Download - Tamil Nadu Open University
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TAMIL NADU OPEN UNIVERSITY<br />
Chennai - 15<br />
School of Management Studies<br />
SPOT ASSIGNMENT<br />
COURSE – BBA Retail<br />
Management III YEAR<br />
MERCHANDISE MANAGEMENT<br />
& PRICING<br />
COURSE CODE<br />
BBAR - 31<br />
BATCH<br />
AY 2009-10 &<br />
CY2010<br />
Time: 1 Hour Total Marks: 25<br />
Part – A (2 x 5 = 10 Marks)<br />
Answer any two questions. Each question carries equal marks.<br />
1. What is meant by general store<br />
2. State the advantages and disadvantages of manufacturer brands.<br />
3. How do you allocate merchandise to the store<br />
Answer any one question.<br />
Part – B (1 x 15 = 15 Marks)<br />
4. Discuss the various components of merchandise plan.<br />
5. Describe the tools utilized for evaluating the performance of merchandise.
TAMIL NADU OPEN UNIVERSITY<br />
Chennai - 15<br />
School of Management Studies<br />
SPOT ASSIGNMENT<br />
COURSE – BBA Retail<br />
Management III YEAR<br />
COURSE CODE<br />
BATCH<br />
RETAIL STORE OPERATIONS BBAR - 32 AY 2009-10 &<br />
CY2010<br />
Time: 1 Hour Total Marks: 25<br />
Part – A (2 x 5 = 10 Marks)<br />
Answer any two questions. Each question carries equal marks.<br />
1. State the roles of store manager<br />
2. What is meant by Planograms<br />
3. Write a short note on check out systems.<br />
Answer any one question.<br />
Part – B (1 x 15 = 15 Marks)<br />
4. Discuss the GAP analysis in detail.<br />
5. Explain various customer complaints and its causes.
TAMIL NADU OPEN UNIVERSITY<br />
Chennai - 15<br />
School of Management Studies<br />
SPOT ASSIGNMENT<br />
COURSE – BBA Retail<br />
Management III YEAR<br />
CONSUMER BUYING<br />
BEHAVIOUR<br />
COURSE CODE<br />
BBAR - 33<br />
BATCH<br />
AY 2009-10 &<br />
CY2010<br />
Time: 1 Hour Total Marks: 25<br />
Part – A (2 x 5 = 10 Marks)<br />
Answer any two questions. Each question carries equal marks.<br />
1. State the importance of studying consumer behavior in retailing.<br />
2. Write a short note on perceptual selectivity.<br />
3. How personal factors affect consumer purchase decision<br />
Answer any one question.<br />
Part – B (1 x 15 = 15 Marks)<br />
4. Does the consumer buying process end when a consumer buys some<br />
merchandise Explain.<br />
5. Why is geographical segmentation used by retailers to locate stores Explain
6.<br />
TAMIL NADU OPEN UNIVERSITY<br />
Chennai - 15<br />
School of Management Studies<br />
SPOT ASSIGNMENT<br />
COURSE – BBA Retail<br />
Management III YEAR<br />
CUSTOMER SERVICE<br />
&PERSONAL SELLING IN<br />
RETAIL MANAGEMENT<br />
COURSE CODE<br />
BBAR - 34<br />
BATCH<br />
AY 2009-10 &<br />
CY2010<br />
Time: 1 Hour Total Marks: 25<br />
Part – A (2 x 5 = 10 Marks)<br />
Answer any two questions. Each question carries equal marks.<br />
1. State the importance of customer service in retailing<br />
2. Write short note on service gap in retailing.<br />
3. Define Customer Relationship Management.<br />
Answer any one question.<br />
Part – B (1 x 15 = 15 Marks)<br />
4. Discuss the steps involved in evolving customer service model in retailing.<br />
5. Critically examine the role of sales person in the retail outlet.
TAMIL NADU OPEN UNIVERSITY<br />
Chennai - 15<br />
School of Management Studies<br />
SPOT ASSIGNMENT<br />
COURSE – BBA Retail<br />
Management III YEAR<br />
LOGISTICS AND SUPPLY<br />
CHAIN MANAGEMENT<br />
COURSE CODE<br />
BBAR - 35<br />
BATCH<br />
AY 2009-10 &<br />
CY2010<br />
Time: 1 Hour Total Marks: 25<br />
Part – A (2 x 5 = 10 Marks)<br />
Answer any two questions. Each question carries equal marks.<br />
1. List the objectives of retail supply chain.<br />
2. What is meant by cross docking<br />
3. Explain the various factors which are affect the retail logistics.<br />
Part – B (1 x 15 = 15 Marks)<br />
Answer any one question.<br />
4. Explain the various items in the check list for a retailers to with its reverse<br />
logistics.<br />
5. Discuss how information technology developments are facilitating vendor-retailer<br />
communications.
TAMIL NADU OPEN UNIVERSITY<br />
Chennai - 15<br />
School of Management Studies<br />
SPOT ASSIGNMENT<br />
COURSE – BBA Retail<br />
Management III YEAR<br />
INFORMATION TECHNOLOGY<br />
& E-TAILING<br />
COURSE CODE<br />
BBAR - 36<br />
BATCH<br />
AY 2009-10 &<br />
CY2010<br />
Time: 1 Hour Total Marks: 25<br />
Part – A (2 x 5 = 10 Marks)<br />
Answer any two questions. Each question carries equal marks.<br />
1. Define: Spreadsheet. Enumerate its uses.<br />
2. Define the term retail management information system<br />
3. Explain the benefits of data base marketing.<br />
Part – B (1 x 15 = 15 Marks)<br />
Answer any one question.<br />
4. Explain how IT helps in pricing and promotion management.<br />
5. Explain how E-commerce finds its use in retailing institutions.
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