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residual value expectations in periods of recession, deflation and ...

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[1] Average mileage, time <strong>and</strong> condition for current vehicles taken over a<br />

common period <strong>and</strong> <strong>of</strong> the same age.<br />

[2] Current new vehicle price for units whose projected used vehicle price is<br />

sought.<br />

[3] New vehicle price <strong>of</strong> the sample <strong>of</strong> vehicles used <strong>in</strong> [1].<br />

[4] Projected used vehicle price <strong>of</strong> the sample under evaluation, at the same<br />

mileage <strong>and</strong> condition.<br />

From a negotiators’ viewpo<strong>in</strong>t there is a dist<strong>in</strong>ct benefit <strong>in</strong> be<strong>in</strong>g <strong>in</strong> goods rather<br />

than <strong>in</strong> cash, as money is slipp<strong>in</strong>g <strong>in</strong> <strong>value</strong> – if <strong>in</strong>flation is serious, there could be<br />

a serious loss <strong>in</strong> monetary <strong>value</strong>. Goods – i.e. vehicles can appreciate <strong>in</strong><br />

monetary terms, while money does not <strong>and</strong> decl<strong>in</strong>es <strong>in</strong> purchas<strong>in</strong>g power.<br />

Options that might be considered to maximise <strong>residual</strong> <strong>value</strong>s, <strong>and</strong> m<strong>in</strong>imise the<br />

difference with the replacement car price, would be to seek a part-exchange<br />

deal or to put the vehicle through auction as close to the po<strong>in</strong>t the replacement<br />

new unit has to be f<strong>in</strong>anced as possible.<br />

The critical issue is the new vehicle price.<br />

Recessional or <strong>deflation</strong>ary pressures on <strong>residual</strong> <strong>value</strong>s<br />

Get the unit to market<br />

as quickly as possible<br />

In this case, f<strong>in</strong>ancial pressures would normally encourage sellers to move <strong>in</strong>to<br />

cash as quickly as possible – <strong>in</strong> that the predicted average monetary <strong>residual</strong><br />

<strong>value</strong> might be expected to fall <strong>in</strong> the future. Hence, get the unit to market as<br />

fast as possible.<br />

However, for buyers <strong>of</strong> used vehicles the opposite is true – buy<strong>in</strong>g those units as<br />

late as possible, <strong>in</strong> the expectation that <strong>residual</strong> <strong>value</strong>s will cont<strong>in</strong>ue to decl<strong>in</strong>e.<br />

From a dealership viewpo<strong>in</strong>t, the message is simple ‘keep used car stock to a<br />

m<strong>in</strong>imum <strong>and</strong> turn it over as fast as possible.’ Equally important, is the dealer<br />

trad<strong>in</strong>g message – ‘target your market <strong>and</strong> seek fast turnover, reduc<strong>in</strong>g prices if<br />

units do not sell quickly enough – <strong>and</strong> have a base price at which the unit will be<br />

sent to auction <strong>and</strong> replaced.’<br />

The key to m<strong>in</strong>imis<strong>in</strong>g<br />

losses is to ‘shift the<br />

metal as fast as<br />

possible’<br />

From leas<strong>in</strong>g companies’ viewpo<strong>in</strong>t, the key to m<strong>in</strong>imis<strong>in</strong>g losses, <strong>in</strong> a period <strong>of</strong><br />

collaps<strong>in</strong>g used vehicle prices, is to ‘shift the metal as fast as possible <strong>and</strong><br />

convert to cash or k<strong>in</strong>d quickly’. That might be h<strong>and</strong>led either by part-exchange<br />

aga<strong>in</strong>st a replacement unit, or sell<strong>in</strong>g quickly through auction.<br />

‘Fleet hygiene’ is a phrase that spr<strong>in</strong>gs to m<strong>in</strong>d – ‘no spare units or units subject<br />

to delay on the way to disposal’ – assume their <strong>residual</strong> <strong>value</strong>s drop every day<br />

the unit is reta<strong>in</strong>ed.<br />

Residual Value Expectations Through Periods <strong>of</strong> Recession, Deflation <strong>and</strong> Inflation<br />

6

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