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TAMIL NADU OPEN UNIVERSITY Chennai - 15 School of Management Studies SPOT ASSIGNMENT COURSE – BBA Retail Management III YEAR COURSE CODE BATCH RETAIL STORE OPERATIONS BBAR - 32 AY 2009-10 & CY2010 Time: 1 Hour Total Marks: 25 Part – A (2 x 5 = 10 Marks) Answer any two questions. Each question carries equal marks. 1. State the roles of store manager 2. What is meant by Planograms 3. Write a short note on check out systems. Answer any one question. Part – B (1 x 15 = 15 Marks) 4. Discuss the GAP analysis in detail. 5. Explain various customer complaints and its causes.
TAMIL NADU OPEN UNIVERSITY Chennai - 15 School of Management Studies SPOT ASSIGNMENT COURSE – BBA Retail Management III YEAR CONSUMER BUYING BEHAVIOUR COURSE CODE BBAR - 33 BATCH AY 2009-10 & CY2010 Time: 1 Hour Total Marks: 25 Part – A (2 x 5 = 10 Marks) Answer any two questions. Each question carries equal marks. 1. State the importance of studying consumer behavior in retailing. 2. Write a short note on perceptual selectivity. 3. How personal factors affect consumer purchase decision Answer any one question. Part – B (1 x 15 = 15 Marks) 4. Does the consumer buying process end when a consumer buys some merchandise Explain. 5. Why is geographical segmentation used by retailers to locate stores Explain
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