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Measuring success in the global economy - W.E. Upjohn Institute for ...

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shifted to ITC services, <strong>the</strong> importance of <strong>the</strong> new member states falls<br />

to only 8%, while old member states account <strong>for</strong> 57% of <strong>the</strong> cases of<br />

<strong>in</strong>ternational sourc<strong>in</strong>g. India, a country typically identified as a dest<strong>in</strong>ation<br />

<strong>for</strong> ITC outsourc<strong>in</strong>g <strong>in</strong> <strong>the</strong> popular press and <strong>in</strong> qualitative research, is<br />

identified as a source country <strong>in</strong> 12% of <strong>the</strong> cases of ITC sourc<strong>in</strong>g, <strong>in</strong><br />

comparison with only 5% of <strong>the</strong> <strong>in</strong>ternational sourc<strong>in</strong>g cases <strong>for</strong> core<br />

functions. International outsourc<strong>in</strong>g of R&D and eng<strong>in</strong>eer<strong>in</strong>g functions<br />

is also concentrated <strong>in</strong> Western Europe (42%) with Ch<strong>in</strong>a (9%) and<br />

“o<strong>the</strong>r Asian” countries (8%) play<strong>in</strong>g a larger role than <strong>in</strong> ITC services.<br />

Interest<strong>in</strong>gly, <strong>the</strong> role of India <strong>in</strong> R&D outsourc<strong>in</strong>g is very small. The<br />

comb<strong>in</strong>ed shares of market<strong>in</strong>g, distribution and adm<strong>in</strong>istrative functions<br />

show a more balanced pattern across locations.<br />

The results presented here are largely unsurpris<strong>in</strong>g. They<br />

confirm both qualitative GVC research and to some extent, popular<br />

perceptions. Of <strong>the</strong> bus<strong>in</strong>ess functions that are sourced outside of<br />

Denmark, 30% to 50% are outsourced to <strong>in</strong>dependent suppliers, a<br />

substantial but not dom<strong>in</strong>ant share. Exist<strong>in</strong>g affiliates provide most of<br />

<strong>the</strong> <strong>in</strong>-house <strong>in</strong>ternational sourc<strong>in</strong>g, but <strong>in</strong>ternational acquisitions and<br />

<strong>the</strong> establishment of new “greenfield” facilities are not unheard of. Core<br />

functions, mostly manufactur<strong>in</strong>g, are most commonly outsourced and<br />

offshored, followed by ITC services. Functions based on tacit and local<br />

knowledge, such as market<strong>in</strong>g and sales, eng<strong>in</strong>eer<strong>in</strong>g, and R&D are less<br />

likely to be <strong>in</strong>ternationally outsourced or offshored. Most <strong>in</strong>ternational<br />

sourc<strong>in</strong>g by Danish firms is with<strong>in</strong> Europe, but Ch<strong>in</strong>a is a popular<br />

location <strong>for</strong> sourc<strong>in</strong>g core functions (ma<strong>in</strong>ly manufactur<strong>in</strong>g). While<br />

India is more likely to be a source location <strong>for</strong> ITC service functions<br />

(12% of cases) than <strong>for</strong> core functions (5% of cases), it is notable that<br />

<strong>the</strong> majority (57%) of <strong>in</strong>stances of <strong>in</strong>ternational ITC services sourc<strong>in</strong>g<br />

are to <strong>the</strong> orig<strong>in</strong>al 12 member states of <strong>the</strong> European Union.<br />

While it is important to have our impressions confirmed, <strong>the</strong><br />

greater value of <strong>the</strong>se data is that <strong>the</strong>y establish a basel<strong>in</strong>e <strong>for</strong> future<br />

research. Is <strong>the</strong> practice of outsourc<strong>in</strong>g to <strong>in</strong>dependent suppliers<br />

becom<strong>in</strong>g more prevalent Will India grow as a location <strong>for</strong> ITC<br />

sourc<strong>in</strong>g at <strong>the</strong> expense of old European Union member states Will <strong>the</strong><br />

outsourc<strong>in</strong>g of eng<strong>in</strong>eer<strong>in</strong>g and R&D functions grow, and if so, where<br />

Will service-produc<strong>in</strong>g firms <strong>in</strong>crease <strong>the</strong> outsourc<strong>in</strong>g and offshor<strong>in</strong>g<br />

of core functions [operations] If <strong>the</strong>se are trends, <strong>the</strong>n how quickly<br />

will <strong>the</strong>y progress Will Eastern Europe lose out to East Asia Such<br />

questions comprise some of <strong>the</strong> most press<strong>in</strong>g policy questions of <strong>the</strong><br />

day. When and if new rounds of bus<strong>in</strong>ess function data are collected, we<br />

will be <strong>in</strong> a much better position to provide answers.<br />

28 Transnational Corporations, Vol. 18, No. 2 (August 2009)

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