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These materials are the copyright of John Wiley & Sons, Inc. and any<br />

dissemination, distribution, or unauthorized use is strictly prohibited.<br />

Publisher’s Acknowledgments<br />

We’re proud of this book and of the people who worked on it. For details on how to<br />

create a custom For Dummies book for your business or organization, contact info@<br />

dummies.biz. For details on licensing the For Dummies brand for products or<br />

services, contact BrandedRights&Licenses@Wiley.com.<br />

Some of the people who helped bring this book to market include the following:<br />

Acquisitions, Editorial, and Media<br />

Development<br />

Project Editor: Carrie A. Burchfield<br />

Editorial Manager: Rev Mengle<br />

Sr. Acquisitions Editor: Katie Feltman<br />

Business Development Representative:<br />

Sue Blessing<br />

Custom Publishing Project Specialist:<br />

Michael Sullivan<br />

Composition Services<br />

Sr. Project Coordinator: Kristie Rees<br />

Layout and Graphics: Lavonne Roberts,<br />

Laura Westhuis<br />

Proofreader: Jessica Kramer<br />

Publishing and Editorial for Technology Dummies<br />

Richard Swadley, Vice President and Executive Group Publisher<br />

Andy Cummings, Vice President and Publisher<br />

Mary Bednarek, Executive Director, Acquisitions<br />

Mary C. Corder, Editorial Director<br />

Publishing and Editorial for Consumer Dummies<br />

Kathleen Nebenhaus, Vice President and Executive Publisher<br />

Composition Services<br />

Debbie Stailey, Director of Composition Services<br />

Business Development<br />

Lisa Coleman, Director, New Market and Brand Development<br />

About the Authors<br />

Judith Hurwitz is a technology strategist, author, and thought leader and President of<br />

Hurwitz & Associates, a business technology consulting and research firm focused on<br />

the business benefits from technology investments. Marcia Kaufman, founding partner<br />

and COO of Hurwitz & Associates, has 20+ years in business strategy and industry<br />

research, working extensively in the financial services industry. Dr. Fern Halper, a<br />

partner at Hurwitz & Associates, has over 20 years of experience in data analysis, business<br />

and predictive analytics, enterprise computing, and strategy development.<br />

Together, Judith, Marcia, and Fern are coauthors of numerous For Dummies books.

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