Culture We can think about culture a couple of different ways: Big C ...

Culture
We can think about culture a couple of different ways:
Big C – which is an overarching general concept of culture that can be applied to all culture groups
Little c—which is the particulars of a specific cultural group
Let’s look at Big C in a little more depth
Big C is learned behavior. Culture is not something we are born with; we learn it over our lifetime.
Culture is shared. While we each have our own cultural peculiarities, we share a large part of our culture with
others.
Culture is symbolic. It gives meaning to things. Language might be the most important example of the symbolic
nature of culture. Language is one of the primary ways that we communicate with one another.
Culture is non-biological. Again, we’re not born with it; we learn it. Biology provides some parameters for behavior;
we know that everyone’s biological make-up is slightly different; however, because we share culture, we can
benefit from others’ biological parameters.
Culture is holistic. Ideally, culture is all-encompassing. It is a blueprint for living and tells us how to respond in any
given situation. Of course in reality, culture doesn’t give us all the answers. That’s when we see culture change.
Lastly, culture is integrated. Think of it as a clock. Clocks have an intricate mechanical system that work together to
make the clock operational. Culture is also a system – a system of institutions that work together to meet the
needs of the group.
As for little c, we’ll be looking at particulars throughout the quarter, so we’ll be returning to it again.
Levels of culture
Cultural traits can be grouped at several different levels. At the upper levels, the traits are general and most people
don’t think about their culture at the upper levels. Nevertheless, these levels do impact our cultures even if we’re
not aware of it.
The levels of culture, except for the idiosyncratic, are stereotypes. This is not necessarily bad unless you use the
stereotypes as a basis of discrimination. We can use these stereotypes to develop a general expectation in hopes
that we don’t totally bomb when we travel to a new place and meet new peoples.
[slide] International: this is often referred to as Western culture or Eastern culture. Historically, the division fell
along two lines: religion and industry.
Eastern culture is usually thought of as non-industrial; however, through the process of development, this line is
less clear than it used to be.

Eastern culture also refers to a different way of thinking which is best exemplified in the East’s religions such as
Islam, Buddhism, Hinduism, Confucianism, etc. Interdependence of people is a defining characteristic of “eastern”
philosophy. Duty to family over self is stressed.
The other thing that encapsulates eastern culture is their approach to healing—in the east, it is generally believed
to be ancient, naturalistic traditions…think acupuncture and herbal remedies.
Western culture is industrial; capitalism rules and behavior geared for independent success is stressed.
Western cultures are primarily Christian.
Obviously none of these broad geographic areas are all one thing or the other, but think in terms of dominance.
Eastern cultures do encourage people to develop their skills; it’s just that it is not for themselves, but for their
group (which can be family, village, or some other entity). In western cultures, duty to family is not absent; it’s just
not stressed as strongly.
In regards to health, highly educated doctors and scientifically developed medicines are predominant.
Again, keep in mind that the East vs. West mentality or approach is rapidly breaking down through the process of
globalization.
[slide] National: Just as the word implies, we’re talking about a country’s culture. For instance, if someone talks
about the Irish, certain mental pictures come to mind.
Within the national culture, there are sub-cultures. Subcultures exist within the framework of the national culture,
which in and of itself is a subculture of international culture. Subcultures incorporate values and norms from the
national culture, but perhaps not all of the values and norms.
[slide] First let’s look at regional culture. If I was to talk about the United States in terms of the South, the Midwest,
or the Southwest, we start to make some assumptions about the culture of individuals from those geographic
regions.
[slide] Same thing with state-level culture. I’m originally from Ohio, so I’m going to use Ohio and Kentucky as
examples. Many Ohioans view Kentucky as backward, with people living in remote hollows, little access to
education, and steeped in the culture of the Civil War-era south. Mint juleps and the Kentucky Derby are
inseparable from Kentucky’s culture. When people find out I am from Ohio, I often hear comments like, “That’s too
bad,” or “Oh, Ohio,” and even “Is the election fraud really that bad there” We all have ideas about what each
state is like.
[slide] The next subculture I want to talk about is the local culture. This could be along the lines of urban vs,
suburban vs. rural. It could be something like Seattle vs. Tacoma. It could be a neighborhood. There are a lot of
ways to view the local. When I told friends I was moving to Seattle, most said, “You’d better be willing to drink a lot
of coffee.” That is an example of a local trait. A local trait might also be something along the lines of Emo, Grunge,
or even occupations.
[slide] There are also counter-cultures. Counter-cultures go against something in the mainstream or dominant
culture. The classic example of a counter-culture is the hippie/protest movement during the 1960s in the United
States. A more recent example is the anti-globalization movement.
[slide] The final level of culture I want to discuss is the idiosyncratic culture. This refers to our personal culture. We
are influenced by and choose norms from all of the previous levels of culture to create our personal cultures. Our
family and friends are often most influential but as we mature and move away from home, our personal culture
may begin to look nothing like the culture we grew up in.

For your culture map assignment, you’ll need to incorporate elements from each level of culture in to your graphic
representation of your idiosyncratic culture.
[slide] Moving on. Culture is both overt and covert. What we mean by this is that there are elements of culture
that we are specifically taught…how to eat with utensils or how to ride a bicycle. But there are also elements that
we are not taught…a good example of this is proxemics *spell for students+. Proxemics refers to our personal
bubble---how much space we need around our physical person. In the United States, we have a large personal
bubble. We don’t like people to get near to us unless invited. Standing smushed up against someone else on the
bus is considered bad manners in the US. We aren’t specifically taught this; we pick it up through observation.
We think about our culture, particularly our national culture, in its ideal form. For instance, when asked to describe
the values of US culture, people often mention equality, democracy, and freedom. The reality of US culture is that
there is not complete equality of citizens and some believe the US only promotes democracy unequally across the
globe.
All of these things contribute to our world view. World view is a way of understanding how the world works and
what our place is in it. Everyone has a world view that impacts their perceptions and interpretations of events
occurring in their lives. Some people think everyone else interprets or sees things the same way they do. This is
referred to as naïve realism. I think we all start out that way, but through education, our naïve realism goes away
as we learn about other people’s perspectives…in effect, our culture is changing.
[slide] Cultures change in a number of ways. The only way new cultural traits emerge is through the process of
discovery and invention. Someone perceives a need and invents something to meet that need. Seems a simple
enough concept; however, it often takes a long time for a new invention to be totally integrated into a culture.
Why Because often other elements of the culture have to change to meet or maintain the needs of that new
invention. This is referred to as culture lag. Let’s use the automobile as an example. The auto was invented as a
mode of more efficient transportation. What else had to change to make the use of the auto efficient Roads had
to be constructed; a way to procure fuel needed to be developed; mechanics to fix cars; efficient production of
cars; safety concerns, rules of the road, insurance… numerous other elements of culture had to catch up with the
invention of the automobile.
[slide] Another ways cultures change is through diffusion. Diffusion is simply the borrowing of traits. We could
come up with a long laundry list of things we have in US culture that were borrowed from other cultures. Pajamas
made their way to the US from India. Spaghetti was borrowed from China by way of Italy, and corn came from
Mesoamerica. Ralph Linton, a noted anthropologist, wrote a short article entitled “One Hundred Percent
American”. You’ll find a link to it in the Week 3 course materials page. It’s worth a read.
[slide] The last thing we need to cover is acculturation. Acculturation is also the borrowing of traits; however,
there is a superordinate, or dominant, and subordinate relationship between cultures. The dominant culture picks
and chooses those traits from the subordinate culture that it deems useful. The subordinate culture is pressured to
adopt the traits of the dominant culture. This differs from how your textbook discusses acculturation, but we’re
going to use this more specific approach to the concept.
Acculturation happens a couple of different ways. One is called the Melting Pot, a term most of you are probably
familiar with. The melting pot refers to a blending of cultures. This primarily occurs through intermarriage of
people from the two cultures. What usually happens is that one of the cultures is dominant and the other
subordinate so that only some of its traits are practiced.
Another form of acculturation is called the Salad Bowl, or cultural pluralism. This occurs when people immigrate
and keep as many of its original cultural traits as possible. Chinatown in San Francisco is a good example of the
salad bowl. Now there is still some of the melting pot occurring as people must adopt certain traits of the host
country (the country the people moved to); i.e., the laws, but, they do keep as many traditions as possible.

That’s it for this lecture. Next we talk about values and norms.
Language
= set of arbitrary symbols shared among a group
verbal
signed
written
All animals have a form of communication – difference = they only SIGNAL – we have this thing called Semantic
Universality
- able convey information relevant to all aspects of experience and thought
Language = means by which ideas, inventions, and memories are transferred from generation to generation
- allows people to replicate activities and maintain social traditions
What are some ways this happens
Bedtime stories, songs, nursery rhymes, jump rope ditties, books you read, dialogue (real or on television or film)
all societies have language
no correlation b/t grammatical complexity and social complexity – some societies w/simple technology have
complex languages
o
no one language has more efficient grammar than another
most individuals w/i a society are fully competent language users
don’t have to be taught to speak – children can learn language simply by being exposed to it
o
exposure to phonemes (groups of sounds spoken in a language) is all that is needed to speak
• some have ‘soft’ languages; Nuer = few hard consonants (airy)
• others are hard = name one (German)
affects the way the way we think and hear (Sapir-Whorf hypothesis)
o
o
language predetermines thinking = linguistic determinism = determines consciousness of world and
behavior
e.g., if a language has no word for what we call ‘snow’ then a person who speaks that language cannot
think of ‘snow’ as it is meant in English
another approach—sociolinguistics – social position determines content and form of language
Examples

So, language = part of the way we symbolically represent not only objects & actions but relationships
I’ve mentioned this before – how does language tell us what is important
- # words for something reflects importance
- also reflects practical needs of a society (snow/plants)
What is a euphemism Why do we use euphemisms
[doublespeak] ; [for uncomfortable topics]
What are some euphemisms in the United States
Pregnancy, copulation, etc
Language tells us how a culture classifies their world;
- family relationships
- colors (blue)
- cultural identity: recognize fellow group members, and express pride in cultural identity
o
o
Ebonics, professions, etc.
dialect, or the way of speaking in a particular place, not reflection that language is
substandard
Cultures also have non-verbal forms of communication
- silence
- kinesics (body language)
- dress & looks
Volunteers – have non-verbally communicate emotions
Talk about proxemics Hilton example
Language always changing
- English from Indo-European (western Asia)
- same linguistic family as Iranian, Greek, Slavic, Celtic, Germanic and Latin languages
In fact, language one of first things to change when groups come in contact with one another – WHY