(Hons) Marketing Management and Human Resource Management

Module Information
The following descriptions are intended to give a brief flavour of the core modules you will be
studying during your course; you can find more detailed information in the module guides.
Your course is divided into three levels of study;
Level 4 is the introductory level which will give an insight into the subject and aims to
equip students with the basic building blocks required for degree level study and to
facilitate the acquisition of knowledge and skills within a structured setting.
Level 5 is developmental building upon the framework laid in the introductory year to
broaden the students’ subject knowledge and skill set by the application of theoretical
modules and conceptual frameworks to review consolidate and extend
understanding.
Level 6 is advanced concentrating on critical evaluation of ideas, models, theories
and arguments in complex and undefined situations.
The learning, teaching and assessment approaches reflect this progression from the
analysis of structured situations with an emphasis on tutor guided learning at level 4 to
greater independent learning, research and evaluation of unstructured business problems
and cases at level 6.
Level 4
4BU006
The aim of this module is to introduce students to the concept of learning, personal
development planning and how through reflection they can improve on a range of study and
employability skills to develop the confidence and positive attitude required for academic and
career success in a business context. It addresses the need for students to receive
structured guidance on how to become more self-aware, how they might learn and develop
themselves to improve their personal performance and how to build on their strengths and
development needs to enhance their employability.
4HR002
The management of employees is often understood only through the lens of the
organisation, yet employees arrive in the workplace with their own set of goals, hopes and
ambitions. One of the biggest challenges for managers and organisations is to understand
the complex range of employee issues they might need to take account of in order to
balance the needs of workers with organisational expectations and demands. The aim of this
module is to discuss the nature of employee behaviour in the workplace, and to consider
particularly the aims, expectations and ambitions employees might bring to organisations,
and the choices available to organisations and managers in managing them. The module
seeks to consider the view “from the bottom up”, i.e. from the view of the employee, as well
as from the position of the manager. It will consider issues such as job satisfaction,
motivation and engagement, as well as fairness, wellbeing, and worker voice. It will also
provide students with the opportunity to reflect on their own attitudes, ambitions and
motivation to work. This module will be useful for all students studying a business and
management degree of any discipline, as well as for those interested in the behaviour of
employees and the management of people in the workplace. It also provides a sound
platform for students wishing to study further HR modules.
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