Characterization and perceptual mapping of luxury women's ...
Characterization and perceptual mapping of luxury women's ...
Characterization and perceptual mapping of luxury women's ...
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MFA Results Comparing the 3 Methods<br />
using ‘Fragrance Users’<br />
Dim 2 (11.61 %)<br />
-3 -2 -1 0 1 2 3<br />
Powdery Rose<br />
Floral Vanilla Aldehyde/Soapy<br />
Medicinal<br />
Sweet Aromatics<br />
Earthy/Musty/Dirty<br />
Other Floral<br />
Grapefruit<br />
Jasmine<br />
Woody<br />
Green Grassy/Unripe<br />
Ylang Ylang<br />
Fruity Non-Citrus Other Sweet Aromatics<br />
Piney/Terpeny<br />
Other Fruity<br />
Musk<br />
Animal<br />
Other Citrus<br />
Other Spicy<br />
Spicy<br />
Lemon<br />
Citral<br />
Citrus<br />
-3 -2 -1 0 1 2 3<br />
Dim 1 (25.75 %)<br />
RV coefficients: Sorting vs. PM = 0.94<br />
Sorting vs. DA = 0.74<br />
PM vs. DA = 0.84
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