(Hons) Marketing Management and Human Resource Management

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CIM Professional Certificate in Marketing and the CIM Professional Diploma in Marketing and with the relevant work experience can progress onto study the CIM Chartered Professional Postgraduate Diploma in Marketing or study at Master’s level one of our masters programmes. The Chartered Institute of Personnel and Development (CIPD) are currently revising the HR Professional Standards. It is likely that the modules contained in this degree will cover some of the Intermediate level standards leading to Associate Membership. Distinctive Features of the Course Strong team of dedicated professional Marketing and HR lecturers who have many years of teaching experience, research publications and industrial experience in the subject. The course places a strong emphasis on employability skills by building skills and confidence employers require e.g. IT skills, project management skills. Opportunity to gain valuable work experience through the sandwich route. Students will have the support of our dedicated employment staff to secure a placement. Blended learning approach that makes full use of face to face sessions supported by online technologies. Opportunity to join one of our Knowledge Transfer Partnership (KTP) programmes, which the University of Wolverhampton is a leading provider of KTPs in the West Midlands. Recognition of the course by the CIPD and an opportunity to exit with CIPD professional body membership. The course has been designed to obtain maximum exemptions from the Chartered Institute of Marketing (CIM) qualifications. Academic Regulations This course adheres to the University’s academic regulations. A full version of these regulations can be found on the University web page for Policies and Regulations. These regulations govern your course and will be binding on you. It is, therefore important that you read and become familiar with them. Course Information Students will study: Standard Full-time: modules worth 120 credits each academic year, taught over two semesters. Part-time: normally modules worth no more than 80 credits each academic year. 6
Course Structure BA (Hons) Marketing and Human Resource Management Level 4 (1) Semester 1 Semester 2 C 4BU006 Learning For Business Success (Year Long) 20 C 4MK002 Marketing Principles (Year Long) 20 C 4HR002 Introduction to People At Work 20 C 4HR003 People, Work & Society 20 C 4MK004 Marketing in Action 20 C 4MK003 Marketing Research 20 Level 5 (2) Semester 1 Semester 2 C 5MK005 Entrepreneurial Marketing (Year Long) 20 C 5HR004 Managing the Employment Cycle (Year Long) 20 C 5MK006 Marketing Planning 20 C C 5HR002 Leading and Managing in Organisations 20 C 5MK003 Digital and Marketing Communications 5HR003 HR Issues in a European Context 20 20 5BU005 Supervised Work Placement – optional module Level 6 (3) Semester 1 Semester 2 C 6BU001 Researching Business and Management Issues (Year Long) 20 C 6MK002 Marketing Strategy (Year Long) 20 C 6MK003 Consumer Behaviour and Relationships 20 C 6MK005 Personal Selling and Sales Management 20 C 6HR003 Strategies for People Management 20 C 6HR001 Contemporary Issues in Employee Relations 20 Please note: C = Core Module, O = Option Module 7
Page 1 and 2: A Guide to Your Course 2012/13 BA (
Page 3 and 4: About this guide This Course Guide
Page 5 and 6: Attendance The University recognise
Page 7: Learning Activities Knowledge and U
Page 11 and 12: 4HR003 The module brings to student
Page 13 and 14: 5MK005 Entrepreneurial Marketing fo
Page 15 and 16: encouraged to develop critical and
Page 17 and 18: Indicative Assessment Matrix. Pleas
Page 19 and 20: SEM 2 Uni Wks 22-29, 32-34, 36 YEAR
Page 21 and 22: Act on any recommendations and advi
Page 23 and 24: Frequently Asked Questions (FAQs) 1
Page 25 and 26: Employability & Your Personal Devel
Page 27 and 28: Career Opportunities and Progressio
Page 29 and 30: Collusion Collusion is when two or

(Hons) Marketing Management and Human Resource Management

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