> Hunting Association <strong>of</strong> Ireland to unite,<br />
promote and increase awareness and understanding <strong>of</strong> hunting with hounds in Ireland.<br />
2.3.2.20 Irish Thoroughbred Breeders Association (ITBA)<br />
The ITBA [www.itba.ie] is <strong>the</strong> pr<strong>of</strong>essional body <strong>of</strong> <strong>the</strong> Irish Thoroughbred breeding<br />
industry at Government level both at home and internationally. The ITBA is an<br />
inclusive all-Ireland body with a regional structure and a dedicated <strong>of</strong>fice staff based<br />
at Kill in Co. Kildare.<br />
The ITBA represents Ireland on both veterinary and general issues at <strong>the</strong> International<br />
Breeders’ Meeting attended bi-annually by 19 countries and <strong>the</strong> European Federation<br />
<strong>of</strong> Thoroughbred Breeders’ Association. The Association also represents breeders on<br />
<strong>the</strong> boards <strong>of</strong> all <strong>the</strong> major industry bodies and liaises with o<strong>the</strong>r associations on<br />
common issues <strong>of</strong> importance. In conjunction with <strong>the</strong> Manager and <strong>of</strong>fice staff,<br />
regional committees organise educational courses, seminars and tours, trade fairs,<br />
open days and social events which act as forums for breeders to meet and discuss<br />
matters <strong>of</strong> mutual interest.<br />
The ITBA has a comprehensive national educational and training programme to<br />
ensure breeders can continue to acquire and update <strong>the</strong> skills necessary to adapt to a<br />
changing work and business environment. It has a full time veterinary consultant who<br />
monitors both national and international veterinary information on behalf <strong>of</strong> members<br />
and represents <strong>the</strong> ITBA at <strong>the</strong> annual International Collating Centre meetings. The<br />
latest in breeding and veterinary best practice is disseminated to breeders through <strong>the</strong><br />
circulation <strong>of</strong> <strong>the</strong> Codes <strong>of</strong> Practice, <strong>the</strong> ITBA Diary, newsletters and circulars.<br />
The Association showcases annually <strong>the</strong> achievements <strong>of</strong> <strong>the</strong> Irish breeding industry<br />
through its National Breeding & Racing Awards Dinner and regional awards<br />
ceremonies.<br />
The ITBA aims to work with and for <strong>the</strong> good <strong>of</strong> its members to ensure Ireland<br />
continues to be one <strong>of</strong> <strong>the</strong> most renowned and successful breeding industries in <strong>the</strong><br />
world. Through <strong>the</strong> ITBA breeders are represented on <strong>the</strong> following<br />
bodies/committees:<br />
• Department <strong>of</strong> Agriculture’s Liaison Committee on <strong>Equine</strong> Diseases<br />
• European Federation <strong>of</strong> Thoroughbred Breeders’ Association<br />
• Horse Racing Ireland H.R.I.<br />
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• Foal levy Committee<br />
• International Breeders’ Association<br />
• International Cataloguing Standards Committee<br />
• International Collating Centre<br />
• International Committee that revises <strong>the</strong> Codes <strong>of</strong> Practice annually<br />
• Irish <strong>Equine</strong> Centre<br />
• Irish Thoroughbred Marketing<br />
• Robert J. G<strong>of</strong>f and Company plc<br />
• U.K. Animal Health Trust/Industries<br />
• Infectious Diseases Committee<br />
• University <strong>of</strong> Limerick – <strong>Equine</strong> Studies<br />
The ITBA is a nominating body to <strong>the</strong> Agricultural Panel <strong>of</strong> Seanad Eireann with <strong>the</strong><br />
right to nominate two candidates.<br />
2.3.2.21 Para Equestrian Ireland<br />
Para Equestrian Ireland is located in Enniskerry, Co. Wicklow.<br />
Para Equestrian Ireland promotes training and competition opportunities for riders<br />
with a physical disability.<br />
2.3.2.22 Racing Academy and Centre <strong>of</strong> Education<br />
Refer to Section 2.3.3.2 (ii)<br />
2.3.2.23 Registered Stallion Owners Society<br />
The Registered Stallion Owners Society is located in Killarney, Co. Kerry.<br />
2.3.2.24 Riding for <strong>the</strong> Disabled Association Ireland (RDAI)<br />
The RDAI is located in Delgany, Co. Wicklow.<br />
The RDAI aims to provide riding and driving opportunities for people with a mental<br />
handicap or a physical disability to benefit <strong>the</strong>ir health and happiness.<br />
2.3.2.25 Royal Dublin Society (RDS)<br />
The RDS [www.rds.ie] is located in Ballsbridge, Dublin 4<br />
The Royal Dublin Society has a long and prestigious history. Since its foundation it<br />
has been devoted to its mission <strong>of</strong> advancing Ireland both economically and<br />
culturally. The good works <strong>of</strong> <strong>the</strong> Society were instrumental in <strong>the</strong> establishment <strong>of</strong><br />
major national institutions such as <strong>the</strong> National Museum, <strong>the</strong> National Library and <strong>the</strong><br />
National Botanic Gardens.<br />
Society Members, Staff, <strong>the</strong> Council and Committees take particular pride in ensuring<br />
<strong>the</strong> preservation and continuance <strong>of</strong> <strong>the</strong> objectives <strong>of</strong> <strong>the</strong> original Charter, drawn up<br />
in 1750. Unchanged to this day is <strong>the</strong> clear focus <strong>of</strong> encouraging and developing<br />
agriculture and rural affairs, arts, industry and commerce, science and technology and<br />
<strong>the</strong> equestrian industry.<br />
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Irish Draught Horse Breed Development Project<br />
As part <strong>of</strong> its commitment to <strong>the</strong> preservation <strong>of</strong> native Irish species and to retain <strong>the</strong><br />
basis <strong>of</strong> what was <strong>the</strong> Irish Sport horse type, <strong>the</strong> Committee <strong>of</strong> Agriculture and Rural<br />
Affairs have instigated and funded a study <strong>of</strong> <strong>the</strong> Irish Draught Horse population.<br />
See Appendix 9 for fur<strong>the</strong>r details.<br />
The Horse Show is a Dublin institution concentrating on celebrating Ireland's affinity<br />
with <strong>the</strong> horse, from <strong>the</strong> best show horses to <strong>the</strong> best international show jumpers. It is<br />
one <strong>of</strong> Ireland's largest events, a highlight <strong>of</strong> <strong>the</strong> summer, each year welcoming tens<br />
<strong>of</strong> thousands <strong>of</strong> people from Ireland and all over <strong>the</strong> world, <strong>the</strong>refore being a major<br />
tourist attraction.<br />
Horse Show Initiatives 2007<br />
The mission <strong>of</strong> <strong>the</strong> Fáilte Ireland Dublin Horse Show is to support <strong>the</strong> Irish Sport<br />
Horse breeder and producer through:<br />
• Showcasing <strong>the</strong> best Irish bred horses<br />
• Developing a market place for Irish bred horses<br />
• Setting standards and rewarding improvements in breeding and performance<br />
• Promoting International jumping by <strong>the</strong> hosting <strong>of</strong> a CSIO to Super League<br />
standards<br />
To ensure that <strong>the</strong> RDS continues to fulfil <strong>the</strong>se aims, extensive exhibitor research<br />
was carried out at <strong>the</strong> 2004, 2005 and 2006 Horse Shows. The following trends were<br />
identified from <strong>the</strong> research:<br />
• Foreign buyers coming to Dublin want to buy horses bred along traditional<br />
lines<br />
• Need to improve pedigrees/quality/breeding<br />
• Number <strong>of</strong> foals by unapproved stallions at 31 per cent is high and increasing<br />
• Increasing disconnection between breeders and show jumping/performance<br />
• Irish breeders losing out to foreign bred horses in national show jumping<br />
finals<br />
• Foals by thoroughbred sires have dropped from 60 in 1990 to approximately<br />
25 today<br />
• Cost <strong>of</strong> appropriate thoroughbred sires too expensive to be made available to<br />
sport horse breeders.<br />
These trends are combining in a manner that is negative for <strong>the</strong> production <strong>of</strong> quality<br />
performance horses whatever <strong>the</strong>ir chosen discipline. To be true to its mission<br />
statement <strong>the</strong> RDS needs to address <strong>the</strong>se issues by giving <strong>the</strong> breeder’s direction in<br />
what is desirable in breeding a successful performance animal. The following<br />
initiatives were implemented for <strong>the</strong> 2007 Show:<br />
• Increased prize money<br />
• Restricted classes for <strong>the</strong> promotion <strong>of</strong> "Irish Bred" horses<br />
• New performance classes<br />
• Breeder incentives.<br />
2.3.2.26 Show Jumping Association <strong>of</strong> Ireland (SJAI)<br />
The SJAI [www.sjai.ie] is located in Kill, Co. Kildare.<br />
The SJAI was set up to encourage <strong>the</strong> holding <strong>of</strong> show jumping events in Ireland<br />
which would provide good sport, fair competition and fellowship for those people<br />
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with an interest in <strong>the</strong> horse. The SJAI is responsible for National Show Jumping<br />
competitions for riders from <strong>the</strong> age <strong>of</strong> nine.<br />
2.3.2.27 Traditional Irish Horse Breeding Society<br />
The Traditional Irish Horse Breeding Society is located in Adare, Co. Limerick.<br />
Its function is to promote <strong>the</strong> breeding and retention <strong>of</strong> Irish-bred non-thoroughbred<br />
broodmares <strong>of</strong> substance and quality.<br />
2.3.2.28 Turf Club, The<br />
The Turf Club [www.turfclub.ie] is located in The Curragh, Co. Kildare.<br />
The Turf Club, a private body, is <strong>the</strong> regulatory body for horseracing in Ireland. Its<br />
prime role is <strong>the</strong> administration <strong>of</strong> <strong>the</strong> rules <strong>of</strong> racing in <strong>the</strong> whole <strong>of</strong> Ireland in<br />
respect <strong>of</strong> all flat racing and steeple chasing, including point to point racing. Founded<br />
in 1790 The Turf Club incorporates <strong>the</strong> Irish National Hunt Steeplechase Committee<br />
(INHSC) and is thus responsible for both flat and national hunt racing in Ireland. It is<br />
<strong>the</strong> licensing authority for participants in <strong>the</strong> sport. It is also <strong>the</strong> proprietor <strong>of</strong> <strong>the</strong><br />
Curragh Racecourse, which it administers.<br />
A private body, The Turf Club (and INHSC) is made up <strong>of</strong> members who are elected<br />
for <strong>the</strong>ir knowledge and experience <strong>of</strong> both <strong>the</strong> sport and <strong>the</strong> business <strong>of</strong> racing in<br />
Ireland; and for <strong>the</strong> contribution <strong>the</strong>y can make towards <strong>the</strong> regulation <strong>of</strong> <strong>the</strong> sport.<br />
Five <strong>of</strong> <strong>the</strong> Stewards represent <strong>the</strong> Turf Club and I.N.H.S. Committee on <strong>the</strong> board <strong>of</strong><br />
Horse Racing Ireland, <strong>the</strong> semi-state body responsible for <strong>the</strong> administration,<br />
financing and development <strong>of</strong> Irish Racing.<br />
In order to protect <strong>the</strong> reputation <strong>of</strong> Irish racing <strong>the</strong> Turf Club, through its members<br />
and executive staff, provide a range <strong>of</strong> integrity services for every race meeting in <strong>the</strong><br />
32 counties <strong>of</strong> Ireland.<br />
The Turf Club and Irish National Hunt Steeplechase Committee, being <strong>the</strong><br />
Regulatory Body for horseracing in Ireland, represents Irish racing abroad throughout<br />
<strong>the</strong> year on all issues relating to <strong>the</strong> Rules and <strong>the</strong> integrity <strong>of</strong> racing. The Turf Club<br />
is also responsible for <strong>the</strong> administration <strong>of</strong> several charitable funds for <strong>the</strong> benefit <strong>of</strong><br />
participants and former participants in racing. Finally <strong>the</strong> Curragh Racecourse and<br />
Training Grounds are owned by The Turf Club. The Curragh Racecourse is<br />
administered by a separate management structure and board <strong>of</strong> directors.<br />
2.3.2.29 Veterinary Council <strong>of</strong> Ireland (VCI)<br />
The VCI [www.vci.ie] located in Ballsbridge, Dublin 4. is a state sponsored statutory<br />
body established in 1931 under <strong>the</strong> Veterinary Surgeons Act <strong>of</strong> that year and under<br />
<strong>the</strong> Veterinary Practice Act 2006<br />
The principal statutory functions <strong>of</strong> <strong>the</strong> Council are:<br />
• To main <strong>the</strong> register <strong>of</strong> veterinary practitioners and veterinary nurses for Ireland;<br />
• To satisfy itself as to <strong>the</strong> adequacy <strong>of</strong> veterinary education and training in Ireland;<br />
• To inquire into <strong>the</strong> conduct <strong>of</strong> registered veterinary surgeons for alleged<br />
pr<strong>of</strong>essional misconduct and to apply disciplinary measures if necessary;<br />
• To specify and review <strong>the</strong> standards <strong>of</strong> veterinary premises.<br />
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The revenue <strong>of</strong> <strong>the</strong> council is derived from statutory annual fees paid by members <strong>of</strong><br />
<strong>the</strong> pr<strong>of</strong>ession for <strong>the</strong> retention <strong>of</strong> <strong>the</strong>ir names on <strong>the</strong> register.<br />
The Council is made up <strong>of</strong> 19 members, 9 elected Veterinary Practitioners, 1 elected<br />
Veterinary Nurse and 9 appointed members from various government departments and<br />
state agencies.<br />
2.3.2.30 Veterinary Ireland<br />
Veterinary Ireland [www.veterinaryireland.ie] is located in Dublin 22.<br />
Veterinary Ireland is a representative body for <strong>the</strong> Irish veterinary pr<strong>of</strong>ession,<br />
representing approximately 2,000 veterinary surgeons. Membership is divided among<br />
different interest groups for <strong>the</strong> various interest groups in <strong>the</strong> pr<strong>of</strong>ession. Its prime<br />
function is to facilitate <strong>the</strong> veterinary pr<strong>of</strong>ession in its commitment to improving <strong>the</strong><br />
health and welfare <strong>of</strong> <strong>the</strong> animals under its care, to protecting public health and to<br />
serving <strong>the</strong> changing needs <strong>of</strong> its clients and <strong>the</strong> community through effective and<br />
innovative leadership. It publishes a monthly scientific journal – Irish Veterinary<br />
Journal.<br />
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2.3.3 TRAINING AND EDUCATION<br />
Both vocationally related training and third level education is provided in Ireland for<br />
<strong>the</strong> equine industry. Additionally, <strong>the</strong>re are a myriad <strong>of</strong> both vocational training<br />
programmes and third level academic qualifications provided by <strong>the</strong> state and private<br />
colleges related to <strong>the</strong> general agricultural industry. It is only those training and<br />
educational programmes that relate directly to <strong>the</strong> equine industry that have been<br />
reviewed within this section. These have been reviewed in <strong>the</strong> two distinct blocks:<br />
those related to third level education and those classified as vocational related<br />
training and education.<br />
Appendix 10 summarises <strong>the</strong> core equine courses available in Ireland.<br />
The overall assessment <strong>of</strong> <strong>the</strong> analysis <strong>of</strong> third level educational courses is:<br />
1. There is a good geographic distribution <strong>of</strong> courses serving <strong>the</strong> equine industry<br />
2. All qualifications levels are satisfied via <strong>the</strong> educational <strong>of</strong>ferings listed from<br />
Level 5 to Level 8<br />
3. That <strong>the</strong> range <strong>of</strong> modules included in courses enables students to achieve both<br />
technical and business/management skills related to <strong>the</strong> industry.<br />
The adequacy and range <strong>of</strong> courses provided at vocational level is difficult to assess<br />
at this stage <strong>of</strong> <strong>the</strong> project. In <strong>the</strong> main, <strong>the</strong> majority <strong>of</strong> vocational training is<br />
voluntary ra<strong>the</strong>r than compulsory in nature. Accordingly, ensuring that <strong>the</strong> right<br />
skills, to adequate standards, are maintained within <strong>the</strong> industry is not centrally<br />
accepted or managed.<br />
2.3.3.1 Third Level Education<br />
This section examines in detail <strong>the</strong> courses available in <strong>the</strong> 32 counties for those<br />
interested in a career in <strong>the</strong> equine industry. HETAC levels 6, 7 and 8 and FETAC<br />
levels 5 and 6 are examined. Third level education providers detailed below include:<br />
(i) University <strong>of</strong> Limerick – International <strong>Equine</strong> Institute<br />
(ii) Athlone Institute <strong>of</strong> Technology<br />
(iii) NUI Maynooth<br />
(iv) Kildalton College<br />
(v) College <strong>of</strong> Agriculture, Food & Rural Enterprise – Enniskillen<br />
(vi) University College Dublin.<br />
(vii) Teagasc<br />
(i) University <strong>of</strong> Limerick – International <strong>Equine</strong> Institute<br />
The International <strong>Equine</strong> Institute (IEI) at <strong>the</strong> University <strong>of</strong> Limerick was<br />
established in 1993.<br />
The 16 board members <strong>of</strong> <strong>the</strong> Institute comprise academic staff within <strong>the</strong> University<br />
<strong>of</strong> Limerick and <strong>the</strong> Institute itself. Membership from external organisations includes<br />
those within central government and state agencies, that is, <strong>the</strong> Department <strong>of</strong><br />
Agriculture and Food and Teagasc. O<strong>the</strong>r members are from associations and<br />
agencies within <strong>the</strong> equine industry including Horse Racing Ireland, <strong>the</strong> Association<br />
<strong>of</strong> Irish Riding Schools (AIRE), and <strong>the</strong> Irish Thoroughbreds Breeders Association.<br />
The focus <strong>of</strong> <strong>the</strong> International <strong>Equine</strong> Institute is to:<br />
(i) Support <strong>the</strong> continued development <strong>of</strong> <strong>the</strong> Irish Horse <strong>Industry</strong> through its<br />
education and training programmes;<br />
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(ii) The provision <strong>of</strong> in-service and continuing education opportunities for<br />
pr<strong>of</strong>essional and o<strong>the</strong>r categories <strong>of</strong> employees in <strong>the</strong> industry;<br />
(iii) The promotion and commissioning <strong>of</strong> relevant research;<br />
(iv) The application and dissemination <strong>of</strong> research information and outcomes, and<br />
(v) The fur<strong>the</strong>r development <strong>of</strong> <strong>the</strong> industry's international network.<br />
With regard to (i) and (ii), both <strong>the</strong> International <strong>Equine</strong> Institute and <strong>the</strong> University<br />
<strong>of</strong> Limerick provide educational programme specifically related to <strong>the</strong> equine<br />
industry, respectively including:<br />
1. International <strong>Equine</strong> Institute<br />
(i) Certificate and Diploma in Science (<strong>Equine</strong> Science) through Distance<br />
Learning<br />
2. University <strong>of</strong> Limerick<br />
(i) Certificate in Science (<strong>Equine</strong> Science) Full time<br />
(ii) Diploma in Science (<strong>Equine</strong> Science) Full time<br />
(iii) Bachelor <strong>of</strong> Science Degree (<strong>Equine</strong> Science) Full time.<br />
International <strong>Equine</strong> Institute Education Programmes<br />
The core difference between <strong>the</strong> courses provided at Certificate and Diploma levels<br />
by <strong>the</strong> International <strong>Equine</strong> Institute and <strong>the</strong> University <strong>of</strong> Limerick is that <strong>the</strong> content<br />
<strong>of</strong> <strong>the</strong> courses is <strong>the</strong> same but <strong>the</strong> method <strong>of</strong> delivery differs, with <strong>the</strong> International<br />
<strong>Equine</strong> Institute Education programmes provided part time and through distance<br />
education.<br />
Accordingly, those applying to attend <strong>the</strong> Certificate or Diploma in Science<br />
(<strong>Equine</strong> Science) through distance learning would normally be classified as<br />
mature students.<br />
Graduates <strong>of</strong> <strong>the</strong> distance learning certificate or diploma would have career<br />
opportunities in <strong>the</strong> following areas:<br />
• <strong>Equine</strong> enterprises comprising Stud Farms, Show-jumping Yards, etc.<br />
• The Racing <strong>Industry</strong> (Training, Racetracks, etc.).<br />
• Leisure, Recreation and Tourism industry based on <strong>Equine</strong> Activities.<br />
• Teaching.<br />
• The <strong>Equine</strong> related service industry (food compounding and supply, equipment<br />
manufacturing and service).<br />
• Sales, Marketing, Promotions, etc.<br />
• <strong>Equine</strong> related organisations and associations.<br />
• Self employment in <strong>the</strong> <strong>Equine</strong> industry.<br />
Alternatively, graduates <strong>of</strong> <strong>the</strong> distance education Diploma in Science (<strong>Equine</strong><br />
Science) obtaining a Second Class Honours Grade 2 may be considered for entry to<br />
Year 3 <strong>of</strong> <strong>the</strong> full time, campus-based Bachelor <strong>of</strong> Science Degree Programme in<br />
<strong>Equine</strong> Science.<br />
University <strong>of</strong> Limerick Programmes related to <strong>Equine</strong> Science<br />
The University <strong>of</strong> Limerick has introduced programmes at Certificate and Diploma<br />
levels as part <strong>of</strong> <strong>the</strong> continuing development <strong>of</strong> education and training opportunities<br />
in <strong>Equine</strong> Science. The programmes have been developed because <strong>of</strong> <strong>the</strong> national<br />
strategic economic importance <strong>of</strong> <strong>the</strong> equine and related industries and <strong>the</strong><br />
consequential need to produce qualified personnel with <strong>the</strong> specialised knowledge to<br />
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exploit this industry's potential. The introduction <strong>of</strong> <strong>the</strong>se programmes <strong>of</strong>fers a wider<br />
range <strong>of</strong> choice and greater flexibility to students interested in obtaining formal<br />
qualifications before embarking on a pr<strong>of</strong>essional career in <strong>the</strong> horse industry.<br />
Students will now be enabled to obtain qualifications at <strong>the</strong> end <strong>of</strong> two years<br />
(Certificate) and at <strong>the</strong> end <strong>of</strong> three years (Diploma) <strong>of</strong> study.<br />
The overall aim <strong>of</strong> both programmes is to equip students in <strong>the</strong> disciplines <strong>of</strong> <strong>Equine</strong><br />
Sciences, Equitation and <strong>Equine</strong> Business Management with a competency<br />
appropriate to <strong>the</strong> level <strong>of</strong> <strong>the</strong> awards. In each <strong>of</strong> <strong>the</strong> programme years, students are<br />
<strong>of</strong>fered an opportunity <strong>of</strong> module choice culminating in a high degree <strong>of</strong> choice in <strong>the</strong><br />
third (Diploma) year. Students are also enabled to specialise in <strong>the</strong> Diploma<br />
programme in ei<strong>the</strong>r Equitation or <strong>Equine</strong> Business Management.<br />
Throughout <strong>the</strong> programme <strong>of</strong> study (at both Certificate and Diploma levels),<br />
students are brought into contact with <strong>the</strong> industry. This is enabled through<br />
visits to centres <strong>of</strong> excellence, through participation in seminars conducted by<br />
expert speakers and open to all persons from <strong>the</strong> industry, and also through<br />
"hands-on" experience <strong>of</strong> handling and riding horses.<br />
Career opportunities for those graduating from <strong>the</strong> University <strong>of</strong> Limerick are<br />
similar to those graduating from <strong>the</strong> International <strong>Equine</strong> Institute.<br />
(ii) Athlone Institute <strong>of</strong> Technology (AIT)<br />
AIT, in association with Gurteen Agricultural College, Ballingarry, Roscrea, Co.<br />
<strong>Tipperary</strong>, <strong>of</strong>fers <strong>the</strong> following two equine courses:<br />
• Higher Certificate in Business Studies in <strong>Equine</strong> Studies<br />
• Bachelor <strong>of</strong> Business in <strong>Equine</strong> Studies.<br />
Higher Certificate in Business Studies in <strong>Equine</strong> Studies (Level 6)<br />
The aim <strong>of</strong> <strong>the</strong> course is to provide <strong>the</strong> student with <strong>the</strong> business studies and equinerelated<br />
knowledge and skills required for a range <strong>of</strong> job opportunities in <strong>the</strong> industry.<br />
During both years <strong>the</strong> integration <strong>of</strong> <strong>the</strong> business and equine elements is maintained<br />
as a result <strong>of</strong> <strong>the</strong> student attending both <strong>the</strong> Athlone Institute <strong>of</strong> Technology and<br />
Gurteen Agricultural College. The first year <strong>of</strong> <strong>the</strong> courses is residential at Gurteen<br />
College, with students travelling to <strong>the</strong> Institute for <strong>the</strong> equivalent <strong>of</strong> one day per<br />
week. In <strong>the</strong> second year, students are based in Athlone and attend Gurteen College<br />
for <strong>the</strong> equivalent <strong>of</strong> approximately one day per week. Appropriate emphasis is<br />
placed on both <strong>the</strong> <strong>the</strong>oretical and practical elements <strong>of</strong> <strong>the</strong> course.<br />
Minimum entry requirements are grade D3 at ordinary level in five subjects in <strong>the</strong><br />
Leaving Certificate examination to include Ma<strong>the</strong>matics and English or Irish.<br />
Career opportunities may include employment in equine administration, yard and stud<br />
farm management, <strong>the</strong> marketing <strong>of</strong> horses/equine-related products, transportation,<br />
riding centres, competition yards, and equine-based employment within <strong>the</strong><br />
recreation, leisure and tourism sectors.<br />
Holders <strong>of</strong> <strong>the</strong> Higher Certificate are eligible to apply to join an ordinary Bachelor <strong>of</strong><br />
Business Studies <strong>Equine</strong> Studies (Level 7) one year, add-on programme at AIT.<br />
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Bachelor <strong>of</strong> Business in <strong>Equine</strong> Studies (Level 7)<br />
This is a one year add on course designed for holders <strong>of</strong> <strong>the</strong> Certificate or equivalent<br />
qualification. The overall aim <strong>of</strong> <strong>the</strong> course is to assist <strong>the</strong> personal and intellectual<br />
development <strong>of</strong> <strong>the</strong> student in order to ensure a thorough competence in <strong>the</strong> chosen<br />
area <strong>of</strong> study. Successful completion <strong>of</strong> <strong>the</strong> course should provide <strong>the</strong> student with<br />
<strong>the</strong> required grounding in <strong>the</strong> fundamental <strong>the</strong>ories, concepts, principles and practices<br />
essential to <strong>the</strong> pursuit <strong>of</strong> a fulfilling and rewarding career in <strong>the</strong> business and equine<br />
sectors.<br />
Career opportunities for both graduates <strong>of</strong> <strong>the</strong> Higher Certificate and Bachelor <strong>of</strong><br />
Business in <strong>Equine</strong> Studies may include employment in equine administration, yard<br />
and stud farm management, <strong>the</strong> marketing <strong>of</strong> horses/equine-related products,<br />
transportation, riding centres, competition yards, and equine-based employment<br />
within <strong>the</strong> recreation, leisure and tourism sectors.<br />
(iii)NUI Maynooth<br />
NUI Maynooth is <strong>of</strong>fering a new course in <strong>Equine</strong> Business for <strong>the</strong> 2007 admissions<br />
year. The Faculty <strong>of</strong> Social Sciences: <strong>Equine</strong> Business is a three year honours degree<br />
(level 8). Students must take all modules that are <strong>of</strong>fered in first year. In second and<br />
third year limited options are available for some modules e.g. Ma<strong>the</strong>matics <strong>of</strong><br />
probability and betting.<br />
An integral part <strong>of</strong> <strong>the</strong> degree is <strong>the</strong> inclusion <strong>of</strong> summer placements, which give<br />
students an insight into <strong>the</strong> different sectors in <strong>the</strong> equine industry. Based on <strong>the</strong><br />
modules included in <strong>the</strong> degree programme <strong>the</strong>re is a balance between business and<br />
equine subjects <strong>the</strong>reby giving a rounded education.<br />
A number <strong>of</strong> scholarships are available for students who are admitted to <strong>the</strong> <strong>Equine</strong><br />
Business degree programme. These scholarships are jointly sponsored by <strong>the</strong><br />
University and Horse Racing Ireland. They are tenable for students for <strong>the</strong> duration <strong>of</strong><br />
<strong>the</strong>ir undergraduate studies (three years) as long as <strong>the</strong>y are full-time registered<br />
students and progress successfully at <strong>the</strong> end <strong>of</strong> each academic year. They are<br />
awarded on <strong>the</strong> basis <strong>of</strong> student performance in school leaving examinations with <strong>the</strong><br />
exception <strong>of</strong> one scholarship, which is reserved annually for a mature student.<br />
(iv) Kildalton<br />
Kildalton College <strong>of</strong>fers a wide range <strong>of</strong> fur<strong>the</strong>r and higher level courses in<br />
agriculture, horticulture and equine studies.<br />
The courses <strong>of</strong>fered by Kildalton specifically related to <strong>the</strong> equine industry<br />
include three FETAC accredited Level 5 and 6 programmes, namely:<br />
• Certificate in Horse Breeding and Training Level 5 (FETAC)<br />
• Advanced Certificate in Horsemanship Level 6 (FETAC)<br />
• Advanced Certificate in Horsemanship and Stud Management Level 6<br />
(FETAC)<br />
Certificate in Horse Breeding and Training Level 5<br />
This course provides knowledge and skills for people wishing to work in <strong>the</strong> equine<br />
industry. The course is practical and is suitable for students wishing to improve <strong>the</strong>ir<br />
riding skills. Students ride and work with horses on a daily basis. The course is <strong>of</strong><br />
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enefit to students pursuing a BHS qualification. This course is accredited by <strong>the</strong><br />
Fur<strong>the</strong>r Education and Training Awards Council (FETAC) and is <strong>of</strong> one year<br />
duration. There are no minimum entry requirements to <strong>the</strong> programme. Applicants<br />
must complete an interview and riding assessment prior to being <strong>of</strong>fered places on <strong>the</strong><br />
course. Students joining this course in 2007 must be 17 years by <strong>the</strong> 1st <strong>of</strong> January<br />
2008.<br />
There are good employment opportunities in <strong>the</strong> industry for those qualifying with a<br />
Certificate in Horse Breeding and Training Level 5, however, students generally<br />
progress on to <strong>the</strong> Advanced Certificate in Horsemanship or <strong>the</strong> Advanced Certificate<br />
in Stud Management (Level 6), also <strong>of</strong>fered by Kildalton College, in order to gain a<br />
higher qualification and wider employment opportunities.<br />
Advanced Certificate in Horsemanship Level 6<br />
This course provides <strong>the</strong> detailed knowledge and skills required in sport horse<br />
production. Students develop <strong>the</strong>ir riding and horse management skills by breaking<br />
and training young horses for sale or competition. Students also learn to teach/coach<br />
and may use <strong>the</strong> course towards BHS qualifications. It is accredited by <strong>the</strong> Fur<strong>the</strong>r<br />
Education and Training Awards Council (FETAC) and is <strong>of</strong> one year duration.<br />
Applicants to this programme must have passed <strong>the</strong> Level 5 riding module on <strong>the</strong><br />
Certificate in Horse Breeding and Training to join this programme; most students to<br />
this programme have progressed from <strong>the</strong> related Level 5 programme.<br />
Employment prospects for graduates to <strong>the</strong> industry include positions in training<br />
yards and equestrian centres. Graduates alternatively can progress on to <strong>the</strong> Higher<br />
Certificate in Business <strong>of</strong> Business in <strong>Equine</strong> Studies (Year 1) at Athlone Institute <strong>of</strong><br />
Technology.<br />
Advanced Certificate Stud Management Level 6<br />
This course provides detailed knowledge and skills required in horse breeding and<br />
stud management. Students spend 33 weeks on paid work experience in some <strong>of</strong> <strong>the</strong><br />
key studs in Ireland and complete a 5-week block release course at Kildalton College<br />
at <strong>the</strong> end <strong>of</strong> <strong>the</strong>ir work experience. It is accredited by <strong>the</strong> Fur<strong>the</strong>r Education and<br />
Training Awards Council (FETAC) and is <strong>of</strong> one year duration.<br />
Applicants to this programme must hold <strong>the</strong> Certificate in Horse Breeding and<br />
Training (Level 5) or o<strong>the</strong>r equivalent qualifications. Employment opportunities arise<br />
in <strong>the</strong> industry in Ireland and also internationally including stud farms, training yards<br />
and equestrian centres for those graduating with this qualification. Former students<br />
have found employment in <strong>the</strong> UK, USA, Japan, Australia and New Zealand.<br />
Alternatively graduates <strong>of</strong> this Level 6 certificate can progress on to <strong>the</strong> Higher<br />
Certificate in Business Studies in <strong>Equine</strong> Studies (Year 1) at Athlone Institute <strong>of</strong><br />
Technology.<br />
(v) College <strong>of</strong> Agriculture, Food & Rural Enterprise - Enniskillen<br />
Enniskillen Campus currently provides a wide range <strong>of</strong> courses in <strong>Equine</strong> Studies in<br />
Ireland. The courses have been developed through balancing <strong>the</strong> needs <strong>of</strong> <strong>the</strong> industry<br />
with <strong>the</strong> career aspirations <strong>of</strong> students. The College aims to assist <strong>the</strong> development <strong>of</strong><br />
a competitive equine industry and aspires to give <strong>the</strong> students an insight into <strong>the</strong><br />
many different international equine related enterprises available to <strong>the</strong>m.<br />
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<strong>Equine</strong> courses <strong>of</strong>fered at Enniskillen Campus involve a strong practical dimension.<br />
Enniskillen Campus owns a number <strong>of</strong> Thoroughbred Sport horse and Irish Draught<br />
mares and young stock to enable students to gain experience in breeding. A specialist<br />
breeding unit was purpose built in 2003 and provides hands-on experience in <strong>the</strong><br />
routine care and management <strong>of</strong> all breeding stock.<br />
The racing enterprise allows students to handle and ride race horses in training.<br />
Facilities include stabling for 20 horses, a horse walker, a racehorse simulator, an<br />
indoor arena, an all-wea<strong>the</strong>r ménage and gallops.<br />
The equitation aspects <strong>of</strong> courses take place at Necarne Castle. The 160 hectare<br />
estate, which hosts an international 3-day event, contains a cross-country and<br />
steeplechase course. There are stabling facilities for 80 horses, a horse walker, an<br />
indoor arena and warm-up arena, two outdoor all-wea<strong>the</strong>r ménages, three all-wea<strong>the</strong>r<br />
grass arenas and a point-to-point course.<br />
The educational courses provided by Enniskillen specifically related to equine<br />
include:<br />
• BSc in <strong>Equine</strong> Management with options<br />
• FdSc in <strong>Equine</strong> Management<br />
• Certificate and Diploma in Science (<strong>Equine</strong> Science)<br />
• Farrier Upskilling Programme<br />
• National Diploma in Horse Management<br />
• NVQ Awards in Racehorse Care and Management with Breeding Option<br />
• First Diploma in Horse Care<br />
• Pre-Farriery Programme<br />
• NVQ Level 2-3 Awards in Racehorse Care and Management<br />
(vi) University College Dublin (UCD)<br />
Animal Science – <strong>Equine</strong> is a new degree programme (4 years, level 8) with options<br />
focused on <strong>the</strong> study <strong>of</strong> applied sciences relating to animals such as animal genetics,<br />
physiology, nutrition and behaviour, health and welfare, with an emphasis on <strong>the</strong><br />
equine species. These are fundamental to understanding how animals function, grow<br />
and interact with <strong>the</strong>ir environment and underpin <strong>the</strong> principles <strong>of</strong> equine husbandry.<br />
The degree is designed to equip students with <strong>the</strong> knowledge and skills necessary to<br />
provide pr<strong>of</strong>essional leadership and technical support for <strong>the</strong> dynamic equine<br />
industry.<br />
A five-month Pr<strong>of</strong>essional Work Experience (PWE) placement is an integral<br />
component <strong>of</strong> <strong>the</strong> degree programme and normally takes place following <strong>the</strong> spring<br />
break in Stage 3. This gives students <strong>the</strong> opportunity to go and work in <strong>the</strong> equine<br />
industry ei<strong>the</strong>r at home or abroad and is aimed at enabling students to put into<br />
practice what <strong>the</strong>y have learned in <strong>the</strong> first three stages <strong>of</strong> <strong>the</strong> degree. It also provides<br />
a strong foundation for <strong>the</strong> modules in Stage 4.<br />
Traditionally, Animal Science graduates have been highly successful in gaining<br />
employment in a wide variety <strong>of</strong> areas including:<br />
o Advisory and research,<br />
o Animal feed industry,<br />
o Procurement, processing and marketing <strong>of</strong> animal products,<br />
o Teaching,<br />
o Private consultancy,<br />
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o<br />
o<br />
Farming,<br />
Enterprise management.<br />
With a degree in Animal Science – <strong>Equine</strong> students find employment in <strong>the</strong> above<br />
areas where speciality knowledge in equine science is required, and in <strong>the</strong> horse<br />
industry in Ireland, be it <strong>the</strong> thoroughbred, sport horse or racing industry.<br />
(vii) Teagasc<br />
Teagasc <strong>of</strong>fers a Higher Certificate in Business Studies in <strong>Equine</strong> Studies. This<br />
qualification is awarded at Level 6 by HETAC. The course is <strong>of</strong>fered jointly by<br />
Gurteen College, Ballingarry, Roscrea, Co.<strong>Tipperary</strong> and Athlone Institute <strong>of</strong><br />
Technology. 2nd Level school entrants, those with appropriate FETAC awards at<br />
Level 5/6, and mature students may apply for entry. Progression opportunities<br />
exist for students to attend Level 7/8 programmes <strong>of</strong>fered at <strong>the</strong> Athlone Institute <strong>of</strong><br />
Technology, Limerick University, and Enniskillen College in Ireland.<br />
The two-year course is designed to provide students with business studies and equine<br />
related knowledge and skills required for a wide range <strong>of</strong> jobs in <strong>the</strong> equine industry<br />
including: yard and stud farm management; sales and marketing <strong>of</strong> equine related<br />
products; bloodstock transportation; riding centres; competition yards; and jobs in<br />
recreation, leisure and tourism sectors.<br />
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2.3.3.2 Vocational Related Training and Education<br />
There is an extensive range <strong>of</strong> vocational related training available in <strong>the</strong> equine<br />
sector. This report examines <strong>the</strong> following:<br />
(i) British Horse Society (BHS)<br />
(ii) Racing Academy and Centre <strong>of</strong> Education (RACE)<br />
(iii) Irish Thoroughbred Breeders’ Association (ITBA)<br />
(iv) Irish National Stud<br />
(v) Irish Farriery Authority<br />
(vi) Clonmel Teagasc Centre<br />
(vii) Lanesboro Community College<br />
(viii) Colaiste Chiarain Croom<br />
(ix) Colaiste Sti<strong>of</strong>ain Na<strong>of</strong>a CFE<br />
(x) Limerick Senior College<br />
(xi) St Patrick’s Community College<br />
(xii) Grennan College<br />
(xiii) Teagasc<br />
(xiv) O<strong>the</strong>rs.<br />
A considerable number <strong>of</strong> <strong>the</strong> colleges <strong>of</strong>fer vocational training in horsemanship,<br />
namely: Lanesboro Community College, Co. Cavan; Colaiste Chiarain, Croom, Co.<br />
Limerick; Colaiste Sti<strong>of</strong>ain Na<strong>of</strong>a, Cork; Limerick Senior College; and, St. Patrick’s<br />
Community College, Naas, Co. Kildare. These are awarded at FETAC Level 5<br />
The British Horse Society, primarily, and Grennan College Co. Kilkenny, award<br />
qualifications for use by those wishing to act as riding instructors within <strong>the</strong> industry.<br />
RACE is <strong>the</strong> primary body responsible for <strong>the</strong> provision <strong>of</strong> vocational qualifications<br />
to jockeys.<br />
The Irish National Stud provides vocational qualifications for those wishing to pursue<br />
horse breeding.<br />
(i) British Horse Society (BHS)<br />
The British Horse Society is <strong>the</strong> UK’s largest and most influential equestrian<br />
Charity. BHS Examinations are internationally recognised qualifications. There are a<br />
number <strong>of</strong> BHS examinations and qualifications depending on whe<strong>the</strong>r <strong>the</strong> individual<br />
has pr<strong>of</strong>essional or recreational aspirations.<br />
The British Horse Society examination system has an International reputation within<br />
<strong>the</strong> <strong>Equine</strong> industry. BHS examinations are vocational examinations designed for and<br />
aimed at, persons wishing to ei<strong>the</strong>r pursue teaching as a career or who simply wish to<br />
explore <strong>the</strong> extent <strong>of</strong> <strong>the</strong>ir equestrian knowledge.<br />
Stage 1 examination is <strong>the</strong> first qualification a candidate can achieve and <strong>the</strong> depth <strong>of</strong><br />
knowledge and riding requirements progressively increases up to Stage 4. There are<br />
also teaching qualifications that can be taken (Assistant Instructor BHSAI,<br />
Intermediate Instructor BHSII and Instructor BHSI). The Fellowship is <strong>the</strong> final step<br />
on <strong>the</strong> equestrian qualification ladder in <strong>the</strong> UK and is <strong>the</strong> highest teaching<br />
qualification within <strong>the</strong> BHS System. There are fifty three Fellows throughout <strong>the</strong><br />
world, with only two in Ireland.<br />
NVQs and SVQs are ano<strong>the</strong>r form <strong>of</strong> qualification <strong>of</strong>fered through <strong>the</strong> BHS. These<br />
qualifications are different from obtaining a BHS exam, which you apply to take on a<br />
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specific date and on <strong>the</strong> day you ei<strong>the</strong>r pass or fail. With NVQs and SVQs you are<br />
assessed on a continuous basis whilst at your place <strong>of</strong> work.<br />
The Horse Owners Certificate is <strong>of</strong>fered to all persons who are interested in<br />
expanding <strong>the</strong>ir knowledge <strong>of</strong> horse care and management. The Horse Owners<br />
Certificate is <strong>of</strong>fered at four levels and achieved through a short course and written<br />
paper.<br />
The <strong>Equine</strong> Tourism Qualification was developed to provide industry relevant,<br />
recognised standards at three levels for those working in equestrian tourism –<br />
Assistant Ride Leader, Ride Leader and Riding Holiday Centre Manager.<br />
According to <strong>the</strong> BHS website <strong>the</strong>re are only eight individuals in County <strong>Tipperary</strong><br />
registered with <strong>the</strong>m. It is not known whe<strong>the</strong>r this is registration issue or whe<strong>the</strong>r<br />
<strong>the</strong>re is a lack <strong>of</strong> BHS qualified individuals in <strong>the</strong> county. Accordingly, primary<br />
research may be required to determine <strong>the</strong> level <strong>of</strong> individuals holding BHS<br />
qualifications and to establish if <strong>the</strong>re is a training/education gap in County<br />
<strong>Tipperary</strong>. Appendix 11 lists <strong>the</strong> registered individuals.<br />
Additionally, <strong>the</strong>re are only 2 BHS approved colleges in Ireland, Colaiste Sti<strong>of</strong>ain<br />
Na<strong>of</strong>a, Cork and Limerick Senior College (Refer to Section 2.3.3.1 (ix) and (x)<br />
respectively).There are no approved BHS livery yards in Ireland, or no Fellows.<br />
There is one registered equestrian centre in Co. <strong>Tipperary</strong>, (Crossogue House,<br />
Ballycahill, Thurles), which has an approval rating in respect <strong>of</strong> riding and jumping.<br />
This establishment is scoped by BHS as <strong>of</strong>fering services in <strong>the</strong> areas <strong>of</strong> hacking,<br />
livery, and riding holidays.<br />
Since BHS Examinations are internationally recognised qualifications this would<br />
appear to be a serious disadvantage to <strong>the</strong> recognition <strong>of</strong> riding instructor<br />
qualifications particularly in <strong>the</strong> industry.<br />
(ii) Racing Academy and Centre <strong>of</strong> Education<br />
R.A.C.E., The Racing Academy and Centre <strong>of</strong> Education, opened in 1973. It is a<br />
residential centre for training racing apprentices leading to <strong>the</strong>ir qualification as<br />
jockeys. It is an <strong>of</strong>ficial training body <strong>of</strong> <strong>the</strong> Irish Turf Club. Although <strong>the</strong> entry<br />
requirements restrict places on <strong>the</strong> course to those <strong>of</strong> small stature, R.A.C.E. has a<br />
wider role to play than solely producing jockeys. The trainees receive an instruction<br />
programme to prepare <strong>the</strong>m to take up o<strong>the</strong>r available roles and positions in racing or<br />
stud farm environments. R.A.C.E. has strong links with Japan, America and England<br />
with several graduates working abroad during <strong>the</strong> <strong>of</strong>f season in Ireland. Many o<strong>the</strong>rs<br />
have found employment abroad due to <strong>the</strong>ir links with R.A.C.E.<br />
The training course at R.A.C.E., which is residential, comprises 3 x 14 week<br />
modules, that is, 42 weeks in total.<br />
Trainees work towards a Level Two National Vocational Qualification in Racehorse<br />
Care and Management and NCVA level 1.<br />
The entry requirements for <strong>the</strong> racing apprentice programme are as follows:<br />
• Age: Min 15 years. /Max 17 years.<br />
• Weight: max 8 stone (50kg). Ideally less than 5'2" (155 cms.) tall.<br />
• Riding experience: Not required but candidates will ride during <strong>the</strong> trial period.<br />
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• Education: No specific requirements, a school reference must be supplied.<br />
• Health: Candidates must supply a satisfactory medical certificate.<br />
60 candidates are chosen to undergo a 2 week residential trial at R.A.C.E. in July<br />
annually and <strong>the</strong> best 30 are selected to attend <strong>the</strong> programme which commences in<br />
August annually.<br />
The job opportunities for RACE graduates are high. There has been 100 per cent<br />
employment for R.A.C.E. graduates since 1973. At present <strong>the</strong>re are more jobs than<br />
properly qualified staff available in <strong>the</strong> thoroughbred business.<br />
R.A.C.E. is an approved centre for <strong>the</strong> National Vocational Qualifications in<br />
Racehorse Care and Management and ECDL. These qualifications are aimed at those<br />
already in full-time employment who wish to improve <strong>the</strong>ir competence in <strong>the</strong>ir jobs.<br />
Anyone applying for a jockeys or trainers licence to <strong>the</strong> Irish Turf Club must undergo<br />
mandatory training courses at RACE. The aim <strong>of</strong> fur<strong>the</strong>r training is to lead to clearer<br />
benchmarks for career progression for those in <strong>the</strong> thoroughbred business.<br />
(iii) Irish Thoroughbred Breeders’ Association (ITBA)<br />
From <strong>the</strong> autumn <strong>of</strong> 2007, <strong>the</strong> ITBA in conjunction with <strong>the</strong> NDP, will run 8 modules<br />
related to practitioner’s skills related to activity for breeders in RACE, Co. Kildare. In<br />
Modules will be provided regionally at Dundalk, Gowran, Galway and <strong>the</strong> Cork<br />
Racecourse.<br />
Courses are funded by <strong>the</strong> National Development Plan (NDP) through <strong>the</strong><br />
Department <strong>of</strong> Agriculture. The ITBA has applied for FETAC registration for all<br />
courses.<br />
The National Education and Training courses run by ITBA include <strong>the</strong> following:<br />
<strong>Equine</strong> Foot care - Theory and Demonstration<br />
• Foot care from foaling to <strong>the</strong> sales ring<br />
• Angular limb deformities in foals<br />
• Foot care in mares<br />
Business Management - Planning, Marketing and Sales<br />
• A course designed to allow people to learn <strong>the</strong> business side <strong>of</strong> running <strong>the</strong>ir equine<br />
related business.<br />
Practical Computer Skills for Small Breeders - Keeping Records, Accounts,<br />
Internet<br />
• A practitioner format type course which allows breeders to learn how to establish<br />
and maintain records <strong>of</strong> horses, foaling dates, covering dates and <strong>the</strong> relevant<br />
accounts.<br />
<strong>Equine</strong> Nutrition - Requirements, Feeding Bloodstock, Nutrition and Health<br />
• Nutrient requirements<br />
• Feeds, feeding and supplements<br />
• Feeding broodmares and youngsters<br />
• Digestive disorders<br />
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Staff Management - Practical Issues, Motivation, Retention and Productivity<br />
• Practical issues in staff management<br />
• Managing time & productivity<br />
• Introduction to employment law<br />
Health and Safety on <strong>the</strong> Stud Farm - Safety Statements, Basic First Aid,<br />
Insurance Issues<br />
• Health & Safety law<br />
• Risk & Hazard Analysis<br />
• Preparing a safety statement<br />
• Practical first aid practices for equine businesses<br />
• Insurance issues<br />
Disease Prevention and Control for Small Breeders<br />
• Prevention and Control <strong>of</strong> Contagious Diseases, Bio security<br />
Transporting Horses - Update on New Legislation, overview <strong>of</strong> assessment<br />
requirements<br />
• A lecture covering <strong>the</strong> material necessary for <strong>the</strong> Dept. <strong>of</strong> Agriculture Transporting<br />
<strong>of</strong> Horses Certification.<br />
(iv) Irish National Stud<br />
The Irish National Stud is located just outside Kildare town on 958 acres. The<br />
Thoroughbred Breeding course was first run in 1971.<br />
The National Stud provides education by:<br />
• Offering career guidance to persons entering <strong>the</strong> bloodstock industry<br />
• Co-operating with research workers in <strong>the</strong> investigation <strong>of</strong> equine diseases, etc.<br />
• Organising a 5 month residential training course in Horse Breeding for young<br />
people during each breeding season.<br />
The aim <strong>of</strong> <strong>the</strong> course is to educate young people for a career in <strong>the</strong> breeding industry,<br />
although graduates have also been prominent in racehorse training, bloodstock sales<br />
and insurance and <strong>the</strong> media.<br />
The training is mainly <strong>of</strong> a practical nature and is designed to provide students with a<br />
hands-on approach to every aspect <strong>of</strong> horse breeding. The course starts in February<br />
annually and involves yard work during <strong>the</strong> day and a lecture each evening,<br />
culminating in exams and prize giving in July. Students rotate around <strong>the</strong> yards on a<br />
weekly basis and also spend time in <strong>the</strong> stallion barn, foaling unit and laboratory.<br />
Lectures are given by <strong>the</strong> stud staff and o<strong>the</strong>rs involved in <strong>the</strong> bloodstock industry.<br />
The syllabus varies slightly from year to year but generally covers all aspects <strong>of</strong> <strong>the</strong><br />
science and art <strong>of</strong> horse breeding. In <strong>the</strong> latter part <strong>of</strong> <strong>the</strong> course visits are arranged to<br />
o<strong>the</strong>r stud farms, racing stables, sales companies etc., and students are encouraged to<br />
follow <strong>the</strong> progress <strong>of</strong> Irish and International racing and breeding during <strong>the</strong> season.<br />
Written, oral and practical exams are held at <strong>the</strong> end <strong>of</strong> <strong>the</strong> course and successful<br />
candidates receive <strong>the</strong> Irish National Stud certificate which is well recognised<br />
throughout <strong>the</strong> bloodstock world.<br />
A small number <strong>of</strong> students may be employed by <strong>the</strong> stud at <strong>the</strong> end <strong>of</strong> each course<br />
and some <strong>of</strong> <strong>the</strong>se go on to become yard managers. There is always a huge demand<br />
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for graduates <strong>of</strong> <strong>the</strong> course from o<strong>the</strong>r studs in this country and abroad and while job<br />
placement is not guaranteed, we can usually help to find employment within <strong>the</strong><br />
industry.<br />
(v) Irish Farriery Authority<br />
Refer to Section 3.2.1<br />
(vi) Clonmel Teagasc Centre<br />
Clonmel Teagasc Centre runs a 20 hour course on Horse Breeding. The course is<br />
delivered part time, evening and daytime, <strong>the</strong>reby accommodating those who wish to<br />
attend.<br />
(vii) Lanesboro Community College<br />
Lanesboro Community College, County Longford run a FETAC Level 2 course in<br />
Horsemanship. This course is designed for anybody with an interest in horses and<br />
stable management. It is tailored to suit <strong>the</strong> beginner as well as <strong>the</strong> more experienced<br />
person. The practical aspect <strong>of</strong> this course is provided at Mosstown Stables. Subjects<br />
studied include: Horse Riding; Stable and Yard Routine; Animal Welfare; <strong>Equine</strong><br />
Anatomy & Physiology; Communications; Text Production; Accountancy; and, Work<br />
Placement.<br />
Employment opportunities exist in stables, riding schools and show jumping yards. It<br />
also acts as a preparatory course for higher education courses in equitation, such as<br />
satisfying as an entry requirement for fur<strong>the</strong>r equine study in Athlone IT. (Refer to<br />
Section 2.3.3.1 (ii).<br />
(viii) Colaiste Chiarain Croom<br />
Colaiste Chiarain, Croom, County Limerick also run FETAC level 5 course in<br />
Horsemanship.<br />
(ix) Colaiste Sti<strong>of</strong>ain Na<strong>of</strong>a<br />
Colaiste Sti<strong>of</strong>ain Na<strong>of</strong>a, Tramore Road, Cork <strong>of</strong>fers <strong>the</strong> FETAC level 5 course in<br />
Horsemanship while also allowing students to obtain <strong>the</strong> following:<br />
• Occupational First Aid<br />
• Riding Road Safety(B.H.S.)<br />
• British Horse Society Stages 1,2,3.<br />
These equestrian related studies provide students with training in stable management,<br />
handling and care <strong>of</strong> horses, and horse riding.<br />
The major portion <strong>of</strong> each week is spent in riding establishments where practical<br />
skills and riding are taught by experienced tutors. Students are also taken on visits to<br />
Ireland's top show jumping, racing stables and stud farms throughout <strong>the</strong> year.<br />
Students also gain valuable practical experience while working in different areas <strong>of</strong><br />
<strong>the</strong> horse industry in <strong>the</strong>ir first year. The course is designed to enable students to<br />
secure employment as livery assistant, assistant stable managers, grooms, or any<br />
position dealing with horse care.<br />
(x) Limerick Senior College (LSI)<br />
LSI <strong>of</strong>fers students a FETAC level 5 Certificate in Horsemanship – Equestrian<br />
Studies. Students <strong>of</strong> this course also have <strong>the</strong> option to sit <strong>the</strong> BHS exams Stages 1,2<br />
and 3. The course is designed to <strong>of</strong>fer a variety <strong>of</strong> practical and <strong>the</strong>oretical elements<br />
in fulfilment <strong>of</strong> a specific award in Horsemanship and Equestrian Studies.<br />
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Subjects taught include: Sport Horse Riding, <strong>Equine</strong> Anatomy & Physiology, Stable<br />
and Yard Routine, Safety & Health at Work, Feeding/Animal Nutrition, Pr<strong>of</strong>ile <strong>of</strong><br />
Rural Tourism, Grooming, Clipping and Saddlery, Marketing Practice, Horse Health,<br />
Business Calculations, Shoeing, Lunging, Information Technology, Grassland<br />
Management, Communications. Participants on <strong>the</strong> course secure regular practical<br />
experience in <strong>the</strong> different areas <strong>of</strong> <strong>the</strong> horse industry. Graduates <strong>of</strong> <strong>the</strong> course may<br />
pursue fur<strong>the</strong>r studies or gain employment such as Livery Assistants; Assistant Stable<br />
Managers; Grooms; or in <strong>Equine</strong>-related tourism and leisure employment; or in <strong>the</strong><br />
Marketing <strong>of</strong> horses and equine-related products; or in <strong>Equine</strong> Insurance.<br />
(xi) St Patrick’s Community College<br />
St Patrick’s Community College, Naas, Co. Kildare <strong>of</strong>fers a range <strong>of</strong> equine course<br />
including:<br />
• Horsemanship – Business Administration & <strong>Equine</strong> Studies – Assistant Stud<br />
Manager – FETAC level 5<br />
• Horsemanship – Business Administration & <strong>Equine</strong> Studies – Assistant<br />
Thoroughbred Trainer – FETAC level 5<br />
• Horsemanship – Business Administration & <strong>Equine</strong> Studies – Trainee Riding<br />
Instructor – FETAC level 5<br />
• Horsemanship – Business Administration & <strong>Equine</strong> Studies – <strong>Equine</strong><br />
Nursing – FETAC level 5.<br />
All <strong>of</strong> <strong>the</strong> above courses have a strong emphasis on practical training with 2.5 days<br />
per week dedicated to practical work experience in one <strong>of</strong> <strong>the</strong> neighbouring studs,<br />
such as Calliaghstown Riding Centre or Troytown Veterinary Hospital, depending on<br />
<strong>the</strong> course. Some years ago St. Patricks College and Troytown Veterinary Hospital<br />
pioneered an <strong>Equine</strong> Nursing Course. It has proved very successful and <strong>the</strong>y have<br />
expanded <strong>the</strong> course to cater for <strong>the</strong> number <strong>of</strong> student applicants <strong>the</strong>y receive<br />
annually.<br />
(xii) Grennan College<br />
Grennan College, Thomastown, Co. Kilkenny <strong>of</strong>fers FETAC level 5 Certificate in<br />
Horsemanship - Equestrian & Stable Management Studies. Students <strong>of</strong> this course<br />
will also have <strong>the</strong> option to sit <strong>the</strong> BHS exams Stages 1, 2 and 3 and <strong>the</strong> Irish<br />
Certificate in Equestrian Science. It is a practical and academic course for those<br />
seeking careers in <strong>the</strong> horse industry. It is designed and run in accordance with<br />
international standards in order to attain <strong>the</strong> best equine and teaching practices.<br />
(xiii) Teagasc<br />
Teagasc provides an Advanced Certificate in Horsemanship and Stud<br />
Management at Kildalton College. This two year course is accredited by FETAC.<br />
The aim <strong>of</strong> <strong>the</strong> programme is to provide students with: (i) knowledge and skills<br />
relating to <strong>the</strong> sport horse adding value to young horses; (ii) qualifications for<br />
employment opportunities in <strong>the</strong> industry, including stud farms and equestrian<br />
centres, and (iii) progression to o<strong>the</strong>r higher level courses.<br />
On completion <strong>of</strong> <strong>the</strong> first year students are awarded FETAC Level 5 Certificate in<br />
Horse Breeding and Training. Students with this qualification can follow on to<br />
complete year 2 <strong>of</strong> <strong>the</strong> course or apply, via <strong>the</strong> Higher Education Links scheme, for<br />
<strong>the</strong> Higher Certificate in <strong>Equine</strong> Studies at Athlone Institute <strong>of</strong> Technology.<br />
Students who decide to complete <strong>the</strong> second year can opt for one <strong>of</strong> two specialisms:<br />
stud management or equitation. With <strong>the</strong> former, students spend nine months on paid<br />
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placement on approved stud farms to develop pr<strong>of</strong>iciency in stud management skills.<br />
Students also complete at Kildalton College ten-week course work on business<br />
management, horse nutrition and horse breeding. Successful students who complete<br />
<strong>the</strong> second year specialising in stud management are awarded <strong>the</strong> FETAC Advanced<br />
Certificate in Stud Management.<br />
If students opt to complete <strong>the</strong> second year specialising in equitation, <strong>the</strong>y spend 24<br />
weeks at Kildalton College developing <strong>the</strong>ir riding and horse management skills; train<br />
young horses for sales and competition; and learn to teach and coach. Students are<br />
<strong>the</strong>n encouraged to complete <strong>the</strong> recognised formal education for riding instruction,<br />
namely <strong>the</strong> BHS Instructors qualifications. On successful completion <strong>of</strong> <strong>the</strong> second<br />
year specialising in equitation, students are awarded <strong>the</strong> FETAC Advanced<br />
Certificate in Horsemanship.<br />
(xiv) O<strong>the</strong>r courses<br />
A number <strong>of</strong> equine related course are delivered by o<strong>the</strong>r education providers e.g.<br />
Mallow Teagasc Centre, Tullow Teagasc Centre, Gorey Community School, Scoil<br />
Mhuire Community School, Boyne Community School, Enniscorthy College <strong>of</strong><br />
Fur<strong>the</strong>r Education. These courses vary in content and are designed to meet <strong>the</strong> needs<br />
<strong>of</strong> <strong>the</strong>ir local communities for those involved or wishing to be involved in <strong>the</strong> equine<br />
industry.<br />
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2.3.4 SALES<br />
2.3.4.1 SPORT HORSE SALES<br />
Goresbridge Horse Sales Ltd<br />
Goresbridge Horse Sales Ltd based in Goresbridge Co Kilkenny is <strong>the</strong> largest<br />
Sport Horse sales complex in Ireland. Each year, over four thousand quality<br />
animals, from three years <strong>of</strong> age upwards and from all over Ireland, pass through <strong>the</strong><br />
Goresbridge sales-ring, during one <strong>of</strong> six Sport Horse performance auctions held<br />
from February to December annually.<br />
September's sale is <strong>the</strong> largest, being run over 9 days and with over 1,800 entries on<br />
<strong>of</strong>fer. It is probably Europe's largest auction <strong>of</strong> Sport Horses, with buyers attending<br />
from <strong>the</strong> U.K., Holland, Denmark, Belgium, Germany, Canada, U.S.A., Sweden,<br />
Switzerland, etc., etc.<br />
Goresbridge Horse Sales Ltd. hold <strong>the</strong> following sales:<br />
(i) Monthly Horse and Pony Sales: <strong>the</strong>se are held <strong>the</strong> first Saturday <strong>of</strong> every month.<br />
(ii) Sport Horse Performance Sales: six Sport Horse Performance Sales are held every<br />
year; approximately one every two months.<br />
(iii) Thoroughbred Sales: six sales are held every year; approximately one every two<br />
months.<br />
Six Thoroughbred sales are held every year, approximately one every two<br />
months.<br />
Cavan Equestrian & Horse Marketing centre<br />
Owned and run by <strong>the</strong> Clarke family since 1983, Cavan Equestrian & Horse<br />
Marketing Centre organises and runs <strong>the</strong> International Performance Horse &<br />
Pony Sales along with major show jumping events. They also run an inward buyer<br />
programme where foreign buyers can claim a refund on travel expenses when <strong>the</strong>y<br />
purchase at <strong>the</strong> sales. The following is a list <strong>of</strong> its sales types for 2007.<br />
(i) International Performance Sales: six held between February and November<br />
(ii) Young Stock Sport Horse Sales: three held between February and November<br />
(iii) National Registered Irish Draught Sale: two held – one in October and one<br />
November.<br />
Connemara Sale<br />
This sale takes place annually in October.<br />
Online Sales<br />
These include <strong>the</strong> sale <strong>of</strong> Sport Horse through <strong>the</strong> use <strong>of</strong> <strong>the</strong> following site:<br />
www.irish-sporthorse-sales.net. This recently developed website acts as an agent for<br />
sport horse and pony sales.<br />
Horse fairs<br />
There is a strong tradition in some areas <strong>of</strong> <strong>the</strong> country to hold annual horse fairs.<br />
These act as useful contact point between buyers and sellers as well as social<br />
occasion. Some <strong>of</strong> <strong>the</strong> most popular include:<br />
(i) Tallow Waterford – September<br />
(ii) Ballinasloe Galway– October<br />
in<br />
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(iv) Smithfield Dublin – March<br />
(v) Borris Carlow - August<br />
2.3.4.2 THOROUGHBRED HORSE SALES<br />
G<strong>of</strong>fs Thoroughbred Sales Kill Co Kildare.<br />
G<strong>of</strong>fs is Ireland's leading Bloodstock Sales Company. In 2007 it merged with<br />
Doncaster Bloodstock sales, which is <strong>the</strong> second largest and fastest growing<br />
Thoroughbred Auction House in <strong>the</strong> UK. Combined with a major shareholding in <strong>the</strong><br />
leading French Sales company Arqana, <strong>the</strong> group wishes to become <strong>the</strong> leading<br />
European Sales Company by <strong>of</strong>fering an unrivalled customer focused service to <strong>the</strong><br />
Bloodstock <strong>Industry</strong>.<br />
The following outlines <strong>the</strong> nature and dates for sales in 2007.<br />
• National Hunt Breeze Up Sale (19 Jan 2007 )<br />
• February Sale - Part 1 (12 Feb 2007 to 14 Feb 2007)<br />
• February Sale - Part 2 (15 Feb 2007 to 16 Feb 2007)<br />
• Breeze Up at Kempton (Flat) (09 Mar 2007 )<br />
• June National Hunt and Land Rover Sale - Part 1 (12 Jun 2007 to 13 Jun 2007)<br />
• June National Hunt and Land Rover Sale - Part 2 (14 Jun 2007 to 15 Jun 2007)<br />
• Million Sale (01 Oct 2007 to 03 Oct 2007)<br />
• Sportsman's Yearling Sale (04 Oct 2007 to 05 Oct 2007)<br />
• Horses in Training Sale (02 Nov 2007 )<br />
• November Foal Sale - Part 1 (18 Nov 2007 to 20 Nov 2007)<br />
• November Foal Sale - Part 2 (21 Nov 2007 to 23 Nov 2007)<br />
• November Broodmares and Fillies Sale (23 Nov 2007 to 25 Nov 2007)<br />
• December National Hunt Sale (10 Dec 2007 to 13 Dec 2007)<br />
• December Flat Sale (14 Dec 2007)<br />
G<strong>of</strong>fs provides sales figures and prices on <strong>the</strong>ir website www.g<strong>of</strong>fs.com for each sale.<br />
Tattersalls Bloodstock Sales Ratoath Co Meath<br />
Tattersalls Ireland is a world renowned bloodstock sales company. They are <strong>the</strong><br />
leading auction house in <strong>the</strong> world for National Hunt Horses. There are six auctions<br />
that take place throughout <strong>the</strong> year in <strong>the</strong> Ratoath venue, including:<br />
• February National Hunt Sale,<br />
• Select Derby Sale in June,<br />
• August National Hunt Sale,<br />
• September Yearling Sale,<br />
• November National Hunt Sale<br />
• December Breeders Flat Sale.<br />
Tattersalls provide sales figures and prices on <strong>the</strong>ir website www.tattersalls.ie for<br />
each sale.<br />
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2.3.5 TRADE<br />
This section examines <strong>the</strong> various trades operating within County <strong>Tipperary</strong> related to<br />
<strong>the</strong> equine industry, namely: Clothing, Equipment, Horse Feed, Bedding, Livery,<br />
<strong>Equine</strong> Spas and Transport.<br />
The common factor related to <strong>the</strong>se industries is that <strong>the</strong>y supply <strong>the</strong> demand for<br />
products and services related to <strong>the</strong> industry. They operate on <strong>the</strong> principle that <strong>the</strong>re<br />
is sufficient demand for <strong>the</strong>ir varied goods.<br />
A centralised database does not exist <strong>of</strong> <strong>the</strong> various traders supplying <strong>the</strong> horse<br />
industry. Details <strong>of</strong> providers can be gleaned through searches <strong>of</strong> <strong>the</strong> Golden Pages,<br />
under different occupation and service categories. Registration <strong>of</strong> service providers in<br />
particular is not centrally controlled by any state or regulatory body. A considerable<br />
number <strong>of</strong> suppliers are family run businesses that do not advertise <strong>the</strong>ir products or<br />
services normally. Word <strong>of</strong> mouth is <strong>the</strong> common marketing approach adopted by<br />
such operators. The provision <strong>of</strong> livery and bedding predominantly operates from<br />
farm units.<br />
Fur<strong>the</strong>r primary research into <strong>the</strong>ir activities is not deemed warranted as <strong>the</strong> market<br />
determines who operates and what products and services are provided for <strong>the</strong><br />
industry.<br />
(i) Clothing<br />
The <strong>Equine</strong> Warehouse [www.ryanequine.com] is located in Clonmel and <strong>of</strong>fers a<br />
comprehensive range <strong>of</strong> equine related products and services. In conjunction with<br />
<strong>the</strong>ir parent company, Ryan <strong>Equine</strong> Ltd., <strong>the</strong>y provide a complete end to end service<br />
to cater for all equine related requirements for both <strong>the</strong> business and private<br />
individual client. The <strong>Equine</strong> Warehouse proposes to launch an on-line shopping<br />
service in <strong>the</strong> near future. Its services include:<br />
• Expert advice from veterinarians, nutritionists and health care experts.<br />
• Free healthcare consultations.<br />
• Retail outlet <strong>of</strong>fering a full range <strong>of</strong> equine products and services.<br />
• Mail order service.<br />
• Next day delivery on all orders.<br />
• Expert advice from industry pr<strong>of</strong>essionals.<br />
• Tack repairs.<br />
• On-site sales service available.<br />
(ii) Equipment<br />
The market for equipment includes both <strong>the</strong> private small individual and <strong>the</strong> bigger<br />
commercial enterprise. Tack, feeding equipment and jumping fences are essential to<br />
those involved. Many <strong>of</strong> <strong>the</strong> manufacturers <strong>of</strong> show jumps, poles and fences work<br />
continually with equestrian organisations to improve safety. Information in relation<br />
to those involved in equipment provision in <strong>the</strong> <strong>Tipperary</strong> region is not readily<br />
identifiable, for completeness and integrity, through <strong>the</strong> secondary research<br />
completed in this phase <strong>of</strong> <strong>the</strong> project.<br />
(iii) Horse Feed and Bedding<br />
There is a whole host <strong>of</strong> equine feeding available ranging from basic muesli type<br />
feeds to oils and supplements. Just as for human foods <strong>the</strong> argument for and against<br />
genetically modified (GM) foods also applies to equine feeding.<br />
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There is an extensive range <strong>of</strong> animal bedding, e.g. shavings, shredded paper, s<strong>of</strong>t<br />
wood granules, and stable mats. All boast benefits including absorbency, hygiene,<br />
dust, spore, smell, allergy and germ free, easy to clean and disinfect <strong>the</strong>rmal<br />
insulation properties. Information in relation to those involved in horse feed and<br />
bedding provision in <strong>the</strong> <strong>Tipperary</strong> region is not readily identifiable, for completeness<br />
and integrity, through <strong>the</strong> secondary research completed in this phase <strong>of</strong> <strong>the</strong> project.<br />
(iv) Livery<br />
Livery yards are stables which will stable, feed and <strong>of</strong>ten exercise horses and ponies<br />
for owners who do not have <strong>the</strong> facilities to do <strong>the</strong>se <strong>the</strong>mselves. It is very difficult to<br />
estimate <strong>the</strong> number and size <strong>of</strong> livery yards in <strong>Tipperary</strong> as <strong>the</strong>y are run, in <strong>the</strong> main,<br />
privately with no governing body or association. A major proportion are run as a<br />
combination <strong>of</strong> equestrian facilities, horse training and/or farming. Some <strong>of</strong> <strong>the</strong> issues<br />
associated with <strong>the</strong> control and management <strong>of</strong> livery yards and centres are dealt<br />
with under discussions and recommendations related to equestrian centres, equine<br />
participatory tourism, and sport horse business development, as summarised in<br />
Section 4.4.<br />
This one area within <strong>the</strong> overall trade category that could be investigated fur<strong>the</strong>r<br />
during primary research, through <strong>the</strong> use <strong>of</strong> focus groups including those who operate<br />
in this area.<br />
(v)<br />
Retail – including Swimming pools<br />
<strong>Equine</strong> Spa<br />
The Centre for Natural <strong>Equine</strong> Therapy in Graiguenoe, Holycross, Thurles, Co.<br />
<strong>Tipperary</strong> provides facilities for healing lower leg injuries in horses. Treatment in <strong>the</strong><br />
<strong>Equine</strong> Spa <strong>of</strong>fers both speedier recovery times and an improved quality <strong>of</strong> healing<br />
with long term benefits.<br />
Meadowview <strong>Equine</strong> Therapy [www.meadowviewspa.com] is a newly established<br />
ECB <strong>Equine</strong> Spa Therapy centre situated in Keady, Co. Armagh.<br />
Information in relation to those involved in retail provision for <strong>the</strong> equine industry in<br />
<strong>the</strong> <strong>Tipperary</strong> region is not readily identifiable, for completeness and integrity,<br />
through <strong>the</strong> secondary research completed in this phase <strong>of</strong> <strong>the</strong> project.<br />
(vi) Transport<br />
Ballinroe International Horse Transport [www.ballinroe.com] operates in<br />
Templemore, Co. <strong>Tipperary</strong>. It provides full horse transportation and stabling<br />
facilities for <strong>the</strong> horse industry in Ireland and <strong>the</strong> UK.<br />
Information in relation to those involved in transport provision for <strong>the</strong> equine industry<br />
in <strong>the</strong> <strong>Tipperary</strong> region is not readily identifiable, for completeness and integrity,<br />
through <strong>the</strong> secondary research completed in this phase <strong>of</strong> <strong>the</strong> project.<br />
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2.3.6 EQUINE RELATED TOURISM<br />
This section examines <strong>the</strong> strategic considerations related to equine related tourism in<br />
Ireland. It also summarises <strong>the</strong> key equine related tourist venues in Ireland, namely<br />
<strong>the</strong> Irish National Stud and <strong>the</strong> Irish Horse Museum. There are no specific equestrian<br />
based tourist venues in County <strong>Tipperary</strong>.<br />
2.3.6.1 Strategic Considerations<br />
The Tourist Product Development Strategy 2007-2013<br />
Failte Ireland has conducted a number <strong>of</strong> both generic and specific research reviews,<br />
which have addressed <strong>the</strong> nature and levels <strong>of</strong> equine related tourism in Ireland. The<br />
Tourist Product Development Strategy 2007-2013 includes reference to <strong>the</strong> need to<br />
develop private ‘s<strong>of</strong>t adventure’ products, <strong>of</strong> which equine related activities are<br />
included, for <strong>the</strong> future.<br />
This report specifically identified that private equestrian facilities and trails, one <strong>of</strong><br />
<strong>the</strong> three ‘s<strong>of</strong>t product’ adventure areas (o<strong>the</strong>rs being water boat centres and boat<br />
rental facilities; and, o<strong>the</strong>r outdoor activity centres) should receive a share <strong>of</strong> <strong>the</strong> €28<br />
million allocated for investment to develop this ‘s<strong>of</strong>t product’ tourist area during <strong>the</strong><br />
period 2007-2013. Hobby or activity tourist enthusiasts are considered to represent<br />
less than 10 per cent domestic tourist demand in Ireland, across all age groups. The<br />
estimated annual growth potential <strong>of</strong> this area is 3-4 per cent.<br />
The report, through its conduct <strong>of</strong> a comprehensive national ‘Product Audit and<br />
Quality Assessment’, identified that <strong>of</strong> <strong>the</strong>re were 271 equestrian related product<br />
<strong>of</strong>ferings nationwide <strong>of</strong> <strong>the</strong> overall 7,910 tourist related products available.<br />
Importantly, <strong>the</strong> report concluded that its research has identified that <strong>the</strong> ‘s<strong>of</strong>t<br />
adventure’ product group ranks second lowest in overall evaluation <strong>of</strong> <strong>the</strong> various<br />
tourist related product categories. The lowest average ratings, in order, relate to:<br />
angling waters, equestrian centres, golf, and walks.<br />
Low average product ratings in <strong>the</strong>se categories are evident throughout <strong>the</strong> county.<br />
However, <strong>the</strong> midland areas tend to have <strong>the</strong> greatest product weaknesses in <strong>the</strong> ‘s<strong>of</strong>t<br />
adventure’ product area than coastal regions. There are examples <strong>of</strong> good practice in<br />
<strong>the</strong> ‘s<strong>of</strong>t adventure’ product area, but most are <strong>of</strong> a weak average standard. The report<br />
notes that this is particularly true in terms <strong>of</strong> visitor access, <strong>the</strong> quality <strong>of</strong> <strong>the</strong> product,<br />
and <strong>the</strong> facilities and services available.<br />
2.3.6.2 Genesis <strong>Review</strong> <strong>of</strong> Equestrian Tourism<br />
Following significant market and consumer research conducted in 2005, Fáilte<br />
Ireland commissioned Genesis Strategic Management Consultants in mid-2006 to<br />
review <strong>the</strong> Equestrian Tourism <strong>of</strong>fer in Ireland and develop a new strategy for <strong>the</strong><br />
sector for <strong>the</strong> period 2007 – 2009.<br />
This report concluded that over generations, horses and Ireland have been considered<br />
as synonymous. The country has a deep tradition in equestrian matters that is<br />
anchored in Ireland’s reputation for excellence in horsemanship, breeding and<br />
training, as well as for its countryside and <strong>the</strong> affinity as a people with horses. This<br />
tradition has given rise to <strong>the</strong> development <strong>of</strong> equestrian tourism as a niche within <strong>the</strong><br />
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portfolio <strong>of</strong> Ireland’s tourism <strong>of</strong>fers, specifically encapsulated in <strong>the</strong> term ‘Land <strong>of</strong><br />
<strong>the</strong> Horse’.<br />
Equestrian related tourism is a major tourism product internationally. Overall demand<br />
appears to be growing, and confidence for continued growth among tour operators is<br />
high. This is consistent with broader international tourism trends towards more<br />
activity-based and outdoor holidays. However, <strong>of</strong>ficial statistics have shown a<br />
decline in <strong>the</strong> numbers travelling to experience Ireland’s equestrian <strong>of</strong>fer since <strong>the</strong><br />
start <strong>of</strong> this millennium. This decline was catalysed by <strong>the</strong> Foot and Mouth crisis in<br />
2001, and exacerbated by <strong>the</strong> effects <strong>of</strong> 9/11; however <strong>the</strong> sector’s recovery since this<br />
time has been slow. The latest available statistics indicate that approximately 30,000<br />
tourists are engaged in equestrian-tourist related activities annually.<br />
On <strong>the</strong> face <strong>of</strong> it, Ireland has a considerable amount <strong>of</strong> equestrian “product” to <strong>of</strong>fer<br />
consumers. <strong>Equine</strong> tourism can be broken down into two broad product categories -<br />
participatory and spectator activity types. The Failte Ireland Dublin Horse Show is a<br />
prime example <strong>of</strong> <strong>the</strong> latter, attracting as it does large attendances from across <strong>the</strong><br />
world while riding lessons, pony trekking, participation in shows and competitions<br />
would characterise <strong>the</strong> participatory activity end <strong>of</strong> <strong>the</strong> market.<br />
The research conducted by Genesis Management consultants for Failte Ireland in<br />
December 2006, to form part <strong>of</strong> <strong>the</strong>ir strategy development related to Equestrian<br />
Tourism, also concluded that <strong>the</strong> provision <strong>of</strong> equestrian tourism in Ireland is<br />
dominated by a small group <strong>of</strong> leading providers – probably numbering less than 30<br />
in total. These providers are generally considered to be doing well – with strong<br />
streams <strong>of</strong> repeat and referral business. Their ability to grow fur<strong>the</strong>r is deemed<br />
constrained by a lack <strong>of</strong> available capacity – particularly in <strong>the</strong> peak season.<br />
Participatory equestrian activities are <strong>of</strong>fered to visitors – both domestic and<br />
international – in <strong>the</strong> main, through a network <strong>of</strong> 254 AIRE-approved riding<br />
establishments around <strong>the</strong> country. (See Appendix 2 AIRE approved centres in Co.<br />
<strong>Tipperary</strong>.) The number <strong>of</strong> AIRE approved facilities has remained constant over <strong>the</strong><br />
last decade. Ownership and operations range from small family-run daytime<br />
operations that are an add-on to a working farm, to large employers operating in<br />
purpose-built facilities, to operations that are attached to full-service hotels and<br />
resorts. Clients range from residential overseas visitors to ad hoc day riders to<br />
committed weekly local students who form <strong>the</strong> backbone <strong>of</strong> many operations.<br />
Locations range all over <strong>the</strong> country. There are also four facilities around <strong>the</strong> country<br />
where visitors can rent a horse-drawn caravan for touring.<br />
The largest component <strong>of</strong> <strong>the</strong> Spectator related equestrian product is horse-racing.<br />
There are 27 racecourses around <strong>the</strong> country, with around 300 race meetings in total<br />
each year. Total attendance at race meetings in Ireland was 1.4m in 2005. O<strong>the</strong>r<br />
elements <strong>of</strong> <strong>the</strong> spectator <strong>of</strong>fer include Horse Fairs, <strong>of</strong> which <strong>the</strong>re are numerous<br />
across <strong>the</strong> country, and Horse Shows, <strong>of</strong> which <strong>the</strong> largest is <strong>the</strong> Dublin Horse Show.<br />
Included in this category are horse sales such as G<strong>of</strong>fs, with <strong>the</strong> finest Irish<br />
bloodstock on display, and <strong>the</strong> National Stud, where visitors are welcome. Finally <strong>the</strong><br />
Dartfield Horse Museum is a prime example <strong>of</strong> a purpose-built facility designed to<br />
tell <strong>the</strong> story <strong>of</strong> man’s relationship with <strong>the</strong> horse and is specifically geared to<br />
catering for <strong>the</strong> needs <strong>of</strong> <strong>the</strong> equestrian (and non-equestrian) tourist, with a range <strong>of</strong><br />
interactive activities and life exhibits.<br />
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2.3.6.3 The Marketing <strong>of</strong> Equestrian Tourism in Ireland<br />
Support for <strong>the</strong> marketing <strong>of</strong> overall tourism in Ireland is provided by <strong>the</strong> agencies<br />
through <strong>the</strong> Destination and Product Marketing programmes.<br />
Tourism Ireland manages <strong>the</strong> destination marketing for <strong>the</strong> island <strong>of</strong> Ireland, and<br />
deploys a significant budget on <strong>the</strong> creation and promotion <strong>of</strong> <strong>the</strong> Irish Tourism<br />
brand, and on <strong>the</strong> management <strong>of</strong> Irish tourist <strong>of</strong>fices abroad. Fáilte Ireland manages<br />
<strong>the</strong> product marketing <strong>of</strong> equestrian tourism, and in 2005 oversaw <strong>the</strong> deployment <strong>of</strong><br />
c. €300k in dedicated marketing investment. This budget for <strong>the</strong> most part is spent on<br />
attending major trade fairs and events in key target markets in Europe and <strong>the</strong> USA.<br />
For spectator-related Equestrian tourism, <strong>the</strong> major element <strong>of</strong> Agency marketing<br />
support is for <strong>the</strong> Dublin Horse Show, <strong>of</strong> which Fáilte Ireland is <strong>the</strong> title sponsor.<br />
Fur<strong>the</strong>rmore, c. €25k from <strong>the</strong> Product Marketing budget is channelled every year<br />
through to Horse Racing Ireland to contribute to <strong>the</strong>ir marketing <strong>of</strong> <strong>the</strong> horse racing<br />
product overseas.<br />
In addition to <strong>the</strong> tourism agency investment in marketing described above, <strong>the</strong>re are<br />
o<strong>the</strong>r agencies that contribute to <strong>the</strong> marketing <strong>of</strong> Equestrian Tourism within and<br />
outside Ireland, including <strong>the</strong> Irish Horse Board (IHB), Horse Racing Ireland (HRI)<br />
and Irish Thoroughbred Marketing (ITM).<br />
There are also several Marketing Groups <strong>of</strong> providers banding toge<strong>the</strong>r to reach target<br />
markets effectively and efficiently. The largest <strong>of</strong> <strong>the</strong>se is Equestrian Holidays<br />
Ireland (EHI) – a nationwide body with 24 members in total. Much <strong>of</strong> Fáilte Ireland’s<br />
product marketing investment is channelled through this body. O<strong>the</strong>r Marketing<br />
Groups operate within regional boundaries and in close conjunction with <strong>the</strong> regional<br />
<strong>of</strong>fices <strong>of</strong> Fáilte Ireland. Finally Tour Operators and individual providers engage in<br />
<strong>the</strong>ir own marketing activities to recruit visitors to participatory and spectator<br />
equestrian venues countrywide.<br />
2.3.6.4 Equestrian Based Tourist Venues<br />
The Irish National Stud<br />
In 1945 <strong>the</strong> Irish National Stud Co. Ltd., was formed and it <strong>of</strong>ficially took over <strong>the</strong><br />
running <strong>of</strong> <strong>the</strong> Stud on 31st <strong>of</strong> August 1946. Since <strong>the</strong>n it has continued to expand<br />
and develop its breeding services and is also considered an international tourist<br />
attraction.<br />
Its primary aim is to promote <strong>the</strong> interest <strong>of</strong> <strong>the</strong> bloodstock industry in Ireland by<br />
providing <strong>the</strong> services <strong>of</strong> <strong>the</strong> high class stallions on <strong>the</strong> farm. The stud consists <strong>of</strong> 958<br />
acres <strong>of</strong> land and <strong>the</strong>re are 288 boxes on <strong>the</strong> farm for mares, foals and stallions.<br />
The Stud, and <strong>the</strong> adjoining Japanese garden, is a popular tourist destination,<br />
attracting almost 150,000 visitors annually.<br />
The stud promotes tourism nationally and internationally by:<br />
• Providing facilities for visitors to <strong>the</strong> stud<br />
• Providing tours <strong>of</strong> <strong>the</strong> stud and <strong>the</strong> world famous Japanese Gardens and <strong>the</strong><br />
award wining Saint Fiachra’s Garden<br />
• Providing a museum to present <strong>the</strong> Irish Horse in such a way that will<br />
generate more interest and appreciation <strong>of</strong> horses.<br />
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• Providing a gift shop and restaurant.<br />
2.3.6.5 Conclusions on <strong>the</strong> Potential to Develop Equestrian Tourism in Ireland<br />
In summary, <strong>the</strong> concept <strong>of</strong> Ireland as <strong>the</strong> ‘Land <strong>of</strong> <strong>the</strong> Horse’ is not in any way<br />
captured by current destination marketing. The Tourism Ireland website,<br />
www.discoverireland.com, does however appear to act as a reasonable signpost to<br />
providers <strong>of</strong> Equestrian Tourism – participatory and spectator – in <strong>the</strong> country.<br />
One can observe that, in general, outside <strong>of</strong> very specific activities by individual<br />
providers or at face-to-face meetings at shows perhaps, <strong>the</strong> product marketing <strong>of</strong><br />
participatory equestrian tourism to prospective visitors is unfocused. For <strong>the</strong> most<br />
part, <strong>the</strong> articulation <strong>of</strong> <strong>the</strong> <strong>of</strong>fer is broad and unspecific, and audience targeting is<br />
likewise broad or ad hoc. As a result <strong>of</strong> this, it is difficult for consumers to appreciate<br />
<strong>the</strong> full value <strong>of</strong> what is on <strong>of</strong>fer. This is <strong>the</strong> area where <strong>the</strong> greatest concentration <strong>of</strong><br />
primary research would be <strong>of</strong> value to County <strong>Tipperary</strong>, in particular, to investigate<br />
how existing analysis conducted for Fáilte Ireland by Genesis Management<br />
Consultants, in articulating <strong>the</strong> strategic development needs for Equestrian tourism,<br />
can be applied within County <strong>Tipperary</strong> specifically, and how <strong>the</strong> priority areas<br />
identified below can be realised specifically in <strong>the</strong> county.<br />
To this end, understanding who is providing participatory activities in <strong>the</strong> equine<br />
industry in <strong>the</strong> county should be determined through primary research. Issues such as<br />
centralised registration and monitoring <strong>of</strong> <strong>the</strong> quality and value <strong>of</strong> service provision is<br />
warranted in view <strong>of</strong> <strong>the</strong> existing research and evidence <strong>of</strong> very low standards and<br />
quality <strong>of</strong> service provision in <strong>the</strong> area. Specifically, fur<strong>the</strong>r work could be conducted<br />
with such bodies as Equestrian Holidays Ireland to establish how participatory<br />
tourism could be improved within County <strong>Tipperary</strong>. Additionally, perceived factors<br />
impeding <strong>the</strong> growth <strong>of</strong> participatory equestrian based tourism in Ireland in general,<br />
such as insufficient industry focus on <strong>the</strong> characteristics and needs <strong>of</strong> leisure riders<br />
versus elite riders, service price inflation, reduced access to <strong>the</strong> countryside and<br />
performance issues in areas related to equestrianism, beyond <strong>the</strong> remit <strong>of</strong> tourism, are<br />
considered warranted for investigation.<br />
In relation to spectator equestrianism, <strong>the</strong> overall sense is that in many instances <strong>the</strong><br />
tourism value <strong>of</strong> <strong>the</strong>se events is under-exploited. The extent <strong>of</strong> hard data related to<br />
this area is very limited, as <strong>the</strong> majority <strong>of</strong> agencies operating in <strong>the</strong> equestrian tourist<br />
area consider this outside <strong>the</strong>ir area <strong>of</strong> direct focus. Anecdotal evidence suggests<br />
spectator equestrianism is mainly supported by <strong>the</strong> domestic ra<strong>the</strong>r than <strong>the</strong> overseas<br />
market. Organisers are interested in driving attendance, and not necessarily tourism<br />
and <strong>the</strong> tourism agencies have restricted <strong>the</strong>ir role in relation to <strong>the</strong> promotion <strong>of</strong><br />
spectator events primarily to awareness-building.<br />
Genesis Management Consultants concluded that in order to develop equestrian<br />
based tourism in Ireland <strong>the</strong> following key priorities, organised into two streams <strong>of</strong><br />
activity, and ought to be progressed in parallel by <strong>the</strong> key stakeholders involved<br />
directly and indirectly in this area.<br />
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TABLE 2.3.6: SUMMARY OF KEY PRIORITIES FOR PARTICIPATORY AND<br />
SPECTATOR EQUESTRIAN TOURISM<br />
Stream 1: Delivering “Next Generation Marketing”<br />
Priority 1<br />
Priority 2<br />
Align target markets and segments<br />
Define and roll-out “Next Generation Marketing” mix<br />
Stream 2: Driving <strong>the</strong> Equestrian Tourist <strong>Industry</strong>’s capacity to grow<br />
Priority 1<br />
Priority 2<br />
Priority 3<br />
Priority 4<br />
Priority 5<br />
Priority 6<br />
Priority 7<br />
Improve <strong>the</strong> quality and quantity <strong>of</strong> information available on actual and<br />
potential equestrian tourists: participatory and spectator, domestic and<br />
overseas.<br />
Work with industry to communicate <strong>the</strong> potential <strong>of</strong> Equestrian<br />
Tourism, and to recruit new providers into <strong>the</strong> system on an ongoing<br />
basis.<br />
Work with AIRE to build a transparent standard <strong>of</strong> “suitable for<br />
tourists” that goes beyond <strong>the</strong> current AIRE framework to include:<br />
presentation, quality <strong>of</strong> experience, care for environment, etc.<br />
Make achievement <strong>of</strong> this standard a requirement for <strong>the</strong> receipt <strong>of</strong><br />
Fáilte Ireland product marketing and/or product development<br />
investment (time and money).<br />
Co-ordinate and contribute to efforts on <strong>the</strong> part <strong>of</strong> “approved”<br />
providers to negotiate at national and/or local levels with key<br />
stakeholders in relation to improving/maintaining access to countryside,<br />
beaches, forestry, etc. and also to drive down key operating costs.<br />
Drive to increase <strong>the</strong> amount and effectiveness <strong>of</strong> Fáilte Ireland Product<br />
Development (and o<strong>the</strong>r sources <strong>of</strong>) investment in Equestrian Tourism.<br />
Incorporate access to guidance and training on design and best practice<br />
in facilities development into Product Development “package”.<br />
Work with industry to develop and roll out tailored training programmes<br />
to meet <strong>the</strong> capability development needs <strong>of</strong> actual/prospective<br />
Equestrian Tourism providers.<br />
Addressing such priorities is to enable <strong>the</strong> equestrian tourist industry in Ireland to aim<br />
for a target <strong>of</strong> 250,000 inbound visitors by 2015, spread across participatory and<br />
spectator activities, with a mid-term objective <strong>of</strong> 115,000 in 2009, comprising <strong>of</strong><br />
55,000 participatory and 60,000 spectators.<br />
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CHAPTER 3: STRATEGIC ANALYSES AND REPORTS RELATED TO THE EQUINE INDUSTRY –<br />
NATIONALLY AND INTERNATIONALLY<br />
3.1 Overview<br />
This chapter addresses previous research conducted on <strong>the</strong> equine industry, both in<br />
Ireland and <strong>the</strong> UK, which is deemed directly and indirectly <strong>of</strong> relevance to this<br />
project.<br />
It comprises an analysis <strong>of</strong> <strong>the</strong> following key reports:<br />
• The Future <strong>of</strong> <strong>the</strong> Irish Sport Horse <strong>Industry</strong> – Analysis and Recommendations<br />
2007<br />
• An Assessment <strong>of</strong> <strong>the</strong> Economic Contribution <strong>of</strong> <strong>the</strong> Thoroughbred Breeding and<br />
Horse Racing <strong>Industry</strong> in Ireland<br />
• Research on <strong>the</strong> Horse <strong>Industry</strong> in Great Britain - Prepared by <strong>the</strong> Henley Centre<br />
2004<br />
• Strategy for <strong>the</strong> Horse <strong>Industry</strong> in England and Wales 2005<br />
• Nor<strong>the</strong>rn Ireland Strategy for <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong> 2006<br />
• Additional research findings relevant to terms <strong>of</strong> reference.<br />
Where feasible, information has been extrapolated from <strong>the</strong>se reports to support<br />
analysis <strong>of</strong> activity at County <strong>Tipperary</strong> level. However, <strong>the</strong> majority <strong>of</strong> data provided<br />
in such reports, and sourced throughout <strong>the</strong> secondary research process, has been<br />
summated at national level ra<strong>the</strong>r than county level. Accordingly, it is not feasible,<br />
without <strong>the</strong> conduct <strong>of</strong> primary research, to provide more granular information at this<br />
stage <strong>of</strong> <strong>the</strong> project.<br />
3.1 THE FUTURE OF THE IRISH SPORT HORSE INDUSTRY – ANALYSIS AND<br />
RECOMMENDATIONS: IRISH HORSE BOARD (2006)<br />
This report was commissioned by <strong>the</strong> Irish Horse Board (IHB) and researched and<br />
written by University College Dublin during 2005 and 2006. It aims to provide<br />
background research, analysis and recommendations as inputs for a strategic plan for<br />
<strong>the</strong> Irish Sport Horse industry.<br />
It is recognised that this is <strong>the</strong> first significant report <strong>of</strong> its kind into <strong>the</strong> Irish Sport<br />
Horse industry and as such is intended as a starting point for future work <strong>of</strong> its kind.<br />
‘The pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> industry presented by this report provides a review <strong>of</strong><br />
key data and trends in <strong>the</strong> industry as it currently stands and also<br />
represents views <strong>of</strong> participants in <strong>the</strong> industry. Due to <strong>the</strong> current<br />
fragmentation and incomplete documentation within <strong>the</strong> industry, this<br />
pr<strong>of</strong>ile is only a starting point upon which a more comprehensive,<br />
regular pr<strong>of</strong>iling <strong>of</strong> <strong>the</strong> industry should be developed. It should act as a<br />
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eference source and provide metrics for measuring <strong>the</strong> future progress.’<br />
1<br />
The report was written within <strong>the</strong> context <strong>of</strong> <strong>the</strong> mission for <strong>the</strong> newly formed agency -<br />
Horse Sport Ireland 2 , which is now responsible for devising and implementing<br />
strategies for <strong>the</strong> development and promotion <strong>of</strong> an internationally competitive Irish<br />
sport horse industry, including breeding, <strong>the</strong> sport and leisure elements. The mission <strong>of</strong><br />
Horse Sport Ireland is to:<br />
‘Establish an internationally competitive and successful Irish Sport horse industry <strong>the</strong><br />
development and promotion <strong>of</strong> <strong>the</strong> breeding, sport, leisure and business sectors.’ 3<br />
The process <strong>of</strong> data ga<strong>the</strong>ring for <strong>the</strong> compilation <strong>of</strong> this report commenced in early<br />
2005 and involved:<br />
• An analysis <strong>of</strong> industry databases and accessible information<br />
• Presentations by industry organisations<br />
• Questionnaires distributed to industry organisations<br />
• Collation <strong>of</strong> primary data and industry views<br />
o Consultation with key stakeholders within <strong>the</strong> industry<br />
o Written submissions from individuals and organisations.<br />
A major survey was carried out to obtain detailed information on <strong>the</strong> views and<br />
experiences <strong>of</strong> participants in <strong>the</strong> sport horse industry. This survey was sponsored by<br />
<strong>the</strong> Irish Horse Board and distributed to all <strong>of</strong> its members (approx 7,400) by post in<br />
<strong>the</strong> spring <strong>of</strong> 2006.<br />
The definition <strong>of</strong> a sport horse used in <strong>the</strong> report is ‘a riding horse <strong>of</strong> a single breed or<br />
a combination <strong>of</strong> breeds used for (or intended to be used for) recreational and<br />
competitive activities o<strong>the</strong>r than racing’. 4<br />
The Irish Sport Horse Questionnaire conducted by UCD had 97 respondents from<br />
Co <strong>Tipperary</strong>. Because <strong>the</strong> <strong>Tipperary</strong> respondents only constitute 97 <strong>of</strong> 1550 (6.2%)<br />
<strong>the</strong> following is a summary <strong>of</strong> <strong>the</strong> results <strong>of</strong> <strong>the</strong> questionnaire as <strong>the</strong>y relate to<br />
<strong>Tipperary</strong>.<br />
1 Strategic <strong>Review</strong> <strong>of</strong> Irish Sport Horse <strong>Industry</strong>, Irish Horse Board; UCD, (2007), p1.<br />
2 Horse Sport Ireland was established in November 2006.<br />
3 Strategic <strong>Review</strong> <strong>of</strong> Irish Sport Horse <strong>Industry</strong>, Irish Horse Board; UCD, (2007). p 3<br />
4 Strategic <strong>Review</strong> <strong>of</strong> Irish Sport Horse <strong>Industry</strong>, Irish Horse Board; UCD, (2007). p1<br />
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Participation in Sport Horse industry: Leisure or Business<br />
No Answer 25%<br />
Leisure<br />
42%<br />
N/A<br />
Business<br />
Leisure<br />
Both<br />
Business 31%<br />
Respondents were asked with regards to <strong>the</strong>ir horse operation if <strong>the</strong>y made<br />
money; Lost Money or Broke Even<br />
Made or lost money<br />
No <strong>of</strong> respondents<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
Lost Money Broke even Made Money NA<br />
A number <strong>of</strong> key strategic areas were reviewed and action areas identified and<br />
recommendations made. The strategic areas and <strong>the</strong> actions recommended are<br />
formulated based on research and consultation with organisations and individuals<br />
within <strong>the</strong> industry and on comparisons with sport horse industries elsewhere. In<br />
addition to <strong>the</strong> recommendations for each key strategic area, a detailed review <strong>of</strong><br />
breeding policies and procedures within <strong>the</strong> Irish Sport Horse Studbook is also<br />
included.<br />
The categorized findings contained within <strong>the</strong> report are summarized as follows:<br />
1. <strong>Industry</strong> Structure: <strong>the</strong> current fragmentation <strong>of</strong> <strong>the</strong> industry has resulted in a lack<br />
<strong>of</strong> cohesion among <strong>the</strong> breeding, sport, leisure, and business sectors and has<br />
hindered <strong>the</strong> development <strong>of</strong> an internationally competitive and successful<br />
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industry. The lack <strong>of</strong> cohesion has also made it difficult to project a positive<br />
image within <strong>the</strong> industry.<br />
2. Participation: Participation in <strong>the</strong> industry is widespread and active, with an<br />
estimated 53,000 people regularly involved. <strong>Equine</strong> organizations and businesses<br />
are important to <strong>the</strong> fabric <strong>of</strong> rural life.<br />
3. Sport and Leisure: In 2005, <strong>the</strong> sport and leisure equestrian centres had<br />
approximately 10,000 and 15,500 registered participants respectively, with<br />
predicted growth <strong>of</strong> 24 per cent by 2010. Current issues for sport and leisure<br />
organizations include insufficient facilities, equipment, funding, sponsorship and<br />
volunteers, combined with a lack <strong>of</strong> support structures for administration,<br />
communication, marketing, elite athlete development and limited access to <strong>the</strong><br />
countryside.<br />
4. Economic: a conservative estimate <strong>of</strong> annual expenditure within <strong>the</strong> industry is<br />
€400 million. The industry is predominantly leisure based, with 65 per cent <strong>of</strong><br />
sport horse yards identified as leisure yards. A fur<strong>the</strong>r 20 per cent <strong>of</strong> yards have a<br />
business interest but are not dependent on <strong>the</strong> income, with only 15 per cent <strong>of</strong><br />
yards dependent on <strong>the</strong> income. Many <strong>of</strong> <strong>the</strong>se businesses do not come within <strong>the</strong><br />
definition <strong>of</strong> a farm enterprise, and only 25 per cent feel that <strong>the</strong>y industry<br />
provides good support for businesses. Sales <strong>of</strong> horses account for 63 per cent <strong>of</strong><br />
revenue across sport horse yards, but prices achieved are <strong>of</strong>ten poor, possibly due<br />
to a lack <strong>of</strong> horse quality or suitability.<br />
5. Education: Of <strong>the</strong> people involved in <strong>the</strong> industry, 57 per cent have no form <strong>of</strong><br />
equestrian based training. There has been an increase in <strong>the</strong> education and<br />
training programmes on <strong>of</strong>fer in recent years; however a number <strong>of</strong> gaps remain<br />
in areas such as breeding, horse management, welfare and <strong>the</strong> training <strong>of</strong> horses.<br />
6. Marketing and Promotion: marketing and promotion within <strong>the</strong> sport horse<br />
industry are limited and mainly focused on <strong>the</strong> sale <strong>of</strong> Irish horses abroad and on<br />
Ireland as a tourist destination. The Irish Horse Board has made some progress in<br />
developing <strong>the</strong> marketing and promotion <strong>of</strong> Irish horses, however, <strong>the</strong> European<br />
market has been increasing <strong>the</strong>ir market share. The image within <strong>the</strong> industry<br />
needs attention for development into a premium brand with <strong>the</strong> pr<strong>of</strong>ile raised<br />
internationally in order to increase <strong>the</strong> number <strong>of</strong> horses being sold and <strong>the</strong> prices<br />
being achieved.<br />
7. Breeding: Approximately 55 per cent <strong>of</strong> <strong>the</strong> national sport horse herd is classified<br />
as breeding or young stock. The current stock <strong>of</strong> 27, 500 mares is a valuable and<br />
unique genetic resource. However, Ireland’s position to compete effectively in<br />
international competitions and markets has been seriously eroded in recent year.<br />
Breeders perceive <strong>the</strong> increasing influence <strong>of</strong> foreign sport horse bloodlines<br />
within <strong>the</strong> Irish Sport Horse Studbook as <strong>the</strong> main challenge facing <strong>the</strong> breeding<br />
sector. Within native Irish breeds, breeders perceive <strong>the</strong> main challenge to be <strong>the</strong><br />
reduction <strong>of</strong> genetic diversity.<br />
8. Welfare: horse health and welfare is a growing concern in Ireland, as evidenced<br />
by <strong>the</strong> increasing level <strong>of</strong> work by welfare organisations with horses. The key<br />
areas <strong>of</strong> concern include: <strong>the</strong> export <strong>of</strong> horses for slaughter, a lack <strong>of</strong><br />
implementation <strong>of</strong> transport regulations, equestrian disciplines without<br />
regulation, <strong>the</strong> use <strong>of</strong> underage animals, a lack <strong>of</strong> <strong>the</strong> implementation <strong>of</strong> <strong>the</strong><br />
Control <strong>of</strong> Horses Act, and poor standards generally at marts and sales.<br />
The reporting <strong>of</strong> recommendations is broken down into 8 key strategic areas, to<br />
reflect <strong>the</strong> above analyses, as follows:<br />
• Breeding<br />
• Management and Administration<br />
• Sport and Leisure Development<br />
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• Education and Training<br />
• Marketing, Fundraising and Sponsorship<br />
• Business Development<br />
• Welfare, Ethics, Safety and Environment<br />
• Research.<br />
A summary <strong>of</strong> <strong>the</strong> main recommendations made within <strong>the</strong> 8 key strategic areas are<br />
included in <strong>the</strong> Section 3.2.1 to 3.2.8. These recommendations will have varying<br />
impacts on <strong>the</strong> industry in <strong>Tipperary</strong> and some may provide an opportunity for <strong>the</strong><br />
development <strong>of</strong> <strong>the</strong> industry ei<strong>the</strong>r directly or indirectly in <strong>the</strong> county.<br />
3.1.1 Breeding<br />
The report outlines <strong>the</strong> prevalence and importance <strong>of</strong> small breeders for <strong>the</strong> industry<br />
in Ireland. The findings show that that a large proportion <strong>of</strong> breeders in Ireland<br />
operate on a small scale with 73 per cent <strong>of</strong> breeders only registering one foal per<br />
year, with 50 per cent <strong>of</strong> breeders keeping two mares or less. This base <strong>of</strong> small<br />
breeders faces significant financial challenges, with 40 per cent <strong>of</strong> breeders with one<br />
mare losing money in 2005. With <strong>the</strong>se figures in mind it makes <strong>the</strong> following<br />
recommendations.<br />
Registration<br />
• Increase policing <strong>of</strong> regulations requiring <strong>the</strong> registration <strong>of</strong> all horses<br />
• Require all horses to be micro chipped<br />
• Ensure Unique <strong>Equine</strong> Life Number (UELN) is implemented by all breeding<br />
organisations, sport organisations and governing bodies<br />
• Establish a national database to record all horse registrations and holdings<br />
• Record all verified pedigree on Irish Horse Register (IHR) passports, regardless<br />
<strong>of</strong> an ancestor’s classification status<br />
EU Legislation<br />
• Seek a re-interpretation <strong>of</strong> <strong>the</strong> EU Commission decision laying down <strong>the</strong> criteria<br />
for entry and registration <strong>of</strong> horses in studbooks (Commission Decision<br />
96/78/EC) as it places Irish studbooks at a disadvantage compared to o<strong>the</strong>r<br />
European studbooks<br />
Breeder support, recognition and education<br />
• Increase industry support for small breeders<br />
• Increase industry training and support for new and young breeders<br />
• Continue support for young horse classes<br />
• Put in place a system to monitor standards in studs<br />
• Establish a breeder information and education service within <strong>the</strong> IHB<br />
• Produce regular and timely stallion and mare books<br />
• Develop a scientifically based breeding policy for <strong>the</strong> ISH in conjunction with<br />
ISH breeders<br />
• Develop guidelines based on <strong>the</strong> breeding policy for breeders<br />
• Co-ordinate <strong>the</strong> approach from breeding and competition sectors, at both<br />
individual and organisation level, to improve <strong>the</strong> status <strong>of</strong> <strong>the</strong> ISH as a high<br />
performance sport horse<br />
• Ensure that financial incentives go towards <strong>the</strong> breeding <strong>of</strong> high quality horses<br />
only.<br />
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Many <strong>of</strong> <strong>the</strong> recommendations made in relation to <strong>the</strong> Irish Sport Horse Studbook are<br />
in line with new changes to <strong>the</strong> studbook for incorporation from January 2009.<br />
3.1.2 Management and Administration<br />
The key recommendations relayed in relation to <strong>the</strong> management and administration<br />
<strong>of</strong> <strong>the</strong> Irish Sport Horse <strong>Industry</strong> include:<br />
• The provision <strong>of</strong> proper governance and leadership combined with pr<strong>of</strong>essional<br />
standards <strong>of</strong> management and administration within <strong>the</strong> industry<br />
• The provision <strong>of</strong> pr<strong>of</strong>essional membership services and administration support<br />
programmes for organisations<br />
• The establishment <strong>of</strong> a centralised system to register members and horses.<br />
• Development <strong>of</strong> an IT infrastructure across industry organisations<br />
• The provision <strong>of</strong> appropriate HR training<br />
Communications, public relations and media requirements should be improved<br />
by:<br />
• Developing a proper communication, PR and media strategy to facilitate<br />
communication within <strong>the</strong> industry and to promote a positive image <strong>of</strong> <strong>the</strong> Irish<br />
Sport Horse and build a strong brand identity.<br />
3.1.3 Sport and leisure development.<br />
The industry should aim to maximise participation, performance and excellence in<br />
each <strong>of</strong> <strong>the</strong> following main areas, including: (i) High Performance, (ii) Leisure and<br />
Tourism, (iii) Shows and Competitions, (iv) Facilities, and (v) Volunteers.<br />
Specifically, it should:<br />
• Develop a world-class system <strong>of</strong> support structures for Riders, Breeders and<br />
Trainers<br />
• Develop a network <strong>of</strong> high-class training and competition facilities<br />
• Work to improve <strong>the</strong> level and number <strong>of</strong> international competitions held in<br />
Ireland<br />
• Establish a leisure committee to develop a leisure strategy to promote amateur<br />
and leisure equine groups such as <strong>the</strong> pony club, riding schools and hunts<br />
• Provide education and training for those within <strong>the</strong> industry<br />
• To audit facilities nationally, provide grants for development and to commission<br />
a feasibility study into <strong>the</strong> development <strong>of</strong> a national sport horse centre <strong>of</strong><br />
excellence<br />
• Establish a network <strong>of</strong> regional development <strong>of</strong>ficers to promote and develop<br />
equestrianism on a regional basis.<br />
3.1.4 Education and Training<br />
The two critical areas for attention include: (i) <strong>the</strong> education and training <strong>of</strong><br />
pr<strong>of</strong>essionals, ensuring standards and accreditation within <strong>the</strong> industry, and (ii) <strong>the</strong><br />
education and training <strong>of</strong> participants including owners, breeders, riders, parents and<br />
volunteers.<br />
Specifically, it should:<br />
• Work with 3 rd level colleges on education and research provision<br />
• Provide <strong>the</strong> required education and support for both pr<strong>of</strong>essionals and amateur<br />
participants.<br />
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3.1.5 Marketing, Fundraising and Sponsorship<br />
The report recommends that <strong>the</strong> image <strong>of</strong> <strong>the</strong> industry and <strong>the</strong> attractiveness to<br />
potential participants, spectators and sponsors needs attention, particularly in <strong>the</strong><br />
context <strong>of</strong> developing new revenue streams. The industry requires strategies related<br />
to: (i) promoting <strong>the</strong> marketing <strong>of</strong> equestrian activities, (ii) increasing fundraising and<br />
sponsorship, and (iii) researching and developing sport horse markets regarding<br />
traceability and brand image.<br />
Specifically, it should:<br />
• Promote equestrian sport, participation and its benefits<br />
• Increase <strong>the</strong> popularity <strong>of</strong> equestrianism as a spectator sport<br />
• Promote equestrian sport to sponsors<br />
• Develop a promotion and marketing infrastructure<br />
• Promote industry to key stakeholders including <strong>the</strong> Government.<br />
• Promote <strong>the</strong> Irish Sport Horse Brand<br />
• Manage a sales database and tracking system<br />
• Develop a client database<br />
• Develop market research capabilities<br />
3.1.6 Business Development<br />
The report recommends <strong>the</strong> establishment <strong>of</strong> an Irish equestrian business group that<br />
would work to support equestrian businesses, including addressing fiscal issues,<br />
reviewing support structure requirements, licensing and pr<strong>of</strong>essional standards.<br />
This business group would undertake such activities as:<br />
• Providing business development support<br />
• Providing a forum for information sharing<br />
• Benchmarking against quality standards and recognise good practice<br />
• Providing educational seminars on appropriate topics<br />
• Development <strong>of</strong> an equine business director<br />
• Addressing fiscal issues such as insurance rates, licences and <strong>the</strong> provision <strong>of</strong><br />
grants for <strong>the</strong> development <strong>of</strong> facilities.<br />
3.1.7 Welfare, Ethics, Safety and <strong>the</strong> Environment<br />
The report recommends <strong>the</strong> development <strong>of</strong> a health and welfare strategy for all<br />
equines and work to ensure <strong>the</strong> safety and protection <strong>of</strong> all involved within <strong>the</strong><br />
industry and <strong>the</strong> environment in which it operates.<br />
3.1.8 Research<br />
The final strategic areas identified in <strong>the</strong> report relates to research. It identifies that<br />
<strong>the</strong> industry needs to promote research to ensure <strong>the</strong> health, welfare and safety <strong>of</strong><br />
horses and riders, to support <strong>the</strong> attainment <strong>of</strong> objectives in <strong>the</strong> previous strategic area<br />
listed. It also identifies <strong>the</strong> need to enhance <strong>the</strong> knowledge and capability <strong>of</strong> those<br />
involved in <strong>the</strong> industry <strong>the</strong>reby encouraging greater pr<strong>of</strong>itability.<br />
The report recommends <strong>the</strong> establishment a committee for research in varying aspects<br />
<strong>of</strong> <strong>the</strong> equine industry including:<br />
• <strong>Equine</strong> health<br />
• Breeding<br />
• Horse welfare and health and safety<br />
• Sport Horse markets<br />
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3.1.9 Conclusions<br />
The authors <strong>of</strong> <strong>the</strong> report conclude by outlining <strong>the</strong> commitment, investment and<br />
patience needed by all sectors <strong>of</strong> <strong>the</strong> industry to make <strong>the</strong>se recommendations a<br />
reality. They also repeat that this plan is only a starting point and that regular<br />
pr<strong>of</strong>iling <strong>of</strong> <strong>the</strong> industry is needed. The comprehensive recommendations contained in<br />
this report can certainly act as a catalyst for <strong>the</strong> development <strong>of</strong> <strong>the</strong> industry in<br />
<strong>Tipperary</strong>.<br />
Primary research is warranted in <strong>the</strong> areas <strong>of</strong>:<br />
(i) <strong>Equine</strong> health, horse welfare and health and safety,<br />
(ii) Sport Horse breeding, business development, sales and markets<br />
(iii) Sport Horse/Leisure: participatory equestrian tourism.<br />
The importance <strong>of</strong> such research, in <strong>the</strong> context <strong>of</strong> <strong>the</strong> terms <strong>of</strong> reference <strong>of</strong> this<br />
project, is deemed <strong>of</strong> medium importance vis a vis determining <strong>the</strong> unique<br />
employment, educational, entrepreneurial and societal impacts <strong>of</strong> <strong>the</strong> sport horse<br />
equine industry for County <strong>Tipperary</strong> in <strong>the</strong> immediate future.<br />
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3.2 AN ASSESSMENT OF THE ECONOMIC CONTRIBUTION OF THE THOROUGHBRED<br />
BREEDING AND HORSE RACING INDUSTRY IN IRELAND: INDECON (JULY 2004)<br />
This report was prepared in July 2004 by Indecon Consultants for <strong>the</strong> Irish<br />
Thoroughbred Breeders Association, <strong>the</strong> European Breeders Fund, and Horse Racing<br />
Ireland. The report represents an independent assessment <strong>of</strong> <strong>the</strong> economic<br />
contribution <strong>of</strong> <strong>the</strong> thoroughbred breeding and Horse Racing industry to Ireland. The<br />
report looks at <strong>the</strong> following four main sectors:<br />
• Breeding – Stallions<br />
• Breeding – Broodmares<br />
• Horse Racing<br />
• Betting<br />
A summary <strong>of</strong> <strong>the</strong> key findings and recommendations related to each <strong>of</strong> <strong>the</strong>se areas<br />
are contained in Sections 3.3.1 to 3.3.4. The majority <strong>of</strong> <strong>the</strong> analysis conducted in this<br />
report, and <strong>the</strong> evolving statistics <strong>the</strong>rein, relate to regions ra<strong>the</strong>r than to county level<br />
descriptions.<br />
3.2.1 Pr<strong>of</strong>ile and Economic Contribution <strong>of</strong> <strong>the</strong> Stallion <strong>Industry</strong><br />
The research found that in 2003 <strong>the</strong>re were 390 thoroughbred stallions at stud in<br />
Ireland; this represented a 4.5 per cent increase from 1995. The Horse Racing Ireland<br />
Factbook 2006 assessed <strong>the</strong> number <strong>of</strong> stallions at stud in 2005 at 405. The average<br />
number <strong>of</strong> stallions on a farm was 5 and at least half <strong>of</strong> those surveyed had 3 stallions<br />
or less. This indicates that <strong>the</strong> Irish stallion sector operates mainly on small to<br />
medium sized farms, and that <strong>the</strong>re are a small number <strong>of</strong> farms accounting for <strong>the</strong><br />
majority <strong>of</strong> <strong>the</strong> stallions, and <strong>the</strong> associated income stream.<br />
The total number <strong>of</strong> thoroughbred stud farms in Ireland stood at 89 in 2004. Of <strong>the</strong> 89<br />
studs, 37.6 per cent or approximately 34 were located in <strong>the</strong> <strong>South</strong> East.<br />
These 89 studs covered 16,438 mares in 2002 (Source: European Breeders Fund).<br />
From <strong>the</strong>se coverings, 10,088 foals were produced giving a total income for <strong>the</strong> sector<br />
<strong>of</strong> €85.5 million. Indecon estimate <strong>the</strong> net value added contribution <strong>of</strong> <strong>the</strong> stallion<br />
sector for 2002 to be between €7 and €16.4 million.<br />
The Indecon survey estimated that for each stallion <strong>the</strong>re was an average <strong>of</strong> 8.6<br />
employees. This would equate to an estimated total employment <strong>of</strong> 2,154 people in<br />
<strong>the</strong> stallion industry. The report does indicate that this estimated employment figure<br />
may be too low, due to <strong>the</strong> pr<strong>of</strong>ile <strong>of</strong> survey respondents. The more realist figure may<br />
be as high as 3,069. Again, most studs employ small numbers <strong>of</strong> people but a small<br />
number <strong>of</strong> very large operations employ <strong>the</strong> bulk <strong>of</strong> <strong>the</strong> employees in this sector.<br />
Respondents to <strong>the</strong> Indecon survey identified that 2 employees was <strong>the</strong> most common<br />
number <strong>of</strong> employees. These employees received an average wage <strong>of</strong> €20,428 in<br />
2003, giving a total employment income in <strong>the</strong> stallion sector <strong>of</strong> €62.6 million. This<br />
would equate to a total employment income <strong>of</strong> nearly €24 million for <strong>the</strong> <strong>South</strong> East<br />
region.<br />
With expenditures <strong>of</strong> €84 million in <strong>the</strong> stallion sector in 2003 Indecon estimates that<br />
with <strong>the</strong> multiplier effect that <strong>the</strong> total net contribution <strong>of</strong> <strong>the</strong> stallion sector to <strong>the</strong><br />
Irish economy was €120 million in 2003.<br />
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All figures outlined require adjustment to account for index linked increases from<br />
2003 to-date.<br />
3.2.2 Breeding - Broodmare Sector<br />
In 2003, <strong>the</strong> total number <strong>of</strong> thoroughbred broodmares in Ireland was 16,938. This is<br />
based on data from Horse Racing Ireland. This reflects a growth <strong>of</strong> 42 per cent from<br />
1995. These broodmares produced 10,572 foals in 2003. Similar to <strong>the</strong> stallion sector<br />
<strong>the</strong> broodmare sector is dominated by a few very large farms and a large number <strong>of</strong><br />
small farms.<br />
The Horse Racing Ireland Fact-book 2006 assessed <strong>the</strong> number <strong>of</strong> broodmares at<br />
18,817 and foals at 11,748 in 2005.<br />
There are about 8,000 registered mare owners, over 6,500 <strong>of</strong> <strong>the</strong>se have between 1<br />
and 2 mares. The CSO valued <strong>the</strong> output <strong>of</strong> <strong>the</strong> equine sector (<strong>the</strong> vast majority <strong>of</strong><br />
which are thoroughbred) at €198.7 million in 2002. This represents 9.8 per cent <strong>of</strong> <strong>the</strong><br />
total value <strong>of</strong> national livestock output in 2002. This was an increase <strong>of</strong> 54.4 per cent<br />
since 1998. This is in contrast to <strong>the</strong> cattle, sheep, poultry and pig sectors which all<br />
showed decreases since 1998.<br />
The value <strong>of</strong> thoroughbred sales has increased by 52 per cent over <strong>the</strong> period 1997 to<br />
2002. Indecon included sales figures from both G<strong>of</strong>fs and Tattersalls, where 3,098<br />
lots were sold in G<strong>of</strong>fs with an average price achieved <strong>of</strong> €23,647 in 2002. Tattersalls<br />
sold 3,306 lots with an average price <strong>of</strong> €11,820.<br />
Horse Racing Ireland Factbook 2006 presents summary sales figures from<br />
2001-2005<br />
Year 2001 2002 2003 2004 2005<br />
Average price €17,439 €17,541 €18,108 €17,227 €22,411<br />
Comparative figures for recent sales in 2007 at G<strong>of</strong>fs indicated that sales achieving an<br />
average price <strong>of</strong> €26,663. In addition to G<strong>of</strong>fs and Tattersalls, <strong>the</strong>re are also<br />
considerable sales <strong>of</strong> Irish thoroughbred horses abroad. Indecon valued <strong>the</strong> total net<br />
contribution <strong>of</strong> <strong>the</strong> thoroughbred breeding sector in 2002 to be €108.1 million. It<br />
estimates <strong>the</strong> number <strong>of</strong> full time employees in <strong>the</strong> industry at between 1,900 and<br />
2,780 in 2003. Again it is very hard to establish an exact figure and <strong>the</strong> Indecon<br />
survey results may be schemed depending on respondents. Indecon estimate that<br />
<strong>the</strong>se employees received an average wage/salary <strong>of</strong> €20,020 in 2003. This equates to<br />
a total expenditure on wages/salaries by <strong>the</strong> breeding sector <strong>of</strong> between €38 and €55<br />
million. Indecon estimate <strong>the</strong> total net economic contribution <strong>of</strong> <strong>the</strong> Thoroughbred<br />
Breeding sector in 2003 at €90.3 million.<br />
All figures outlined require adjustment to account for index linked increases from<br />
2003 to-date.<br />
3.2.3 Horse Racing Sector<br />
The Indecon report investigated <strong>the</strong> economic contribution that <strong>the</strong> Horse Racing<br />
sector makes to <strong>the</strong> economy. The total number <strong>of</strong> horses in training in Ireland<br />
totalled 5,672 in 2003. This represented an increase <strong>of</strong> 10 per cent since 2001.<br />
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There are 27 racecourses in Ireland – more per head <strong>of</strong> population that any o<strong>the</strong>r<br />
country in <strong>the</strong> world. Three <strong>of</strong> <strong>the</strong>se are based in County <strong>Tipperary</strong>, namely: Clonmel,<br />
Thurles and <strong>Tipperary</strong> (Limerick Junction). There were 303 race meetings in 2003<br />
attracting 1.4 million spectators. 17 per cent <strong>of</strong> <strong>the</strong>se, or 238,000, were out <strong>of</strong> state<br />
visitors, <strong>the</strong>reby representing <strong>the</strong> core element <strong>of</strong> equestrian, ‘spectator’ tourism<br />
(Refer to Section 2.3.6.3). These spectators paid admission fees <strong>of</strong> €22.9 million in<br />
2003. A 2002 estimate <strong>of</strong> race-goer spend at <strong>the</strong> Galway races in 2002 was €32 per<br />
attendee. With 1.4 million attendees this would equate to a total spend at race<br />
meetings <strong>of</strong> €44.8 million.<br />
The attendance at <strong>the</strong> three <strong>Tipperary</strong> courses in 2005 was as follows:<br />
Racecourse No <strong>of</strong> fixtures Total attendance<br />
Clonmel 12 20,369<br />
<strong>Tipperary</strong> 12 26,215<br />
Thurles 12 21,406<br />
Total 36 67,990<br />
(Source: Horse Racing Ireland Factbook 2006):<br />
Applying <strong>the</strong> average spend figure per attendee <strong>of</strong> €32 this would equate to an input<br />
<strong>of</strong> €2,175,680 approximately into <strong>the</strong> local economy <strong>of</strong> County <strong>Tipperary</strong> from <strong>the</strong>se<br />
meetings in 2006, using 2002 expenditure figures. All figures outlined require<br />
adjustment to account for index linked increases from 2003 to-date. Allowing for<br />
normal indexation <strong>of</strong> 5 per cent per annum, this figure would equate to €2,776,737 for<br />
2007, using 2007 index linked expenditure figures.<br />
The Indecon report highlighted that total prize money on <strong>of</strong>fer was €49.6 million in<br />
2003 with roughly a 50/50 split between national hunt and flat racing.<br />
More up to date information is available from <strong>the</strong> Horse Racing Ireland Factbook<br />
2006. It shows a total attendance <strong>of</strong> 1.43 million in 2006.<br />
Indecon estimated that employment at racecourses in Ireland at 886 with 3,375<br />
employed in horse training and as jockeys. Horse Racing Ireland estimates a fur<strong>the</strong>r<br />
1,121 fulltime and 1,578 part time employees are employed in race course related<br />
employment.<br />
In summary, <strong>the</strong> number <strong>of</strong> those attending race meetings is increasing annually; with<br />
an attendant increase in <strong>the</strong> overall spend by attendees. This can be attributed to <strong>the</strong><br />
increased economic welfare <strong>of</strong> attendees. A greater representation <strong>of</strong> all socioeconomic<br />
groupings is evident at racecourse meetings in rural areas <strong>of</strong> Ireland.<br />
The increased marketing <strong>of</strong> race events by Horse Racing Ireland, using ‘personality’<br />
based advertising, toge<strong>the</strong>r with <strong>the</strong> increased use <strong>of</strong> online betting etc., has increased<br />
<strong>the</strong> overall activity in this sector by a wider range <strong>of</strong> <strong>the</strong> general population<br />
A considerable number <strong>of</strong> people are employed both full time and part-time at<br />
racecourses, with <strong>the</strong> majority <strong>of</strong> <strong>the</strong>se classified as ‘part-time’. Accordingly, details<br />
<strong>of</strong> <strong>the</strong>ir earnings and <strong>the</strong> value <strong>of</strong> <strong>the</strong>ir employment to <strong>the</strong> local economy are difficult<br />
to assess at this stage. Anecdotal evidence suggests a greater use <strong>of</strong> migrant<br />
employees at racecourse venues, particularly that related to security and catering.<br />
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3.2.4 The Betting Sector<br />
The Indecon report investigated <strong>the</strong> economic contribution that <strong>the</strong> Betting Sector<br />
makes to <strong>the</strong> economy.<br />
The betting industry was worth €2,148 million in 2003 and had grown by 200 per<br />
cent since 1997.<br />
The betting industry employed in <strong>the</strong> region <strong>of</strong> 4,300 people in 2003. The Horse<br />
Racing Ireland Fact-book 2006 highlights on course betting in <strong>the</strong> three <strong>Tipperary</strong><br />
race courses for <strong>the</strong> 2005 year as follows:<br />
Racecourse On Course Betting 2005<br />
Clonmel €4,736,777<br />
Thurles €4,781,601<br />
<strong>Tipperary</strong> €4,641,527<br />
In summary, <strong>the</strong> operation <strong>of</strong> <strong>the</strong> betting industry has changed considerably in <strong>the</strong> last<br />
five years. A considerable number <strong>of</strong> <strong>the</strong> key operators now provide on line betting<br />
facilities. Accordingly, <strong>the</strong> structures, infrastructure, and employment patterns within<br />
<strong>the</strong> industry have altered considerably in <strong>the</strong> last five years.<br />
3.2.5 Conclusions<br />
The validity <strong>of</strong> conducting primary research into this sector is considered <strong>of</strong> low<br />
importance in view <strong>of</strong> addressing <strong>the</strong> terms <strong>of</strong> reference <strong>of</strong> this project.<br />
All areas within <strong>the</strong> thoroughbred sector operate to market conditions, where <strong>the</strong><br />
supply <strong>of</strong> <strong>the</strong> various products and services related is in line with <strong>the</strong> various demands<br />
<strong>the</strong>rein. A number <strong>of</strong> factors are impacting though on this sector which are considered<br />
beyond <strong>the</strong> remit for local solution, supported through primary research.<br />
These would include:<br />
- The shift in Ireland’s once leading position in <strong>the</strong> overall ranking <strong>of</strong> genetic<br />
stock,<br />
- The impact <strong>of</strong> tax legislation changes on <strong>the</strong> income derived from stud fees in <strong>the</strong><br />
immediate future, such as, changing <strong>the</strong> number, level and location <strong>of</strong> involved<br />
breeders,<br />
- The impact <strong>of</strong> any economic downturn in Ireland on <strong>the</strong> activities levels and<br />
income derived from both <strong>the</strong> horse racing and horse betting sectors.<br />
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3.3 RESEARCH REPORT ON THE HORSE INDUSTRY IN GREAT BRITAIN: HENLEY<br />
CENTRE, UNITED KINGDOM (2004)<br />
This report was commissioned by <strong>the</strong> Department for Environment, Food and Rural<br />
Affairs and <strong>the</strong> British Horse <strong>Industry</strong> Confederation, with <strong>the</strong> National Assembly for<br />
Wales and <strong>the</strong> Scottish Executive in March 2004.<br />
This report was selected for analysis in view <strong>of</strong> <strong>the</strong> comprehensive, strategic review it<br />
conducted on <strong>the</strong> horse industry in <strong>the</strong> United Kingdom. As a result, a number <strong>of</strong> key<br />
<strong>the</strong>mes impacting on <strong>the</strong> industry in <strong>the</strong> United King have been considered for <strong>the</strong>ir<br />
relevance and extrapolation to <strong>the</strong> Irish market. Importantly, <strong>the</strong> report identifies<br />
similar concerns that have been raised by respective research pr<strong>of</strong>iles conducted here<br />
in Ireland related to <strong>the</strong> <strong>Equine</strong> industry, as outlined in Sections 3.1 to 3.3, <strong>the</strong>reby<br />
supporting <strong>the</strong> external validity <strong>of</strong> some <strong>of</strong> <strong>the</strong> key issues, and/or <strong>the</strong>ir proposed<br />
resolution.<br />
The Henley Centre has found that although <strong>the</strong>re is already a significant body <strong>of</strong><br />
research on <strong>the</strong> British Horse <strong>Industry</strong>, a succinct definition <strong>of</strong> ‘<strong>the</strong> industry’ had not<br />
been established.<br />
Since 1998, it appears statistically that <strong>the</strong> popularity <strong>of</strong> horse-related activities has<br />
grown overall - especially for horse riding and show jumping.<br />
Interestingly, <strong>the</strong> appeal <strong>of</strong> <strong>the</strong> horse is not, as <strong>of</strong>ten assumed, concentrated in certain<br />
areas <strong>of</strong> Great Britain. The research highlights that all regions enjoy <strong>the</strong> activities that<br />
<strong>the</strong> horse industry provides.<br />
Key issues (from a British perspective) arising from this report are summarised in<br />
Sections 3.4.1 to 3.4.5 under <strong>the</strong> following headings:<br />
• Current Levels <strong>of</strong> Enterprise / Employment within <strong>the</strong> <strong>Industry</strong><br />
• Economic Value<br />
• Development Opportunities<br />
• Skills Needed<br />
• Skills Developed.<br />
3.3.1 Current Levels <strong>of</strong> Enterprise / Employment within <strong>the</strong> <strong>Industry</strong><br />
Current data suggests that direct employment within <strong>the</strong> horse industry is around<br />
50,000 and total employment (including indirect) is estimated at 150,000 to 250,000.<br />
11 million consumers (i.e. 23 per cent <strong>of</strong> <strong>the</strong> population) have some interest in <strong>the</strong><br />
industry - this figure encompasses a wide range <strong>of</strong> participants from those who<br />
actually ride through to people who simply watch horse racing on television.<br />
5 million consumers (that is 11 per cent <strong>of</strong> <strong>the</strong> population) have an active interest in<br />
<strong>the</strong> horse industry – excluding those who only watch horse racing on television.<br />
24 million people in Britain ride. This figure has been established by research from<br />
<strong>the</strong> British Equestrian Trade Association. Employment statistics are a crucial part <strong>of</strong><br />
understanding <strong>the</strong> industry and an indicator <strong>of</strong> <strong>the</strong> wide-reaching impact <strong>the</strong> industry<br />
has on o<strong>the</strong>r sectors.<br />
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3.3.2 Economic Value<br />
The horse industry in Britain, from a consumer point <strong>of</strong> view, is part <strong>of</strong> <strong>the</strong> leisure<br />
economy. It competes for a share <strong>of</strong> <strong>the</strong> overall consumer spend on sport and leisure.<br />
Interestingly, small businesses and riding schools have not developed at <strong>the</strong> pace <strong>of</strong><br />
o<strong>the</strong>r sectors within <strong>the</strong> leisure economy, and <strong>the</strong>re is serious risk that <strong>the</strong>y will<br />
remain in a vicious circle <strong>of</strong> decline; this would reflect <strong>the</strong> correlating experience in<br />
this sector in Ireland, as outlined in Section 2.3.6. The current and future drivers <strong>of</strong><br />
<strong>the</strong> equine based leisure industry describe a mass <strong>of</strong> contradictions, which work well<br />
to explain <strong>the</strong> contradictions within <strong>the</strong> horse industry itself:<br />
• Consumers have more money and a greater desire for experiences that boost <strong>the</strong>ir<br />
wellbeing, yet are increasingly time pressured and thus looking for time-efficient<br />
ways to enjoy <strong>the</strong>ir leisure time.<br />
• The notion <strong>of</strong> risk has also changed: whilst <strong>the</strong>re has been significant growth in<br />
extreme sports, <strong>the</strong>re has also been significant growth more generally in <strong>the</strong> areas<br />
<strong>of</strong> litigation and <strong>the</strong> idea that when something goes wrong, someone is to blame.<br />
• Demographic shifts within society mean that <strong>the</strong>re are significantly less children<br />
about; but at <strong>the</strong> same time affluent parents spend more that ever on <strong>the</strong>ir<br />
children.<br />
• The feminisation <strong>of</strong> <strong>the</strong> workforce means that adult women have higher<br />
disposable incomes and thus, more money to indulge <strong>the</strong>ir passions.<br />
The leisure economy will continue to grow and with it, <strong>the</strong> potential market for <strong>the</strong><br />
horse industry:<br />
• On average Britons are approximately twice as well <strong>of</strong>f as <strong>the</strong>y were in <strong>the</strong> mid<br />
1980s.<br />
• With rising affluence <strong>the</strong>re has been a shift in <strong>the</strong> proportion <strong>of</strong> spending from<br />
goods to services and finally, experiences. Estimates show that <strong>the</strong> average<br />
British household now spends £3,500 a year on “experiences” (e.g. music lessons<br />
and holidays) versus £2,210 on material goods.<br />
• Although income has grown, satisfaction levels have not, explaining why<br />
consumers are increasingly willing to spend money on things that enhance wellbeing.<br />
The Henley Centre forecasts that in 2010 nearly 75 per cent <strong>of</strong> expenditure<br />
will be on lifestyle and fun, compared to 65 per cent in 1995 and states that “we<br />
are moving towards <strong>the</strong> experience economy”. 5<br />
The report highlights that <strong>the</strong> horse industry is viewed as very elitist and seen as<br />
predominantly rural. Also, leisure riders report increasing levels <strong>of</strong> animosity from<br />
car drivers. In Britain riding stables are considered not to have moved with <strong>the</strong> times -<br />
<strong>the</strong>y are considered as technologically backward and have failed to access <strong>the</strong> support<br />
mechanisms available to small businesses. The majority <strong>of</strong> riding stables are <strong>of</strong>ten<br />
family run. They are being hit by rising insurance rates and fear <strong>of</strong> litigation; <strong>the</strong>y are<br />
also losing ground to livery yards. The growth <strong>of</strong> livery yards has benefited from a<br />
very high degree <strong>of</strong> economic ‘informality’ with commentator estimating that more<br />
than 50 per cent are not VAT registered and not <strong>the</strong>refore subject to business rates in<br />
<strong>the</strong> way that riding stables are. 6<br />
5 Report <strong>of</strong> Research on <strong>the</strong> Horse <strong>Industry</strong> in Great Britain<br />
Prepared by <strong>the</strong> Henley Centre 2004, p 47.<br />
6 Report <strong>of</strong> Research on <strong>the</strong> Horse <strong>Industry</strong> in Great Britain<br />
Prepared by <strong>the</strong> Henley Centre 2004, p 56<br />
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Small businesses generally within <strong>the</strong> horse industry, including <strong>the</strong> trade sector, are<br />
viewed as being inward looking and traditional, with a poor track record <strong>of</strong> locating<br />
sources <strong>of</strong> financial and advisory assistance. Small businesses depend on a high<br />
degree <strong>of</strong> voluntary labour and payment in kind. There is a lack <strong>of</strong> skilled staff at<br />
certain levels, and across <strong>the</strong> industry. The industry is generally viewed as having<br />
very low levels <strong>of</strong> pay, as well as experiencing <strong>the</strong> attendant, constant problems with<br />
recruitment and retention levels.<br />
3.3.3 Development Opportunities<br />
The report postulates that overall work dissatisfaction, and attendant increased levels<br />
<strong>of</strong> stress, is encouraging people to look for a better work-life balance, leading people<br />
to invest more time and money in leisure. There is an increased awareness <strong>of</strong> diet and<br />
exercise in society.<br />
The report significantly highlights that increasingly leisure pursuits ra<strong>the</strong>r than<br />
possessions are used by people to define <strong>the</strong>ir identity and to project this identity to<br />
<strong>the</strong> outside world. 85 per cent <strong>of</strong> Europeans say <strong>the</strong> way <strong>the</strong>y spend <strong>the</strong>ir time is very<br />
important to <strong>the</strong>m as a source <strong>of</strong> pride. 7 Fur<strong>the</strong>rmore, ‘communities <strong>of</strong> interest’ have<br />
overtaken those based around geographical areas: people feel on <strong>the</strong> whole that <strong>the</strong>y<br />
have more in common with o<strong>the</strong>rs who share <strong>the</strong> same hobbies and interests, ra<strong>the</strong>r<br />
than, for example, o<strong>the</strong>r people <strong>the</strong>ir own age, neighbours and colleagues. This<br />
extrapolates to riding and horse enthusiasts: belonging to a riding club/riding at a<br />
particular school or even being a ‘happy hacker’ may represent a significant part <strong>of</strong> a<br />
riders’ identity.<br />
Rising affluence and an increasing emphasis upon leisure provide continuing growth<br />
opportunities for <strong>the</strong> horse industry. However, affluence has raised expectations as<br />
well as expenditure. Many leisure venues such as gyms and nightclubs, are working<br />
hard to improve <strong>the</strong>ir <strong>of</strong>fers to attract consumers. Accordingly, <strong>the</strong> consumer’s<br />
perceptions <strong>of</strong> what constitutes high-quality is continuously rising. Anecdotal<br />
evidence suggests that, for example, riding stables, have failed to match this trend:<br />
indeed, <strong>the</strong> buildings and facilities <strong>of</strong> <strong>the</strong> sector as a whole are recognised as being in<br />
decline. Compared to o<strong>the</strong>r leisure venues, <strong>the</strong>se facilities look substandard and out <strong>of</strong><br />
date. O<strong>the</strong>r leisure facilities <strong>of</strong>fer c<strong>of</strong>fee bars or meeting areas for clients; as one<br />
interviewee reported, “you’re lucky if you can find a toilet roll in a riding stable”. 8<br />
The converse <strong>of</strong> more money is less time. ‘Time Squeeze’ is a constant factor <strong>of</strong><br />
modern life, driven by multiple social, economic and technological drivers. Lack <strong>of</strong><br />
time and energy limit <strong>the</strong> opportunity to engage in leisure pursuits. The dual trends <strong>of</strong><br />
more money and less time mean that <strong>the</strong>y are increasingly able and willing to spend<br />
money on livery, fuelling <strong>the</strong> growth <strong>of</strong> this sector.<br />
The UK workforce now has almost equal share <strong>of</strong> men and women. Nationally,<br />
women’s earning potential has grown from around 61 per cent <strong>of</strong> a man’s hourly rate<br />
in 1970 to 83 per cent today. This feminisation <strong>of</strong> <strong>the</strong> workforce affects many sectors,<br />
as more women have <strong>the</strong>ir own source <strong>of</strong> income, but less free time. They are<br />
7 Report <strong>of</strong> Research on <strong>the</strong> Horse <strong>Industry</strong> in Great Britain<br />
Prepared by <strong>the</strong> Henley Centre 2004, p 47<br />
8 Report <strong>of</strong> Research on <strong>the</strong> Horse <strong>Industry</strong> in Great Britain<br />
Prepared by <strong>the</strong> Henley Centre 2004, p 48<br />
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<strong>the</strong>refore prepared to pay more for leisure activities to maintain a work-life balance,<br />
but <strong>the</strong>se activities must not be too time-consuming.<br />
This trend is especially significant to <strong>the</strong> horse industry, as 83 per cent <strong>of</strong> regular<br />
riders are female 9 . As all markets must recognise <strong>the</strong> changing needs <strong>of</strong> <strong>the</strong>ir largest<br />
consumer segments, <strong>the</strong> horse industry can use this trend as an opportunity by<br />
<strong>of</strong>fering premium riding services that fit into women’s busy lifestyles. Anecdotally,<br />
adult women riders are spending more on <strong>the</strong>ir passion than ever before; buying<br />
‘better’ horses and hiring personal trainers. Moreover, one in five <strong>of</strong> <strong>the</strong> women born<br />
in 1970 are predicted to not have children – providing reinforcement to this trend. 10<br />
The ‘demographic’ shift in British society (and across <strong>the</strong> ‘developed’ world) is a<br />
well known social phenomenon. Over <strong>the</strong> next ten years, it is envisaged that its<br />
impact will intensify. As mentioned above, Britons are having fewer children than<br />
ever before, and <strong>the</strong> proportion <strong>of</strong> society aged under-16 will fall to <strong>the</strong> point when it<br />
impacts upon market potential for many leisure sectors. There are fewer children but<br />
<strong>the</strong>y are having more money spent on <strong>the</strong>m and <strong>the</strong>ir hobbies. At <strong>the</strong> same time, <strong>the</strong><br />
population is aging ‘differently’ and <strong>the</strong> over 50s are now <strong>the</strong> main spenders in <strong>the</strong><br />
leisure economy. Moreover, <strong>the</strong>re is an affluent, ‘time rich’ group <strong>of</strong> over 50s<br />
increasingly open to new challenge and leisure opportunity.<br />
The horse industry has <strong>the</strong> potential to develop opportunities from <strong>the</strong>se trends. It<br />
needs to re-orientate its services to target <strong>the</strong> many lucrative market segments<br />
identified in <strong>the</strong> above discussions. The horse industry has <strong>the</strong> potential to connect<br />
with a market that is ever more wealthy and willing to spend this wealth on active<br />
pursuits and experiences. 11<br />
The affluent time-pressured consumer looking for experiences to improve wellbeing<br />
will be willing to spend money on ‘quick-fix’ happiness boosters. This accounts for<br />
<strong>the</strong> rise in <strong>the</strong> popularity <strong>of</strong> short-breaks. Over 10 million people took two or more<br />
holidays in 2003 12 ; but demands on time mean <strong>the</strong>se are more <strong>of</strong>ten than not four<br />
days or less. The horse industry has a significant opportunity to tap into <strong>the</strong> short<br />
break market, by providing riding package weekends. The report identifies <strong>the</strong> British<br />
countryside as a strong strategic asset for tourism.<br />
The report emphasises that <strong>the</strong> horse industry is not going to be able to avoid is <strong>the</strong><br />
rise <strong>of</strong> litigation in British society. Compensation claims now cost Britain £6.8billion<br />
a year in pay-outs and legal fees. This has an obvious, significant impact on providers<br />
<strong>of</strong> any activities that may be considered hazardous, and riding schools in particular<br />
are suffering. Meeting <strong>the</strong>se demands and conforming to increasing stringent health<br />
and safety requirements diverts valuable resources into insurance and red tape.<br />
Current industry initiatives to manage this situation will need to be reinforced.<br />
9 BMRB Target Group Index 2003<br />
10 Report <strong>of</strong> Research on <strong>the</strong> Horse <strong>Industry</strong> in Great Britain<br />
Prepared by <strong>the</strong> Henley Centre 2004, p 50<br />
11 Report <strong>of</strong> Research on <strong>the</strong> Horse <strong>Industry</strong> in Great Britain<br />
Prepared by <strong>the</strong> Henley Centre 2004, p 50<br />
12 BMRB Target Group Index 2003<br />
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3.3.4 Skills Needed<br />
The report recognises that a qualification structure does exits and has that this has<br />
developed significantly in recent years. Many businesses however are sceptical <strong>of</strong> <strong>the</strong><br />
value <strong>of</strong> <strong>the</strong> qualifications in place and place a lot <strong>of</strong> emphasis on experience and<br />
natural ability.<br />
3.3.5 Conclusions<br />
Societal drivers <strong>of</strong>ten operate in conflicting ways and those described above <strong>of</strong>fer<br />
both opportunity and threat to <strong>the</strong> horse industry in <strong>the</strong> United Kingdom. Overall, <strong>the</strong><br />
trends are good and <strong>the</strong> industry has much to be positive about. The challenge ahead<br />
is to create a virtuous circle <strong>of</strong> growth. The trends will grow <strong>the</strong> potential and shape<br />
<strong>of</strong> <strong>the</strong> leisure market, but <strong>the</strong> industry itself must rise to <strong>the</strong> challenge and match <strong>the</strong><br />
changing consumer need.<br />
In order to realise its full potential <strong>the</strong> horse industry strategy must, broadly speaking,<br />
do three things:<br />
(iv) Identify and maximise <strong>the</strong> opportunities to increase <strong>the</strong> level <strong>of</strong> engagement in<br />
<strong>the</strong> industry from <strong>the</strong> general public and hence to increase revenue coming into<br />
<strong>the</strong> industry. This means both bringing new participants in, and increasing <strong>the</strong><br />
participation levels <strong>of</strong> those currently involved in <strong>the</strong> equestrian world<br />
(spectators, riders, owners, trade and horses),<br />
(v) Identify <strong>the</strong> specific strategic issues that are key to unlocking potential,<br />
maximising positive externalities and minimising negative ones (wider public<br />
engagement and social inclusion);<br />
(vi) Identify <strong>the</strong> means for strategic implementation.<br />
The specific opportunities that exist for <strong>the</strong> British Horse industry include:<br />
• Development opportunities concerning <strong>the</strong> wider promotion <strong>of</strong> <strong>the</strong> British horse<br />
industry both nationally and internationally<br />
• The promotion <strong>of</strong> British thoroughbreds and <strong>the</strong> development and promotion <strong>of</strong> a<br />
British sport horse<br />
• The development <strong>of</strong> ‘joined up’ thinking and practice in <strong>the</strong> promotion <strong>of</strong> leisure<br />
riding and sporting excellence<br />
• The promotion <strong>of</strong> UK based horse tourism<br />
• The continued improvement <strong>of</strong> <strong>of</strong>f-road riding opportunities.<br />
For <strong>the</strong> purpose <strong>of</strong> addressing <strong>the</strong> development opportunities it is necessary to build<br />
up a pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> consumer. At a basic level, this means looking at <strong>the</strong>ir gender, age<br />
and income group. It is <strong>the</strong>n easier to think about what <strong>the</strong>se consumers want from<br />
<strong>the</strong> industry, and how <strong>the</strong>ir needs may change in <strong>the</strong> future. The study indicates that<br />
interest in horse related activities is more or less balanced between <strong>the</strong> sexes.<br />
However, <strong>the</strong> overall picture hides <strong>the</strong> great divergence between different sectors.<br />
Individuals with an interest in racing are 60 per cent male, but this drops to only 17<br />
per cent for those who regularly go horse riding 13 . This is significant when some <strong>of</strong><br />
<strong>the</strong> wider trends in <strong>the</strong> economy and leisure sector are taken into consideration. The<br />
age breakdown shows that interest is also spread across ages. Interest in riding<br />
specifically is biased towards <strong>the</strong> higher social grades. The Target Group Index shows<br />
<strong>the</strong> stereotype <strong>of</strong> people interested in horses as being solely young, wealthy women<br />
this does not hold when <strong>the</strong> horse industry definition is broadened to include racing.<br />
13 BMRB Target Group Index 2003<br />
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Consumers are spread across all segments <strong>of</strong> society, and any strategic<br />
implementation should take this into account.<br />
The following points come under key strategic issues:<br />
• The horse industry needs to be promoted nationally to increase engagement; to<br />
challenge <strong>the</strong> perceptions amongst <strong>the</strong> non-participating public that make riding<br />
on <strong>the</strong> roads increasingly dangerous and fuel a cultural urban/rural divide; and to<br />
grow horse tourism and to enable <strong>the</strong> industry to contribute to <strong>the</strong> wider agendas<br />
<strong>of</strong> social inclusion, social and environmental sustainability and <strong>the</strong> prospects <strong>of</strong><br />
remote rural regions. In addition <strong>the</strong> horse industry needs to be promoted<br />
internationally, to leverage and refresh its reputation, grow exports (<strong>of</strong> both<br />
thoroughbreds and sport horses), and grow horse related tourism.<br />
• Four broad main revenue streams into <strong>the</strong> horse industry have been identified.<br />
The revenue streams relate to four broad categories <strong>of</strong> expenditure on (i)riding,<br />
(ii) from owning, (iii) on spectator sports and (iv)on trade products and horses<br />
<strong>the</strong>mselves. Research has shown that <strong>the</strong>re is considerable grounds for cooperation<br />
and mutual gain if each <strong>of</strong> <strong>the</strong> sectors catering to <strong>the</strong> different kinds <strong>of</strong><br />
spend work toge<strong>the</strong>r.<br />
• Promoting interest in any <strong>of</strong> <strong>the</strong> avenues <strong>of</strong> revenue will have knock-on effects<br />
for <strong>the</strong> o<strong>the</strong>r revenue streams.<br />
The report recommends that <strong>the</strong> first action point for <strong>the</strong> horse industry strategy<br />
should be <strong>the</strong> development <strong>of</strong> a marketing and communications programme for <strong>the</strong><br />
British horse industry and <strong>the</strong> identification <strong>of</strong> a central body which will lead in its<br />
communication. Stage two <strong>of</strong> <strong>the</strong> strategy work could consider <strong>the</strong> inclusion <strong>of</strong><br />
attitudinal research to assist in this process. The promotion <strong>of</strong> British thoroughbreds<br />
internationally is strategically important for <strong>the</strong> horse industry as a whole.<br />
On <strong>the</strong> sports horse breeding front, Germany is generally held up as an example <strong>of</strong><br />
best practice when it comes to breeding, healthy competition between <strong>the</strong> different<br />
studbooks in Germany helps to raise overall standards, whilst <strong>the</strong> keen involvement<br />
<strong>of</strong> <strong>the</strong>se organisations and o<strong>the</strong>r national studbooks from Holland, France, Belgium,<br />
and Denmark in <strong>the</strong> World Breeding Federation for sport horses’ is a fur<strong>the</strong>r means <strong>of</strong><br />
building best practice.<br />
The research concludes that current trends, especially <strong>the</strong> leisure economy, suggest<br />
<strong>the</strong> potential for real growth.<br />
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3.4 STRATEGY FOR THE HORSE INDUSTRY IN ENGLAND AND WALES (2005)<br />
This report was prepared by <strong>the</strong> British Horse <strong>Industry</strong> Confederation in partnership<br />
with <strong>the</strong> Department for Environment, Food and Rural Affairs, <strong>the</strong> Department for<br />
Culture, Media and Sport and <strong>the</strong> Welsh Assembly Government.<br />
This strategy includes information about how <strong>the</strong> industry can contribute towards<br />
achieving national priorities, such as economic growth, community development,<br />
education, sport, health, rural regeneration, environmental protection and social<br />
inclusion and how government can help <strong>the</strong>m improve <strong>the</strong>ir performance.<br />
Key issues, from a British perspective, arising from this report are noted under <strong>the</strong><br />
following headings:<br />
• Current Levels <strong>of</strong> Enterprise / Employment within <strong>the</strong> <strong>Industry</strong><br />
• Economic Value<br />
• Development Opportunities<br />
• Skills Needed<br />
• Skills Developed, and by whom.<br />
3.4.1 Current Levels <strong>of</strong> Enterprise / Employment within <strong>the</strong> <strong>Industry</strong><br />
There are over 18,000 active equestrian businesses in Great Britain. The majority <strong>of</strong><br />
equestrian businesses in Great Britain are small or medium sized enterprises.<br />
Equestrian businesses tend to be run on lower than average pr<strong>of</strong>it margins than<br />
comparable businesses in o<strong>the</strong>r sectors, and have little awareness <strong>of</strong> how <strong>the</strong>y are<br />
performing relative to o<strong>the</strong>rs. The industry needs to develop a benchmarking system<br />
to enable businesses to assess <strong>the</strong>ir performance, and to focus on parts <strong>of</strong> <strong>the</strong>ir<br />
operations where <strong>the</strong>re is potential for improvement. (p.14)<br />
3.4.2 Economic Value<br />
Many people in <strong>the</strong> industry feel that equestrian enterprises are unfairly hindered by<br />
inequitable regulatory barriers to growth and an uneven business playing field. Such<br />
disparities e.g. in relation to VAT, business rates and land use planning can have a<br />
disproportionate effect where businesses are operating on narrow margins. (p.12)<br />
Riding is inherently risky activity. However, in recent years, substantial increases in<br />
insurance premiums have caused significant financial difficulties for owners <strong>of</strong> riding<br />
and livery establishments. These problems are in part a reflection <strong>of</strong> an increasingly<br />
litigious society. (p15)<br />
3.4.3 Development Opportunities<br />
While it is vital to increase participation on economic reasons, <strong>the</strong>re are o<strong>the</strong>r very<br />
good reasons for drawing new people into riding, broadening its appeal, and<br />
increasing awareness <strong>of</strong> its potential contribution to wider social issues. These<br />
include educational attainment; personal and social development; sport and<br />
recreation; physical health and fitness; mental health; disability; social exclusion; and<br />
criminal justice. The horse industry needs to develop its potential in <strong>the</strong> social,<br />
educational and health fields, in order to make a greater contribution in <strong>the</strong>se areas<br />
and tap into <strong>the</strong> significant funding streams associated with <strong>the</strong>m. This will require<br />
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<strong>the</strong> industry to engage with <strong>the</strong> relevant Government departments to persuade <strong>the</strong>m <strong>of</strong><br />
<strong>the</strong> real benefits that it can <strong>of</strong>fer in pursuit <strong>of</strong> <strong>the</strong>ir Public Service Agreement aims<br />
and objectives.<br />
There is concern voiced by some about <strong>the</strong> content <strong>of</strong> some college and nonvocational<br />
training courses. There is a need to develop closer working between<br />
industry-based training providers and colleges, more flexible funding arrangements,<br />
and better training and career pathways.<br />
The 2012 Olympic Games represent a major opportunity to develop equestrian sport<br />
at all levels. High quality facilities are fundamental to successful performance. Long<br />
term athletic development is used in various sports to help young people reach <strong>the</strong>ir<br />
full potential. Long term athlete and equine development programmes should be<br />
extended to a wider range <strong>of</strong> equine organisations interested in encouraging<br />
excellence.<br />
Encouragement <strong>of</strong> un-affiliated bodies to engage is warranted as many local sporting<br />
bodies organise equestrian activities without being linked to <strong>the</strong>ir sport’s national<br />
governing body. Sometimes rules and regulations are not administered well, and<br />
standards <strong>of</strong> insurance and health and safety are not what <strong>the</strong>y should be. Such<br />
‘unaffiliated’ groups should be brought into <strong>the</strong> fold to raise standards, give<br />
competitors a better experience, and encourage excellence.<br />
The industry needs to do more concerning equestrian tourism; for example,<br />
encourage a cohesive approach to promoting equestrian tourism through local<br />
authorities, regional tourism councils and national bodies; publish a national register<br />
<strong>of</strong> riding holidays and equestrian tourism opportunities on <strong>the</strong> internet; and establish a<br />
national descriptive grading system for equestrian tourism.<br />
Clear scope exists for farmers and o<strong>the</strong>r public and private landowners to provide<br />
voluntary access to <strong>the</strong>ir land for riding and driving.<br />
There is a need to identify and develop lead bodies for <strong>the</strong> breeding <strong>of</strong> horses, o<strong>the</strong>r<br />
than racing thoroughbred horses, which could represent and coordinate <strong>the</strong> views <strong>of</strong><br />
<strong>the</strong> breed societies and o<strong>the</strong>r organisations within <strong>the</strong>ir ambit. The industry needs a<br />
comprehensive national database which can bring toge<strong>the</strong>r breeding and performance<br />
information for <strong>the</strong> benefit <strong>of</strong> all.<br />
Raising standards in studs is a key issue as concerns exist about <strong>the</strong> standards and<br />
record keeping <strong>of</strong> some studs. The Breeders Quality Mark Scheme <strong>of</strong>fers an<br />
opportunity to rectify this situation, and <strong>the</strong> breeding industry needs to rally around<br />
<strong>the</strong> scheme as a common industry standard. The drive for genetic improvement needs<br />
to be balanced with maintaining genetic diversity, ensuring <strong>the</strong> genetic ‘fitness’ <strong>of</strong> <strong>the</strong><br />
national herd and maintaining <strong>the</strong> gene pool.<br />
The communications directors <strong>of</strong> <strong>the</strong> leading equestrian bodies should come toge<strong>the</strong>r<br />
to share information and build closer relationships. This should enable <strong>the</strong> industry to<br />
develop, over time, a coordinated communications function, and a greater sense <strong>of</strong><br />
unity. Greater co-operation at regional and local level will multiply <strong>the</strong> industries<br />
effectiveness. The industry needs to build its capacity at a regional level and to<br />
engage with <strong>the</strong> growing range <strong>of</strong> regional bodies which play an increasingly<br />
significant role in people’s lives. Similarly, at a local level, <strong>the</strong> industry needs to<br />
develop its links with local authorities. On <strong>the</strong> back <strong>of</strong> this, <strong>the</strong> industry should<br />
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encourage grassroots horse interests across <strong>the</strong> full range <strong>of</strong> local authority<br />
responsibilities, such as access and planning. (p13)<br />
3.4.4 Skills Needed<br />
There is little accurate data currently exists about <strong>the</strong> skill levels <strong>of</strong> people working in<br />
<strong>the</strong> industry or about likely future skills requirements. The industry needs to carry out<br />
research in order to improve its understanding and preparation in <strong>the</strong>se areas.<br />
The horse industry faces major challenges in attracting and retaining sufficient<br />
numbers <strong>of</strong> staff. Career information is not always readily available to young people,<br />
and <strong>the</strong> nature <strong>of</strong> <strong>the</strong> work may not fit easily with conventional lifestyles. The<br />
industry needs to develop clear career and qualifications structures, raise training and<br />
progression opportunities, and improve working conditions, and build closer liaison<br />
with careers advisors. Workplace experience should be used more effectively as a<br />
means to attract young people into <strong>the</strong> industry.<br />
Equestrian businesses <strong>of</strong>ten have very little interaction with each o<strong>the</strong>r, and are<br />
frequently run by people who are driven by an interest in horses ra<strong>the</strong>r than in<br />
business. The industry needs to ensure that this practical expertise is matched by<br />
sufficient business acumen and management skills in order to maximise <strong>the</strong> potential<br />
<strong>of</strong> <strong>the</strong>se businesses. The industry needs to encourage equestrian business proprietors<br />
to fur<strong>the</strong>r <strong>the</strong>ir skills in human resource management, health and safety and physical<br />
resource management.<br />
Targeted continuing pr<strong>of</strong>essional development in <strong>the</strong> workplace is necessary for<br />
equestrian managers, as is an effective business networking system to share<br />
information, experiences and best practice.<br />
Improving pasture management and creating safer grazing land, raising standards <strong>of</strong><br />
business performance and promoting higher skill levels within <strong>the</strong> industry in order to<br />
improve and be beneficial to <strong>the</strong> horse industry.<br />
There is no value in breeding quality horses and ponies unless <strong>the</strong>y are trained to <strong>the</strong>ir<br />
optimum performance in whatever role <strong>the</strong>y find <strong>the</strong>mselves. Encouragement must be<br />
given to those engaged in <strong>the</strong> training <strong>of</strong> young horses to enable <strong>the</strong>m to produce<br />
horses that perform to <strong>the</strong> best <strong>of</strong> <strong>the</strong>ir physical ability.<br />
3.4.5 Conclusions<br />
This strategy concludes on how <strong>the</strong> industry can contribute towards achieving<br />
national priorities, such as economic growth, community development, education,<br />
sport, health, rural regeneration, environmental protection and social inclusion and<br />
how government can help <strong>the</strong>m improve <strong>the</strong>ir performance. It sets out a vision <strong>of</strong><br />
where <strong>the</strong> industry aspire to be within ten years, how <strong>the</strong> different parts <strong>of</strong> <strong>the</strong><br />
industry fit into this picture, and how <strong>the</strong> government can help it in following this<br />
path. These are summarised below.<br />
1. To bring <strong>the</strong> horse industry toge<strong>the</strong>r and develop its national, regional and<br />
local impact<br />
The objective here is to have measurable improvements within <strong>the</strong> next ten years<br />
in areas such as promoting equestrian activities, including riding and equestrian<br />
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sports, raising <strong>the</strong> pr<strong>of</strong>ile <strong>of</strong> <strong>the</strong> industry, increasing media coverage, enhancing<br />
<strong>the</strong> industry’s contribution to <strong>the</strong> national and rural economy and to wider<br />
society, increasing awareness and appreciation <strong>of</strong> <strong>the</strong> industry’s concerns.<br />
To achieve this objective <strong>the</strong> following actions are required:<br />
• Enhance communications within <strong>the</strong> industry<br />
• Coordinating <strong>the</strong> marketing and image <strong>of</strong> <strong>the</strong> industry as a whole<br />
• Coordinating policies<br />
• Organising <strong>the</strong> sharing <strong>of</strong> knowledge and resources<br />
• Collecting information from all organisations into one resource<br />
• Agreeing a lead organisation, where possible, for each <strong>of</strong> <strong>the</strong> individual<br />
actions in this strategy, and support <strong>the</strong>m in <strong>the</strong>ir task<br />
• A horse industry communications network needs to be developed along with<br />
a national equine centre.<br />
2. To increase participation in equestrianism and <strong>the</strong> social contribution <strong>of</strong> <strong>the</strong><br />
horse industry<br />
The industry must take every opportunity to generate interest, and to convert<br />
interest into enthusiasm, such as changing <strong>the</strong> concept <strong>of</strong> riding schools into<br />
riding centres. Such centres should be promoted as an asset for <strong>the</strong> local<br />
community, like sports clubs or leisure centres. Work with government is<br />
required to develop <strong>the</strong> social, educational and health benefits <strong>of</strong> association with<br />
horses, such as for young <strong>of</strong>fenders etc. Linking with education is vital.<br />
Participation in equestrian based leisure activities could be achieved through<br />
promoting <strong>the</strong> long term health and fitness benefits <strong>of</strong> such activities.<br />
3. To boost <strong>the</strong> economic performance <strong>of</strong> equine businesses<br />
Improvement <strong>of</strong> business skills, as well as access to and awareness <strong>of</strong> sources <strong>of</strong><br />
advice and assistance, is required. <strong>Equine</strong> tourism was identified as an area for<br />
development. The links between <strong>the</strong> industry core and <strong>the</strong> providers <strong>of</strong> goods and<br />
services to that core need to be formalised and streng<strong>the</strong>ned. An example is <strong>the</strong><br />
way that riding schools and retailers can work effectively toge<strong>the</strong>r to increase <strong>the</strong><br />
number <strong>of</strong> customers for both parties by mutual referrals. Many people move into<br />
running an equestrian business by default, not design, driven by an interest in<br />
horses ra<strong>the</strong>r than in business. Encouragement <strong>of</strong> a business networking system<br />
on a local or regional basis to share information, experiences and best practice is<br />
recommended. Strong links with development agencies are required.<br />
To achieve this objective <strong>the</strong> following actions are required:<br />
• Encourage a cohesive approach to promoting equestrian tourism through<br />
local authorities, regional tourism councils and national bodies<br />
• Publish a national register <strong>of</strong> riding holidays and equestrian tourism<br />
opportunities on <strong>the</strong> internet<br />
• Establish a national descriptive grading system for equestrian tourism.<br />
4. To raise equestrian skills, training and standards<br />
The key <strong>the</strong>mes which emerged from this study were:<br />
• Attracting and retaining staff,<br />
• Providing an environment in which people wish to build a career,<br />
• Identifying skill levels and training needs, and<br />
• Improving opportunities for work-based learning, including funding.<br />
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A major <strong>the</strong>me is <strong>the</strong> need for greater cooperation between all sectors <strong>of</strong> <strong>the</strong> horse<br />
industry to address <strong>the</strong> issues and identify workable solutions. Careers advisors,<br />
parents, and o<strong>the</strong>r bodies need to understand <strong>the</strong> opportunities available and <strong>the</strong><br />
benefits <strong>of</strong> a career within <strong>the</strong> industry. Little accurate data is available on <strong>the</strong><br />
numbers and skill levels <strong>of</strong> those working in <strong>the</strong> industry or on future<br />
requirements. Without such data it is difficult to plan appropriate effective<br />
solutions. The report recommends industry based training providers and colleges<br />
to work toge<strong>the</strong>r for better communication to disseminate and share good practice<br />
for <strong>the</strong> practical training elements <strong>of</strong> education.<br />
5. To increase access to <strong>of</strong>f-road riding and carriage driving<br />
This would include <strong>the</strong> cooperation <strong>of</strong> o<strong>the</strong>r Government Departments, such as<br />
<strong>the</strong> Department <strong>of</strong> Transport undertaking work to educate motorists to pass<br />
horses ‘wide and slow’.<br />
6. To consider <strong>the</strong> environmental impact <strong>of</strong> <strong>the</strong> horse<br />
The horse industry can play a valuable role in protecting and enhancing <strong>the</strong><br />
natural environment. A recommendation would be to encourage local authorities<br />
and o<strong>the</strong>rs with land management responsibilities, to work with <strong>the</strong> horse<br />
industry, to develop pasture management projects in order to promote good land<br />
management and provide ‘best practice’ advice.<br />
7. To encourage sporting excellence<br />
Success in all equestrian sports will enthuse more people to start and stay in horse<br />
sports in <strong>the</strong> knowledge that those who persevere can success. Encourage<br />
unaffiliated bodies to engage.<br />
8. To improve <strong>the</strong> quality and breeding <strong>of</strong> horses and ponies<br />
Increasing both <strong>the</strong> value <strong>of</strong> horses and ponies bred, and <strong>the</strong> market share <strong>of</strong><br />
breeders and studs, will boost <strong>the</strong> economic and employment benefits that <strong>the</strong>se<br />
enterprises bring to rural areas and also improve <strong>the</strong> balance <strong>of</strong> trade.<br />
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3.5 STRATEGY FOR THE EQUINE INDUSTRY IN NORTHERN IRELAND (MARCH 2007)<br />
3.5.1 Overview <strong>of</strong> Report<br />
This report was prepared by <strong>the</strong> <strong>Equine</strong> Sub Group (ESG) <strong>of</strong> <strong>the</strong> Department <strong>of</strong><br />
Agriculture and Rural Development (DARD) Rural Stakeholder Forum in<br />
conjunction with BDO Stoy Hayward, a business advisory and consultancy service.<br />
The <strong>Equine</strong> Sub Group (ESG) <strong>of</strong> <strong>the</strong> Rural Stakeholder forum was established in<br />
2003. It comprises <strong>of</strong> twenty-one representatives from <strong>the</strong> Nor<strong>the</strong>rn Ireland<br />
Thoroughbred and Sport Horse sectors, from those involved in equestrian education<br />
and leisure and tourism, to those in ancillary activities such as veterinary, dentistry<br />
and farriery services. Its aim has been to act as an advisory body to government on<br />
issues which are deemed to affect <strong>the</strong> equine sector, to assist with research into <strong>the</strong><br />
equine sector, and to create and implement a strategy to develop <strong>the</strong> equine industry.<br />
The report notes that to develop a robust and sustainable equine industry, increase its<br />
economic value, and enhance its contribution to <strong>the</strong> social, educational and sporting<br />
life <strong>of</strong> Nor<strong>the</strong>rn Ireland will require effort and dedication to achieve within <strong>the</strong> next<br />
4-8 years.<br />
The strategy is to be supported by an action plan, which will set out who is<br />
responsible for taking each issue forward, what <strong>the</strong> desired final outcomes are, what<br />
<strong>the</strong> current position is and what <strong>the</strong> next steps are. It will serve as <strong>the</strong> basis for monitoring<br />
progress in <strong>the</strong> future. It is intended that a progress report will be produced after one<br />
year and at suitable times <strong>the</strong>reafter.<br />
The equine industry is a significant and important part <strong>of</strong> <strong>the</strong> local economy in<br />
Nor<strong>the</strong>rn Ireland. A mapping study entitled ‘Research on <strong>the</strong> <strong>Equine</strong> Sector in<br />
Nor<strong>the</strong>rn Ireland’, completed in 2005 concluded that it is a substantial industry in its<br />
own right. It provided <strong>the</strong> following statistics:<br />
• Total horse and pony population exceeds 35,500<br />
• Value <strong>of</strong> spend on services and products is approximately £110,000,000<br />
• Value <strong>of</strong> land used is approximately £148,500,000 relating to almost 30,000<br />
acres.<br />
• Labour value is approximately £54,000,000 and 5,657 FTEs<br />
• Capital buildings worth an estimated £121,000,000<br />
Equally important is <strong>the</strong> potential <strong>of</strong> <strong>the</strong> industry on an international scale, raising <strong>the</strong><br />
pr<strong>of</strong>ile <strong>of</strong> Nor<strong>the</strong>rn Ireland to potential inward investment, attracting visitors to <strong>the</strong><br />
region and ensuring that <strong>the</strong> industry continues to develop by attracting excellence in<br />
breeding, training and riding. Nor<strong>the</strong>rn Ireland equine industry faces stiff<br />
competition from o<strong>the</strong>r countries that have invested in <strong>the</strong> development <strong>of</strong> <strong>the</strong>ir<br />
equine industries in terms <strong>of</strong> infrastructure, breeding, training, education and<br />
promotion.<br />
If <strong>the</strong> Nor<strong>the</strong>rn Ireland equine industry is to remain competitive, and achieve its true<br />
economic and sporting potential, it is essential that <strong>the</strong>re is continuing development<br />
and investment in <strong>the</strong> quality <strong>of</strong> <strong>the</strong> skills base, infrastructure, equine businesses and<br />
equine stock, that <strong>the</strong> industry is supported and promoted internationally in a<br />
coordinated and focused manner and that it works in a cohesive and coordinated<br />
manner towards achieving common goals.<br />
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3.5.2 Overview <strong>of</strong> Strategy<br />
To this end, <strong>the</strong> <strong>Equine</strong> Sub Group has developed this strategy. Consideration was<br />
given at <strong>the</strong> outset to <strong>the</strong> possibility to completing separate strategies for <strong>the</strong><br />
Thoroughbred and Sport Horse sectors. However, <strong>the</strong> extensive consultation process<br />
indicated that <strong>the</strong> majority <strong>of</strong> issues are common, with common <strong>the</strong>mes, concerns<br />
and an overriding belief that change can be best effected through a unified approach.<br />
The equine industry covers a diverse and wide range <strong>of</strong> activities, products and<br />
services. In addition to <strong>the</strong> core activities <strong>of</strong> horse/pony ownership, breeding,<br />
training, riding, racing and competitions, <strong>the</strong>re is an extensive range <strong>of</strong> ancillary<br />
services and activities supplying <strong>the</strong> equine sector, such as feed, tack, equipment and<br />
clothing providers, veterinary services, farriers, saddlers and <strong>the</strong> media.<br />
Five <strong>the</strong>mes were identified as key elements <strong>of</strong> <strong>the</strong> common strategy, forming <strong>the</strong> q<br />
basis <strong>of</strong> <strong>the</strong> action plan. Each has a series <strong>of</strong> associated tasks, some specific to <strong>the</strong><br />
Thoroughbred Sector, some to <strong>the</strong> Sport Horse, and to <strong>the</strong> Education, Leisure and<br />
Tourism sector, but most are common to both.<br />
They include:<br />
• Increase participation, promotion and co-ordination within <strong>the</strong> equine sector;<br />
• Improve quality and standards in breeding horses/ponies;<br />
• Improve <strong>the</strong> economic performance <strong>of</strong> <strong>the</strong> equine sector;<br />
• Improve sporting achievement; and<br />
• Improve health and welfare for all equines.<br />
Going forward, <strong>the</strong> challenge for <strong>the</strong> equine sector is to implement this strategy.<br />
The key tasks identified to achieve <strong>the</strong> strategy include:<br />
• Agree a legal structure/constitution and membership <strong>of</strong> an independent,<br />
representative equine body to replace <strong>the</strong> <strong>Equine</strong> Sub Group;<br />
• Complete a strategy Action Plan;<br />
• Determine roles, responsibilities, relationships and outcomes for all members and<br />
partner bodies; and<br />
• Make representation to DARD for funding for various initiatives, (including <strong>the</strong><br />
appointment <strong>of</strong> a Secretariat), with appropriate cases for support.<br />
The equine industry has now created its own vision, through this strategy, for <strong>the</strong> next<br />
4-8 years, which identifies <strong>the</strong> following:<br />
• To have an equine sector that works toge<strong>the</strong>r for <strong>the</strong> benefit <strong>of</strong> <strong>the</strong> whole<br />
industry, and encourages increased participation and investment;<br />
• To increase <strong>the</strong> quality <strong>of</strong> <strong>the</strong> equine stock, through provision <strong>of</strong> incentives,<br />
standards and an <strong>Equine</strong> Database;<br />
• To create an integrated and widely accepted set <strong>of</strong> accredited industry standards<br />
for training and continuous pr<strong>of</strong>essional development, and for equine facilities<br />
and practices;<br />
• To ensure that <strong>the</strong> equine sector is widely recognised as an economic generator<br />
with Nor<strong>the</strong>rn Ireland, and that key products are identified and valued in <strong>the</strong>ir<br />
own right; and<br />
• That <strong>the</strong> equine sector sees an increase in its sporting achievements.<br />
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The core objectives include <strong>the</strong> following:<br />
1. Increasing participation, promotion and co-ordination within <strong>the</strong><br />
<strong>Equine</strong> Sector.<br />
Themed actions to achieve this objective include:<br />
(i) Marketing Strategy: Develop a co-ordinated marketing strategy and appoint<br />
a Marketing Manager/ Public Relations Officer.<br />
(ii) Interdepartmental Government Body for <strong>the</strong> <strong>Equine</strong> Sector: Lobby for an<br />
interdepartmental government body for <strong>the</strong> <strong>Equine</strong> Sector.<br />
(iii) Best Practice: Sharing <strong>of</strong> best practice<br />
(iv) The Status <strong>of</strong> <strong>the</strong> Horse as an Agricultural Animal: Set up an industry-wide<br />
working group to determine whe<strong>the</strong>r <strong>the</strong> status <strong>of</strong> <strong>the</strong> horse is a significant<br />
(v)<br />
issue<br />
Countryside Management: Develop, with DARD, <strong>the</strong> Countryside<br />
Management scheme for equine enterprises<br />
(vi) The Irish Horse; Promote <strong>the</strong> Irish horse brand<br />
(vii) Marketing Channels for <strong>Equine</strong> Purchasers: Exploit and develop marketing<br />
channels<br />
(viii) World Class Success and Record <strong>of</strong> Achievement: Develop a recording<br />
system for international successes and achievement<br />
(ix) Increase <strong>the</strong> Number <strong>of</strong> World Class Events/Shows: Set targets for world<br />
class events and venues<br />
(x)<br />
Increase Participation in <strong>the</strong> Sport Horse Sector: Recognise, support and<br />
expand <strong>the</strong> vital role <strong>of</strong> riding schools and increase participation in <strong>the</strong><br />
sector<br />
(xi) Encourage Riding Schools Accreditation: Encourage Riding Schools<br />
Accreditation and Promote Accredited Riding Schools<br />
(xii) Co-ordinated Marketing Activity for Riding Schools: Develop a coordinated<br />
marketing scheme for riding schools<br />
(xiii) Hunting: Lobby government to ensure that due process <strong>of</strong> legislation is<br />
followed and full consultation is undertaken before any change takes place<br />
in <strong>the</strong> status <strong>of</strong> hunting in Nor<strong>the</strong>rn Ireland<br />
2. Improve Quality and Standards in Breeding <strong>Equine</strong>s.<br />
Themed actions to achieve this objective include:<br />
(i) Establish Owners and Breeders Prizes to reward and encourage breeding<br />
excellence, supported by Central Funds for thoroughbred and sport horses.<br />
(ii) Develop quality breeding programmes, including <strong>the</strong> grading <strong>of</strong> mares,<br />
with access to Nor<strong>the</strong>rn Ireland, Government and EU funding;<br />
(iii) Encourage <strong>the</strong> retention <strong>of</strong> high quality performance mares, e.g. through<br />
tax incentives;<br />
(iv) Assist mare owners to select suitable stallions;<br />
(v) Establish performance testing for Thoroughbred stallions for use in <strong>the</strong><br />
Sport Horse Sector;<br />
(vi) Encourage specific government support for rare breeds and bloodlines;<br />
(vii) Develop Native Breed research to provide a management plan to support a<br />
sustainable gene pool.<br />
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3. Improve <strong>the</strong> Economic Performance <strong>of</strong> <strong>the</strong> <strong>Equine</strong> Sector.<br />
Themed actions to achieve this objective include:<br />
(i) Lobby Government to Support <strong>the</strong> Sector as a Sustainable Export Market<br />
Opportunity.<br />
(ii) The Rates System: Categorically support <strong>the</strong> introduction <strong>of</strong> rate relief for<br />
stud farms and lobby for <strong>the</strong> extension <strong>of</strong> <strong>the</strong> scheme to o<strong>the</strong>r areas <strong>of</strong> <strong>the</strong><br />
industry.<br />
(iii) Sources <strong>of</strong> Funding: Co-ordinate a database <strong>of</strong> all sources <strong>of</strong> funding<br />
(iv) Introduce Business Pr<strong>of</strong>essionalism Throughout Sector: Develop enterprise<br />
training in <strong>the</strong> sector.<br />
(v) Insurance Premiums: Introduce standards and risk assessment documentation<br />
to minimise insurance claims.<br />
(vi) Multi-purpose Facilities: Identify opportunities for multi purpose facilities:<br />
encourage Managed Farm Diversification: Liaise with Government over<br />
controlled farm diversification.<br />
(vii) Planning: Develop a planning strategy for <strong>the</strong> equine sector<br />
(viii) Tax Incentive: Develop a strategy and lobby government on Tax<br />
Incentives.<br />
4. Improve Sporting Achievements<br />
Themed actions to achieve this objective include:<br />
(i) An Improvement Plan for Sporting Achievement: Set targets for sporting<br />
achievements; develop a baseline <strong>of</strong> current success; consider strategy to<br />
retain quality horses.<br />
(ii) <strong>Equine</strong> Facility Location: Develop a strategy for world class facilities in<br />
Nor<strong>the</strong>rn Ireland.<br />
(iii) Talent spotting: Introduce and monitor programme to spot talent.<br />
(iv) Bursaries for Talent: Secretariat to work with each <strong>of</strong> <strong>the</strong> organisations and<br />
existing BHS-chaired committee to introduce bursaries for talent.<br />
5. Improve Health and Welfare for all <strong>Equine</strong>s<br />
Themed actions to achieve this objective include:<br />
(i) Animal Welfare and Welfare Centres: Develop animal welfare awareness.<br />
(ii) Veterinary Laboratory: Lobby DARD to develop veterinary<br />
surgeon/facilities dedicated to horses.<br />
(iii) Farriers Registration: Introduce standards and registration for farriers.<br />
(iv) Horse Dentistry Qualification: Introduce horse dentist registration and<br />
legislation to ensure that only registered and qualified equine dentists are<br />
used.<br />
3.5.3 <strong>Review</strong> <strong>of</strong> Sport Horse/Pony Sector<br />
The main breeds <strong>of</strong> horses bred in Nor<strong>the</strong>rn Ireland today include:<br />
• The Irish Draught<br />
• The Thoroughbred<br />
• The Irish Sport Horse<br />
• The Connemara Pony<br />
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3.5.3.1 Strategic Aims for <strong>the</strong> Sport Horse/Pony Sector in Nor<strong>the</strong>rn Ireland<br />
The key strategic aims for this sector fall mainly into those outlined for improvements<br />
in relation to improving <strong>the</strong> quality and standards in breeding <strong>Equine</strong>s, summarised as<br />
follows:<br />
• Maintain <strong>the</strong> genetic core <strong>of</strong> <strong>the</strong> breeding herd <strong>of</strong> our native pony /horse<br />
• Encourage <strong>the</strong> registration <strong>of</strong> all horses and <strong>the</strong> use <strong>of</strong> database information for<br />
all competition stock<br />
• Improve <strong>the</strong> quality <strong>of</strong> <strong>the</strong> broodmare herd<br />
• Train those involved within <strong>the</strong> equine industry<br />
• Make available <strong>the</strong> top stallions<br />
• Undertake genetic research into <strong>the</strong> existing herds<br />
• Prepare a breeding strategy for each herd to maintain sustainability<br />
• Encourage support for rare breeds and bloodlines.<br />
Also identified was <strong>the</strong> need to encourage <strong>the</strong> registration <strong>of</strong> all horses and <strong>the</strong> use<br />
<strong>of</strong> database information for all competition stock, including:<br />
• Greater application <strong>of</strong> <strong>the</strong> law on registration is required<br />
• Create incentives to register and <strong>the</strong>reby record pedigree with a recognised stud<br />
book/ competition organisation<br />
• Encourage <strong>the</strong> competition organisations to put in place a database <strong>of</strong> competition<br />
history for competition horses<br />
• Improve awareness <strong>of</strong> disease control, particularly concerning foreign travel.<br />
In relation to <strong>the</strong> broodmare herd, <strong>the</strong> following recommendations were identified:<br />
• Introduce a grading system for <strong>the</strong> mare herd where breeding success is rewarded<br />
• Introduce a breeder’s prize scheme<br />
• Look into tax incentives for sport horse breeders.<br />
In relation to making available <strong>the</strong> top stallions, <strong>the</strong> following recommendations<br />
were identified:<br />
• Educating breeders on stallion/mare choice<br />
• <strong>Review</strong> <strong>the</strong> import/export regulations for semen between ROI and Nor<strong>the</strong>rn<br />
Ireland<br />
• Make available <strong>the</strong> semen <strong>of</strong> top stallions through Artificial Insemination centres<br />
• Carry out a research project into <strong>the</strong> hybrid effect <strong>of</strong> out-crossing<br />
3.5.3.2 Conclusion in relation to <strong>the</strong> Sport Horse/Pony Sector<br />
This report highlights that <strong>the</strong>re is already successful breeding in Nor<strong>the</strong>rn Ireland,<br />
<strong>the</strong> sector stands in a strong position but complacency must not be allowed. Constant<br />
striving to improve standards must be <strong>the</strong> norm if <strong>the</strong> sector is not to be dismissed by<br />
<strong>the</strong> international market.<br />
3.5.4 <strong>Review</strong> <strong>of</strong> Thoroughbred Sector<br />
The Thoroughbred <strong>Industry</strong> in <strong>the</strong> Republic <strong>of</strong> Ireland has a long and distinguished<br />
history and in recent years has been supported by Government initiatives to <strong>the</strong> extent<br />
that it has become a world leader. Nor<strong>the</strong>rn Ireland is included with <strong>the</strong> Republic <strong>of</strong><br />
Ireland when it comes to many organisational aspects <strong>of</strong> thoroughbred breeding and<br />
racing but is considered separate in terms <strong>of</strong> funding and government support. This<br />
means that thoroughbred businesses on each side <strong>of</strong> <strong>the</strong> border are treated very<br />
differently and it is <strong>the</strong> Nor<strong>the</strong>rn Ireland ones which are disadvantaged. Because <strong>of</strong><br />
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<strong>the</strong>ir traditional links with Ireland <strong>the</strong>y are not considered to be part <strong>of</strong> <strong>the</strong> British/UK<br />
system ei<strong>the</strong>r and fall between two stools.<br />
Many efforts have been made to equalise <strong>the</strong> situation over recent years but such<br />
efforts have been impacted by historical political practices. An approach that has been<br />
taken has been to give <strong>the</strong> Nor<strong>the</strong>rn Ireland thoroughbred businesses an advantage by<br />
being Nor<strong>the</strong>rn Irish, ra<strong>the</strong>r than part <strong>of</strong> any o<strong>the</strong>r jurisdiction.<br />
3.5.4.1 Strategic Aims for <strong>the</strong> Thoroughbred Sector in Nor<strong>the</strong>rn Ireland<br />
The strategic aims for <strong>the</strong> Thoroughbred <strong>Industry</strong> in Nor<strong>the</strong>rn Ireland include:<br />
• Support, develop and upgrade horseracing in Nor<strong>the</strong>rn Ireland<br />
• Raise standards in breeding Thoroughbred horses<br />
• Extend and develop education, training and skills<br />
• Lobby for government support for equine businesses<br />
The first two aims will be dealt with in this section. The third and fourth are aims<br />
common to all sectors and will be covered in <strong>the</strong> Common Issues and Education,<br />
Leisure and Tourism sections.<br />
1. Support, develop and upgrade horseracing in Nor<strong>the</strong>rn Ireland.<br />
• Racecourses: ensure <strong>the</strong> development <strong>of</strong> a racing ‘Centre <strong>of</strong> Excellence’ for<br />
<strong>the</strong> Thoroughbred industry<br />
• Gallops and Schooling Grounds: develop all wea<strong>the</strong>r grass gallops and<br />
schooling grounds<br />
• Point-to-Point Courses: instigate <strong>the</strong> provision <strong>of</strong> support for Point-to-Points.<br />
2. Raise standards in breeding Thoroughbred horses.<br />
• Breeding and Studs: introduce an Award for Excellence Scheme for Breeders<br />
Prizes <strong>of</strong> Thoroughbreds born in Nor<strong>the</strong>rn Ireland<br />
• Promotion and Sales: develop a Thoroughbred sales venue in Nor<strong>the</strong>rn<br />
Ireland.<br />
3.5.4.2 Conclusion in relation to <strong>the</strong> Thoroughbred Sector<br />
The Thoroughbred Sector’s main priority over <strong>the</strong> short and medium tem is to<br />
support and assist <strong>the</strong> Down Royal Corporation <strong>of</strong> Horse Breeders in <strong>the</strong>ir work to<br />
develop a new grade one racecourse for Nor<strong>the</strong>rn Ireland and all <strong>the</strong> attendant<br />
facilities that go with it. Whereas <strong>the</strong> above are Thoroughbred Sector Strategic Aims,<br />
<strong>the</strong>re are similar requirements in o<strong>the</strong>r Sectors and co-ordination between <strong>the</strong> sectors<br />
is to be encouraged.<br />
3.5.5 Education, Leisure and Tourism Sector for Nor<strong>the</strong>rn Ireland Equestrian<br />
<strong>Industry</strong><br />
The Sport Horse sector recognises that an increase in participation is critical for <strong>the</strong><br />
industry, and that this can be achieved through e.g. <strong>the</strong> provision <strong>of</strong> marketing<br />
support to riding schools, promoting equestrianism in schools, including though<br />
school riding clubs, and promoting riding schools for social and recreational reasons.<br />
To this end, education and training is a key issue for <strong>the</strong> equine industry in Nor<strong>the</strong>rn<br />
Ireland. However <strong>the</strong> sector faces a number <strong>of</strong> issues. It faces major challenges in<br />
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attracting and retaining sufficient numbers <strong>of</strong> staff, and <strong>the</strong> exclusion <strong>of</strong> equestrian<br />
training from sports teaching in schools reduces access both to leisure riding and to<br />
potential equestrian careers. O<strong>the</strong>r difficulties in recruitment reflect <strong>the</strong> fact that <strong>the</strong><br />
industry has a low pay structure, <strong>of</strong>ten voluntary. It has generally been a young<br />
person’s activity and it has an image <strong>of</strong> difficult working conditions. A clear career<br />
structure, allied to training and progression opportunities and improved working<br />
conditions, is <strong>the</strong>refore needed to encourage staff recruitment and retention.<br />
There is, <strong>the</strong>refore, a need to devise and implement a strategy for attracting and<br />
retaining staff in all sectors <strong>of</strong> <strong>the</strong> industry, and <strong>the</strong> needs <strong>of</strong> <strong>the</strong> industry should be<br />
central to <strong>the</strong> <strong>Equine</strong> educational provision. There is also a need to introduce a<br />
coordinated industry strategy to work with schools, to provide work experience<br />
opportunities and vocational training across <strong>the</strong> equine industry.<br />
Currently, <strong>the</strong> College <strong>of</strong> Agriculture, Food and Rural Enterprise (CAFRE),<br />
coordinates and delivers a full range <strong>of</strong> full-time and part-time courses for <strong>the</strong> equine<br />
industry. Full-time course are delivered from <strong>the</strong> Enniskillen Campus and range from<br />
NVQ to degree. The part-time programmes, including short courses, are coordinated<br />
from Greenmount campus with <strong>the</strong> exception <strong>of</strong> <strong>the</strong> Diploma in Farriery.<br />
Training is also provided by different disciplines, i.e. training opportunities for<br />
trainers and jockeys by Horse Racing Ireland and various training programmes by <strong>the</strong><br />
British Horse Society etc. (Refer to Section 2.3.3).<br />
In addition to skills and education, consideration needs to be given to <strong>the</strong> area <strong>of</strong><br />
accreditation <strong>of</strong> riding schools and livery yards in order to raise standards <strong>of</strong><br />
education and welfare, and to ensure that a quality service is provided to <strong>the</strong> tourist<br />
industry.<br />
The sector believes that <strong>the</strong> tourism potential <strong>of</strong> <strong>the</strong> equine industry is largely underexploited.<br />
The equine sector not only provides a leisure activity for general visitors<br />
to Nor<strong>the</strong>rn Ireland, who may decide to go horse riding, trekking or to <strong>the</strong> races<br />
during <strong>the</strong>ir visit, but it also has <strong>the</strong> potential to be a primary tourism generator in its<br />
own right – principally through <strong>the</strong> organisation and promotion <strong>of</strong> specific events.<br />
These events can be existing fixtures such as <strong>the</strong> Balmoral Show, race meeting as<br />
highlighted above, national and international Eventing, or new events designed to<br />
show case existing Nor<strong>the</strong>rn Ireland successes, or attract top class competitors across<br />
<strong>the</strong> range <strong>of</strong> equestrianism from around <strong>the</strong> world. This would be particularly<br />
pertinent in view <strong>of</strong> <strong>the</strong> changing political landscape <strong>of</strong> Nor<strong>the</strong>rn Ireland.<br />
If organised and promoted appropriately, o<strong>the</strong>r events such as hunting, training<br />
courses, and visits by international trainers and coaches could have significant out-<strong>of</strong>state<br />
appeal.<br />
Equally important is <strong>the</strong> potential <strong>of</strong> <strong>the</strong> industry on an international scale, raising <strong>the</strong><br />
pr<strong>of</strong>ile <strong>of</strong> Nor<strong>the</strong>rn Ireland to potential inward investment, attracting visitors to <strong>the</strong><br />
region and ensuring that <strong>the</strong> industry continues to develop by attracting excellence in<br />
breeding, training and riding. Nor<strong>the</strong>rn Ireland has a strong and successful history in<br />
<strong>the</strong> equine sector, and a respected reputation and expertise, which provides a solid<br />
platform for promoting and developing <strong>the</strong> sector internationally.<br />
Building and developing partnerships will be key to meeting this strategic aim;<br />
partner organisations will include e.g. British Horse Society, Coaching UK, Coaching<br />
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Ireland and LANTRA, as well as sister organisations in both UK and ROI (Horse<br />
Sport Ireland and British Horse <strong>Industry</strong> confederation respectively).<br />
3.5.5.1 Strategic Aims for <strong>the</strong> Equestrian Education, Leisure and Tourism sectors in<br />
Nor<strong>the</strong>rn Ireland<br />
• To improve education and skills provision and standards<br />
• Develop access to safe <strong>of</strong>f-road riding and a greater focus on road safety issues<br />
• Equestrian-based tourism<br />
To improve education and skills provision and standards<br />
• Training and Skills Opportunities; develop a strategy for recruitment and<br />
retention <strong>of</strong> staff and introduce a career structure<br />
• Riding Schools, <strong>the</strong> Pony Club and Educational Establishments: work with<br />
Riding Schools/The Pony Club/Educational Establishments to promote<br />
standards/education<br />
• National Occupational Standards, NVQs, and Coaching Programmes: promote<br />
<strong>the</strong> wider use <strong>of</strong> NVQs throughout <strong>the</strong> industry and develop a coaching<br />
programme<br />
• Devise a programme for ‘Train <strong>the</strong> Trainers’: accreditation <strong>of</strong> Riding Schools and<br />
Livery Yards<br />
• Promotion <strong>of</strong> BHS accreditation for livery yards and riding schools, and that<br />
DARD takes <strong>the</strong>se standards into account when granting licenses to riding<br />
schools<br />
• Provide and promote Information and Communication Technology (ICT) training<br />
within <strong>the</strong> sector<br />
• Tighter criteria by Government for awarding grants for setting up riding schools,<br />
trekking centres etc<br />
• Use “focus farms” to demonstrate best practice<br />
• Establish Conferences on standards<br />
• Identify and develop industry partnerships to promote education, skills and<br />
careers.<br />
Develop access to safe <strong>of</strong>f-road riding and a greater focus on road safety issues<br />
• Lobby for increased access to both publicly and privately owned land<br />
• Promote road safety for all road users<br />
• Lobby for ‘equine-friendly’ road surfacing<br />
Equestrian-based tourism<br />
The Nor<strong>the</strong>rn Ireland Equestrian industry needs to develop a strategy to promote<br />
equestrian tourism, with relevant partner organisations.<br />
3.5.6 Implementation <strong>of</strong> <strong>the</strong> Strategy for <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong> in Nor<strong>the</strong>rn Ireland<br />
In order to achieve <strong>the</strong> implementation <strong>of</strong> <strong>the</strong> Strategy for <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong> in<br />
Nor<strong>the</strong>rn Ireland <strong>the</strong> following categorised recommendations have been highlighted.<br />
1. Constitution for <strong>the</strong> <strong>Equine</strong> Sub Group (ESG)<br />
2. Complete an industry action plan for this strategy<br />
3. Introduce a Central communications Function and Secretariat and Streng<strong>the</strong>n<br />
Network<br />
4. ESG nominate a representative for DARD’s Rural Stakeholder Forum.<br />
5. Develop <strong>the</strong> ESG website to promote success.<br />
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3.6 ADDITIONAL RESEARCH/MEDIA INFORMATION RELEVANT TO EQUINE INDUSTRY<br />
3.6.1 National Development Plan (NDP)<br />
Funding Announced for Projects in Border Midlands and Western (BMW) and<br />
Sou<strong>the</strong>rn and Eastern (S&E) Regions<br />
Minister for Arts, Sport and Tourism, Seamus Brennan, TD announced on 25 June<br />
2007 that funding <strong>of</strong> up to €2.921m has been allocated to four projects, three in <strong>the</strong><br />
Border Midlands and Western (BMW) Region and one in <strong>the</strong> Sou<strong>the</strong>rn and Eastern<br />
(S&E) Region, under Fáilte Ireland’s Tourism Product Development Scheme. The<br />
Scheme, which is administered by Fáilte Ireland, is ERDF co-funded under <strong>the</strong> two<br />
Regional Operational programmes <strong>of</strong> <strong>the</strong> 2000-2006 National Development Plan.<br />
Ravensdale Equestrian (Dundalk) – grant aid <strong>of</strong> 55 per cent, up to a maximum <strong>of</strong><br />
€352,534 towards <strong>the</strong> construction <strong>of</strong> three all wea<strong>the</strong>r outdoor arenas. This is <strong>the</strong><br />
second stage <strong>of</strong> this development to be supported under <strong>the</strong> 2000 – 2006 Tourism<br />
Product Development scheme. Previously, a grant <strong>of</strong> 55 per cent, up to a maximum <strong>of</strong><br />
€607,128, was awarded towards <strong>the</strong> construction <strong>of</strong> an indoor jumping arena, a new<br />
stable block, shower and changing room facilities, and <strong>the</strong> development <strong>of</strong> a crosscountry<br />
course.(http://www.irishfarrieryauthority.com/links.htm)<br />
3.6.2 Horse Racing Ireland<br />
The Irish Field, Saturday, May 12, 2007<br />
The Finance Act 2007 provides for <strong>the</strong> taxation <strong>of</strong> pr<strong>of</strong>its and gains arising on stallion<br />
activities from August 1 st , 2008, and <strong>the</strong>se provisions will apply to both stallion<br />
owners and syndicated stallion owners. This means that any income or gains<br />
arising from stallion stud fees or from <strong>the</strong> sale <strong>of</strong> stallions will be subject to tax from<br />
August 1 st , 2008.<br />
3.6.3 Report <strong>of</strong> <strong>the</strong> Racegoers Consultative Forum (RCF) 2003 – 2006<br />
The Race-goers Consultative Forum (RCF), established under <strong>the</strong> Horse &<br />
Greyhound Act 2001, consists <strong>of</strong> twelve race-goers from a broad range <strong>of</strong><br />
backgrounds and locations. Its remit is to consult with and report to Horse Racing<br />
Ireland (HRI) regarding any aspect <strong>of</strong> <strong>the</strong> race-goers’ experience. The function <strong>of</strong> <strong>the</strong><br />
RCF is to act as a conduit between <strong>the</strong> race-goer and <strong>the</strong> HRI. One <strong>of</strong> <strong>the</strong> key<br />
objectives set down by <strong>the</strong> forum at its instigation was <strong>the</strong> staging <strong>of</strong> Regional<br />
Forums. These were seen as a means whereby various aspects <strong>of</strong> <strong>the</strong> racegoer’s<br />
experience could be reviewed and suggestions for <strong>the</strong> future progress <strong>of</strong> Irish racing<br />
policy formulation and implementation.<br />
The key criteria were identified as:<br />
• Admissions & Attendance<br />
• Facilities at racecourses<br />
• Catering<br />
• Quality <strong>of</strong> Racing and Racecards<br />
• Media coverage an Irish racing<br />
• Betting<br />
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In essence <strong>the</strong>se key criteria could be distilled as defining <strong>the</strong> ‘quality <strong>of</strong> racing<br />
product’ and ‘value for money’.<br />
Note: Information related to this forum, and <strong>the</strong> above key criteria, may be <strong>of</strong> use to<br />
any analysis conducted on <strong>the</strong> spectator related equestrian tourism research<br />
proposed for Stage 2 <strong>of</strong> this project.<br />
3.6.4 Inform (Horse Racing Ireland’s Magazine for Owners) April 2007 Issue 7<br />
New €10M racecourse Improvement Scheme<br />
Improved public amenities will be <strong>the</strong> focus <strong>of</strong> a new racecourse improvement<br />
scheme, announced by Horse Racing Ireland (HRI). €7.5 million will be allocated to<br />
qualifying projects on a 75 per cent grant-aid basis providing an overall fund <strong>of</strong> €10<br />
million. The new scheme will operate in addition to existing HRI Racecourse Capital<br />
Development Scheme which provides 55 per cent grants approved projects. Priority<br />
areas will include disabled facilities (including viewing areas), toilets, kitchens,<br />
racecourse signage, medical facilities and electrification <strong>of</strong> <strong>the</strong> betting rings. The<br />
scheme will also cover improvements to stable-staff facilities including canteen areas,<br />
toilets, showers and o<strong>the</strong>r licensing requirements.<br />
Qualification for this scheme will be restricted to most category 2 racecourses and<br />
some category 1 racecourses (excluding those built since 1996). HRI will undertake<br />
individual inspections in relation to each racecourse, assessing <strong>the</strong> adequacy <strong>of</strong><br />
facilities in <strong>the</strong> areas outlined above.<br />
3.6.5 Horse Racing Ireland Fact Book 2006<br />
Brian O’Kavanagh, Chief Executive <strong>of</strong> Horse Racing Ireland<br />
2006 was ano<strong>the</strong>r good year for Irish racing, exceeding <strong>the</strong> 2005 record performances<br />
across a number <strong>of</strong> sectors. Attendances at Irish racecourses achieved an all-time high<br />
<strong>of</strong> 1.45m despite <strong>the</strong> competing attractions <strong>of</strong> <strong>the</strong> World Cup and Ryder Cup and a<br />
number <strong>of</strong> severe wea<strong>the</strong>r episodes which saw 15 meetings abandoned in spring and<br />
very difficult conditions in September and December. The festival meetings,<br />
particularly at Punchestown and Galway, exceeded expectations, while <strong>the</strong> Curragh,<br />
in addition to its record breaking Derby weekend, drew 10,000 racegoers to <strong>the</strong><br />
inaugural Shelbourne Hotel G<strong>of</strong>fs Million Meeting. That meeting also provided <strong>the</strong><br />
platform for an unprecedented celebration <strong>of</strong> Irish racing, which brought toge<strong>the</strong>r <strong>the</strong><br />
stars <strong>of</strong> Flat and National Hunt racing past and present and proved <strong>the</strong> highlight <strong>of</strong> a<br />
memorable day.<br />
No one could have imagined at <strong>the</strong> start <strong>of</strong> <strong>the</strong> year that Irish trained horses would<br />
actually surpass <strong>the</strong> 2005 total <strong>of</strong> nine Cheltenham victories with a historic ten,<br />
including once again <strong>the</strong> Gold Cup, <strong>the</strong> Champion Hurdle and <strong>the</strong> Champion Chase<br />
toge<strong>the</strong>r with <strong>the</strong> Aintree Grand National in April. In Flat racing Irish-trained horses<br />
kept nine <strong>of</strong> our twelve domestic Group One races at home and two English Classics<br />
were won by Aidan O’Brien, including <strong>the</strong> 2000 Guineas and <strong>the</strong> Oaks. Overall we<br />
won seven English and four French Group one races.<br />
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The value <strong>of</strong> Bloodstock sales at public auction in Ireland grew by 31.5 per cent from<br />
€145.6m to €191.5m, providing fur<strong>the</strong>r confirmation <strong>of</strong> <strong>the</strong> vibrant demand for Irish<br />
Thoroughbreds at home and abroad.<br />
Total on-course betting grew by 10.8 per cent to €262.4m and <strong>the</strong> current indications<br />
are that <strong>of</strong>f-course betting for <strong>the</strong> year will have exceeded €3.3 billion.<br />
Prize money grew by 5 per cent to €55m and sponsors continued to give <strong>the</strong>ir vote <strong>of</strong><br />
confidence to Irish racing, increasing <strong>the</strong>ir contribution by 8.1 per cent to €8.1m.<br />
There is a broad consensus that <strong>the</strong> current prize money levels have helped to<br />
encourage owners and trainers to buy <strong>the</strong> best horses, keep <strong>the</strong>m in training in Ireland<br />
and compete in <strong>the</strong> top races at home and abroad. This in turn provides employment<br />
throughout <strong>the</strong> regions and helps us to retain and build an unequalled equine skills<br />
base.<br />
Note: Associated information and statistics to <strong>the</strong> above announcement may be <strong>of</strong> use<br />
to any analysis conducted on <strong>the</strong> spectator related equestrian tourism research<br />
proposed for Stage 2 <strong>of</strong> this project.<br />
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CHAPTER 4: KEY ISSUES AND RECOMMENDATIONS<br />
4.1 Introduction<br />
In <strong>the</strong> completion <strong>of</strong> Stage 1 <strong>of</strong> <strong>the</strong> project, a number <strong>of</strong> critical considerations are<br />
outlined as <strong>the</strong>y impact significantly on <strong>the</strong> feasibility and <strong>the</strong> scope <strong>of</strong> work to be<br />
conducted in Stage 2 <strong>of</strong> this project. They are included as objective ‘health warnings’<br />
to enable informed decisions at this stage <strong>of</strong> <strong>the</strong> project life-cycle by <strong>the</strong> working<br />
group.<br />
In <strong>the</strong> context <strong>of</strong> factually understanding <strong>the</strong> sectors within <strong>the</strong> equine industry, it should be<br />
noted that <strong>the</strong>re are a large number <strong>of</strong> unregistered, undocumented horses in sectors such as<br />
<strong>the</strong> sport and leisure, for which <strong>the</strong>re is no licencing system in Ireland.<br />
4.2 Key Issues<br />
4.2.1 Disclosure and Availability <strong>of</strong> Data<br />
Those operating large scale pr<strong>of</strong>essional enterprises, funded by individual or<br />
syndicated private investments, in <strong>the</strong> equine industry in Ireland are, in <strong>the</strong> main,<br />
sensitive to disclosing <strong>the</strong> extent or depth <strong>of</strong> <strong>the</strong>ir involvement.<br />
Accordingly, <strong>the</strong> conduct <strong>of</strong> primary research to determine <strong>the</strong> economic,<br />
employment, training, education and social development opportunities within <strong>the</strong><br />
industry through primary research may be compromised. The extent, or lack <strong>the</strong>re<strong>of</strong>,<br />
<strong>of</strong> secondary data related to actual activities, and attendant income and employment<br />
data, within <strong>the</strong> equine industry, particularly for <strong>the</strong> sport horse and support services<br />
areas confirms this worry from Stage 1 <strong>of</strong> <strong>the</strong> project.<br />
With regard to <strong>the</strong> third main block <strong>of</strong> activity within <strong>the</strong> industry, <strong>the</strong> thoroughbred<br />
sector, <strong>the</strong> historic lack <strong>of</strong> need to disclose income for tax purposes, would equally<br />
contribute to <strong>the</strong> lack <strong>of</strong> a disclosure culture that prevails within <strong>the</strong> industry, and<br />
hence impact on <strong>the</strong> quality <strong>of</strong> any primary research conducted.<br />
The level <strong>of</strong> registration by service providers to <strong>the</strong> equine industry in Ireland is<br />
predominantly voluntary and hence actual knowledge <strong>of</strong> who, or how many, operate<br />
in those activities is not factually known or derivable centrally.<br />
Attendant to this issue is that <strong>the</strong> provision <strong>of</strong> education and training for support<br />
service areas to <strong>the</strong> industry is not controlled or monitored owing to <strong>the</strong> lack <strong>of</strong><br />
central registers for those engaged in <strong>the</strong> respective support activities.<br />
4.2.2 Understanding <strong>the</strong> Economic, Employment and Social Development<br />
Opportunities <strong>of</strong> <strong>the</strong> <strong>Industry</strong><br />
In view <strong>of</strong> <strong>the</strong> above, a true and objective reflection <strong>of</strong> <strong>the</strong> economic value <strong>of</strong> <strong>the</strong><br />
industry is difficult to determine. Deriving <strong>the</strong> employment, social, training and<br />
education needs <strong>of</strong> <strong>the</strong> industry is groundless without a sound and factual economic<br />
pr<strong>of</strong>ile. This will continue to be <strong>the</strong> case owing to a general lack <strong>of</strong> need to disclose<br />
<strong>the</strong> economic value <strong>of</strong> participation within <strong>the</strong> industry, coupled with <strong>the</strong> lack <strong>of</strong><br />
centralised registers <strong>of</strong> those involved in aspects <strong>of</strong> <strong>the</strong> industry.<br />
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4.2.3 Extent <strong>of</strong> Associations and Agencies operating in <strong>the</strong> <strong>Industry</strong><br />
A myriad <strong>of</strong> associations exist, both state, commercial and non-commercial;<br />
voluntary; and/or representatives <strong>of</strong> unique interests within <strong>the</strong> industry. A common<br />
understanding <strong>of</strong> how <strong>the</strong>ir work and activities ensure a unique focus yet cohesion,<br />
and added value to <strong>the</strong> industry is not apparent. Equally, <strong>the</strong> lack <strong>of</strong> representation <strong>of</strong><br />
some areas <strong>of</strong> <strong>the</strong> industry, through a representative body, is an issue. Centralised<br />
control and monitoring <strong>of</strong> agencies and associations across <strong>the</strong> industry, by an<br />
oversight body, does not exist. A limited amount <strong>of</strong> information is held by central<br />
government [Department <strong>of</strong> Agriculture, Central Statistics Offices] on <strong>the</strong> industry as<br />
<strong>the</strong> unique and precise data related to activities within <strong>the</strong> industry tends to held under<br />
cumulative headings such as diversified income from agriculture etc.<br />
Resembling <strong>the</strong> outcome <strong>of</strong> research conducted in <strong>the</strong> UK (Henley Report) <strong>the</strong>re is a<br />
need for <strong>the</strong> development <strong>of</strong> a marketing and communications programme for <strong>the</strong><br />
Irish Horse industry and <strong>the</strong> identification <strong>of</strong> a central body which will lead in its<br />
communication. At present, representation <strong>of</strong> <strong>the</strong> industry is fragmented across its<br />
associate activity areas and as such a holistic understanding <strong>of</strong> what is needed to<br />
develop <strong>the</strong> composite industry is not evident.<br />
Similar to one <strong>of</strong> <strong>the</strong> conclusions highlighted in <strong>the</strong> 2005 report, Strategy for <strong>the</strong><br />
Horse <strong>Industry</strong> in England and Wales, greater co-operation at regional and local level<br />
in Ireland will multiply <strong>the</strong> equestrian industry’s effectiveness. The industry needs to<br />
build its capacity at a regional level and to engage with <strong>the</strong> growing range <strong>of</strong> regional<br />
bodies which play an increasingly significant role in people’s lives. Similarly, at a<br />
local level, <strong>the</strong> industry needs to develop its links with local government bodies and<br />
agencies. On <strong>the</strong> back <strong>of</strong> this, <strong>the</strong> industry should encourage grassroots horse interests<br />
across <strong>the</strong> full range <strong>of</strong> local government responsibilities, such as access and<br />
planning.<br />
4.2.4 Training and Education<br />
There is general concern, gleaned from <strong>the</strong> review <strong>of</strong> secondary research during Stage<br />
1 <strong>of</strong> this project, about <strong>the</strong> content <strong>of</strong> some college and non-vocational training<br />
courses. One could conclude that <strong>the</strong>re is a need to develop closer working between<br />
industry-based training providers and colleges, more flexible funding arrangements,<br />
and better training and career pathways in <strong>the</strong> <strong>Industry</strong>.<br />
The focus <strong>of</strong> training also needs review in <strong>the</strong> context <strong>of</strong> occupational training being<br />
provided to those operating enterprises in <strong>the</strong> equestrian industry, which have not had<br />
<strong>the</strong> opportunity to complete relevant formal training or education. In line with<br />
conclusions from research conducted in <strong>the</strong> United Kingdom (Strategy for <strong>the</strong> Horse<br />
<strong>Industry</strong> in England and Wales – 2005), equestrian businesses <strong>of</strong>ten have very little<br />
interaction with each o<strong>the</strong>r, and are frequently run by people who are driven by an<br />
interest in horses ra<strong>the</strong>r than in business. The industry needs to ensure that this<br />
practical expertise is matched by sufficient business acumen and management skills<br />
in order to maximise <strong>the</strong> potential <strong>of</strong> <strong>the</strong>se businesses.<br />
The type <strong>of</strong> training and education provided requires review to ensure that areas such<br />
as quality <strong>of</strong> service provision, horse welfare, health and safety, enterprise<br />
development and management, physical resource management, and marketing skills<br />
are improved for those wishing to operate successfully in <strong>the</strong> industry.<br />
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Specific recommendations in relation to improving <strong>the</strong> educational and training<br />
provisions specifically in County <strong>Tipperary</strong> are outlined in Section<br />
4.2.5 Breeding<br />
Although <strong>the</strong>re is considerable breeding by leisure participants in <strong>the</strong> equestrian<br />
industry, <strong>the</strong>re is no value in breeding quality horses and ponies unless <strong>the</strong>y are<br />
trained to <strong>the</strong>ir optimum performance in whatever role <strong>the</strong>y will engage in.<br />
Accordingly, encouragement should be provided to those engaged in <strong>the</strong> training <strong>of</strong><br />
young horses to enable <strong>the</strong>m to produce horses that perform to <strong>the</strong> best <strong>of</strong> <strong>the</strong>ir<br />
physical ability, through formalised training programmes.<br />
4.3 KEY CHALLENGES<br />
4.3.1 Irish Sport Horse<br />
The Irish Sport Horse Brand is not as strong as it previously was. On an<br />
international stage it is being outperformed by Dutch and German bred horses. The<br />
fact that leading Irish riders are no longer riding Irish horses is a huge concern.<br />
The Irish Horse Board and Sport Horse Ireland are endeavouring to rebuild <strong>the</strong><br />
brand name, but <strong>the</strong> fact that Ireland has failed to qualify for Showjumping in Beijing<br />
2008 will not help. Improving quality standards in this area could take twenty years<br />
4.3.2 Thoroughbred Sector - Impact <strong>of</strong> Tax Changes<br />
Changes in <strong>the</strong> current tax regime will have a negative impact on <strong>the</strong> thoroughbred<br />
sector. The Minister has announced <strong>the</strong> details related to <strong>the</strong> proposed new tax<br />
arrangements for stallion stud fees, which will come into effect on 1 August 2008.<br />
They will replace <strong>the</strong> present exempt status tax arrangements, which have been<br />
objected to by <strong>the</strong> EU Commission. The new arrangements provide for <strong>the</strong> taxation <strong>of</strong><br />
stud fee income related to stallions from 1 August 2008.<br />
4.3.3 Changing Economic Conditions<br />
An economic downturn could have a serious and negative effect on activity in horse<br />
sales and investment in <strong>the</strong> industry, particularly within <strong>the</strong> Sport Horse category.<br />
Horse ownership and <strong>the</strong>ir numbers have exploded during <strong>the</strong> Celtic Tiger and a<br />
downturn could lead to a fall <strong>of</strong>f in demand and ownership. Such changes would also<br />
impact on <strong>the</strong> economic return and activity <strong>of</strong> trades affiliated with <strong>the</strong> equine<br />
industry.<br />
Additionally, <strong>the</strong> poor value <strong>of</strong> <strong>the</strong> dollar is having a detrimental effect on sales to<br />
North America.<br />
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4.4 KEY RECOMMENDATIONS<br />
4.4.1 Equestrian Tourism<br />
The issues related to <strong>the</strong> development <strong>of</strong> <strong>the</strong> <strong>Equine</strong> related tourist industry in <strong>the</strong><br />
county should be pursued through focused primary research. An opportunity exists<br />
for County <strong>Tipperary</strong> to ‘put flesh on <strong>the</strong> bones’ <strong>of</strong> <strong>the</strong> multivariate analysis<br />
completed by <strong>the</strong> 2006 Genesis report on Equestrian Tourism in Ireland.<br />
Equestrian businesses tend to be run on lower than average pr<strong>of</strong>it margins than<br />
comparable businesses in o<strong>the</strong>r sectors, and have little awareness <strong>of</strong> how <strong>the</strong>y are<br />
performing relative to o<strong>the</strong>rs. The equestrian tourist industry needs to develop a<br />
benchmarking system to enable businesses to assess <strong>the</strong>ir performance, and to focus<br />
on parts <strong>of</strong> <strong>the</strong>ir operations where <strong>the</strong>re is potential for improvement.<br />
The area <strong>of</strong> participation based equestrian tourism should received prime focus<br />
initially ra<strong>the</strong>r than <strong>the</strong> spectator area.<br />
(1) Primary research on <strong>the</strong> level, quality and range <strong>of</strong> participatory equestrian<br />
related tourism in County <strong>Tipperary</strong> should include:<br />
- Analysis <strong>of</strong> <strong>the</strong> operation <strong>of</strong> riding instructors, equestrian centres and facilities<br />
- The quality and comparative standard <strong>of</strong> equestrian facilities in <strong>the</strong> county which<br />
cater for tourists, both nationally and internationally<br />
- The marketing <strong>of</strong> equestrian tourism in <strong>the</strong> county<br />
- Investigation <strong>of</strong> <strong>the</strong> adequacy <strong>of</strong> welfare arrangement provision<br />
- Investigation <strong>of</strong> <strong>the</strong> adequacy <strong>of</strong> training and education standards held by those<br />
<strong>of</strong>fering equestrian based tourist services<br />
- Identification <strong>of</strong> skills gaps in <strong>the</strong> area, such as, marketing, welfare,<br />
business/management.<br />
The above research could be completed with existing operators through <strong>the</strong> use <strong>of</strong><br />
focus groups.<br />
(2) In relation to spectator related equestrian tourism <strong>the</strong> following aspects should be<br />
considered in a second tranche <strong>of</strong> primary research related to Equestrian Tourism for<br />
<strong>the</strong> county, namely:<br />
- The opportunity to develop spectatorship levels at <strong>the</strong> three main race courses in<br />
County <strong>Tipperary</strong><br />
- The validity <strong>of</strong> establishing heritage/interpretative centres or museums related to:<br />
o The operation <strong>of</strong> key participants in <strong>the</strong> equine industry in County<br />
<strong>Tipperary</strong>, such as at Coolmore, Ballydoyle etc.<br />
o Documenting and displaying <strong>the</strong> unique position <strong>the</strong> equine industry has<br />
had in County <strong>Tipperary</strong> though pr<strong>of</strong>iling key operators over <strong>the</strong><br />
centuries, key horses in terms <strong>of</strong> <strong>the</strong>ir breeding, horse racing, show<br />
jumping or eventing prowess and successes.<br />
(3) The cohesion between <strong>the</strong> various agencies in ensuring <strong>the</strong> actual improvement <strong>of</strong><br />
<strong>the</strong> type, value and quality <strong>of</strong> <strong>the</strong> product and services provided to equestrian related<br />
tourists requires attention. The role <strong>of</strong> development agencies such as FÁS, IDA and<br />
<strong>the</strong> Enterprise Boards should be included in such analysis.<br />
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(4) Primary research opportunities exist to identify how <strong>the</strong> statutory bodies (Fáilte<br />
Ireland, Horse Racing Ireland, AIRE etc) will ensure, through directed plans, efforts<br />
and activities, <strong>the</strong> implementation <strong>of</strong> <strong>the</strong> strategic priority areas outlined in <strong>the</strong><br />
strategic reviews conducted on equestrian tourism specifically for <strong>the</strong> county, as<br />
summarised in Table 2.3.6.<br />
4.4.2 Sport Horse <strong>Industry</strong><br />
The 2007 report, The Future <strong>of</strong> <strong>the</strong> Irish Sport Horse <strong>Industry</strong>: Analysis and<br />
Recommendations related to a national survey conducted on this aspect <strong>of</strong> <strong>the</strong> equine<br />
industry.<br />
A number <strong>of</strong> key recommendations were made in relation to improving both <strong>the</strong> value<br />
and stature <strong>of</strong> <strong>the</strong> sport horse industry in Ireland under eight key strategic areas,<br />
including: Management and Administration, Sport Leisure and Development;<br />
Education and Training; Marketing, Fundraising and Sponsorship; Business<br />
Development; Breeding; Welfare, Ethics, Safety and Environment; and, Research.<br />
A considerable amount <strong>of</strong> primary data was captured during this research, <strong>of</strong> which<br />
6.7% related to operators in County <strong>Tipperary</strong>.<br />
(1) Opportunities exist to analyse <strong>the</strong> key findings and recommendation for <strong>the</strong>ir<br />
validity in application to <strong>the</strong> <strong>Tipperary</strong> region. Specifically, factors associated with<br />
<strong>the</strong> development <strong>of</strong> sport and leisure activities related to <strong>the</strong> Sport/Leisure Horse<br />
sector could be researched in parallel to those identified for primary research in <strong>the</strong><br />
equestrian tourist area, as outlined below.<br />
(2) In summary, fur<strong>the</strong>r primary research, through <strong>the</strong> establishment <strong>of</strong> focus groups,<br />
could be conducted with stakeholders within <strong>the</strong> Sport House industry in <strong>Tipperary</strong> to<br />
investigate <strong>the</strong> following:<br />
• How to develop <strong>the</strong> sales knowledge and infrastructure for <strong>Tipperary</strong> Sport<br />
Horse producers.<br />
• The need for and feasibility <strong>of</strong> establishing an equine educational centre in <strong>the</strong><br />
county.<br />
• The need for and feasibility <strong>of</strong> establishing an advisory equine business<br />
development group in <strong>the</strong> county.<br />
• The need and feasibility to establishing a <strong>Tipperary</strong> Sport Horse Breeding<br />
Society specifically to promote <strong>the</strong> interests <strong>of</strong> ISH breeders in <strong>the</strong> county.<br />
(3) Fur<strong>the</strong>r information to support <strong>the</strong> basis <strong>of</strong> <strong>the</strong> above research recommendations<br />
are outlined in <strong>the</strong> relevant Sections 4.4.3- 4.4.5.<br />
4.4.3 Support Activities – Sales<br />
Sales Infrastructure Development.<br />
There is potential for sport horse producers in <strong>Tipperary</strong> to gain more competitive<br />
prices for <strong>the</strong>ir horse if <strong>the</strong>re was a greater knowledge <strong>of</strong> <strong>the</strong> sales infrastructure in<br />
Ireland.<br />
(1) Based on <strong>the</strong> secondary research conducted, establishing <strong>the</strong> validity <strong>of</strong> <strong>the</strong><br />
following recommendations, through fur<strong>the</strong>r research, is proposed:<br />
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• Greater use could be made <strong>of</strong> <strong>the</strong> skills evident in such facilities as <strong>the</strong> Cavan<br />
Equestrian and Horse Marketing Centre and Goresbridge Horse Sales.<br />
• Through better market knowledge contact relationships could be developed with<br />
private sales agents from <strong>the</strong> domestic market, <strong>the</strong> UK, and fur<strong>the</strong>r a-field, where<br />
<strong>of</strong>ten higher prices can be obtained than attending sales. The use <strong>of</strong> <strong>the</strong> specific<br />
website: www.irish-sporthorse-sales.net should be reviewed in this context.<br />
• The creation <strong>of</strong> <strong>the</strong> Horse Sport Ireland body and its marketing section should<br />
provide Irish Sport Horses with greater exposure. <strong>Tipperary</strong> producers need to<br />
establish how <strong>the</strong>y can have a closer relationship with this and o<strong>the</strong>r<br />
governmental bodies to ensure, for example, how <strong>the</strong>y can maximise <strong>the</strong> value <strong>of</strong><br />
<strong>the</strong>ir sport horse sales opportunities and <strong>the</strong> value <strong>of</strong> such sales.<br />
• Irish Sport Horses are ranked among <strong>the</strong> best eventing breeds in <strong>the</strong> world, with<br />
historical top rankings at events such as <strong>the</strong> Olympic, and <strong>the</strong> World and<br />
European champions. The Irish Sport Horse has been top <strong>of</strong> <strong>the</strong> World Eventing<br />
rankings for 13 yrs. Ireland needs to continue to build on this strong reputation –<br />
how it should do this requires fur<strong>the</strong>r analysis.<br />
4.4.4 Education and Training.<br />
As evidenced by <strong>the</strong> extent and range <strong>of</strong> both academic and vocational education and<br />
training provisions outlined in Section 2.3.3 <strong>the</strong>re is considerable generic provisions<br />
in this area.<br />
However, <strong>the</strong>re is potential for <strong>Tipperary</strong> to establish and lead <strong>the</strong> way in some<br />
aspects <strong>of</strong> equine education and training.<br />
(1) Because <strong>of</strong> its world renowned excellence in thoroughbred production and<br />
training as well, as its large interest in <strong>the</strong> equine industry in general, <strong>Tipperary</strong> can<br />
build on this reputation and establish a reputation for excellence in equine educational<br />
management. Initially <strong>the</strong>se can be short term technical courses on breeding,<br />
nutrition and preparation for sales and basic business skills.<br />
(2) <strong>Tipperary</strong> could build on locally provided educational resources already in<br />
existence such as Kildalton agricultural college and <strong>Tipperary</strong> Institute to bridge <strong>the</strong><br />
gaps <strong>of</strong> skills identified to date through secondary research, and those highlighted for<br />
fur<strong>the</strong>r investigation through primary research in <strong>the</strong> next phase.<br />
(3) The focus group research proposed in <strong>the</strong> areas <strong>of</strong> equestrian tourism and <strong>the</strong><br />
sport/leisure horse areas might also highlight where and what type <strong>of</strong> skills/education<br />
are needed by those engaged in <strong>the</strong>se specific areas.<br />
(4) Finally, <strong>the</strong> Irish Horse Board has recently obtained funding from Skillsnet to<br />
develop equine training, which is due to be rolled out in 2008. Accordingly,<br />
opportunities to access additional funding to that already provided may exist.<br />
4.4.5 Business Development.<br />
Establishing a Society to represent <strong>Tipperary</strong> Sport Horse Breeders<br />
There are a large number <strong>of</strong> small and part time operators in <strong>the</strong> equine industry in<br />
County <strong>Tipperary</strong>, which is particularly true in <strong>the</strong> Sport Horse breeding sector.<br />
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There is an opportunity in this area to develop a support infrastructure for <strong>the</strong>se small<br />
businesses <strong>of</strong>fering both <strong>the</strong> technical and business advice necessary to ensure <strong>the</strong><br />
successful operation, ei<strong>the</strong>r private or commercial, <strong>of</strong> <strong>the</strong>se ventures.<br />
The West Cork Breeders Co-Op Society is an example <strong>of</strong> a group established to<br />
promote locally bred horses. Their website is www.irishqualityhorses.com<br />
Its role, as outlined on its website, is defined as follows:<br />
“The West Cork Horse Breeders Co-operative Society is non-pr<strong>of</strong>it group dedicated<br />
to <strong>the</strong> support and promotion <strong>of</strong> <strong>the</strong> horse breeding industry in West Cork for <strong>the</strong><br />
benefit <strong>of</strong> its members. Various seminars and competitions are organised each year to<br />
support <strong>the</strong>se goals. A jumping competition for young horses held annually is proving<br />
to be a hugely successful event, attracting interest from all over <strong>the</strong> country.”<br />
It should be investigated if <strong>the</strong>re is a need for such a society and support structure for<br />
<strong>Tipperary</strong> Sport Horse producers. Such a society could promote local bred horses and<br />
hold shows and competition promoting <strong>Tipperary</strong> bred horses.<br />
Olympic 2012 Business Development Opportunities<br />
The London Olympics 2012 may <strong>of</strong>fer opportunities to sell horses, train participants<br />
and <strong>of</strong>fer training facilities to competing countries. The Department <strong>of</strong> Enterprise,<br />
Trade and Employment, toge<strong>the</strong>r with o<strong>the</strong>r state bodies, has already established<br />
mechanisms to ensure that various Irish industries benefit from <strong>the</strong>ir involvement<br />
with <strong>the</strong> London 2012 Olympics. Primary research may establish if such<br />
opportunities also exist for <strong>Tipperary</strong>, and its equine industry, in this regard.<br />
Prepared by:<br />
Business Department 23/01/2008 Page 96<br />
<strong>Tipperary</strong> Institute
APPENDIX 1: ADOPTING A STRATEGIC ANALYSIS OF THE ISSUES FACING THE EQUINE INDUSTRY IN IRELAND<br />
Key Strategic Issues<br />
Understanding <strong>the</strong> wider environment <strong>of</strong><br />
participation in <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong><br />
To facilitate <strong>the</strong> successful implementation <strong>of</strong> a long term strategy an understanding <strong>of</strong> <strong>the</strong> current and<br />
future wider operating context <strong>of</strong> <strong>the</strong> industry is essential. This would include an analysis <strong>of</strong> <strong>the</strong> key<br />
social, demographic and cultural trends that will impact on <strong>the</strong> industry over <strong>the</strong> next ten years.<br />
Have some parts <strong>of</strong> <strong>the</strong> industry developed ahead <strong>of</strong> o<strong>the</strong>r sectors (pr<strong>of</strong>essional breeding ahead <strong>of</strong><br />
small businesses and riding schools)<br />
Developing <strong>the</strong> necessary infrastructure to build<br />
and implement a strategy in <strong>the</strong> <strong>Equine</strong> <strong>Industry</strong><br />
The key strategic issues that would unify,<br />
benefit, and grow <strong>the</strong> equine industry in<br />
Ireland<br />
Associated issues<br />
Is <strong>the</strong>re common agreement on what constitutes <strong>the</strong> industry<br />
Do all segments have a common understanding <strong>of</strong> what is needed by <strong>the</strong> different activities within <strong>the</strong><br />
industry<br />
Promotion <strong>of</strong> <strong>the</strong> Irish Horse <strong>Industry</strong> in Ireland/<strong>Tipperary</strong> and abroad<br />
The development <strong>of</strong> 'Joined-Up' thinking and practice in <strong>the</strong> promotion <strong>of</strong> <strong>the</strong> segments within <strong>the</strong><br />
industry<br />
The promotion <strong>of</strong> Ireland/<strong>Tipperary</strong> based horse tourism<br />
The promotion <strong>of</strong> equine welfare<br />
The ongoing assessment <strong>of</strong> EU legislation on <strong>the</strong> Irish equine industry<br />
Prepared by:<br />
Business Department<br />
<strong>Tipperary</strong><br />
Institute<br />
23/01/2008 Page 97
APPENDIX 2<br />
ASSOCIATION OF IRISH EQUESTRIAN ESTABLISHMENTS<br />
AIRE MEMBERS CO TIPPERARY<br />
Ballintoher Equestrian Centre<br />
Ballycahane<br />
Ballycormac House & Stables -Roscrea<br />
Cahir Equestrian Centre<br />
Crossogue House Equestrian - Thurles<br />
Hillcrest Equestrian Centre - Galbally<br />
Kilcooley Country & Equestrian Centre - Thurles<br />
O'Dwyer's <strong>Tipperary</strong> Equestrian Centre<br />
<strong>Tipperary</strong> Mountain Trekking Centre - Borrisoleigh<br />
Whitechurch Riding School
APPENDIX 3<br />
HUNTS IN COUNTY TIPPERARY<br />
GOLDEN VALE FOXHOUNDS Co. <strong>Tipperary</strong><br />
KILMOGANNY FOXHOUNDS Co. <strong>Tipperary</strong><br />
NORTH TIPPERARY FOXHOUNDS Co. <strong>Tipperary</strong><br />
ORMOND FOXHOUNDS Co. <strong>Tipperary</strong><br />
PREMIER HARRIERS Co. <strong>Tipperary</strong><br />
SUIR VALE HARRIERS Co. <strong>Tipperary</strong><br />
TIPPERARY FOXHOUNDS Co. <strong>Tipperary</strong>
APPENDIX 4<br />
HORSE TRAINERS IN COUNTY TIPPERARY<br />
Aherne, Michael Trainer 052-31265/087-7703886<br />
Prospect, Fethard, Co <strong>Tipperary</strong>.<br />
Austin, W.J. Trainer 0505-42189/086-3555897.<br />
The Bungalow, Ballyhasty, Cloughjordan, Co <strong>Tipperary</strong>.<br />
Bourke, Daniel Permit Holder 052-56108/087-6212607<br />
Monslatt, Killenaule, Thurles, Co <strong>Tipperary</strong>.<br />
Brett, Noel Permit Holder 052-35107/086-8861884<br />
Newchapel, Clerihan, Clonmel, Co <strong>Tipperary</strong>.<br />
Broderick, J.P. Trainer 057-9139172/086-8115581<br />
Cullagh, Rathcabbin, Roscrea, Co <strong>Tipperary</strong>.<br />
Browne, W.P. Trainer 052-56073/087-6347271<br />
Grangebarry, Fethard, Co <strong>Tipperary</strong>.<br />
Burke, John Michael Permit Holder 0504-43378/087-6109753<br />
Fortfield, Cormackstown, Holycross, Co <strong>Tipperary</strong>.<br />
Byrne, M.J. Trainer 052-62555/087-2727003<br />
Knockgraffon, Cahir, Co <strong>Tipperary</strong>.<br />
Cahill, T. Trainer 051-647210/086-8776508<br />
Tullohea, <strong>South</strong> Lodge, Carrick-On-Suir, Co <strong>Tipperary</strong>.<br />
Carey, Patrick Trainer 0504-22869/086-8142788<br />
Killinan, Thurles, Co <strong>Tipperary</strong>.<br />
Casey, Liam Permit Holder 052-35174/086-8337055<br />
Poulmucka, Clonmel, Co <strong>Tipperary</strong>.<br />
Cleary, Denis Permit Holder 067-26041/086-1280142<br />
Pallas, Toomevara, Nenagh, Co <strong>Tipperary</strong>.
APPENDIX 4<br />
HORSE TRAINERS IN COUNTY TIPPERARY<br />
Cleary, Eugene Permit Holder 0505-42509/087-9733903<br />
Main Street, Cloughjordan, Co <strong>Tipperary</strong>.<br />
Cleary, Timothy Permit Holder 056-8834185/087-2369623<br />
Boulick, Gortnahoe, Thurles, Co <strong>Tipperary</strong>.<br />
Colville, P.J. Permit Holder 062-63075/087-2604118<br />
Railstown, Fethard, Co <strong>Tipperary</strong>.<br />
Corcoran, T.J. Permit Holder 0504-41285/086-8198810<br />
Ballytarsna, Horse and Jockey, Thurles, Co <strong>Tipperary</strong>.<br />
Coughlan, Myles Permit Holder 062-75460/086-3058228<br />
Kilmore, Cappawhite, Co <strong>Tipperary</strong>.<br />
Croke, Michael Trainer 052-31441/086-3126959<br />
Barrettsgrange, Fethard, Co <strong>Tipperary</strong>.<br />
Doyle, P.M.J. Trainer 0504-43348/086-2520912<br />
Glenbane, Holycross, Thurles, Co <strong>Tipperary</strong>.<br />
Doyle, Timothy Trainer 0504-45188/086-6029301<br />
Moyneard, Moyne, Thurles, Co <strong>Tipperary</strong>.<br />
Duggan, Paul Permit Holder 061-378635/086-4018020<br />
Cragg, Newport, Co <strong>Tipperary</strong>.<br />
Fenton, Phillip Trainer 051-647901/087-2581048<br />
Glenbower Stables, Garryduff, <strong>South</strong> Lodge, Carrick-on-Suir, Co <strong>Tipperary</strong>.<br />
Finn, J.R. Permit Holder 067-27981/087-2987209<br />
The Old Rectory, Borrisokane, Nenagh, Co <strong>Tipperary</strong>.<br />
Fogarty, J.P. Permit Holder 062-51562/087-2509310<br />
Kilfeacle, <strong>Tipperary</strong>, Co <strong>Tipperary</strong>.
APPENDIX 4<br />
HORSE TRAINERS IN COUNTY TIPPERARY<br />
Gunn, M.A. Trainer 052-53722/087-9691953<br />
Kilvemnon, Mullinahone, Co <strong>Tipperary</strong>.<br />
Hales, Edward U. Trainer 062-71830/087-2259985<br />
Drummona House, Dundrum, Co <strong>Tipperary</strong>.<br />
Hannon, T. Permit Holder 052-56257/086-3616122<br />
Grangebarry, Fethard, Co <strong>Tipperary</strong>.<br />
Harney, W. Trainer 0504-31534/086-2498836<br />
Manna Cottage, Templemore, Co <strong>Tipperary</strong>.<br />
Hayes, William Trainer 0504-24043/086-8402678<br />
The Farmhouse, Sportsfield, Thurles, Co <strong>Tipperary</strong>.<br />
Hewitt, C. Permit Holder 052-22375/086-3905682<br />
Glenconnor, Clonmel, Co <strong>Tipperary</strong>.<br />
Hogan, Michael J. Permit Holder 067-26086/087-2617382<br />
Rath, Cloughjordan, Co. <strong>Tipperary</strong>.<br />
Hogan, P. Permit Holder 0504-31573<br />
Church Avenue, Templemore, Co <strong>Tipperary</strong>.<br />
Hogan, T. Trainer 067-46080/087-2332111<br />
Fat<strong>the</strong>en House Stables, Nenagh, Co <strong>Tipperary</strong>.<br />
Hourigan, G.T. Trainer 051-647008/087-2758190<br />
<strong>South</strong> Lodge, Carrick-On-Suir, Co <strong>Tipperary</strong>.<br />
Kennedy, A.J. Trainer 052-56254/086-2784170<br />
The Rectory, Killenaule, Co <strong>Tipperary</strong>.<br />
Kennedy, G. Permit Holder 052-56112/086-2459895<br />
Shelbourne House, New Birmingham, Thurles, Co <strong>Tipperary</strong>.<br />
Kennedy, Noel V. Permit Holder 052-56120/087-2658228<br />
New Birmingham, Glengoole, Thurles, Co <strong>Tipperary</strong>.
APPENDIX 4<br />
HORSE TRAINERS IN COUNTY TIPPERARY<br />
Kennedy, Patrick J. Permit Holder 0504-44565/086-8434850<br />
Blackcastle, Two-Mile-Borris, Thurles, Co <strong>Tipperary</strong>.<br />
Kenny, John P.A. Trainer 067-21139/087-2726729<br />
Fairymount, Ballingarry, Roscrea, Co <strong>Tipperary</strong>.<br />
Kenny, John P.A. Trainer 067-21139/087-2726729<br />
Fairymount, Ballingarry, Roscrea, Co <strong>Tipperary</strong>.<br />
Kinane, Martin Trainer 051-647031/086-8291042<br />
Barmakin Stables, <strong>South</strong> Lodge, Carrick-on-Suir, Co <strong>Tipperary</strong>.<br />
Lalor, B. Permit Holder 052-31111/086-3474285<br />
Silverfort, Fethard, Co <strong>Tipperary</strong>.<br />
Lalor, R.H. Trainer 052-31574/087-2358340<br />
Rathkenty, Lisronagh, Clonmel, Co <strong>Tipperary</strong>.<br />
Loughnane, Daniel Mark Trainer 046-9481847/086-9551174<br />
Grange Racing Stables, Cormackstown, Thurles, Co <strong>Tipperary</strong>.<br />
Marnane, David Trainer 062-54825/087-6653017<br />
Bansha House, Bansha, Co <strong>Tipperary</strong>.<br />
Molloy, M.A. Permit Holder 0504-54123/54166/086-2573741<br />
Crossogue House, Ballycahill, Thurles, Co <strong>Tipperary</strong>.<br />
Morris, M.F. Trainer 052-31474/086-8543010<br />
Everardsgrange, Fethard, Co <strong>Tipperary</strong>.<br />
Murphy, Charles A. Permit Holder 0505-21763/087-2471952<br />
Lough Muir, Mount Heaton, Roscrea, Co <strong>Tipperary</strong>.<br />
Murphy, Joseph G. Trainer 052-31347/087-2606456<br />
Crampscastle, Fethard, Co <strong>Tipperary</strong>.<br />
Murphy, Joseph G. Trainer 052-31347/087-2606456<br />
Crampscastle, Fethard, Co <strong>Tipperary</strong>.
APPENDIX 4<br />
HORSE TRAINERS IN COUNTY TIPPERARY<br />
Murphy, Michael David Permit Holder 062-71910/087-2692582<br />
Longways Stables, Farnavilla, Dundrum, Co <strong>Tipperary</strong>.<br />
Nallen, John J. Permit Holder 052-22388/086-2052072<br />
Hotel Minella, Clonmel, Co <strong>Tipperary</strong>.<br />
Nevin, N. Trainer 086-8109605<br />
20 St Patricks Place, Fethard, Co <strong>Tipperary</strong>.<br />
Nicholson, John W. Permit Holder 056-8831946/087-2658146<br />
Knockdav, Johnston, Thurles, Co <strong>Tipperary</strong>.<br />
Noone, Vivian J. Trainer 087-2629055<br />
c/o Faranavarra House, Cashel, Co <strong>Tipperary</strong>.<br />
O'Connell, Daniel Trainer 062-54430/086-2536127<br />
Main Street, Bansha, Co <strong>Tipperary</strong>.<br />
O'Donnell, Conor Permit Holder 087-9122124<br />
Cloughtaney, Killenaule, Co <strong>Tipperary</strong>.<br />
O'Donnell, Seamus G. Trainer 062 52188/087-8174260<br />
Windmill Stables, Ballinalard, <strong>Tipperary</strong>, Co <strong>Tipperary</strong>.<br />
O'Donovan, Eamon Permit Holder 0505-47175/087-2491625<br />
Towran, Cloughjordan, Co <strong>Tipperary</strong>.<br />
O'Grady, E.J. Trainer 052-56156/086-2590764<br />
Killeens, Ballynonty, Thurles, Co <strong>Tipperary</strong>.<br />
O'Mara, T.J. Trainer 052-31815/086-8112996<br />
Grangebarry, Fethard, Co <strong>Tipperary</strong>.<br />
O'Riordan, M.N. Trainer 062-57195<br />
Monemore, Emly, Co <strong>Tipperary</strong>.<br />
Perry, W.J. Permit Holder 052-56371<br />
Ballynonty, Thurles, Co. <strong>Tipperary</strong>.
APPENDIX 4<br />
HORSE TRAINERS IN COUNTY TIPPERARY<br />
Phillips,, Michael John Trainer 052-32414/087-2536052<br />
Ballyvaden, Fethard, Co <strong>Tipperary</strong>.<br />
Prendergast, D.E. Permit Holder 052-56360/087-2788112<br />
Burnchurch, Killenaule, Thurles, Co. <strong>Tipperary</strong>.<br />
Quigley, Miss Mary T. Permit Holder 0505-42817/087-2826590<br />
Ballycapple, Cloughjordan, Co <strong>Tipperary</strong>.<br />
Quirk, Gerard Permit Holder 051-640145<br />
Cregg Cottage, Carrick-On-Suir, Co <strong>Tipperary</strong>.<br />
Roche, Seamus Permit Holder 051-641886/087-2576150<br />
Ballyneill, Carrick-on-Suir, Co <strong>Tipperary</strong>.<br />
Ryan, John Patrick Trainer 0504-31733/087-2452741<br />
Fairyhill, Templemore, Co <strong>Tipperary</strong>.<br />
Ryan, John Patrick Trainer 0504-31733/087-2452741<br />
Fairyhill, Templemore, Co <strong>Tipperary</strong>.<br />
Ryan, Malachy J. Trainer 062-51875/086-8343502<br />
Mountain View, Clonpet, <strong>Tipperary</strong> Town, Co <strong>Tipperary</strong>.<br />
Ryan, Stanley Permit Holder 0504-42260/087-7691486<br />
Corbally, Clonoulty, Cashel, Co <strong>Tipperary</strong>.<br />
Ryan, Stephen Trainer 067-26178/087-2753075<br />
Castlequarter, Toomevara, Nenagh, Co <strong>Tipperary</strong>.<br />
Seymour, A. Trainer 067-24157<br />
Annaghbeg, Dromineer, Nenagh, Co <strong>Tipperary</strong>.<br />
Slattery, Andrew Trainer 052-56530/087-2905126<br />
Cooldine, Killenaule, Thurles, Co <strong>Tipperary</strong>.<br />
Smyth, William Permit Holder 052-66213/086-8451901<br />
Marlhill House, Ardfinnan, Clonmel, Co <strong>Tipperary</strong>.
APPENDIX 4<br />
HORSE TRAINERS IN COUNTY TIPPERARY<br />
Stack, T. Trainer 062-54129<br />
Thomastown Castle Stud, Golden, Cashel, Co <strong>Tipperary</strong>.<br />
Stokes, N. Permit Holder 052-32355/086-3490693<br />
Knockbordan, Fethard, Co <strong>Tipperary</strong>.<br />
Swan, C.F. Trainer 0505-42128/086-2573194<br />
Modreeny Stables, Cloughjordan, Co <strong>Tipperary</strong>.<br />
Treacy, W.F. Permit Holder 052-31156/086-8279485<br />
Strylea, Fethard, Co <strong>Tipperary</strong>.<br />
Wachman, David Trainer 0504-42234/087-2570574<br />
Longfield Stud, Goolds Cross, Cashel, Co <strong>Tipperary</strong>.<br />
Weston, Miss Julie Permit Holder 052-56248/086-1715525<br />
Crohane Stud, Killenaule, Co <strong>Tipperary</strong>.<br />
Wilkinson, C. Permit Holder 052-31582<br />
Killerk, Fethard, Co <strong>Tipperary</strong>.<br />
Wyse, A.K. Permit Holder 052-32313/087-2514151<br />
Knockbordan, Grove Road, Fethard, Co <strong>Tipperary</strong>.<br />
Young, L. Trainer 0505-43243/087-1366352<br />
Killough, Templemore, Co <strong>Tipperary</strong>.
APPENDIX 5<br />
JOCKEYS IN COUNTY TIPPERARY<br />
Bourke, Daragh Francis Qualified Rider 0505-43313/086-3635028<br />
Killough, Templemore, Co <strong>Tipperary</strong>.<br />
Brennan, James George Jockey 086-1519493<br />
c/o T. Hogan, Fat<strong>the</strong>en, Nenagh, Co <strong>Tipperary</strong>.<br />
Burke, John M. Qualified Rider 0504-43378/087-6109753<br />
Fortfield, Cormackstown, Holycross, Thurles, Co <strong>Tipperary</strong>.<br />
Burke, Martin Patrick Qualified Rider 0504-43378/087-2669471<br />
Forefield, Cormackstown, Holycross, Thurles, Co <strong>Tipperary</strong>.<br />
Byrne, Michael James Qualified Rider 052-62555/-086-1049335<br />
Knockgraffon, Cahir, Co <strong>Tipperary</strong>.<br />
Byrne, Stephen Robert Qualified Rider 052-62555/085-1528432<br />
Knockgraffon, Cahir, Co <strong>Tipperary</strong>.<br />
Byrnes, Thomas L. Qualified Rider 062-47710/086-0766661<br />
Garryheakin, Oola, Co <strong>Tipperary</strong>.<br />
Cahill, M.A. Qualified Rider 051-647210/087-9767566<br />
Tullohea, <strong>South</strong> Lodge, Carrick-On-Suir, Co <strong>Tipperary</strong>.<br />
Cooney, Martin Qualified Rider 086-1548005<br />
Rathdrum, Fethard, Co <strong>Tipperary</strong>.<br />
Doyle, Jack James Qualified Rider 0504-43348/086-3994758<br />
Glenbane, Holycross, Thurles, Co <strong>Tipperary</strong>.<br />
Doyle, Jack James Qualified Rider 0504-43348/086-3994758<br />
Glenbane, Holycross, Thurles, Co <strong>Tipperary</strong>.<br />
Flynn, Leonard Paul Qualified Rider 0505-42128/087-2435645<br />
c/o C.F. Swan, Modreeny Cloughjordan, Co <strong>Tipperary</strong>.<br />
Freeman, Anthony Jockey 059-9773838/087-6656475<br />
c/o Margaret Mullins, Doninga, Goresbridge, Co <strong>Tipperary</strong>.
APPENDIX 5<br />
JOCKEYS IN COUNTY TIPPERARY<br />
Grace, Miss Anne Karie Qualified Rider 0505-42286/087-6618253<br />
Ballyhasty, Cloughjordan, Co <strong>Tipperary</strong>.<br />
Gray, Stephen Joseph Jockey 042-9336122/086-8607213<br />
Loughnane, Grange Racing Stables, Cormackstown, Thurles, Co <strong>Tipperary</strong>.<br />
Grogan, Gary Joseph Jockey 062-54298/087-0555798<br />
Ardane, Bansha, Co <strong>Tipperary</strong>.<br />
Halley, David Qualified Rider 052-31610/087-7709659<br />
Rathvin, Fethard, Co <strong>Tipperary</strong>.<br />
Halley, Jack Qualified Rider 052-31610/086-1036345<br />
Rathvin, Fethard, Co <strong>Tipperary</strong>.<br />
Halligan, John Qualified Rider 087-6607643<br />
Kilpatrick, Rathkea, Co <strong>Tipperary</strong>.<br />
Harney, Miss Rachel Qualified Rider 0504-31534/086-8715304<br />
Manna Cottage, Templemore, Co <strong>Tipperary</strong>.<br />
Hassett, Shane Joseph Jockey 052-56356/087-6831714<br />
Baileys St, Kinnenaule, Thurles, Co <strong>Tipperary</strong>.<br />
Hayes, Wesley Martin Qualified Rider 086-0548026<br />
17 Cuan Deirge, Puckane, Nenagh, Co <strong>Tipperary</strong>.<br />
Hegarty, Amelia Jockey 062 62615<br />
c/o Aidan O'Brien, Ballydoyle Stables, Cashel, Co <strong>Tipperary</strong>.<br />
Hennebry, Robert John Qualified Rider 052-33357/087-9539787<br />
24 Railway Close, Kilsheelan, Clonmel, Co <strong>Tipperary</strong>.<br />
Hogan, Andrew James Qualified Rider 067-33924/087-9754427<br />
Hill House, Fat<strong>the</strong>en, Nenagh, Co <strong>Tipperary</strong>.<br />
Kelly, Brian James Qualified Rider 0504-53365/087-9261743<br />
Longorchard, Templetoohy, Thurles, Co <strong>Tipperary</strong>.
APPENDIX 5<br />
JOCKEYS IN COUNTY TIPPERARY<br />
Kerr, Miss Laura C. Qualified Rider 087-2153400<br />
No 4 Abbey Close, Fethard, Co <strong>Tipperary</strong>.<br />
King, James Kieran Qualified Rider 0504-43251/087-7634576<br />
The Dairy, Clenbane, Thurles, Co <strong>Tipperary</strong>.<br />
Lalor, Miss Elizabeth Anne Qualified Rider 052-31574/087-6593447<br />
Rathkenty, Lisronagh, Clonmel, Co <strong>Tipperary</strong>.<br />
Levey, Sean Mandla Jockey 062 63180 (hm)/062-62615<br />
c/o A.P. O'Brien, Ballydoyle Stables, Cashel, Co <strong>Tipperary</strong>.<br />
Levins, John Francis Jockey 086-1940241/0509-39172<br />
c/o Shane Broderick, Cullagh, Rathcabbin, Roscrea, Co <strong>Tipperary</strong>.<br />
Magnier, John Paul Qualified Rider 052-31298/086-8216828<br />
Coolmore Stud, Fethard, Co <strong>Tipperary</strong>.<br />
Maguire, John Anthony Qualified Rider 087-6629448<br />
Liskeveen, Littleton, Thurles, Co <strong>Tipperary</strong>.<br />
Manton, Robert William Qualified Rider 052-62304/086-0516813<br />
c/o Ballydoyle, Cashel, Co <strong>Tipperary</strong>.<br />
McCabe, David Robert Jockey 062-62615/087-2401548<br />
Ballyfowloo, Cashel, Co <strong>Tipperary</strong>.<br />
McCutcheon, Miss Evanna Qualified Rider 067-32605/087-9312373<br />
Grallagh, Nenagh, Co <strong>Tipperary</strong>.<br />
McGrath, Christopher Patrick Qualified Rider 052-31884/086-4160025<br />
Rathcoole, Fethard, Co <strong>Tipperary</strong>.<br />
McGrath, Mairead Jockey 062-54129(WK) 086-0505966<br />
c/o T. Stack, Thomastown Castle Stud, Golden, Cashel, Co <strong>Tipperary</strong>.<br />
O'Brien, Patrick Joe Qualified Rider 087-9216797<br />
14 Pallas Street, Borrisoleigh, Co <strong>Tipperary</strong>.
APPENDIX 5<br />
JOCKEYS IN COUNTY TIPPERARY<br />
O'Donoghue, Colm Jockey 062-63096/086-8353201<br />
Racecourse Cross, Cashel, Co <strong>Tipperary</strong>.<br />
O'Halloran, Dermot Qualified Rider 062-55990/087-1234335<br />
Mooresfort, Kilcross, Co <strong>Tipperary</strong>.<br />
Power, Edward Francis Jockey 0504-21362/086-1254528<br />
Garrynamona, Ballycahill, Thurles, Co <strong>Tipperary</strong>.<br />
Quinlan, Roger Patrick Qualified Rider 0504-44605/087-6350714<br />
22 Derrynaflan Avenue, Littleton, Thurles, Co <strong>Tipperary</strong>.<br />
Russell, Davy Jockey 024-92010/086-8947036<br />
7 West Meadows, Boherman, Cashel, Co <strong>Tipperary</strong>.<br />
Ryan, Ailbe Qualified Rider 062-62872/087-6656342<br />
10 Ladyswell, Cashel, Co <strong>Tipperary</strong>.<br />
Ryan, J. Anthony Qualified Rider 086-2172488<br />
Marlhill, Newinn, Cashel, Co <strong>Tipperary</strong>.<br />
Ryan, James John Qualified Rider 067-34432/087-7731532<br />
Kilcoleman, Nenagh, Co <strong>Tipperary</strong>.<br />
Ryan, Miss Deirdre Qualified Rider 0504-31733/087-7661510<br />
Fairyhill, Templemore, Co <strong>Tipperary</strong>.<br />
Ryan, Miss Gillian Qualified Rider 0504-31733/087-2612153<br />
Fairyhill, Templemore, Co <strong>Tipperary</strong>.<br />
Ryan, Miss Kate Qualified Rider 021-4642384/087-7722160<br />
Lisgoold Bridge, Leamlara, Co <strong>Tipperary</strong>.<br />
Skehan, Damien Qualified Rider 0504-21901/086-0829279<br />
Mill Road, Thurles, Co <strong>Tipperary</strong>.<br />
Slattery, William Thomas Jockey 052-56849/087-2523060<br />
Meadowview, Cooldine, Killenaule, Thurles, Co <strong>Tipperary</strong>.
APPENDIX 5<br />
JOCKEYS IN COUNTY TIPPERARY<br />
Spain, G.A. Qualified Rider 0504-21774/086-8515071<br />
Slievenamon House, Slievevnamon Rd, The Mall, Thurles, Thurles, Co <strong>Tipperary</strong>.<br />
Stares, Miss Alexandra Helen Qualified Rider 087-9257309<br />
c/o Michael Phillips, Ballyvaden, Fethard, Co <strong>Tipperary</strong>.<br />
Thompson, Miss Gillian Patricia Qualified Rider 062-72140/087-9860510<br />
Kilmore House, Golden, Co <strong>Tipperary</strong>.<br />
Whelan, Kenneth Jockey 086-2718221<br />
30 Woodlawns, Old Road, Cashel, Co <strong>Tipperary</strong>.<br />
Williams, Miss Louisa Claire Qualified Rider 086-3218285<br />
Modreeny, Cloughjordan, Co <strong>Tipperary</strong>.<br />
Wyse, A.K. Qualified Rider 052-32313/087-2514151<br />
Knockbordan Stables, Grove Road, Fethard, Co <strong>Tipperary</strong>
APPENDIX 6: FARRIERS IN COUNTY TIPPERARY<br />
Name Address Member <strong>of</strong> Irish Master Farriers<br />
1 Joe Allen Crag, Newport, Co. <strong>Tipperary</strong><br />
2 Stephen Bergin Cow Park, Clonmore, Templemore, Member<br />
Co. <strong>Tipperary</strong><br />
3 Daniel Breen Knockavilla, Dundrum,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
4 Edward Channon 9 Anglesea Street, Clonmel, Member<br />
Co. <strong>Tipperary</strong><br />
5 Joseph Channon 42 College Avenue, Clonmel, Co.<br />
<strong>Tipperary</strong><br />
6 Ian Channon 9 Anglesea Street, Clonmel,<br />
Co. <strong>Tipperary</strong><br />
7 Pat Crowe 22 Galtee View, Bansha,<br />
Co. <strong>Tipperary</strong><br />
8 Brian Dunne Penane, Loughmore,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
9 John Flynn Crimblin, Roscrea,<br />
Co. <strong>Tipperary</strong><br />
10 Stephen Foyle Sladagh, Lisronagh,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
11 Ken McLoughlin Lowesgreen, Cashel,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
12 Patrick O’Brien Rosegreen, Fethard,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
13 John O’Connell Barnlough, Bansha,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
14 Paddy O’Connell Main Street, Bansha,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
15 Gordon Ro<strong>the</strong>ram Baulea Hill, Ballingarry, Thurles,<br />
Co. <strong>Tipperary</strong><br />
16 Donal Tobin Killerk North, Fethard, ,<br />
Member<br />
Co. <strong>Tipperary</strong><br />
17 Liam Treacy 5 Strylea, Fethard, ,<br />
Co. <strong>Tipperary</strong><br />
18 Jimmy Wi<strong>the</strong>ro 31 St Patricks Avenue,<br />
<strong>Tipperary</strong> Town
1 Cavanagh, Sean<br />
Ballycarron,<br />
Golden<br />
Co. <strong>Tipperary</strong><br />
2 Equistock<br />
The Square<br />
Fethard<br />
Co. <strong>Tipperary</strong><br />
3 Kilcoran Saddlery<br />
Kilcoran,<br />
Cahir<br />
Co. <strong>Tipperary</strong><br />
APPENDIX 7: SADDLERIES IN COUNTY TIPPERARY<br />
4 The <strong>Equine</strong> Warehouse<br />
Unit 6C<br />
Gurt Na Fleur Business Park<br />
Clonmel<br />
Co. <strong>Tipperary</strong><br />
5 Tooracurragh Harness Shop<br />
Tooracurragh<br />
Ballymacarbry<br />
Co. <strong>Tipperary</strong><br />
Source: via Website searches
APPENDIX 8: VETERINARY CLINICS AND SURGEONS IN COUNTY TIPPERARY<br />
1 Abbey Veterinary Clinic<br />
Limerick Road<br />
Roscrea,<br />
Co <strong>Tipperary</strong><br />
2 Alan Ahearne MVB & Sarah Mitchell MVB<br />
<strong>South</strong>view<br />
Irishtown<br />
Clonmel<br />
Co. <strong>Tipperary</strong><br />
3 All Creatures Great and Small<br />
Clonmacaun<br />
Lorrha<br />
Nenagh<br />
Co. <strong>Tipperary</strong><br />
4 Brittas Veterinary Small Animal Clinic<br />
Templemore Road<br />
Thurles<br />
Co. <strong>Tipperary</strong><br />
5 Carraig Cranley Walsh<br />
32 Kickham Street<br />
Carrick-On-Suir<br />
Co. <strong>Tipperary</strong><br />
6 Castlepark Small Animal Veterinary Practice<br />
Ballyvada<br />
Golden<br />
Co. <strong>Tipperary</strong><br />
7 Cheval Veterinary Clinic<br />
Barrack Street<br />
Fethard<br />
Co. <strong>Tipperary</strong><br />
8 Clonmel Veterinary Hospital and Small Animal Clinic<br />
Davis Road<br />
Clonmel<br />
Co. <strong>Tipperary</strong><br />
9 Coman & Gubbins<br />
26 Summerhill<br />
Nenagh<br />
Co. <strong>Tipperary</strong><br />
10 Comerford James<br />
Kilvenmon<br />
Mullinahone<br />
Co. <strong>Tipperary</strong><br />
11 Comerford P.J.<br />
Reddanswalk<br />
<strong>Tipperary</strong> Town<br />
Co. <strong>Tipperary</strong>
12 Comerford Thos M<br />
The Green Road<br />
Dundrum<br />
Co. <strong>Tipperary</strong><br />
13 Corcoran J F<br />
Glencove<br />
Emly<br />
Co. <strong>Tipperary</strong><br />
14 De Lacy Clancy & Kent<br />
Clonmel Road<br />
Carrick-On-Suir<br />
Co. <strong>Tipperary</strong><br />
15 Duggan Padraig<br />
Killenaule<br />
Thurles<br />
Co. <strong>Tipperary</strong><br />
16 Fahey Richard<br />
Pearse Street<br />
Cahir<br />
<strong>Tipperary</strong><br />
17 Fitzgerald P K MVB MRCVS<br />
Tullaskeagh<br />
Roscrea<br />
<strong>Tipperary</strong><br />
18 Gallagher & Dunne Veterinary Clinic<br />
Rosemary Street<br />
Roscrea<br />
Co. <strong>Tipperary</strong><br />
19 Gartland Roe Veterinary Clinic<br />
St Conlons Road<br />
Nenagh<br />
Co. <strong>Tipperary</strong><br />
20 Glen Veterinary Clinic<br />
Blind Street<br />
<strong>Tipperary</strong> Town<br />
Co. <strong>Tipperary</strong><br />
21 Gubbins J S<br />
Summerhill Veterinary Clinic<br />
Nenagh<br />
Co <strong>Tipperary</strong><br />
22 Halley J<br />
Mortlestown<br />
Killenaule<br />
Co. <strong>Tipperary</strong><br />
23 Hannigan Don<br />
Lisronagh<br />
Clonmel<br />
Co. <strong>Tipperary</strong>
24 Harney William<br />
Manna Cottage<br />
Templemore<br />
Co. <strong>Tipperary</strong><br />
25 Heffernan John T MRCVS<br />
Puddingfield<br />
<strong>Tipperary</strong> Town<br />
Co. <strong>Tipperary</strong><br />
26 Kelly J<br />
Killenaule<br />
Co. <strong>Tipperary</strong><br />
27 Kent Tom & Eleanor<br />
Ballyrichard<br />
Carrick-On-Suir<br />
Co. <strong>Tipperary</strong><br />
28 Larkin William<br />
The Terrace<br />
Borrisokane<br />
Co. <strong>Tipperary</strong><br />
29 Lee & O'Kennedy<br />
52 Kenyon Street<br />
Nenagh<br />
Co. <strong>Tipperary</strong><br />
30 Lee Jas G<br />
Ardbear<br />
Tyone<br />
Nenagh<br />
Co. <strong>Tipperary</strong><br />
31 Long Gerard<br />
Lawlesstown<br />
Clonmel<br />
Co. <strong>Tipperary</strong><br />
32 Long Gerard<br />
Valley Veterinary Clinic<br />
Fethard<br />
Co. <strong>Tipperary</strong><br />
33 Meagher Veterinary Surgeons<br />
Kedrah Hse<br />
Cahir<br />
Co. <strong>Tipperary</strong><br />
34 Moloney Andrew<br />
Newtown<br />
Cahir<br />
New Inn<br />
Co. <strong>Tipperary</strong><br />
35 Mulcahy Jas F<br />
Arraghslea Hse<br />
Kilshane<br />
Co. <strong>Tipperary</strong>
36 Mulcair Veterinary Clinic<br />
Newport<br />
<strong>Tipperary</strong> Town<br />
Co. <strong>Tipperary</strong><br />
37 Mullaly & O'Dwyer<br />
Main Street<br />
Templemore<br />
Co. <strong>Tipperary</strong><br />
38 Mullaly M.G.<br />
Wellington Lodge<br />
Templemore<br />
Co. <strong>Tipperary</strong><br />
39 Nugent Jas<br />
Lacken<br />
Ardfinnan<br />
Co. <strong>Tipperary</strong><br />
40 Nugent Pat MRCVS<br />
Shanballyard House<br />
Clerihan<br />
Clonmel<br />
Co. <strong>Tipperary</strong><br />
41 O'Brien Kevin<br />
Dún Bríde<br />
Tyone<br />
Nenagh<br />
Co. <strong>Tipperary</strong><br />
42 O'Byrne & Halley<br />
Mortlestown<br />
Killenaule<br />
Co. <strong>Tipperary</strong><br />
43 O'Connell Matt<br />
Main Street<br />
Upper Borrisoleigh<br />
Co. <strong>Tipperary</strong><br />
44 O'Connor J D & P J<br />
67 Main Street<br />
Cashel<br />
Co. <strong>Tipperary</strong><br />
45 O'Dwyer Peter M MRCVS<br />
Richmond<br />
Templemore<br />
Co. <strong>Tipperary</strong><br />
46 O'Gorman John<br />
Glen <strong>of</strong> Aherlow<br />
Co. <strong>Tipperary</strong><br />
47 O'Keeffe & Mooney MRCVS<br />
Avondale<br />
<strong>Tipperary</strong> Town<br />
Co. <strong>Tipperary</strong>
48 O'Riordan Danl J<br />
Kyle<br />
Dublin Road<br />
Thurles<br />
Co. <strong>Tipperary</strong><br />
49 O'Riordan Danl J<br />
Kickham Street<br />
Thurles<br />
Co. <strong>Tipperary</strong><br />
50 O'Sullivan Patrick J<br />
New Birmingham<br />
Thurles<br />
Co. <strong>Tipperary</strong><br />
51 Purcell Thomas Edmund<br />
Pallershill<br />
Cashel<br />
Co. <strong>Tipperary</strong><br />
52 Quinlan John P MRCVS<br />
Moyne Veterinary Clinic<br />
Thurles<br />
Co. <strong>Tipperary</strong><br />
53 Quirke Eamonn<br />
Ardlamon<br />
Cullen<br />
Co. <strong>Tipperary</strong><br />
54 Rohrssen Dr Folke<br />
Church Street,<br />
Cahir<br />
Co. <strong>Tipperary</strong><br />
55 Rohrssen Dr Folke<br />
Main St<br />
Clogheen<br />
Co. <strong>Tipperary</strong><br />
56 Ryan Michael A<br />
Dundrum<br />
Co. <strong>Tipperary</strong><br />
57 Ryan Patk J<br />
Rockvale Rd<br />
Newport<br />
Co.<strong>Tipperary</strong><br />
58 <strong>South</strong>view Veterinary Hospital & Clinic<br />
Irishtown<br />
Clonmel<br />
Co. <strong>Tipperary</strong><br />
59 Strumble John A<br />
Rosebower<br />
Cahir Rd<br />
Cashel<br />
Co. <strong>Tipperary</strong>
60 Suirside Veterinary Clinic<br />
Clonmel Rd<br />
Carrick-On-Suir<br />
Co. <strong>Tipperary</strong><br />
61 Walsh & E C Keating B A<br />
32 Kickham St<br />
Carrick-on-Suir<br />
Co. <strong>Tipperary</strong><br />
62 Walsh & Fitzgerald<br />
Veterinary Centre<br />
Templemore Road<br />
Roscrea<br />
Co <strong>Tipperary</strong>
APPENDIX 9<br />
IRISH DRAUGHT HORSE BREED DEVELOPMENT PROJECT<br />
As part <strong>of</strong> its commitment to <strong>the</strong> preservation <strong>of</strong> native Irish species and to retain <strong>the</strong> basis <strong>of</strong><br />
what was <strong>the</strong> Irish Sport horse type, <strong>the</strong> Committee <strong>of</strong> Agriculture and Rural Affairs have<br />
instigated and funded a study <strong>of</strong> <strong>the</strong> Irish Draught Horse population.<br />
The findings <strong>of</strong> a preliminary study <strong>of</strong> <strong>the</strong> Irish Draught Horse (IDH) herd have indicated that<br />
<strong>the</strong> number <strong>of</strong> Irish Horse Board approved out-cross Draught Stallions available to Irish<br />
breeders is decreasing at an alarming rate. The study also found that inbreeding in <strong>the</strong> IDH<br />
population has been increasing at <strong>the</strong> rate <strong>of</strong> 0.04% per year since 1979. 38% <strong>of</strong> <strong>the</strong> registered<br />
Draughts born between 2000 and 2003 were inbred at levels ranging from 1 to 14%. A<br />
breakdown by status showed that 36% <strong>of</strong> stallions (22), 39% <strong>of</strong> male foals (516) and 37% <strong>of</strong> all<br />
females (801) born in this period were inbred.<br />
The findings from Phase 2 <strong>of</strong> <strong>the</strong> RDS Irish Draught Horse Study have indicated that genetic<br />
diversity within <strong>the</strong> breed is <strong>of</strong> great concern. The Study analysed <strong>the</strong> relationship <strong>of</strong> <strong>the</strong> current<br />
breeding population in relation to three very influential sires, namely <strong>the</strong> King <strong>of</strong> Diamonds,<br />
Pride <strong>of</strong> Shaunlara and Clover Hill. The analysis found that 98% <strong>of</strong> <strong>the</strong> current mare population<br />
and 96% <strong>of</strong> active stallions are related to <strong>the</strong> King <strong>of</strong> Diamonds and Pride <strong>of</strong> Shaunlara, who are<br />
<strong>the</strong>mselves related through <strong>the</strong> stallion Galty Boy. Should this trend continue it is likely that all<br />
mares and stallions will be traced to one lineage in <strong>the</strong> next couple <strong>of</strong> generations.<br />
In any population inbreeding is driven by <strong>the</strong> relationships among animals in <strong>the</strong> population.<br />
Inbreeding can lead to a decrease in <strong>the</strong> fitness <strong>of</strong> a population and should be avoided or at least<br />
minimised. Stallions play <strong>the</strong> largest role in <strong>the</strong> evolution <strong>of</strong> relationships within a population as<br />
<strong>the</strong>y have <strong>the</strong> opportunity to breed many more <strong>of</strong>fspring than mares. In order to increase <strong>the</strong><br />
genetic diversity <strong>of</strong> a population it is necessary to identify animals that are <strong>of</strong> least relation to each<br />
o<strong>the</strong>r.<br />
The Study also found that four out <strong>of</strong> <strong>the</strong> five least related or outcross stallions are standing in<br />
Great Britain and that only one total outcross stallion has been fully approved since <strong>the</strong><br />
introduction <strong>of</strong> performance testing. To increase <strong>the</strong> genetic diversity within <strong>the</strong> breed it is<br />
necessary to make more outcross stallions available to breeders.<br />
The report also indicated a clear need to harmonise how <strong>the</strong> Irish Draught horse is recorded<br />
across Irish Draught studbooks. If routine assessment <strong>of</strong> <strong>the</strong> genetic diversity within a breed is<br />
to be undertaken, an accurate pedigree recording system is required. A centralised “worldwide”<br />
studbook was identified as <strong>the</strong> ideal solution. Such a system would also ensure that accurate<br />
mating advice would be available to breeders throughout <strong>the</strong> world.<br />
The Study is funded through <strong>the</strong> RDS Committee <strong>of</strong> Agriculture and Rural Affairs and has been<br />
conducted by geneticists from <strong>the</strong> Irish Cattle Breeding Federation (ICBF). It was supported in<br />
response to <strong>the</strong> RDS Committee <strong>of</strong> Agriculture and Rural Affairs’ perceived need to implement a<br />
breed preservation plan for <strong>the</strong> Irish Draught Horse, which is now recognised as an endangered<br />
species. The aim <strong>of</strong> <strong>the</strong> project is to ensure that <strong>the</strong> breed can remain pure by broadening its<br />
genetic base and serve as a foundation breed for <strong>the</strong> Irish sport horse industry.
APPENDIX 10: EQUINE RELATED QUALIFICATIONS<br />
Course Course Provider NFQ Level<br />
<strong>Equine</strong> Business NUI Maynooth 8<br />
Science – Animal – <strong>Equine</strong> UCD 8<br />
Science – <strong>Equine</strong> University <strong>of</strong> Limerick 8<br />
Business in <strong>Equine</strong> Studies Athlone Institute <strong>of</strong> Technology 7<br />
Business in <strong>Equine</strong> Studies Athlone Institute <strong>of</strong> Technology 6<br />
Horsemanship – Stud Management Kildalton Agricultural College 6<br />
Science – <strong>Equine</strong><br />
University <strong>of</strong> Limerick<br />
Science – <strong>Equine</strong> – Distance learning University <strong>of</strong> Limerick<br />
<strong>Equine</strong> Management CAFRE Enniskillen Degree - Honours<br />
<strong>Equine</strong> Management CAFRE Enniskillen Degree<br />
<strong>Equine</strong> Management CAFRE Enniskillen BTEC Higher<br />
National Diploma<br />
from EDEXCEL<br />
Horsemanship Lanesboro Community College 5<br />
Horsemanship Colaiste Chiarain Croom 5<br />
Horsemanship – Equestrian Studies Colaiste Sti<strong>of</strong>ain Na<strong>of</strong>a CFE 5<br />
Horsemanship – Equestrian Studies Limerick Senior College 5<br />
Horsemanship – Business<br />
St. Patrick’s Community College 5<br />
Administration & <strong>Equine</strong> Studies –<br />
Assistant Stud Manager<br />
Horsemanship – Business<br />
St. Patrick’s Community College 5<br />
Administration & <strong>Equine</strong> Studies –<br />
Assistant Thoroughbred Trainer<br />
Horsemanship – Business<br />
St. Patrick’s Community College 5<br />
Administration & <strong>Equine</strong> Studies –<br />
<strong>Equine</strong> Nursing<br />
Horsemanship – Business<br />
St. Patrick’s Community College 5<br />
Administration & <strong>Equine</strong> Studies –<br />
Trainee Riding Instructor<br />
Horsemanship – Equestrian & Stable Grennan College, Thomastown 5<br />
Management Studies<br />
Racing Grooms Course RACE 4<br />
Trainee Jockey Course RACE 4<br />
Horse Breeding<br />
Clonmel Teagasc Centre<br />
Horse Breeding<br />
Mallow Teagasc Centre<br />
Alternative Enterprise - <strong>Equine</strong> Tullow Teagasc Centre<br />
<strong>Equine</strong> Anatomy & Physiology Gorey Community School<br />
<strong>Equine</strong> Stables & Yard Routine Scoil Mhuire Community School<br />
Horse & Pony Management<br />
Boyne Community School<br />
Horse Care & Stable Management Enniscorthy College <strong>of</strong> Fur<strong>the</strong>r Education<br />
Horsemanship<br />
<strong>South</strong> City Youthreach – CDVEC<br />
Training Centre<br />
Horse Management<br />
Moyne College<br />
Horse Management – BTEC ND Fermanagh College <strong>of</strong> Fur<strong>the</strong>r Education<br />
Stable & Yard Routine – level 1 Gorey Community School<br />
Stable & Yard Routine – level 4 Gorey Community School<br />
Stable & Yard Routine – level 5 Gorey Community School<br />
Source www.qualifax.ie
APPENDIX 11: BHS REGISTERED PERSONNEL IN COUNTY TIPPERARY<br />
BHS Stable Manager<br />
Miss G Ferrer SM IT BHSAI RDA BETRL<br />
Whitehall,<br />
Drumbane,<br />
Thurles,<br />
Co.<strong>Tipperary</strong><br />
Mrs F P O Ponsonby SM BHSII BETRL<br />
Kilcooley Abbey,<br />
Thurles,<br />
Co.<strong>Tipperary</strong><br />
BHS Assistant Instructor and International Level 1<br />
Mrs S J Barry BHSAI<br />
Knocka Stables,<br />
Drom,<br />
Templemore,<br />
County <strong>Tipperary</strong><br />
Miss S J Smallman BHSAI<br />
Dairy Walk House,<br />
Grove Fethard,<br />
Co. <strong>Tipperary</strong><br />
BET Ride Leader<br />
Miss G Ferrer BETRL IT ISM BHSAI<br />
Whitehall,<br />
Drumbane,<br />
Thurles,<br />
Co.<strong>Tipperary</strong><br />
Mrs F P O Ponsonby BETRL SM BHSII<br />
Kilcooley Abbey,<br />
Thurles,<br />
Co.<strong>Tipperary</strong><br />
BHS Grooms Certificate<br />
Miss S J Smallman BHSAI (Reg)<br />
Oakengrove,<br />
Kilkoran,<br />
Ballylooby,<br />
Cahir,<br />
Co. <strong>Tipperary</strong><br />
BHS APPROVED RIDING ESTABLISHMENTS<br />
Crossogue House Equestrian.<br />
Crossogue House,<br />
Ballycahill,<br />
Thurles,<br />
Co <strong>Tipperary</strong>.