EGYPTAIR AIRLINES

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EGYPTAIR AIRLINES 30 Annual Report 08 / 09 Main Goals Enhance EGYPTAIR AIRLINES’ image, making it a passenger’s first choice. Maintain our ambitious fleet modernization program Improve EGYPTAIR AIRLINES’ competitive stance regionally and internationally Activate Cairo International Airport as a major hub Increase EGYPTAIR AIRLINES’ share in different markets Insure the implementation of a comprehensive training and development program covering all company staff. Improve company internal and departmental communication through enhanced information system Generate revenue and achieve profitability Reduce cost without affecting quality Change EGYPTAIR AIRLINES’ staff culture to reflect the Egyptian spirit in performance. MAJOR DEVELOPMENTS Development of the current FFP program Transfer to ‘Amadeus’ – the new global reservation system Use the PAXIS program to form sales strategies and set marketing plans Implementation of e-commerce Forming ties with the partners and increasing our staff’s awareness and efficiency. Signing a memo of understanding with Egypt Post to increase EGYPTAIR AIRLINES’ sales outlets without an increase in cost Develop means of media advertising Contribution in Star Alliance’s ‘Move Under One Roof’. Developed EGYPTAIR AIRLINES’ network and schedules of operation Improvement in EGYPTAIR AIRLINES’ call center Establishment and activation of the Integrated Operation Control Center (IOCC) equipped with the latest international systems to provide information, support decision-making and follow-up on the network’s operation Activated yield management on all international and domestic flights Establishment of the group desk to organize reservations and pricing for groups to generate revenue Customer-relation management to fulfill the customer’s major requirements Increase code-share agreements (20 code-share agreements) Partnership in the ARABESK project that includes nine Arab airlines under the auspices of the AACO Opening a new sales office at TB3 with an area of 350 square meters including 40 service screens EGYPTAIR AIRLINES inaugurated First and Business Class lounges with Star Alliance standards at TB3 The opening of a new sales office at the Air Mall with an area of 300 square meters working 24-hours a day with 12 screens to serve Terminal One passengers. Development of EGYPTAIR AIRLINES’ Network and Operation Schedules EGYPTAIR AIRLINES’ main strategy is to: Attract premium customers by operating double daily connections to most of our destinations. Improve and develop the most efficient network structure to identify the best long haul opportunities with our new wide bodies. Complete study with a global consultant to further optimize the network’s connectivity of strategic travel flows through the Cairo hub – in consideration of an expanded and efficient fleet. Two phases of the study covering Winter 2009- 2010 and Summer 2010 seasons have been finalized. The third phase will build a clean sheet network structure for 2010 -2012 Increasing EGYPTAIR AIRLINES’ share of traffic flow and shorten minimum connecting times. The fleet growth plan has mainly focused on: Restructuring EGYPTAIR AIRLINES’ own network; we have reached 61 international points in the summer of 2009 with 412 weekly international flights. A huge increase is expected during the summer of 2010, planning to reach 492 weekly international scheduled flights. Expanding the fleet through an ambitions plan to double and renew the fleet to reach 56 aircrafts by FY 2013 /2014. Increase load factors to comply with the fleet expansion and consequently increase the number of seats available. EGYTPAIR AIRLINES Call Center The call center is now working 18 hours a day to provide our valued customers with the best possible level of reservation and is equipped with the latest technological systems. Eighty-two terminals are run by skilled, well-trained staff in order to offer the following services: Reservations Modifying reservations Following up on waiting lists reservations Providing customers with the best fares and offers Offering information about schedules and flight timings Providing new and unique services for First and Business Class customers EGYPTAIR AIRLINES’ contribution in Star Alliance On the 10th of July, 2008, EGPYTAIR became the 21st member of the Star Alliance, becoming only the second carrier in the Middle East to be part of a global alliance network, EGYPTAIR AIRLINES provides a strong network fit for the Star Alliance, with connections between the Middle East, North Africa and Europe as well as a handful of long-haul destinations in Asia and North America. In addition, our entry into the Star Alliance allows members access to nine new airports that were previously not served by Star Alliance carriers. For EGYPTAIR AIRLINES, joining the Star Alliance has fulfilled one of its major long-term business goals. With additional connectivity through code shares and interlining, it will significantly enhance the airlines’ competitive stance in the Middle East and international long-haul markets. TB3 has become the house of all of EGYPTAIR AIRLINES’ operations and serves as a hub for all Star Alliance members, thus achieving effective service for transit passengers. 31 Annual Report 08 / 09
EGYPTAIR AIRLINES 32 Annual Report 08 / 09 Code-Share Agreements With regards to the continuous development of our network to reach new markets previously not served by EGYPTAIR AIRLINES, several code-share agreements have been signed to increase EGYPTAIR AIRLINES’ market share through cooperation with the partners. EGYPTAIR AIRLINES has focused on profitable markets and currently has 20 code-share agreements signed with major international airlines. Austrian Airways Swiss International Airlines South African Airlines Thai Airways INT Korean Air Olympic Airways Singapore Airlines Lufthansa BMI British Midland Syrian Airlines Asiana Airlines Gulf Air Saudi Arabian Airlines TAP Turkish Airlines Aerosvit Yemen Airways Tunis Air Malaysian Airlines United Airlines 33 Annual Report 08 / 09
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EGYPTAIR AIRLINES

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