(Hons) Marketing Management and Human Resource Management

A Guide to Your Course 2012/13
BA (Hons) Marketing Management and
Human Resource Management
Course Leader: Mohammad Mahdi
Tel: 01902 323917
Email: M.S.Mahdi@wlv.ac.uk
© University of Wolverhampton. Date of Publication: Academic Year 2012-13.
The University reserves the right to change details in this guide without notice.
This version is valid for Academic Year 2012-13 or until superseded

Table of Content
About this guide ...................................................................................................... 1
Welcome .................................................................................................................. 2
Attendance .............................................................................................................. 3
The Wolverhampton Graduate ............................................................................... 3
Digitally Literate ..................................................................................................................... 3
Knowledgeable and Enterprising ........................................................................................... 3
Global Citizens ....................................................................................................................... 3
About the Course .................................................................................................... 4
The Educational Aims ............................................................................................................ 4
Learning Outcomes ............................................................................................................... 4
Learning Activities.................................................................................................................. 5
Employment and Further Training Opportunities .................................................................. 5
Distinctive Features of the Course ........................................................................................ 6
Academic Regulations ............................................................................................ 6
Course Information ................................................................................................. 6
Course Structure BA (Hons) Marketing and Human Resource Management ..... 7
Module Information ................................................................................................. 8
Level 4 ................................................................................................................................... 8
Level 5 ................................................................................................................................. 10
Level 6 ................................................................................................................................. 11
Support for Learning - Learning and Information Services (LIS)....................... 13
Feedback ............................................................................................................... 14
Indicative Assessment Matrix. ............................................................................. 15
Undergraduate Academic Calendar 2012/13 ....................................................... 17
Course Management & Staff involved with the Programme............................... 18
What is a Student Rep ........................................................................................ 19
Where to get help with your course ..................................................................... 20
Frequently Asked Questions (FAQs) ................................................................... 21
How to Solve Your Problems ............................................................................... 22
Employability & Your Personal Development Portfolio (PDP) ........................... 23
Career Opportunities and Progression for Further Study .................................. 25
UWBS Promisefor Students ................................................................................. 25
Policy on Tackling Academic Misconduct .......................................................... 26

About this guide
This Course Guide will help you plan your course. It tells you which modules you must study
and pass and lists the optional ones which contribute to your award. The Guide also offers
you brief descriptions of each module, including general information about assessment
tasks, and an overview of how the Course can be used for future career choices.
You should read this Course Guide in conjunction with the Undergraduate Student Guide;
the University’s Policies and Regulations. These documents should provide you with all the
basic information that we think you will need for your period of study here.
You are encouraged to read this Guide through now. It will be a considerable advantage to
you to be familiar from the outset with the various aspects of your studies that are described.
It may be that the relevance of some of the sections will not be immediately obvious. Keep it
somewhere accessible, so that you can refer to it as needed. The answers to many of the
questions that you will want to ask are contained in it.
Obviously even in a document like this we have not covered every query and problem that
you might have about the course. If you find that there is something you need to know,
please subscribe to: UWBS Undergraduate Administration 2012 – 13. You can also consult
the University’s Student Services Gateway as appropriate. We are pleased to hear your
views and welcome suggestions for ways of improving the operation of the course.
Please enter the contact details for your
Personal Tutor for your future reference:
---------------------------------------
(The name of your Personal Tutor will be
given to you at the beginning of the
course and can be checked via e:Vision)
Your local Student Office
(Here 2 Help) is:
MI Building City Campus South
Your School Office is:
MN018 City Campus North
Please note that in order to develop and improve the Course, it may be necessary on
occasions to amend or revise the details given in this Course Guide.
1

Welcome
On behalf of the Course Management Team I should like to extend to you a very warm
welcome and we would like to take this opportunity to wish you every success in your
studies at the University of Wolverhampton, and trust that your time at the University of
Wolverhampton will prove to be enjoyable, stimulating and rewarding.
BA (Hons) Marketing and Human Resource Management course (Joint Degree) is one of
many run by the University of Wolverhampton Business School which has itself established
an excellent reputation for the quality of its courses, for an innovative approach to teaching
and learning, and for the friendliness of its staff.
We believe it is important that you are encouraged to make your own contribution to the
effective operation and development of your chosen course. We are, therefore, keen to hear
your views and would welcome any suggestions that you may have about ways of improving
any aspect of your course and/or the student experience here at the University. In practice,
you will have the opportunity to do this through our student voice processes.
Remember that the outcome of your studies could affect the whole of your future career and
therefore study should certainly be your first priority. In resolving to work hard however, do
not forget to have time for recreation and social activities. Do take full advantage of the
University facilities at your disposal.
Mohammad Mahdi, Course Leader:
2

Attendance
The University recognises that you have made a significant investment in both time and
money in choosing to study for an undergraduate degree. Staff are committed to helping
you fulfil your potential. Your attendance at, and participation, in classes is a key factor in
ensuring that you do so.
Attendance will help you to:
Understand the subject area you are studying
Acquire and develop the skills and knowledge needed to ensure success
Prepare for and undertake assessments
Learn from and with your fellow students
Receive feedback from teaching
Participate in practical and group work
Develop your communication skills
If you are unable to attend a class please let your tutor know that you are unable to do so.
He/she will then be able to give you advice on what was covered in class, and what you
need to do to catch up. Please do remember how important attendance is to your success.
The University considers this to be so important that it reserves the right to review the
position of students who fail to attend.
The Wolverhampton Graduate
By the end of your course, the university expects you to be a Wolverhampton Graduate who
is knowledgeable and enterprising, digitally literate and a global citizen.
Digitally Literate
Our graduates will be confident users of advanced technologies; they will lead others,
challenging convention by exploiting the rich sources of connectivity digital working allows.
Knowledgeable and Enterprising
Our graduates will know how to critique, analyse and then apply knowledge they acquire in
an enterprising way.
Global Citizens
Our graduates will bring informed understandings of their place and ethical responsibilities in
the world.
Further information can be found on the University student webpage for Graduate Attributes.
3

About the Course
The Educational Aims
The BA (Hons) Marketing and Human Resource Management course aims to provide
students with knowledge and understanding of marketing and human resourcing theories
and their strategic applications to organisations operating within a highly digitised and
changing global environment. The course will provide an interdisciplinary approach as it
draws on a range of academic disciplines, such as psychology and sociology, and will
include the study of organisations, markets, building relationships with stakeholders,
advertising, marketing planning, selling techniques, leadership, employee relations,
employee development, and ethics. Students who want to embark on an in-depth study of
Marketing and HR will gain understanding of a range of management and business practices
and the ability to apply them effectively in an innovative manner. Additionally, the course will
assist students to develop digital literacy skills through the use of applications and software
used by contemporary organisations. The Chartered Institute of Marketing and the Chartered
Institute of Personnel and Development lead body standards are closely aligned with the
design of the course.
The course will help students to develop informed perspectives of Global Citizenship and
through a range of topical areas students will develop their own understandings of collective
responsibilities as global citizens within their local, national and international communities.
The BA (Hons) Marketing and Human Resource Management course provides an
opportunity for students to pursue a one-year work placement in employment, in the UK or
abroad. A dedicated work placement officer will make students aware of possible workplacement
opportunities and help student prepare their CVs.
Learning Outcomes
By the end of the course the student will be able to:
1. Develop critical thinking through the application of concepts and principles of
marketing and human resourcing underpinned by business theories to a wide range
of organisations and situations.
2. Assess the impact of changing internal and external environmental forces on
organisations’ marketing activities and people management practices.
3. Formulate, implement and evaluate Marketing and HRM plans, models, relationships,
tasks and roles within complex and dynamic global business environments.
4. Apply relevant tools and techniques for analysing and interpreting data and
information using contemporary and appropriate technologies aimed to increase
awareness of digital literacy and interpersonal skills.
5. Demonstrate a range of marketing and people management skills which will be
attractive to employers, both inside and outside the human resourcing profession at a
local, national and international level.
6. Debate the ethical and moral dimensions of marketing and human resourcing
management practices.
4

Learning Activities
Knowledge and Understanding
Reading – both core and supplementary reading from books, journals and electronic
sources and keeping abreast of current affairs and business news.
Case Study Analysis – looking at the application of theory and practice, to identify
problems and recommend solutions.
Group Discussions – on identified themes to draw out and share personal
experiences and learning amongst the wider group through various digitised forums.
Student Presentations/Student led Seminars.
Problem-based learning approaches.
Lectures and Workshops.
Group and Individual Tutorials
Digital Literacy
Teaching and learning materials of all modules will be provided electronically in the
institutional VLE. Students will be able to take part in collaborative learning through
WOLF Forums and use of the WOLF Cafés and they will use electronic forums as part
learning activities.
Knowledge and Enterprise
All modules have learning activities designed to develop students’ abilities to critique,
analyse and apply knowledge they acquire in an enterprising way. Modules will
constantly nurture the student’s intellectual curiosity and encourage sharing new
knowledge.
Global Citizenship
The diversity of topics and subjects covered by modules will develop students’
understandings of ethical and social responsibilities in the world. The students will have
personal and professional values that help them to lead, and take a substantial role in
their local, national and global communities.
Employment and Further Training Opportunities
Students who successfully complete the course are expected to enhance their job
prospects and strengthen their employment opportunities. The course is designed to
prepare students for a range of marketing and human resourcing related careers – HR
management/Personnel, HR Advisor, product, markets, account management, sales,
recruitment, marketing research, advertising, PR, retailing, training and development
within consumer, business to business, manufacturing and service sectors. The wide
range of relevant skills gained by the end of the course would provide students with
opportunities to progress into various management positions in both the private and
public sector.
As an accredited CIM centre, the course has been designed to obtain maximum
exemptions from the Chartered Institute of Marketing (CIM) qualifications. On successful
completion of the BA (Hons) Marketing and Human Resource Management course
students will be able to get exemption from the CIM Professional Certificate in Marketing
and subject to fulfilling certain requirement will further be able to get exemption from the
5

CIM Professional Certificate in Marketing and the CIM Professional Diploma in Marketing
and with the relevant work experience can progress onto study the CIM Chartered
Professional Postgraduate Diploma in Marketing or study at Master’s level one of our
masters programmes.
The Chartered Institute of Personnel and Development (CIPD) are currently revising the
HR Professional Standards. It is likely that the modules contained in this degree will
cover some of the Intermediate level standards leading to Associate Membership.
Distinctive Features of the Course
Strong team of dedicated professional Marketing and HR lecturers who have many years
of teaching experience, research publications and industrial experience in the subject.
The course places a strong emphasis on employability skills by building skills and
confidence employers require e.g. IT skills, project management skills.
Opportunity to gain valuable work experience through the sandwich route. Students will
have the support of our dedicated employment staff to secure a placement.
Blended learning approach that makes full use of face to face sessions supported by
online technologies.
Opportunity to join one of our Knowledge Transfer Partnership (KTP) programmes,
which the University of Wolverhampton is a leading provider of KTPs in the West
Midlands.
Recognition of the course by the CIPD and an opportunity to exit with CIPD professional
body membership.
The course has been designed to obtain maximum exemptions from the Chartered
Institute of Marketing (CIM) qualifications.
Academic Regulations
This course adheres to the University’s academic regulations. A full version of these
regulations can be found on the University web page for Policies and Regulations. These
regulations govern your course and will be binding on you. It is, therefore important that you
read and become familiar with them.
Course Information
Students will study:
Standard Full-time: modules worth 120 credits each academic year, taught over two
semesters.
Part-time: normally modules worth no more than 80 credits each academic year.
6

Course Structure BA (Hons) Marketing and Human Resource
Management
Level 4 (1)
Semester 1 Semester 2
C 4BU006 Learning For Business Success (Year Long) 20
C 4MK002 Marketing Principles (Year Long) 20
C
4HR002 Introduction to People At
Work
20 C 4HR003 People, Work & Society
20
C 4MK004 Marketing in Action 20 C 4MK003 Marketing Research 20
Level 5 (2)
Semester 1 Semester 2
C 5MK005 Entrepreneurial Marketing (Year Long) 20
C 5HR004 Managing the Employment Cycle (Year Long) 20
C 5MK006 Marketing Planning 20 C
C
5HR002 Leading and Managing in
Organisations
20 C
5MK003 Digital and Marketing
Communications
5HR003 HR Issues in a European
Context
20
20
5BU005 Supervised Work Placement – optional module
Level 6 (3)
Semester 1 Semester 2
C 6BU001 Researching Business and Management Issues (Year Long) 20
C 6MK002 Marketing Strategy (Year Long) 20
C
6MK003 Consumer Behaviour and
Relationships
20 C
6MK005 Personal Selling and
Sales Management
20
C
6HR003 Strategies for People
Management
20 C
6HR001 Contemporary Issues in
Employee Relations
20
Please note: C = Core Module, O = Option Module
7

Module Information
The following descriptions are intended to give a brief flavour of the core modules you will be
studying during your course; you can find more detailed information in the module guides.
Your course is divided into three levels of study;
Level 4 is the introductory level which will give an insight into the subject and aims to
equip students with the basic building blocks required for degree level study and to
facilitate the acquisition of knowledge and skills within a structured setting.
Level 5 is developmental building upon the framework laid in the introductory year to
broaden the students’ subject knowledge and skill set by the application of theoretical
modules and conceptual frameworks to review consolidate and extend
understanding.
Level 6 is advanced concentrating on critical evaluation of ideas, models, theories
and arguments in complex and undefined situations.
The learning, teaching and assessment approaches reflect this progression from the
analysis of structured situations with an emphasis on tutor guided learning at level 4 to
greater independent learning, research and evaluation of unstructured business problems
and cases at level 6.
Level 4
4BU006
The aim of this module is to introduce students to the concept of learning, personal
development planning and how through reflection they can improve on a range of study and
employability skills to develop the confidence and positive attitude required for academic and
career success in a business context. It addresses the need for students to receive
structured guidance on how to become more self-aware, how they might learn and develop
themselves to improve their personal performance and how to build on their strengths and
development needs to enhance their employability.
4HR002
The management of employees is often understood only through the lens of the
organisation, yet employees arrive in the workplace with their own set of goals, hopes and
ambitions. One of the biggest challenges for managers and organisations is to understand
the complex range of employee issues they might need to take account of in order to
balance the needs of workers with organisational expectations and demands. The aim of this
module is to discuss the nature of employee behaviour in the workplace, and to consider
particularly the aims, expectations and ambitions employees might bring to organisations,
and the choices available to organisations and managers in managing them. The module
seeks to consider the view “from the bottom up”, i.e. from the view of the employee, as well
as from the position of the manager. It will consider issues such as job satisfaction,
motivation and engagement, as well as fairness, wellbeing, and worker voice. It will also
provide students with the opportunity to reflect on their own attitudes, ambitions and
motivation to work. This module will be useful for all students studying a business and
management degree of any discipline, as well as for those interested in the behaviour of
employees and the management of people in the workplace. It also provides a sound
platform for students wishing to study further HR modules.
8

4HR003
The module brings to students’ awareness the transforming impact of our fast changing
society and the world of work. It provides them with an understanding of a range of
sociological themes and perspectives e.g. Marxism, Feminism, Post-modernism, which
continue to shape our life and the workplace. It aims: • To develop awareness and
appreciation of issues such as social inequality and stratification, feminist and gender issues,
race and ethnicity - managing diversity, and how they impact on the experience of work. • To
provide insights into the meaning of work, conflict at work, attitudes towards work, skills &
deskilling, and the changing nature of the globalised workplace, e.g. quest for flexibility
4MK002
Provide frameworks to understand the importance of marketing within the business
environment.
Demonstrate an understanding of the marketing tools an organisation will need to use in
order to compete in today’s dynamic marketplace.
4MK003
The aim of this module is to introduce students to marketing research as a process
concerned with the systematic collection of evidence, analysis of data and evaluation of
information relating to marketing questions which organisations of all kinds need to address.
The module explores different research methodologies and provides opportunities for handson
experience in collecting a range of market and customer information. It develops
understanding of how marketing information supports marketing decisions within
organizations, insight into the role of databases in information management in contributing to
the overall marketing process. The learning activities and assessment tasks offered
throughout the module are designed to contribute to the development of each individual’s
practical business and employability skills.
4MK004
The aim of this module is to recognise the nature and scope of an organisation’s diverse
range of Customers and Stakeholders and their relative importance to the marketing
process. Management of expectations helps to develop marketing relationships effectively,
in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line
with the organisation’s business and marketing objectives.
There is a particular emphasis on developing approaches to communicating effectively with
customers and stakeholders alike based upon their relative importance and interest in the
organisation, coordinated for maximum influence and effect.
On completion, students should be able to demonstrate a thorough understanding of the
importance and status of different stakeholder groups and the priorities for managing an
effective marketing and communications mix to aid relationship development.
9

Level 5
5HR002
The aims of the module are four fold:
Within a theoretical framework to develop an understanding of and can explain the
need to manage self before embarking on the management of others, and how, to
identify and select tools to better manage self.
To gain an appreciation and understanding of theoretical constructs of managing and
leading others. To explore, to explain and select which approaches should be used in
the management of others.
To assess the impact of how individual perceptions, beliefs and also factors outside
the managers control can impact upon the management of others and is able to
explain how others respond to being managed or led.
Student will be able to identify the fundamentals of change in a business environment
and apply tools of change management to case studies
5HR003
This module aims to explore contemporary developments in the field of HR within the
context of changes in the European legislative, political, social, economic and cultural
contexts. Many businesses are faced with resourcing their organisations against the
backdrop of trading within a European context. Therefore an understanding of the role of EU
institutions and of the dynamics of European human resourcing issues become integral to
current business practice and strategic awareness. The module will provide an overview of
the EU, its history, structure, institutions and functions before debating its impact on the
development and embedding of HRM as a set of ideas and practices for people
management. The aim of the module is to engage students with the very important EU
setting within which human resourcing now takes place. The future of the European Union
will be considered throughout the module
5HR004
The module seeks to discuss aspects of the Employment Cycle within an organisational
context .Particular practical consideration is given to the people management issues which
all line managers, at all levels, will face within the role of Human Resourcing within an
organisation, in effective change management. The module considers the broad practical
application of HR with reference to and examples of external factors as drivers of an
organisation’s reaction to changing environments
5MK003
This module will introduce the tools and techniques used by marketers when they are
communicating with their customers and other stakeholders. It will highlight the growing
importance of the use of digitally based methods in marketing such as web or text
messaging and how these can be successfully implemented. In addition this module will also
consider the link to more traditional methods of marketing communications i.e. advertising
and direct mail and ensure that these are incorporated in to an overall integrated marketing
communications plan and campaign
10

5MK005
Entrepreneurial Marketing focuses on the development of effective marketing for Small &
Medium Sized Businesses, and Start-Ups. Typically these organisations are resource critical
and have limited capabilities to engage in competitive marketplaces. This module addresses
the critical marketing success factors for “doing it better” and achieving business success. It
also highlights the role of the entrepreneur in delivering innovation and stakeholder value
through marketing.
Students will have an opportunity to engage with case studies, simulation exercises and
activities such as the elevator pitch. The fundamental aim is to actively engage and enthuse
students about the role and development of entrepreneurs in contemporary small business
related topics that reflect real life experiences (using contemporary examples such as the
Dragons Den, and web success case studies). Insights from a variety of successful
entrepreneurs will be included in the module.
5MK006
This module aims to develop students understanding of Marketing planning and the
importance to an organisation of a structured Marketing plan in which Marketing principles
are put into practice. It will provide the student with an understanding of the complexities of
a Marketing plan and steps taken in developing a plan for a range of business organisations.
The module will develop students understandings of the processes and methods used in
monitoring, implementing, and controlling a Marketing plan. The learning activities and
assessment tasks offered throughout the module are designed to contribute to the
development of employability skills.
Level 6
6BU001
This final year module requires the completion of an original research project. This will result
from individual, independent research and will demonstrate knowledge and skills developed
from formal study of any area of business studies. It will build upon taught modules and the
techniques and ideas included in earlier research methods orientated modules in the
curriculum. The focus for this module is a research project, which can be linked to a specific
organization or organizations for which the student has access (many students work whilst
they study and this experience can be invaluable). Areas of investigation may take the form
of a competitor analysis, an investigation of procedures, a customer satisfaction survey, the
computerisation of a system, a training needs analysis, the development of a policy
statement, employment relations etc… This list is by no means conclusive as there are many
business related areas, which can be investigated. The principle aim however is
independence in terms of research and analysis of a business related topic be that
organization based or secondary in nature.
6HR001
The aim of this module is to explore the nature and associated complexities of the
employment relationship between employers and employees. While many organisations
claim that “employees are their most valuable asset”, it is patently evident that there are
varying approaches to the management of employees in the workplace, and that employees
respond in a variety of ways to these approaches. Equally, there are a range of perspectives
available for debating these variations and for evaluating how workplace issues such as pay,
workload, task performance and “problems” of employee behaviour and attitude are “best
solved” by managers. It is also a fact that the state has a key role to play in influencing the
rules governing the employment relationship, as well as being a major employer in its own
11

ight. This module seeks therefore to examine these general debates with reference to
contemporary workplace issues, both in the private and in the public sector, how they are
managed and how workers respond. The aim is to provide students with an understanding
and critical appreciation of the context, focus, structures and processes of Employee
Relations, taking account of UK developments and the broader European context.
Throughout the module students will be encouraged to develop a critical perspective based
on a thorough reading of available literature, research and reflection on personal
experiences. Emphasis will also be placed on the development of skills needed in the
management of employment relations issues, so students will have an opportunity to engage
with case studies, negotiation role play exercises and debating activities. The overarching
aim is to actively engage and enthuse students across a range of contemporary employee
relations topics that reflect students’ experiences, thoughts and insights on the varied
experience of being an employee
6HR003
The aim of this module is to discuss from a strategic perspective, the reality and implications
of the employment cycle. The module explores a primarily “top down” approach to people
management, yet will problematise and consider the “bottom up” implications of decisions
made at a strategic level. It will examine behaviours in the workplace and will also provide
students with the opportunity to reflect on their own attitudes in relation to work. The module
considers the implications of different perspectives on the strategic managing of human
resources. This will be undertaken by utilising a range of tools and frameworks that ensure
best practice, the development of human and social capital and appropriate contingency
approaches, according to sectoral and environmental factors. It will also engage with current
discourses in respect of SHRM and SHRD.
6MK002
The aim of this module is to explore the complexities of a strategic approach that every
organisation needs to employ and to provide students with a critical appreciation of the
external and internal elements that influence strategic decisions and how organisations
create and sustain competitive advantage.
The module expands the knowledge and understanding of marketing that students have
previously acquired. It aims to develop the student’s critical understanding of the strategic
positioning of products and brands, and of the role of sales forces and distribution channels.
It will assess the role of marketing from a strategic perspective.
Students will be encouraged to develop an applied perspective of strategic decisions based
on their experience with the Markstrat game. Emphasis will be placed on the development of
managerial skills, mainly decision making and group work.
6MK003
The module aims to provide students with an understanding of key issues pertaining to two
perspectives on marketing behaviour; consumer behaviour and the behaviour of the
marketer when trying to establish relationships and build loyalty. The module will provide an
overview of the evolution of consumer behaviour and relationship marketing and critically
examine the key debates and current thinking. While consumer behaviour offers an insight
into how consumers buy and experience products and services, relationship marketing
attempts to develop a mutually beneficial arrangement where both the seller and the buyer
focus on value enhancement with the goal of providing a more satisfying exchange. Through
lectures, case study driven seminars and oral group presentations students will be
12

encouraged to develop critical and analytical thinking as well as honing their communication
and presentation skills.
6MK005
The module aims to:
Develop an understanding of sales management and personal selling theory, concepts and
practice. Students by the end of the course will be able to analyse and evaluate the
efficiencies of the complexities of sales management and personal selling in a changing
environment as well develop strategies and sales plans for a range of business
environments. The module will also develop a framework of processes and techniques
involved in monitoring, implementing and controlling a sales strategy across differing types
of customers.
Support for Learning - Learning and Information Services (LIS)
Learning and Information Services have a wide range of facilities, services and resources
available.
LIS provides:
Learning Centres – These offer a vibrant blend of traditional library services, together with
the latest learning resource technologies, wireless access, modern study facilities, and selfservice
options. Our Learning Centres are open seven days a week and many of our
resources are accessible 24/7 via www.wlv.ac.uk/lib
Help and advice - Our dedicated Customer Service team will welcome you and advise on
how to find the best information, from you very first visit, and continue to support you
throughout your course.
Key texts - We work with your module leaders to ensure that we provide access to key
texts, and the latest research publications, so saving you money and time locating key
sources of information. For details check our catalogue Summon www.wlv.ac.uk/lib/search
Skills zone - specially created to enable you to develop important academic and
employability skills. Look out for our popular skills workshops,
www.wlv.ac.uk/lib/skills_for_learning/workshops, or follow us on Facebook. For more info
see www.wlv.ac.uk/skills
On-line support – If you can’t come to us we will come to you via our online services e-
books, e-journals from your Subject pages, e.g. Business
www.wlv.ac.uk/lib/subjects/business and online help facilities via ASSIST
www.wlv.ac.uk/lib/contacts/assist
Find us on all campuses: City, MD Building: Walsall, WH Building: Telford, SA Building;
Queen Elizabeth Hospital Burton, BE Building
13

Feedback
Feedback will usually be available for collection from your Tutor during a scheduled class
session three working weeks after the submission date, your Tutor will advise you of the
exact date. If you do not collect your feedback during this session you will need to ask your
Tutor where it will be left for you to collect. Students are strongly advised to collect feedback
as it is a useful indicator of your progress. Please note feedback is not normally available for
examinations, however if you wish to discuss your examination please contact your Module
Tutor directly.
The purposes and uses of feedback on all types of assessment
Purposes
You are given feedback to:
Help you to clarify what a good or better performance is by clarifying the goals,
criteria and expected standards of the assessment;
Encourage you to participate actively in your learning by having a dialogue with your
lecturer and reflecting on that dialogue;
Help you to assess your own performance more accurately;
Suggest to you ways in which you might “close the gap” between your current level of
performance and the level you want to achieve.
Uses
If you are to get the most out of your assessment and the feedback you receive, you
should consider the following:
Read all of the comments written on your assessment, which maybe on the
assessment itself and/or on a feedback sheet.
Check that you understand all of the comments. Make a note of any that you do not
understand.
Write responses to each of the comments so that you can discuss the points with
your lecturer or other students taking the module.
For future reference, list all the areas in which you have done well and those which
need further attention.
Re-read the assessment criteria to see how your performance (your grade) relates to
these criteria. One way of doing this is to list all the criteria for your grade that you
have met and those you have not achieved
.
14

Indicative Assessment Matrix.
Please note this matrix only gives details of core module assessments, core options are not included. Feedback will usually be available for collection
from your Tutor during a scheduled class session three weeks after the submission date; your Tutor will advise you of the exact date. If you do not
collect your feedback during this session then you should contact your Tutor for advice on where you can collect it. For course work due to be
submitted at the end of semester your Tutor will advise you when your feedback will be available. Students are strongly advised to collect feedback
as it is a useful indicator of your progress and how you can improve your performance. Please note feedback is not normally available for
examinations, however if you wish to discuss your examination please contact your Module Tutor directly.
Level 4
Module
Type of Assessment
Case Study Coursework Examination In class test Portfolio Presentation Project Report Work plan Group work
4MK004 100%
4HR003 50% 50%
4HR002 50% 50%
4MK002 50% 50%
4BU006 50% 50%
4MK003 60% 40%
15

Level 5
Module
Type of Assessment
Case Study Coursework Examination In class test Portfolio Presentation Project Report/
Essay
5HR002 100%
Work plan
Group work
5MK005 50% 50%
5MK006 40% 60%
5HR003 50% 50%
5MK003 50% 50%
5HR004 50% 50%
Level 6
Module
Type of Assessment
Case Study Coursework Examination In class test Portfolio Presentation Project Report/
Essay
6BU001 40% 60%
Work plan
Group work
6MK002 50% 50%
6HR001 50% 50%
6MK003 50% 50%
6HR003 50% 50%
6MK005 100%
16

SEM 2 Uni Wks 22-29,
32-34, 36
YEAR Uni Wks 21-29,
32-34
SEM 1 Uni Wks 4-15
YEAR Uni Wks 4-15
Undergraduate Academic Calendar 2012/13
Uni week Week Commencing Teaching weeks - Semester long Teaching Weeks -Year Long
1 03/09/2012 Graduation
2 10/09/2012 Graduation
3 17/09/2012 Welcome Week
4 24/09/2012 1
1
5 01/10/2012 2 2
6 08/10/2012 3 3
7 15/10/2012 4 4
8 22/10/2012 5 5
9 29/10/2012 6 6
10 05/11/2012 7 7
11 12/11/2012 8 8
12 19/11/2012 9 9
13 26/11/2012 10 10
14 03/12/2012 11 11
15 10/12/2012 12 12
16 17/12/2012 U/G SEM 1 Assessment
17 24/12/2012 Student Christmas Vacation
18 31/12/2012 Student Christmas Vacation
19 07/01/2013 Student Christmas Vacation
20 14/01/2013 U/G YEAR Assessment
21 21/01/2013 13
22 28/01/2013 1
14
23 04/02/2013 2 15
24 11/02/2013 3 16
25 18/02/2013 4 17
26 25/02/2013 5 18
27 04/03/2013 6 19
28 11/03/2013 7 20
29 18/03/2013 8 21
30 25/03/2013 Student Easter Vacation
31 01/04/2013 Student Easter Vacation
32 08/04/2013 9 22
33 15/04/2013 10 23
34 22/04/2013 11 24
35 29/04/2013 U/G YEAR Assessment
36 06/05/2013 * 12
37 13/05/2013 U/G SEM 2 Assessment
38 20/05/2013
39 27/05/2013 *
40 03/06/2013 U/G Assessment Boards
41 10/06/2013 U/G Assessment Boards
42 17/06/2013 U/G Publication of Results
43 24/06/2013
44 01/07/2013 UG Revision Week
45 08/07/2013 UG Resit week
46 15/07/2013
47 22/07/2013 Resit Boards
48 29/07/2013 Publication of Results
49 05/08/2013
50 12/08/2013
51 19/08/2013
52 26/08/2013
* Bank Holiday Monday
17

Course Management & Staff involved with the Programme
The following members of the team will be pleased to help with any concern you may
encounter during your term of study at UWBS. It is important you note the following contact
details. If dialling from outside the university please precede the extension number with
01902 32****
Role/
Responsible
Name Ext Email
Course Leader Martin Holmes 3919 M.Holmes@wlv.ac.uk
UWBS School
Administration
Placement
Co-ordinator
Special Needs
Tutor
Student Office
Support
UWBS Team 1789
Charlotte Poole 1785 Charlotte.poole@wlv.ac.uk
Richard Williams 3777 R.Williams4@wlv.ac.uk
Student Office Team 1516
Course Leader
For any general academic related queries your Course Leader should be your first port of
call. The role of the Course Leader is to advise you on aspects relating to your course of
study and progression requirements. However if your query relates to a specific module, you
should firstly discuss the matter with the relevant module leader. If your problems are
personal, you may also wish to discuss them with your personal tutor.
Personal Tutor
Each student will be allocated a personal tutor. The personal tutor assists students in their
personal and academic development, planning and progression. Tutors will maintain regular
communication (virtual and/or face-to-face) with each of their designated tutees at least 3
times a year (e.g. once per term for full time undergraduate study) and at each significant
phase for all other modes of study (including part time, postgraduate and work based
learning). Tutors will follow up students who are not making satisfactory progress or who are
at risk of withdrawal.
In order for personal tutoring to be beneficial and meaningful students will be expected to
undertake the following:
Maintain regular communication with their personal tutor
Prepare for and engage in any personal tutoring related activities
Contact personal tutors if there are any issues that may impact on their academic
performance or pose any risk to their progression or withdrawal
18

Act on any recommendations and advice offered by personal tutors
Module Leaders
Module Leaders are responsible for the running of individual modules. They co-ordinate the
setting and marking of assessments, any query about grades on an assessment should
initially be addressed to the module leader. Contact information is available via Module
Guides, which are issued at the start of each module you study.
UWBS School Administrator
Please contact the UWBS School Administrator for general queries, and for making
appointments with the Course Leader.
UWBS Departmental Assistant
To contact Module Tutors or Module Leaders, please contact the Departmental Assistant. If
the member of staff is not on site, or you email the member of staff, and do not receive a
response within three working days, then please notify the Departmental Assistant/UWBS
School Administrator.
Student Office
Registry staff are based in Student Offices and are your first port of call with any queries
relating to your course. They have responsibility for maintaining your records/student files on
the University’s Student Management System known as SITS, as well as providing general
programme advice including extenuating circumstances and extensions. The Student office
will also make appointments for you to see your Personal Tutor and UWBS Student Advisors
as required.
What is a Student Rep
Student Reps represent students in their school at school level by:
Attending School Quality Committees (SQEC)
Meeting with the relevant Student Liaison Officer
Course Committee meetings
They represent students in their school at Students' Union level by:
Attending the Student Representative Council.
Attending the Advice and Support Committee.
The Role and Function of a Student Rep
Student Reps are the voice of students in their school. They represent the needs and
concerns of students to the university and the Students’ Union (SU). Their responsibilities
include:
Identifying students’ issues and opinions
Voicing these concerns at school/subject committees or the equivalent
Report back to students with news and developments in the representative’s defined
area
Keeping informed about current issues in the school and university
Liaising with other school, subject, site, level (etc) reps and the Academic Affairs
Officer of the Students’ Union
19

You are not expected to deal with individual student academic problems. Academic Affairs
in the Student Union can provide specialist advice and support, and the Student Gateway in
MB Building on City Campus is also there to provide support.
Where to get help with your course
If you encounter any issues (personal or academic) the following diagram directs you to the
appropriate department or staff member.
Study Issues
Study Skills Adviser
LIS or wlv.ac.uk/skills
Academic and Course
related queries
Course Leader
General queries
School Office or
Student Office
Here2Help
Careers &
Employment
Services
Student Gateway
Who to Contact
Module related queries
Module Leader
or Tutor
Personal Issues
Personal Tutor or
Student Gateway
Special Needs
Special Needs
Tutor or Student
Enabling Centre
Mitigating circumstances,
enrolment queries & course
transfer
Student Office
Here2Help
20

Frequently Asked Questions (FAQs)
1. What are the opening hours of the UWBS School Office
Term time and Vacation: 9.00am – 5.00pm Monday to Friday
2. What should I do if I can’t make an assignment deadline
Contact the Student Office to seek an extension. The Student Office can approve a one
week extension. Alternatively, where your illness or personal difficulty is so serious that you
consider your performance in one or more modules has been affected, or you are unable to
attend a formal examination, you should seek extenuating circumstances. If your claim is
accepted you will normally be offered the opportunity to take assessment as if for the first
time (with no grade penalty) within the current year. However, please note the assessment
task may have changed. Extenuating circumstances forms are available online via e:Vision.
3. If I am unable to attend a class session, whom should I notify in order to obtain any
handouts
All module materials can be accessed via WOLF.
4. What happens if I need a leave of absence (LOA)
You may request a LOA of up to four semesters. LOA forms are available online via
e:Vision. Please indicate when you are returning.
5. What must I do if I change my name or address
A student can change their address and telephone contact numbers through their e-Vision
record. However, documentary proof is required for a change of name.
6. When and how do I get my results
At the end of each semester you will not be sent a results letter, you will need to check
your results on e:Vision.
Please do not telephone in for your results - we do not release them over the
telephone.
7. What happens if I fail a module with an E grade
If you fail a module with an E grade you will have the right to attempt the failed
assessment(s) once, within the current academic year. If successful, you are limited to a
maximum grade of D for the assessment(s) you resit, regardless of your actual performance.
The overall grade for the module will be calculated on the basis of grades achieved in
assessment(s) passed at the first attempt and the bare pass awarded for assessment(s) you
resit. Where the resit is coursework it will normally be undertaken in June and submitted in
July. Where this is an examination, it will normally take place during the resit examination
week in July. Please check the University exam timetable for resit examination dates and
times.
In some cases, where modules run in both semester one and semester two,
you may be able to resit a failed assessment from semester one during
semester two. Please check with the appropriate module leader to determine
if this is possible.
8. How do I access resit coursework
Information is available on the relevant WOLF topic
21

How to Solve Your Problems
This section is designed to save time for both you and staff. Listed below are the initial
points of contact for the different questions and problems that you might encounter.
Question or Problem
Timetable
Regulations
Examinations: timetable/rooms
Enrolment
Module Registration and Amendment
Careers
Problems relating to a specific Module
More general aspects of the course or study
Dissertation
Personal records/transcripts
Initial discussion of academic
performance/personal or domestic problems
To change a module
Assessment/content of specific module
Initial discussion of requests for transfer, leave
of absence
Approval of transfer to other schemes or
courses
Permission for leave of absence
Matters relating to appeals
Assessment feedback return
Further explanation of assessment feedback
given
Contact
Distributed at induction
Course Leader/ Campus Student Office
e:Vision
e:Vision
e:Vision
Course Leader/Careers and Employment
Service
Module Tutor/Module Leader
Course Leader/UWBS School
Administrator
Dissertation Co-ordinator or
Wolverhampton Online Learning
Framework (WOLF) www.wlv.ac.uk/wolf
e:Vision
Personal Tutor
E:vision or log a helpdesk call
Module Tutor/Module Leader
Course Leader/Campus Student Office
e:Vision
Course Leader
Course Leader/Campus Student Office
UWBS School Administrator
Module Tutor/Module Leader
22

Employability & Your Personal Development Portfolio (PDP)
What is ‘Employability’
‘Employability’ is concerned with the development of skills aimed at enhancing your
employment prospects throughout your time here at the University of Wolverhampton.
Developing specialist subject and academic knowledge is important for employers but they
also want to employ individuals who are able to:
Communicate effectively,
Work in a team and have good interpersonal skills.
Solve problems
Work on their own using their own initiative and are able to adapt to changing
situations
Be self-confident
How Will You Develop Your Employment Skills
At UWBS we aim to provide you with the opportunity to develop these through the modules
you will be studying. The assessments you do for your modules are designed to help you
develop Subject specific skills through the research you undertake for the assignments. In
addition, they are also designed to help you develop other key skills such as your written
communication skills. Where you have formal presentations, this will build your selfconfidence
in addition to helping you develop your skills of verbal communication. Working
as part of a team will develop vital group-work skills. Attending your classes regularly will
further ensure that you have the opportunity to develop other skills.
Throughout your time at the University, you will develop and be able to demonstrate a
number of skills, some of which are listed below:
Working as part of a group
Demonstrating teamwork skills and leadership skills
Effective communication
Written (via reports etc.)
Oral (through formal presentations)
Problem-solving
IT skills (which include use of basic packages for word processing, spreadsheets,
use of email etc.)
Time management – attending classes, handing in of assignments, planning study
time
You may also be working part-time. The experience you gain within a work environment is a
very worthwhile one and also helps you to develop transferable skills which are valued by
employers.
23

Personal Development Portfolio (PDP)
To help you build, reflect and improve your skills we recommend that you compile a
Personal Development Portfolio. A PDP provides you with the opportunity to reflect on
your learning and on the development of your skills. Your PDP will help you to identify your
strengths, weaknesses, opportunities and threats and will allow you to produce an action
plan to help you to improve on any weaknesses or gaps as you progress on your course.
Industrial Placement
Information regarding Industrial placements can be found within the Employability and
Placement Unit, (EPU) a dedicated support unit which provides placement information and
employability advice, workshops and activities for students within the Business School.
UWBS strongly recommends that students pursue a placement as employers are
increasingly looking for graduates who have work experience in addition to their degree. A
placement is an opportunity to put theory into practice, develops existing skills, provides
additional skills and valuable experience for you to reflect upon in your studies, future
applications and interviews. The EPU advertises many placements from a range of
employers, Barclays Bosch, Carillion, HSBC, Halfords, John Lewis, Lidl management trainee
programme, NHS Primary Care Trust, Nickelodeon, Toy-r-us, Volvo UK, Westfield and many
more.
As a result of successfully completing a placement year UWBS students have the
opportunity to gain a supplementary qualification, additional to your degree - City & Guilds
Licentiateship Senior Award, The Licentiateship (LCGI) is a nationally recognised award
which has been developed for students on courses which incorporates structured work
experience which you could add to you CV and enhance your graduate employability. It
assesses the seven key skills that employers are looking for in graduates:
Self-management and development
Managing tasks
Communicating clearly and effectively
Working with and relating to others
Applying knowledge
Applying initiative in work problems
Reflecting on own learning
The Licentiateship is used in a variety of professional spheres, including companies such as
Lloyds TSB and Waitrose who use it to accredit management development and graduate
training programmes, and military institutions such as the Royal Academy Sandhurst and the
Royal Military College of Science. In total, 17 universities across the UK use this award to
accredit sandwich placements.
24

Career Opportunities and Progression for Further Study
On completing the course the students will be equipped with the background for a wide
variety of positions in business. The students will have developed skills and background
knowledge needed for a wide variety of business areas, and learn the fundamentals of the
various functional areas of business, including management, marketing, human resources,
finance, and operations and management systems While many of these careers are open to
graduates in any subject, some employers may specify, or give preference to, graduates in
business-related subjects. A career in business is varied and can involve the functions such
as management and marketing and there is an increasing need for business management
skills in government, international commerce, health care, and non-profit organisations.
Careers as entry-level manager, Human Resources specialist, Assistant Product Manager,
Business Analyst, Market Researcher are some of the possibilities.
Students may decide to continue their studies at Master’s level. The University offers a
number of different Master’s courses including MBA, Masters in Management and Masters in
International Business
UWBS Promisefor Students
Students of the University of Wolverhampton Business School are entitled to have high
expectations. Studying at the University offers you the opportunity to develop new
knowledge, skills and attitudes which will improve your career opportunities.
In order to help you achieve your objectives with us we will provide:
Stimulating and well-planned learning opportunities
Up-to-date resources including books and computers
Well-defined and appropriate programmes of study
Opportunities to plan and review progress
Access to learning support
Access to confidential counselling, careers advice and financial advice
A welcoming environment with quiet places to study
Qualified, experienced and professional lecturers
Friendly, helpful staff
We will ensure that:
Feedback will be provided on all assessments within 3 working weeks
You have a personal tutor
Your tutor’s availability will be clearly advertised
There are opportunities for you to comment on and influence your University
experience, e.g. via student-staff liaison meetings, module questionnaires and
student representation on course committees
You will have access to the information you need to progress on the course, e.g.
through module guides
25

We expect you to:
Attend regularly and punctually
Show courtesy and respect to staff and other students
Ensure you understand the requirements of your award/pathway
Ensure you understand the requirements of each module you are studying (sessions
to attend, assessment procedures, exam procedures)
Respect and abide by the University Regulations, e.g. Equal Opportunities Policy, ID
Cards, quiet areas
Bring all necessary equipment to classes/workshops
Hand in assessments on time (or they will not be marked)
Switch off mobile phones when in class
Behave considerately in lectures and participated in class activities
Keep your tutor informed if you have personal problems that affect your work; if these
problems make it necessary to seek extensions, to do so before the deadline
Use the advertised time (or make an appointment by e-mail) to seek advice from your
tutors/lecturers
Seek approval for and record any change of programme within the deadlines
Inform the Student Office if your address or other contact details change
Policy on Tackling Academic Misconduct
The University considers seriously all acts of academic misconduct, which by definition are
dishonest and in direct opposition to the values of a learning community. Academic
misconduct, if not challenged, will ultimately devalue academic standards and honest effort
on the part of students.
Defining Academic Misconduct
Cheating
Cheating is defined as any attempt to gain unfair advantage in an assessment by dishonest
means, and includes, for example, all breaches of examination room rules, impersonating
another student, falsifying data, and obtaining an examination paper in advance of its
authorised release.
This is not an exhaustive list and other common examples of cheating would include –
Being in possession of “crib notes” during an examination
Copying from the work of another student
Prohibited communication during an examination
Acts of plagiarism or collusion as defined below
26

Collusion
Collusion is when two or more people combine to produce a piece of work for assessment
that is passed off as the work of one student alone. The work may be so alike in content,
wording and structure that the similarity goes beyond what might have been coincidence.
For example – where one student has copied the work of another, or where a joint effort has
taken place in producing what should have been an individual effort.
Collusion should not be confused with the normal situation in which students learn from one
another, sharing ideas and group work to complete assignments (where this is specifically
authorised).
Plagiarism
Plagiarism is the act of taking someone else’s work and passing it off as your own. This
includes incorporating either unattributed direct quotation(s) or substantial paraphrasing from
the work of another/others. It is important to cite all sources whose work has been drawn on
and reference them fully in accordance with the referencing standard used in each academic
school.
The most common forms of plagiarism are –
Cut or copied and pasted materials from websites
Copying the work of another student (past or present) including essays available through
“essay bank” websites – or other data.
Copying material from a text book or journal
Self-Plagiarism (Self-plagiarism occurs when a student reuses entire or parts of his/her
own work that was previously assessed for academic credit and submits it as part of
another work without providing proper acknowledgement of this fact.)
Students may go to great lengths to disguise the source reference they have been
consulting in contributing to an assignment – without understanding that with proper
referencing this is entirely acceptable.
Support for Students:
A variety of support mechanisms are in place to help students succeed and avoid academic
misconduct.
Visit our study skills support website at www.wlv.ac.uk/skills
Book an appointment to see a study skills advisor- through the Learning Centres.
Speak to your personal tutor or module leader.
There is help available if you need it. The University caught and prosecuted over 600
cases of Academic Misconduct last year - it is better to do the work than think you can
get away with cheating - the penalties are severe...
Penalties:
Where an offence is admitted, or a panel decides that cheating, plagiarism or collusion has
occurred, a penalty will be imposed. The severity of the penalty will vary according to the
nature of the offence and the level of study. Penalties will range from failure of the
assignment under investigation to a restriction of the award a student may ultimately achieve
or a requirement to leave the University.
Full details about the University's policy on Academic Misconduct and regulations and
procedures for the investigation of academic misconduct are available at our
website: www.wlv.ac.uk/polsregs
27

Detecting Plagiarism:
Students are required, where appropriate, to make a declaration as to the authenticity and
originality of any submitted piece of work. This declaration also authorises the University to
request and require students to provide an electronic version of any submitted assessment
for checking. In concert with the skills and experiences of academic staff the University will
utilise electronic tools such as Turnitin to detect plagiarism.
At Undergraduate level the University will require that all final year projects and dissertations
are submitted to Turnitin for analysis. At postgraduate level the University will require that all
dissertations (or similar) are submitted to Turnitin for analysis. It will be the responsibility of
each Academic School to ensure that this requirement is communicated to students in the
relevant module guidance and acted upon.
Students may further be required to submit an electronic copy of their work for checking via
Turnitin where plagiarism is suspected.
28