Download - Tamil Nadu Open University
Download - Tamil Nadu Open University
Download - Tamil Nadu Open University
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TAMIL NADU OPEN UNIVERSITY<br />
Chennai - 15<br />
School of Management Studies<br />
SPOT ASSIGNMENT<br />
COURSE – BBA Retail<br />
Management III YEAR<br />
CONSUMER BUYING<br />
BEHAVIOUR<br />
COURSE CODE<br />
BBAR - 33<br />
BATCH<br />
AY 2009-10 &<br />
CY2010<br />
Time: 1 Hour Total Marks: 25<br />
Part – A (2 x 5 = 10 Marks)<br />
Answer any two questions. Each question carries equal marks.<br />
1. State the importance of studying consumer behavior in retailing.<br />
2. Write a short note on perceptual selectivity.<br />
3. How personal factors affect consumer purchase decision<br />
Answer any one question.<br />
Part – B (1 x 15 = 15 Marks)<br />
4. Does the consumer buying process end when a consumer buys some<br />
merchandise Explain.<br />
5. Why is geographical segmentation used by retailers to locate stores Explain
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