Conduc-ng an IP Audit and Managing IP Assets - agepi
Conduc-ng an IP Audit and Managing IP Assets - agepi
Conduc-ng an IP Audit and Managing IP Assets - agepi
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1. Underst<strong>an</strong>di<strong>ng</strong> <strong>an</strong> <strong>IP</strong> <strong>Audit</strong><br />
• General purpose <strong>IP</strong> <strong>Audit</strong> <br />
is done in the followi<strong>ng</strong> types of contexts: <br />
• Before establishi<strong>ng</strong> a new <br />
• Before implemen><strong>ng</strong> new policies, st<strong>an</strong>dards, or proce<br />
dures rela><strong>ng</strong> to <strong>IP</strong>. <br />
• Before implemen><strong>ng</strong> a new marke><strong>ng</strong> approach or dire<br />
c>on, or is pl<strong>an</strong>ni<strong>ng</strong> a major reorg<strong>an</strong>iza>on of the comp<br />
<strong>an</strong>y/new <strong>IP</strong> M<strong>an</strong>agers <br />
• Done once, repeated regularly
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