Download - Tamil Nadu Open University

TAMIL NADU OPEN UNIVERSITY
Chennai - 15
School of Management Studies
SPOT ASSIGNMENT
COURSE – BBA Retail
Management III YEAR
MERCHANDISE MANAGEMENT
& PRICING
COURSE CODE
BBAR - 31
BATCH
AY 2009-10 &
CY2010
Time: 1 Hour Total Marks: 25
Part – A (2 x 5 = 10 Marks)
Answer any two questions. Each question carries equal marks.
1. What is meant by general store
2. State the advantages and disadvantages of manufacturer brands.
3. How do you allocate merchandise to the store
Answer any one question.
Part – B (1 x 15 = 15 Marks)
4. Discuss the various components of merchandise plan.
5. Describe the tools utilized for evaluating the performance of merchandise.

TAMIL NADU OPEN UNIVERSITY
Chennai - 15
School of Management Studies
SPOT ASSIGNMENT
COURSE – BBA Retail
Management III YEAR
COURSE CODE
BATCH
RETAIL STORE OPERATIONS BBAR - 32 AY 2009-10 &
CY2010
Time: 1 Hour Total Marks: 25
Part – A (2 x 5 = 10 Marks)
Answer any two questions. Each question carries equal marks.
1. State the roles of store manager
2. What is meant by Planograms
3. Write a short note on check out systems.
Answer any one question.
Part – B (1 x 15 = 15 Marks)
4. Discuss the GAP analysis in detail.
5. Explain various customer complaints and its causes.

TAMIL NADU OPEN UNIVERSITY
Chennai - 15
School of Management Studies
SPOT ASSIGNMENT
COURSE – BBA Retail
Management III YEAR
CONSUMER BUYING
BEHAVIOUR
COURSE CODE
BBAR - 33
BATCH
AY 2009-10 &
CY2010
Time: 1 Hour Total Marks: 25
Part – A (2 x 5 = 10 Marks)
Answer any two questions. Each question carries equal marks.
1. State the importance of studying consumer behavior in retailing.
2. Write a short note on perceptual selectivity.
3. How personal factors affect consumer purchase decision
Answer any one question.
Part – B (1 x 15 = 15 Marks)
4. Does the consumer buying process end when a consumer buys some
merchandise Explain.
5. Why is geographical segmentation used by retailers to locate stores Explain

6.
TAMIL NADU OPEN UNIVERSITY
Chennai - 15
School of Management Studies
SPOT ASSIGNMENT
COURSE – BBA Retail
Management III YEAR
CUSTOMER SERVICE
&PERSONAL SELLING IN
RETAIL MANAGEMENT
COURSE CODE
BBAR - 34
BATCH
AY 2009-10 &
CY2010
Time: 1 Hour Total Marks: 25
Part – A (2 x 5 = 10 Marks)
Answer any two questions. Each question carries equal marks.
1. State the importance of customer service in retailing
2. Write short note on service gap in retailing.
3. Define Customer Relationship Management.
Answer any one question.
Part – B (1 x 15 = 15 Marks)
4. Discuss the steps involved in evolving customer service model in retailing.
5. Critically examine the role of sales person in the retail outlet.

TAMIL NADU OPEN UNIVERSITY
Chennai - 15
School of Management Studies
SPOT ASSIGNMENT
COURSE – BBA Retail
Management III YEAR
LOGISTICS AND SUPPLY
CHAIN MANAGEMENT
COURSE CODE
BBAR - 35
BATCH
AY 2009-10 &
CY2010
Time: 1 Hour Total Marks: 25
Part – A (2 x 5 = 10 Marks)
Answer any two questions. Each question carries equal marks.
1. List the objectives of retail supply chain.
2. What is meant by cross docking
3. Explain the various factors which are affect the retail logistics.
Part – B (1 x 15 = 15 Marks)
Answer any one question.
4. Explain the various items in the check list for a retailers to with its reverse
logistics.
5. Discuss how information technology developments are facilitating vendor-retailer
communications.

TAMIL NADU OPEN UNIVERSITY
Chennai - 15
School of Management Studies
SPOT ASSIGNMENT
COURSE – BBA Retail
Management III YEAR
INFORMATION TECHNOLOGY
& E-TAILING
COURSE CODE
BBAR - 36
BATCH
AY 2009-10 &
CY2010
Time: 1 Hour Total Marks: 25
Part – A (2 x 5 = 10 Marks)
Answer any two questions. Each question carries equal marks.
1. Define: Spreadsheet. Enumerate its uses.
2. Define the term retail management information system
3. Explain the benefits of data base marketing.
Part – B (1 x 15 = 15 Marks)
Answer any one question.
4. Explain how IT helps in pricing and promotion management.
5. Explain how E-commerce finds its use in retailing institutions.