EGYPTAIR AIRLINES

EGYPTAIR AIRLINES
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Annual Report
08 / 09
ARABESK
EGYPTAIR AIRLINES has partnered with the ARABESK
project that comprises of the following nine Arab Airlines
under the auspices of the AACO:
EGYPTAIR
Saudi Airlines
Gulf Air
Yemen Airways
Royal Jordanian
Middle East
TUNISAIR
SYRIAN AIR
ETIHAD AIRWAYS
The project has been activated in January 2006 having
several commercial aspects and means of cooperation
among its members, such as schedule and network
coordination, followed by commercial agreements
such as code-shares, special prorate agreements
(SPAs) targeting full commercial cooperation among
the members. EGYPTAIR AIRLINES’ partnership in
the ARABESK project does not contradict the terms of
membership in the global alliance.
Frequent Flyer Program (FFP)
FFP Achievements in 2009:
1. Training courses for most of EGYPTAIR AIRLINES
overseas offices and stations
2. Achieving the transitional period from non Star Alliance
FFP cards to Star Alliance FFP cards
3. Adding FFP service to the EGYPTAIR AIRLINES call center
4. Starting a new service along with the official opening of Cairo
International Airport’s TB3 by opening an EGYPTAIR Plus booth to
serve our members and to obtain new members to the program.
5. Installing EGYPTAIR Plus drop point boxes all over TB3
6. Activation of retro claim (claim missing miles) online for
EGYPTAIR flights as well as Star Alliance partners
7. Updating our members with all new services and promotions
through mass mailing as well as Horus magazine
«our inflight magazine»
8. Installing up to date printing and auto mailing site to be the
core of an advanced communication center
New FFP projects in process:
1. Launching a co-branding credit card with a major bank.
2. Expanding partners network regionally and globally
3. Applying new look and feel to egyptairplus.com
4. Adding new services to our website such as online redemption
and upgrade and online purchase of miles.
Market Data Analysis Department
Following the strategic direction of operating the Cairo
airport as a hub, maximizing the feed and de-feed of the
EGYPTAIR AIRLINES network and in the face of the highly
competitive airline industry and the competition with airlines
of the region, and to maximize use of the facilities extended
to EGYPTAIR AIRLINES’ operations after moving to TB3, a
contract was signed with IATA to purchase a PAXIS system
which provides airlines with the most possible accurate data
extracted from BSP including:
Ticketed data from BSP for 80 offices
High coverage in Asia
Domestic data
Average fares data
Revenue data
Tickets issued through 30 CRS/GDS around the world
Identify regional traffic flow, potential new market and
real market size
Benchmark studies on optimal flow patterns
Evaluate the effectiveness of pricing strategy vs.
competitors
Flag market-share gap
In an effort to realize the above issues and to increase
the awareness of our strategic direction the following
steps were taken:
Execution of PAXIS training course to EGYPTAIR
AIRLINES managers and staff
Following the performance of single routes and
stimulating EGYPTAIR AIRLINES offices abroad by the
provision of data regularly
Following the competitors market performance to/from
points operated by EGYPTAIR AIRLINES
Performing workshops at headquarters by having the
engaged outstations meeting together
Focusing on the importance of beyond hub points to
promote traffic on these routes.
E-Commerce
EGYPTAIR AIRLINES constantly aims to deliver high
quality travel experience at every customer touch point,
particularly online on our website. Our website offers our
customers the ability to book their tickets, select their
favorite seats and special meals, if any, at the lowest fare
during the time of booking with the highest level of personal
data protection and allows users to view the aircraft’s
status by simply entering the relevant flight number, flight
departure, arrival destination and print out their booking.
The entire interface of the EGYPTAIR AIRLINES website
is now available with customized features in 19 countries
with discounted special offers, different homepages and
different currencies.
EGYPAIR has also launched its mobile portal in
cooperation with Star Alliance. This globally accessible
mobile portal enables our customers to benefit from
the new technology through their mobile phones. The
mobile services are being executed in various stages and
presently encompass offerings such as flight schedules,
real time schedule of departures and arrivals, lounge
information, a currency converter, 5-day weather forecasts
for arrival destination, baggage tracing and destination
airport information. Additionally, more interactive services
such as itinerary display, Frequent Flyer Program status
and online check-in with seat maps for seat selection
are available. EGYPTAIR will also have mobile boarding
passes with 2D barcodes and irregularity notifications
by SMS. Customers can use these services through the
WAP on their mobile phones by visiting www.egyptair.
mobi or mobile.egyptair.com.
Increasing Staff Awareness.
EGYPTAIR AIRLINES is increasing staff awareness
through methods such as:
Training courses given to employees in collaboration
with major training centers inside Egypt and world wide
Setting annual plans for staff training
Monthly bulletins for internal events and news to increase
staff awareness to improve internal communication
Working on cultural change
Regular meetings between management and staff to
retain communication channels
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Annual Report
08 / 09