Characterization and perceptual mapping of luxury women's ...

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Stimuli * EP stands for Eau de Parfum * ET stands for Eau de Toilette ** represents duplicate samples used in consumer perceptual mapping study Perfume Name Angel Aromatics Elixir Chanel N 5 Cinéma Coco Mademoiselle L’Instant de Guerlain J’Adore J’Adore Lolita Lempicka Pleasures Pure Poison** Shalimar** Type* EP EP EP EP EP EP EP ET EP EP EP ET
Sample Preparation
Page 1 and 2: Characterization and perceptual map
Page 3 and 4: Sorting
Page 5 and 6: Projective Mapping (PM) • Adapted
Page 7 and 8: Projective Mapping herbal, bitter b
Page 9: Objectives To determine if perceptu
Page 13 and 14: Assessors • Descriptive panelists
Page 15 and 16: Projective Mapping Procedures • S
Page 17 and 18: MFA Results Comparing the 3 Methods
Page 19 and 20: Sorting Results - Consumer Panel Ou
Page 21 and 22: PM Results - Consumer Panel Fresh L
Page 23 and 24: Conclusions • Configurations of t

Characterization and perceptual mapping of luxury women's ...

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