(Hons) Marketing Management and Human Resource Management

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ight. This module seeks therefore to examine these general debates with reference to contemporary workplace issues, both in the private and in the public sector, how they are managed and how workers respond. The aim is to provide students with an understanding and critical appreciation of the context, focus, structures and processes of Employee Relations, taking account of UK developments and the broader European context. Throughout the module students will be encouraged to develop a critical perspective based on a thorough reading of available literature, research and reflection on personal experiences. Emphasis will also be placed on the development of skills needed in the management of employment relations issues, so students will have an opportunity to engage with case studies, negotiation role play exercises and debating activities. The overarching aim is to actively engage and enthuse students across a range of contemporary employee relations topics that reflect students’ experiences, thoughts and insights on the varied experience of being an employee 6HR003 The aim of this module is to discuss from a strategic perspective, the reality and implications of the employment cycle. The module explores a primarily “top down” approach to people management, yet will problematise and consider the “bottom up” implications of decisions made at a strategic level. It will examine behaviours in the workplace and will also provide students with the opportunity to reflect on their own attitudes in relation to work. The module considers the implications of different perspectives on the strategic managing of human resources. This will be undertaken by utilising a range of tools and frameworks that ensure best practice, the development of human and social capital and appropriate contingency approaches, according to sectoral and environmental factors. It will also engage with current discourses in respect of SHRM and SHRD. 6MK002 The aim of this module is to explore the complexities of a strategic approach that every organisation needs to employ and to provide students with a critical appreciation of the external and internal elements that influence strategic decisions and how organisations create and sustain competitive advantage. The module expands the knowledge and understanding of marketing that students have previously acquired. It aims to develop the student’s critical understanding of the strategic positioning of products and brands, and of the role of sales forces and distribution channels. It will assess the role of marketing from a strategic perspective. Students will be encouraged to develop an applied perspective of strategic decisions based on their experience with the Markstrat game. Emphasis will be placed on the development of managerial skills, mainly decision making and group work. 6MK003 The module aims to provide students with an understanding of key issues pertaining to two perspectives on marketing behaviour; consumer behaviour and the behaviour of the marketer when trying to establish relationships and build loyalty. The module will provide an overview of the evolution of consumer behaviour and relationship marketing and critically examine the key debates and current thinking. While consumer behaviour offers an insight into how consumers buy and experience products and services, relationship marketing attempts to develop a mutually beneficial arrangement where both the seller and the buyer focus on value enhancement with the goal of providing a more satisfying exchange. Through lectures, case study driven seminars and oral group presentations students will be 12
encouraged to develop critical and analytical thinking as well as honing their communication and presentation skills. 6MK005 The module aims to: Develop an understanding of sales management and personal selling theory, concepts and practice. Students by the end of the course will be able to analyse and evaluate the efficiencies of the complexities of sales management and personal selling in a changing environment as well develop strategies and sales plans for a range of business environments. The module will also develop a framework of processes and techniques involved in monitoring, implementing and controlling a sales strategy across differing types of customers. Support for Learning - Learning and Information Services (LIS) Learning and Information Services have a wide range of facilities, services and resources available. LIS provides: Learning Centres – These offer a vibrant blend of traditional library services, together with the latest learning resource technologies, wireless access, modern study facilities, and selfservice options. Our Learning Centres are open seven days a week and many of our resources are accessible 24/7 via www.wlv.ac.uk/lib Help and advice - Our dedicated Customer Service team will welcome you and advise on how to find the best information, from you very first visit, and continue to support you throughout your course. Key texts - We work with your module leaders to ensure that we provide access to key texts, and the latest research publications, so saving you money and time locating key sources of information. For details check our catalogue Summon www.wlv.ac.uk/lib/search Skills zone - specially created to enable you to develop important academic and employability skills. Look out for our popular skills workshops, www.wlv.ac.uk/lib/skills_for_learning/workshops, or follow us on Facebook. For more info see www.wlv.ac.uk/skills On-line support – If you can’t come to us we will come to you via our online services e- books, e-journals from your Subject pages, e.g. Business www.wlv.ac.uk/lib/subjects/business and online help facilities via ASSIST www.wlv.ac.uk/lib/contacts/assist Find us on all campuses: City, MD Building: Walsall, WH Building: Telford, SA Building; Queen Elizabeth Hospital Burton, BE Building 13
Page 1 and 2: A Guide to Your Course 2012/13 BA (
Page 3 and 4: About this guide This Course Guide
Page 5 and 6: Attendance The University recognise
Page 7 and 8: Learning Activities Knowledge and U
Page 9 and 10: Course Structure BA (Hons) Marketin
Page 11 and 12: 4HR003 The module brings to student
Page 13: 5MK005 Entrepreneurial Marketing fo
Page 17 and 18: Indicative Assessment Matrix. Pleas
Page 19 and 20: SEM 2 Uni Wks 22-29, 32-34, 36 YEAR
Page 21 and 22: Act on any recommendations and advi
Page 23 and 24: Frequently Asked Questions (FAQs) 1
Page 25 and 26: Employability & Your Personal Devel
Page 27 and 28: Career Opportunities and Progressio
Page 29 and 30: Collusion Collusion is when two or

(Hons) Marketing Management and Human Resource Management

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