(Hons) Marketing Management and Human Resource Management

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Module Information The following descriptions are intended to give a brief flavour of the core modules you will be studying during your course; you can find more detailed information in the module guides. Your course is divided into three levels of study; Level 4 is the introductory level which will give an insight into the subject and aims to equip students with the basic building blocks required for degree level study and to facilitate the acquisition of knowledge and skills within a structured setting. Level 5 is developmental building upon the framework laid in the introductory year to broaden the students’ subject knowledge and skill set by the application of theoretical modules and conceptual frameworks to review consolidate and extend understanding. Level 6 is advanced concentrating on critical evaluation of ideas, models, theories and arguments in complex and undefined situations. The learning, teaching and assessment approaches reflect this progression from the analysis of structured situations with an emphasis on tutor guided learning at level 4 to greater independent learning, research and evaluation of unstructured business problems and cases at level 6. Level 4 4BU006 The aim of this module is to introduce students to the concept of learning, personal development planning and how through reflection they can improve on a range of study and employability skills to develop the confidence and positive attitude required for academic and career success in a business context. It addresses the need for students to receive structured guidance on how to become more self-aware, how they might learn and develop themselves to improve their personal performance and how to build on their strengths and development needs to enhance their employability. 4HR002 The management of employees is often understood only through the lens of the organisation, yet employees arrive in the workplace with their own set of goals, hopes and ambitions. One of the biggest challenges for managers and organisations is to understand the complex range of employee issues they might need to take account of in order to balance the needs of workers with organisational expectations and demands. The aim of this module is to discuss the nature of employee behaviour in the workplace, and to consider particularly the aims, expectations and ambitions employees might bring to organisations, and the choices available to organisations and managers in managing them. The module seeks to consider the view “from the bottom up”, i.e. from the view of the employee, as well as from the position of the manager. It will consider issues such as job satisfaction, motivation and engagement, as well as fairness, wellbeing, and worker voice. It will also provide students with the opportunity to reflect on their own attitudes, ambitions and motivation to work. This module will be useful for all students studying a business and management degree of any discipline, as well as for those interested in the behaviour of employees and the management of people in the workplace. It also provides a sound platform for students wishing to study further HR modules. 8
4HR003 The module brings to students’ awareness the transforming impact of our fast changing society and the world of work. It provides them with an understanding of a range of sociological themes and perspectives e.g. Marxism, Feminism, Post-modernism, which continue to shape our life and the workplace. It aims: • To develop awareness and appreciation of issues such as social inequality and stratification, feminist and gender issues, race and ethnicity - managing diversity, and how they impact on the experience of work. • To provide insights into the meaning of work, conflict at work, attitudes towards work, skills & deskilling, and the changing nature of the globalised workplace, e.g. quest for flexibility 4MK002 Provide frameworks to understand the importance of marketing within the business environment. Demonstrate an understanding of the marketing tools an organisation will need to use in order to compete in today’s dynamic marketplace. 4MK003 The aim of this module is to introduce students to marketing research as a process concerned with the systematic collection of evidence, analysis of data and evaluation of information relating to marketing questions which organisations of all kinds need to address. The module explores different research methodologies and provides opportunities for handson experience in collecting a range of market and customer information. It develops understanding of how marketing information supports marketing decisions within organizations, insight into the role of databases in information management in contributing to the overall marketing process. The learning activities and assessment tasks offered throughout the module are designed to contribute to the development of each individual’s practical business and employability skills. 4MK004 The aim of this module is to recognise the nature and scope of an organisation’s diverse range of Customers and Stakeholders and their relative importance to the marketing process. Management of expectations helps to develop marketing relationships effectively, in terms of utilising a marketing mix that influences and satisfies stakeholder needs in line with the organisation’s business and marketing objectives. There is a particular emphasis on developing approaches to communicating effectively with customers and stakeholders alike based upon their relative importance and interest in the organisation, coordinated for maximum influence and effect. On completion, students should be able to demonstrate a thorough understanding of the importance and status of different stakeholder groups and the priorities for managing an effective marketing and communications mix to aid relationship development. 9
Page 1 and 2: A Guide to Your Course 2012/13 BA (
Page 3 and 4: About this guide This Course Guide
Page 5 and 6: Attendance The University recognise
Page 7 and 8: Learning Activities Knowledge and U
Page 9: Course Structure BA (Hons) Marketin
Page 13 and 14: 5MK005 Entrepreneurial Marketing fo
Page 15 and 16: encouraged to develop critical and
Page 17 and 18: Indicative Assessment Matrix. Pleas
Page 19 and 20: SEM 2 Uni Wks 22-29, 32-34, 36 YEAR
Page 21 and 22: Act on any recommendations and advi
Page 23 and 24: Frequently Asked Questions (FAQs) 1
Page 25 and 26: Employability & Your Personal Devel
Page 27 and 28: Career Opportunities and Progressio
Page 29 and 30: Collusion Collusion is when two or

(Hons) Marketing Management and Human Resource Management

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