EGYPTAIR AIRLINES

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EGYPTAIR AIRLINES 34 Annual Report 08 / 09 ARABESK EGYPTAIR AIRLINES has partnered with the ARABESK project that comprises of the following nine Arab Airlines under the auspices of the AACO: EGYPTAIR Saudi Airlines Gulf Air Yemen Airways Royal Jordanian Middle East TUNISAIR SYRIAN AIR ETIHAD AIRWAYS The project has been activated in January 2006 having several commercial aspects and means of cooperation among its members, such as schedule and network coordination, followed by commercial agreements such as code-shares, special prorate agreements (SPAs) targeting full commercial cooperation among the members. EGYPTAIR AIRLINES’ partnership in the ARABESK project does not contradict the terms of membership in the global alliance. Frequent Flyer Program (FFP) FFP Achievements in 2009: 1. Training courses for most of EGYPTAIR AIRLINES overseas offices and stations 2. Achieving the transitional period from non Star Alliance FFP cards to Star Alliance FFP cards 3. Adding FFP service to the EGYPTAIR AIRLINES call center 4. Starting a new service along with the official opening of Cairo International Airport’s TB3 by opening an EGYPTAIR Plus booth to serve our members and to obtain new members to the program. 5. Installing EGYPTAIR Plus drop point boxes all over TB3 6. Activation of retro claim (claim missing miles) online for EGYPTAIR flights as well as Star Alliance partners 7. Updating our members with all new services and promotions through mass mailing as well as Horus magazine «our inflight magazine» 8. Installing up to date printing and auto mailing site to be the core of an advanced communication center New FFP projects in process: 1. Launching a co-branding credit card with a major bank. 2. Expanding partners network regionally and globally 3. Applying new look and feel to egyptairplus.com 4. Adding new services to our website such as online redemption and upgrade and online purchase of miles. Market Data Analysis Department Following the strategic direction of operating the Cairo airport as a hub, maximizing the feed and de-feed of the EGYPTAIR AIRLINES network and in the face of the highly competitive airline industry and the competition with airlines of the region, and to maximize use of the facilities extended to EGYPTAIR AIRLINES’ operations after moving to TB3, a contract was signed with IATA to purchase a PAXIS system which provides airlines with the most possible accurate data extracted from BSP including: Ticketed data from BSP for 80 offices High coverage in Asia Domestic data Average fares data Revenue data Tickets issued through 30 CRS/GDS around the world Identify regional traffic flow, potential new market and real market size Benchmark studies on optimal flow patterns Evaluate the effectiveness of pricing strategy vs. competitors Flag market-share gap In an effort to realize the above issues and to increase the awareness of our strategic direction the following steps were taken: Execution of PAXIS training course to EGYPTAIR AIRLINES managers and staff Following the performance of single routes and stimulating EGYPTAIR AIRLINES offices abroad by the provision of data regularly Following the competitors market performance to/from points operated by EGYPTAIR AIRLINES Performing workshops at headquarters by having the engaged outstations meeting together Focusing on the importance of beyond hub points to promote traffic on these routes. E-Commerce EGYPTAIR AIRLINES constantly aims to deliver high quality travel experience at every customer touch point, particularly online on our website. Our website offers our customers the ability to book their tickets, select their favorite seats and special meals, if any, at the lowest fare during the time of booking with the highest level of personal data protection and allows users to view the aircraft’s status by simply entering the relevant flight number, flight departure, arrival destination and print out their booking. The entire interface of the EGYPTAIR AIRLINES website is now available with customized features in 19 countries with discounted special offers, different homepages and different currencies. EGYPAIR has also launched its mobile portal in cooperation with Star Alliance. This globally accessible mobile portal enables our customers to benefit from the new technology through their mobile phones. The mobile services are being executed in various stages and presently encompass offerings such as flight schedules, real time schedule of departures and arrivals, lounge information, a currency converter, 5-day weather forecasts for arrival destination, baggage tracing and destination airport information. Additionally, more interactive services such as itinerary display, Frequent Flyer Program status and online check-in with seat maps for seat selection are available. EGYPTAIR will also have mobile boarding passes with 2D barcodes and irregularity notifications by SMS. Customers can use these services through the WAP on their mobile phones by visiting www.egyptair. mobi or mobile.egyptair.com. Increasing Staff Awareness. EGYPTAIR AIRLINES is increasing staff awareness through methods such as: Training courses given to employees in collaboration with major training centers inside Egypt and world wide Setting annual plans for staff training Monthly bulletins for internal events and news to increase staff awareness to improve internal communication Working on cultural change Regular meetings between management and staff to retain communication channels 35 Annual Report 08 / 09
EGYPTAIR AIRLINES 36 Annual Report 08 / 09 STATISTICS Distribution of Passengers by Region (Scheduled) Despite the negative impacts of the global financial and economic crisis on the airline industry in the Fiscal Year 2008 /2009, EGYPTAIR AIRLINES achieved 10% growth in the total number of scheduled uplifted International Passengers, after excluding the domestic uplifted passengers traffic on EGYPTAIR, which decreased by 24% compared to the previous year , due to EGYPTAIR EXPRESS domestic network expansion starting Summer 2008. Most Regions witnessed passengers growth , The largest increase in passengers carried was(26%)in Africa ,(11%)in the Middle East , (7%) Europe and (2%) Far East . America region was decreasd by (1%). DISTRIBUTION OF PASSENGERS BY REGION (SCHEDULED) 2006/ 2007 2007/ 2008 2008/ 2009 DISTRIBUTION OF PASSENGERS BY REGION 08/ 09 F.East 6% Africa 13% America 3% Domestic 18% Europe 22% M.East 38% 37 Annual Report 08 / 09
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